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BizReport | Internet March 26, 2013

Tool to offer insights across screens, devices

One complaint from brands about the online and mobile spaces: it is too hard to determine how consumers are engaging or reacting to campaigns and brands across screens. A new launch from comScore is set to answer that question for... >>

BizReport | Mobile Marketing March 05, 2013

Brits expect in-flight mobile connectivity to be standard in next few years

Being able to connect to the Internet, use apps and play online games while aboard an airplane is something that most travelers expect to be standard in the next few years. A new survey reveals a demand among UK travelers... >>

BizReport | Mobile Marketing February 07, 2013

Where mobiles are spending their time online

Two new reports, one from Millennial Media and another from eXelate, underline where mobile consumers are going online - and what they're doing once they arrive at interesting content. Here's a hint: games, fashion and streaming content top the lists.... >>

BizReport | Research December 31, 2012

Fiksu: Mobile costs up, app downloads down

Some interesting findings in the new Fiksu report - chief among them that mobile marketing costs are up and, from a consumer standpoint, app downloads are down. The new Fiksu numbers are from November, as shoppers were beginning to go... >>

BizReport | December 07, 2012

UK consumers use multiple channels for news updates

A new study from mobile ad network Mojiva reveals Brits are the most frequent users of mobile news in all of Europe with over half checking at least two news sites or news apps each and every day.... >>

BizReport | December 06, 2012

Nielsen: Significant social media growth driven by mobile

Back in July, 2011, Americans spent around 88 billion minutes each month on social networks. That's nothing compared to how much time was spent on social networks a year on, as a recent report from Nielsen reveals.... >>

BizReport | November 27, 2012

Thanksgiving Day cooks had an app-etite for mobile in the kitchen

In the week leading up to Thanksgiving Day home cooks searched the Internet for meal ideas and recipes. This year, the main ingredient used for searching online food content was mobile. ... >>

BizReport | Mobile Marketing November 14, 2012

Report: Local, small businesses benefiting from mobile

Over the past couple of years several studies have shown a link between mobile consumers and traffic to stores or restaurants. The latest Mobile SMART report from Millennial Media underscores how retail and restaurant brands are pushing farther into the... >>

BizReport | November 13, 2012

Facebook and iMessage to blame for first decline in text messaging

The average mobile subscriber in the U.S. sent 696 text messages per month in the second quarter of 2012 but, according to a new report, that figure dropped in the third quarter for the first time.... >>

BizReport | October 30, 2012

Flurry: Tablets are 'media machines', users skew older

Mobile analytics firm Flurry has released a new study revealing the differences in how different age groups adopt and use tablets and smartphones. ... >>

BizReport | Mobile Marketing October 02, 2012

Pew: Mobile device ownership soars in the U.S.

Ownership of mobile devices, such as smartphones and tablets, is up significantly from a year ago, according to new figures released by the Pew Research Center's Project for Excellence in Journalism. ... >>

BizReport | Mobile Marketing September 18, 2012

Consumer surveys increasingly completed on mobile devices

The number of people using mobile devices to complete online consumer surveys has more than doubled over the last year, according to new research from eDigitalResearch, signaling a need for researchers to ensure such surveys are suitably optimized across channels.... >>

BizReport | Mobile Marketing September 12, 2012

27% of smartphone users scan QR Codes in-store

New research from mobile marketing and technology firm Vibes reveals that most consumers now have their mobile with them while shopping. A huge opportunity exists for retailers worried about "showrooming" to provide consumers with ways to help make purchasing decisions.... >>

BizReport | Mobile Marketing September 11, 2012

Optimize websites for mobile or miss out on Christmas sales

Attention UK retailers. If your website isn't optimized for mobile in time for Christmas, you are going to miss out on a lot of sales. According to new estimates from IMRG, one in five online sales will be carried out... >>

BizReport | Research September 05, 2012

Apple users: We'll upgrade...again

New data out from TechBargains indicated Apple users are happy with their mobile devices, enough so that they're planning on buying future releases rather than switching operating systems. According to the research nearly three-quarters of current iPhone 4 owners plan... >>

BizReport | Mobile Marketing March 21, 2012

'Gigabyte Generation' gobbling up mobile data

For the eighth year in a row mobile data traffic growth has continued. Today, almost a third of smartphone users gobble up more that 1 gigabyte of data each month. This year could see mobile consumption doubling again, according to... >>

BizReport | Mobile Marketing February 17, 2012

FTC demands better privacy disclosures for kids' apps

Children are increasingly being given access to new mobile technology and mobile apps. But are those apps safe for children to use? In many cases parents aren't made aware of any risks related to the collection, use and sharing of... >>

BizReport | Mobile Marketing February 16, 2012

Generation Text: Teens say talking is so last year

The joke that today's teens are surgically attached to their mobile phones may not be too far off the truth. A new infographic from Online Schools reveals that they text thousands of times each month but think talking on the... >>

BizReport | Mobile Marketing February 10, 2012

UK: 60% worry about risks of shopping via mobile

The increased use of mobiles in the UK is well documented but new research conducted for Affinion International reveals that many British smartphone users have concerns surrounding the risk of identity theft and credit card fraud.... >>

BizReport | Mobile Marketing December 30, 2011

What to expect from mobile in 2012

With only a few hours left until the ball drop in New York City, most businesses are putting the final touches on Q1 advertising campaigns and working on year-long campaign plans. Mobile will be a big part of those plans,... >>

BizReport | Mobile Marketing December 17, 2011

U.S. smartphone ownership rises

The number of smartphone subscribers in the US has risen significantly, according to the latest figures from Nielsen, with almost half of Americans now owning one.... >>

BizReport | Mobile Marketing October 17, 2011

Smartdevices keeping us online longer

Establishing a tight connection between consumer and brand has always been a difficult task but mobile devices may be changing that. With consumers adopting and upgrading to more advanced devices they are also adopting a different kind of engagement, a... >>

BizReport | Mobile Marketing August 25, 2011

Chatting apps and video options changing the face of mobile

One of the most rapidly changing areas of online marketing is the mobile space. Consumers are switching from smartphones to tablets, consuming more content and looking for better ways to shop and obtain branded information; that is pushing brands to... >>

BizReport | Mobile Marketing July 25, 2011

Survey: How people really want to use smartphones

How to consumers want to communicate on their smartphones? The answer may surprise you. Click to call may be getting attention from advertisers - and platforms selling the services - but new data from a CloudTalk survey finds that consumers... >>

BizReport | Research July 20, 2011

Reports: Mobile usage changing device to device

In the mobile landscape it's important to know not just who is accessing the web but how. According to some experts mobile consumers are looking for different things when connecting through a smartphone versus a tablet or a laptop. How... >>

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