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BizReport | Mobile Marketing May 23, 2019

Study:More people opening phones with no destination in mind

In the early days of smartphones, consumers would open their phones with a destination in mind. They wanted to play a game, send a text, or maybe order a pizza for dinner. And, while consumers continue turning to their phones... >>

BizReport | Mobile Marketing April 24, 2019

Study finds fraudulent app numbers skyrocketing

A new report may have brands in the mobile space holding their breath. That, because according to data the number of fraudulent apps available has skyrocketed more than 100% since 2018. Not only is the number of fraudulent apps up,... >>

BizReport | Mobile Marketing June 10, 2016

Report: Smart messaging increasing retention

There is a struggle in the app space in keeping consumers engage. According to several reports, most consumers stop using apps within the first week, some within the first 72 hours. But, new data out from Kahuna suggests smart messaging... >>

BizReport | Mobile Marketing August 18, 2015

Survey: Most say push notifications 'are not relevant'

When it comes to engaging with a mobile audience push notifications are a great tool. But, according to one new survey many brands are missing the boat and it's because of relevance. According to Delvv most American's say the push... >>

BizReport | Mobile Marketing July 30, 2015

Study: Indian mobile use skyrocketing

Consumers in India are latching on to the mobile phenomena quickly and they aren't letting go. That is the takeaway from a new Vserv report which indicates the average Indian smartphone user spends 169 minutes per day on their devices.... >>

BizReport | Mobile Marketing May 12, 2015

Mobile Roundup: How people are using mobile + 2 new mobile releases

In today's mobile roundup: How consumers are using mobile devices and two new releases for the mobile space than can help brands better understand their mobile consumers.... >>

BizReport | Mobile Marketing May 07, 2015

Brands: How to ensure app engagement

By 2017 experts say more than 268 million apps will be downloaded. For consumers it means that there's an app for every possible need and more, but for developers there is the burden of standing out in the app space.... >>

BizReport | Mobile Marketing October 30, 2014

Mobile Roundup: iOS users converting more, device adoption continues to grow

While both men and women are making mobile purchases, one new report shows which gender is most likely to complete a mobile purchase - and for how much. Another report breaks down how mobile devices are changing how brands should... >>

BizReport | Mobile Marketing March 17, 2014

Usablenet: Mobile devices surge half-billion higher

It is no secret that the mobile space is blowing up. According to new data out from Usablenet on mobile devices increased from 6.5 billion in 2012 to 7 billion in 2013 in the US, but more than that these... >>

BizReport | Mobile Marketing February 14, 2014

Reports: Fashion Week, Olympics driving people to mobiles

Smartphones are crucial for Fashionistas, especially during Fashion Week. According to a recent Millennial Media, On Device and the IAB survey most (76%) 'fashionistas' - women interested in fashion - were 'heavily engaged' with their smartphones during New York's Fashion... >>

BizReport | Mobile Marketing November 07, 2013

Report: Top use for smartphones is shopping, not talking

Forget reaching out to someone you love. According to new data out from Usablenet most smartphone owners are reaching out to shop, not chat. The new report shows that three-quarters (79%) of US shoppers and two-thirds (64%) of UK shoppers... >>

BizReport | Mobile Marketing October 23, 2013

92% of brands believe mobile is important

According to some experts, between 25% and 50% of you are reading this post on a mobile device. Consumers and business professionals have pushed into the mobile space quickly, using mobile to stay connected, share insights and - let's face... >>

BizReport | Mobile Marketing October 17, 2013

Study: Consumers more and more attached to mobile

It will come as no surprise that a new study out this week shows Americans are becoming more and more attached to their mobile devices. But it may be surprising just how attached: for example, many are engaging with mobile... >>

BizReport | Mobile Marketing August 15, 2013

More mobile users want location-based offers

Since 2009, mobile phone owners have become more interested in receiving offers from brands on their device, provided they have given permission for a brand to do so. ... >>

BizReport | Advertising July 31, 2013

Consumers want more control over mobile ad experience

Self-initiated advertising on mobile devices is the way forward, suggests new research from in-content digital ad company Vibrant Media, and a sure-fire way to ensure you are not annoying smartphone and tablet users.... >>

BizReport | Ecommerce July 25, 2013

Showrooming: Amazon winning the war in-store

More than half of smartphone owners regularly check prices on their device while in a physical store, according to a new study from Parago, with Amazon the number one price comparison destination. ... >>

BizReport | Mobile Marketing July 12, 2013

Location-based mobile coupons tempt consumers in-store

Location-based mobile coupons are tempting consumers into stores, according to recent research by the U.S.'s largest digital coupon website, particularly when those consumers are in the vicinity. ... >>

BizReport | Mobile Marketing July 11, 2013

Jumio: Smartphones used everywhere - and we mean everywhere

When it comes to mobile advertising, brands might just be engaging people in the places they least expect. Like the shower. That, according to new data out from Jumio which suggests people are no longer 'leaving them at the door'... >>

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