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Men are most likely to have - and be using - the near field communications (NFC) technology included with their mobile devices. That according to new survey data out from Deloitte. Meanwhile, double the amount of consumers have NFC options... >>
The arrival of 4G is changing the way consumers use their smartphones and tablets and encourages the use of m-commerce services and increased content consumption, according to new data published in the Orange Exposure 2013/2014 report.... >>
Almost one quarter of all videos right now are online or mobile ads. One major benefit for advertisers is that video works so well with social media engagement. Half of all YouTube videos are shared, and we see similar video-sharing... >>
The trend of second-screen viewing has fueled spending on mobile ads, because now more than ever consumers are watching TV while interacting with their devices. If a program goes to commercial, brands need to stay in front of the viewer's... >>
New research from call tracking and analytics firm ResponseTap has found that many more shoppers begin their purchase journey on a smartphone than was previously thought.... >>
Forget reaching out to someone you love. According to new data out from Usablenet most smartphone owners are reaching out to shop, not chat. The new report shows that three-quarters (79%) of US shoppers and two-thirds (64%) of UK shoppers... >>
Several months ago Google released their Enhanced Campaigns tool, to help brands better engage with consumers who are 'always on' because of their mobile devices. Through the offering brands can better target and engage without turning these 'always on' shoppers... >>
Brands know they want to be in mobile but are cautious because they don't know how ad effectiveness will be measured. How can sales be attributed to mobile advertising, particularly for CPG brands where the purchases take place in-store? ... >>
Wi-Fi can be used to enhance the in-store experience for mobile users and, according to new research released by digital marketing agency Acquity Group, consumers feel more confident making big purchases when in-store Wi-Fi is available.... >>
Some of the biggest brands in the US aren't doing mobile as well as they might. That's the takeaway from The Mobile Experience Scorecard, out this week from The Search Agency. Based on page load times, download times, app presence... >>
New this week from JiWire, a release that pushes location to mobile indices, adding value to mobile ad budgets. The JiWire Location Conversation Index (LCI) measures whether mobile users served an ad later visited a store location, giving retail brands... >>
Digital content is a trend many brands are beginning to follow. According to new data out from Unisphere Research most brands are beginning to push budget dollars into content creation. The data shows that for about half of responding brands,... >>
Underlining the importance of a mobile presence for broadcast brands, in a new agreement between Post-NewsWeek and Marketron. According to the deal Marketron will power all Post-Newsweek mobile websites; Post-Newsweek is the broadcasting division of The Washington Post Company.... >>
A survey by Microsoft involving 6,000 consumers across five countries reveals that Brits are more focused in their use of mobile in retail stores, and are more likely to indulge in showrooming than Americans.... >>
A crackdown on free online 'pay to play' games targeted at children will see new regulations come in to force by April next year.... >>
Mobile customers aren't just hoping to find deals to their favored retailers, in many cases, these shoppers are willing to share location data so that the brand can more readily find them. That is the takeaway from a new report... >>
Back in November, 2012, mobile sharing in the UK stood at 28% but, thanks to the proliferation and adoption of smartphones and tablets, that figure has now increased significantly making the UK the country that shares most via mobile. ... >>
In 2012, 64 billion mobile apps were downloaded from app stores worldwide generating $18 billion in revenue. According to new figures released by Gartner, the download figure for 2013 will reach 102 billion with revenues approaching $26 billion. ... >>
New research has found that more adult social media users now include their location in posts, but that there has been a downturn in the use of check-in location services.... >>
In the real estate game, location trumps everything. And according one new report, mobile may be the most important location of all. New data out from The Search Agency indicates mobile is becoming a hot property for real estate agents... >>
Heading into 2014 more brands may find greater results by focusing on tablet users. Monetate has released the Ecommerce Quarterly (EQ2 2013) which finds the share of tablet users is gaining quickly on smartphone users. ... >>
New data from Viggle shows a connection between mobile screens and television ad campaign performance. According to their new study, conducted by Nielsen, a major brand found their campaign performed better when viewers saw an ad on television while they... >>
Mobile devices are playing an increasing role in commerce, being both a means to make purchases and, just as importantly, a tool for research. ... >>
The mobile space just keeps getting bigger. That is the takeaway from two new reports which underline the importance of mobile for content/ecommerce as well as email engagement.... >>
Apple may be the leading handset among smartphone phone owners, but Apple users don't seem overly invested in sharing their OEMs video content. According to new data out from Unruly Apple iPhone video ads account for fewer than 10% of... >>
- Commuters highly engaged and active mobile audience for brands, retailers
- We2 to connect NYC's retailers and consumers via 'social WiFi'
- Consumers rate email as most relevant and accurate of all channels
- Research: Silver surfers feel undervalued by retailers
- Global PC sales fall for sixth consecutive quarter
- Releases evaluate content, make file sharing simpler
- Responsys: Mobile pushing conversions
- How to build loyalty through games
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