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BizReport | Mobile Marketing November 29, 2016

Expert: 3 strategies that will push mobile engagement

Mobile is increasingly becoming a more prominent device for purchase, and this is especially true with holiday spend, where consumers are looking for ways to simplify the chaos associated with holiday shopping. Here's how merchants can get more from mobile... >>

BizReport | Ecommerce November 25, 2016

4 Questions with AerServ

Holiday ads have been all over television and the internet for weeks, and shoppers are even now hitting stores in droves looking for holiday gifts. How will consumers determine where to shop? And how can retailers get their fair share?... >>

BizReport | Mobile Marketing November 24, 2016

Mobile trends to watch in 2017

More smartphones, more ways to pay for goods and services, more mobile. Merchants must gear up for mobile in the new year, according to two experts. Here's why: ... >>

BizReport | Mobile Marketing November 18, 2016

Expert: How to properly attribute in-call marketing

Did you know consumers using mobile search are 39% more likely to call a business? According to some reports, more than 160 billion calls will be made by consumers to US businesses by 2019; those calls will originate from digital... >>

BizReport | Mobile Marketing November 09, 2016

Study: Emerging markets have room for health, financial via mobile

When it comes to what consumers in emerging markets are looking for online, social is not the answer. That's the takeaway from new Upstream data which found that while social networks are the most-connected to by emerging consumers, what many... >>

BizReport | Mobile Marketing October 27, 2016

Study: Safety key to wearables future

The key to new adoption in the wearable tech sector is safety. That's the word from new Skyhook data which indicates that nearly half of consumers are interested in the ability to track family members or personal safety from their... >>

BizReport | Mobile Marketing October 10, 2016

Expert: How SMBs can use Apple's new releases

Small businesses are used to operating on shoestring budgets, and Apple software isn't known for being economical. But, according to one expert, there are benefits to investing in Apple's new products. ... >>

BizReport | Mobile Marketing September 15, 2016

Study: Millennials show strong preference for texting

Whether with friends or a favorite business, Millennials like texting. That's the takeaway from new OpenMarket data which indicates nearly three-quarters (72%) of Millennials text at least 10 times daily, and most 'prefer' text-based communications from businesses. ... >>

BizReport | Mobile Marketing September 14, 2016

Study: App install spending up 54%

Brands and spending more for app installs. That's the word from new Kenshoo data which shows that the app install ads for Facebook and Instagram increased more than 50% globally between 2015 and 2016. In Q2 2016 total clicks for... >>

BizReport | Mobile Marketing August 22, 2016

Store visits remain important part of mobile path to purchase

Consumers may be using their mobile phone to make purchases, but that does not stop them from visiting a physical store, according to new research from xAd. ... >>

BizReport | Mobile Marketing August 22, 2016

What to expect from mobile through Q1 2017

While the mobile marketplace is changing quickly, one expert believes this is a great time to get involved with mobile. Here's why. ... >>

BizReport | Mobile Marketing August 19, 2016

Expert: How in-app guides can help brand

In-app guides are becoming a new way for brands to engage, offering highly targeted content, in the mobile space. But, what is the best way for brands to begin using in-app guides? ... >>

BizReport | Mobile Marketing August 15, 2016

How mobile trends are impacting brands

From tracking tech to its global use, there are many ways that mobile is confounding both merchants and other brands. One expert explains how to make these mobile trends work for you. ... >>

BizReport | Mobile Marketing August 11, 2016

Report: Olympics, DIY pushing mobile video

Heading up to Q3 2016, consumers were turning to mobile video more and more for a couple of outside the box categories: home improvement and pre-Olympic coverage. That's the word from Positive Mobile's new report. ... >>

BizReport | Mobile Marketing August 08, 2016

How mobile has impacted the first half of 2016

The cost per mobile user continues to increase. That competition can cause problems for brands in the mobile space, but with competition comes the chance for businesses to really shine. One expert explains how mobile has impacted the first half... >>

BizReport | Mobile Marketing August 05, 2016

4 trends that are reshaping mobile

Mobile continues to see sharp adoption, both from consumers and from brands, however many brands continue to have trouble truly connecting via mobile. One expert identifies four trends that will help brands better connect.... >>

BizReport | Mobile Marketing July 28, 2016

Expert: What Pokemon Go phenomena means for businesses

Around the world, people are walking seemingly mindlessly around watching their smartphones while playing Pokemon Go, and according to one expert, this playing environment could be a good environment for businesses to test. ... >>

BizReport | Internet June 22, 2016

Study: Americans lazy about updates

While most Americans agree they'd rather not deal with a slow computer, they are also regularly putting off updating their computers and other digital devices. That is the takeaway from a new Slimware Utilities report. ... >>

BizReport | Mobile Marketing June 17, 2016

Forecast: Strong push for mobile LBS coming

Look for mobile brands to earmark more budget dollars for location targeting. That's the word from BIA/Kelsey's new US Local Advertising Forecast (2016); researchers predict that location targeted mobile ad spending will increase from less than $10b last year to... >>

BizReport | Mobile Marketing May 02, 2016

Mobile Roundup: Breaking down app, game installs

Two new reports underline how consumers are engaging with mobile apps. Details in today's mobile roundup. ... >>

BizReport | Mobile Marketing April 20, 2016

Report: Texting more important for Millennials

When it comes to Millennials, texting may be a brand's best advertising weapon. That according to new data out from OpenMarket, which reveals that Millennials would rather lose calling options than texting, and that most (76%) agree that texts are... >>

BizReport | Mobile Marketing April 06, 2016

Expert: IoT is where mobile is heading

There is much more to mobile marketing than creating and promoting an app. According to one expert, brands need to stop thinking of apps as isolated channels to fully engage users and reap those mobile benefits. ... >>

BizReport | Mobile Marketing March 10, 2016

Study: Brands should allow app content in search results

When it comes to branded content in apps, brands are missing out. That's the takeaway from new Searchmetrics data which indicates fewer than half of apps have Google app indexing support. ... >>

BizReport | Mobile Marketing March 03, 2016

Survey: Wearables users concerned about privacy

As with mobile devices and online payments, privacy is a leading cause for worry in the wearables sector. That, according to new Centrify data, which indicates that nearly half (42%) are most concerned about the personal data on their wearable... >>

BizReport | Mobile Marketing February 29, 2016

Expert: Mobile, video to push more online business

Mobile continues to be on the rise, and along with video, is pushing consumers to more content, more retailers, and more businesses. In fact, AOL's new expert says they will be hyper focused on both mobile and video in 2016.... >>

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