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BizReport | Mobile Marketing January 12, 2018

Mobile struggling with stalled growth

Although mobile continues to be a beacon in terms of consumers' product research, two new reports underline some growth issues for the sector. Primarily in the areas of app installs and push notifications. ... >>

BizReport | Mobile Marketing June 10, 2016

Report: Smart messaging increasing retention

There is a struggle in the app space in keeping consumers engage. According to several reports, most consumers stop using apps within the first week, some within the first 72 hours. But, new data out from Kahuna suggests smart messaging... >>

BizReport | Mobile Marketing June 22, 2015

The differences between how Millennial moms and dads use mobile to shop revealed

Location-based mobile platform Retale analyzed the mobile shopping habits of Millennial moms and dad and found they use mobile differently during shopping trips, particularly when it comes to checking coupons and deals. ... >>

BizReport | Mobile Marketing October 10, 2014

Study reveals how many times a day Brit smartphone users pick up their device

Between the moment they wake up, to the time they go to bed, the average smartphone user in the UK carries out a whopping 221 tasks on their device every day, according to new research released by TecMark. ... >>

BizReport | Mobile Marketing July 06, 2014

In-flight use of electronic devices not taking off

In October, 2013, the FAA relaxed rules on the use of personal electronic devices on airlines. However, an expected significant increase in the use of such devices in-flight has not eventuated, according to a new study.... >>

BizReport | Mobile Marketing January 02, 2014

Report: Touch, sound most important senses for mobiles

In the mobile world most retailers are focused on sight - what messaging, images or reviews do consumers see. But a new infographic out from Immersion indicates all five senses can have an impact on mobile shoppers. ... >>

BizReport | Mobile Marketing December 06, 2013

Research reveals poor uptake and awareness of NFC payments

The mobile payments industry has done little to motivate consumers in the UK to adopt near field communications technology or quell their privacy fears. As a consequence, few use it. ... >>

BizReport | Mobile Marketing October 10, 2013

Study: Best practices missing from Fortune 100 mobile strategy

Some of the biggest brands in the US aren't doing mobile as well as they might. That's the takeaway from The Mobile Experience Scorecard, out this week from The Search Agency. Based on page load times, download times, app presence... >>

BizReport | Mobile Marketing July 11, 2013

Jumio: Smartphones used everywhere - and we mean everywhere

When it comes to mobile advertising, brands might just be engaging people in the places they least expect. Like the shower. That, according to new data out from Jumio which suggests people are no longer 'leaving them at the door'... >>

BizReport | Internet March 26, 2013

Tool to offer insights across screens, devices

One complaint from brands about the online and mobile spaces: it is too hard to determine how consumers are engaging or reacting to campaigns and brands across screens. A new launch from comScore is set to answer that question for... >>

BizReport | Mobile Marketing March 05, 2013

Brits expect in-flight mobile connectivity to be standard in next few years

Being able to connect to the Internet, use apps and play online games while aboard an airplane is something that most travelers expect to be standard in the next few years. A new survey reveals a demand among UK travelers... >>

BizReport | Mobile Marketing February 07, 2013

Where mobiles are spending their time online

Two new reports, one from Millennial Media and another from eXelate, underline where mobile consumers are going online - and what they're doing once they arrive at interesting content. Here's a hint: games, fashion and streaming content top the lists.... >>

BizReport | Research December 31, 2012

Fiksu: Mobile costs up, app downloads down

Some interesting findings in the new Fiksu report - chief among them that mobile marketing costs are up and, from a consumer standpoint, app downloads are down. The new Fiksu numbers are from November, as shoppers were beginning to go... >>

BizReport | December 07, 2012

UK consumers use multiple channels for news updates

A new study from mobile ad network Mojiva reveals Brits are the most frequent users of mobile news in all of Europe with over half checking at least two news sites or news apps each and every day.... >>

BizReport | December 06, 2012

Nielsen: Significant social media growth driven by mobile

Back in July, 2011, Americans spent around 88 billion minutes each month on social networks. That's nothing compared to how much time was spent on social networks a year on, as a recent report from Nielsen reveals.... >>

BizReport | November 27, 2012

Thanksgiving Day cooks had an app-etite for mobile in the kitchen

In the week leading up to Thanksgiving Day home cooks searched the Internet for meal ideas and recipes. This year, the main ingredient used for searching online food content was mobile. ... >>

BizReport | Mobile Marketing November 14, 2012

Report: Local, small businesses benefiting from mobile

Over the past couple of years several studies have shown a link between mobile consumers and traffic to stores or restaurants. The latest Mobile SMART report from Millennial Media underscores how retail and restaurant brands are pushing farther into the... >>

BizReport | November 13, 2012

Facebook and iMessage to blame for first decline in text messaging

The average mobile subscriber in the U.S. sent 696 text messages per month in the second quarter of 2012 but, according to a new report, that figure dropped in the third quarter for the first time.... >>

BizReport | October 30, 2012

Flurry: Tablets are 'media machines', users skew older

Mobile analytics firm Flurry has released a new study revealing the differences in how different age groups adopt and use tablets and smartphones. ... >>

BizReport | Mobile Marketing October 02, 2012

Pew: Mobile device ownership soars in the U.S.

Ownership of mobile devices, such as smartphones and tablets, is up significantly from a year ago, according to new figures released by the Pew Research Center's Project for Excellence in Journalism. ... >>

BizReport | Mobile Marketing September 18, 2012

Consumer surveys increasingly completed on mobile devices

The number of people using mobile devices to complete online consumer surveys has more than doubled over the last year, according to new research from eDigitalResearch, signaling a need for researchers to ensure such surveys are suitably optimized across channels.... >>

BizReport | Mobile Marketing September 12, 2012

27% of smartphone users scan QR Codes in-store

New research from mobile marketing and technology firm Vibes reveals that most consumers now have their mobile with them while shopping. A huge opportunity exists for retailers worried about "showrooming" to provide consumers with ways to help make purchasing decisions.... >>

BizReport | Mobile Marketing September 11, 2012

Optimize websites for mobile or miss out on Christmas sales

Attention UK retailers. If your website isn't optimized for mobile in time for Christmas, you are going to miss out on a lot of sales. According to new estimates from IMRG, one in five online sales will be carried out... >>

BizReport | Research September 05, 2012

Apple users: We'll upgrade...again

New data out from TechBargains indicated Apple users are happy with their mobile devices, enough so that they're planning on buying future releases rather than switching operating systems. According to the research nearly three-quarters of current iPhone 4 owners plan... >>

BizReport | Mobile Marketing March 21, 2012

'Gigabyte Generation' gobbling up mobile data

For the eighth year in a row mobile data traffic growth has continued. Today, almost a third of smartphone users gobble up more that 1 gigabyte of data each month. This year could see mobile consumption doubling again, according to... >>

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