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BizReport | Mobile Marketing September 23, 2020

Study: QR usage soaring but so is fraud

New data out from MobileIron holds good news for mobile marketers and brands, also a bit of a warning. First, the good. QR codes have definitely caught on with mobile users, and more than half of mobile consumers say the... >>

BizReport | Mobile Marketing September 17, 2020

Report: Storytelling key to podcast engagement

The interest in podcasting continues to grow for American consumers, with about a 23% increase in listenership for women over the past year. But, just what are podcast listening looking for? And what does that mean for advertisers? New data... >>

BizReport | Mobile Marketing August 13, 2020

Expert: What Apple's WWDC20 means for developers, advertisers

At this year's Apple WWDC instead of large changes to Apple's hardware, most big changes were slated for system updates including a transition from Intel processors to Apple Silicon. But, while there won't be any big devices for consumers to... >>

BizReport | Mobile Marketing August 03, 2020

Reports: Mobile, apps on the upswing

More people are spending more time in their mobile apps. That is a key takeaway from new App Annie data; according to their research consumers are spending just over 3 hours per day with their mobile devices (global consumers). That... >>

BizReport | Mobile Marketing April 30, 2020

Reports: Mobile key for consumer engagement during pandemic

Consumers are increasingly turning to mobile devices to stay connected with not only friends and family but with work and with the world, at large. That is a key finding from new Airship data about one-third (32%) of website visits... >>

BizReport | Mobile Marketing April 09, 2020

Report: Consumers spending more time in-app

Even before countries around the globe began issuing shelter-in-place and stay home orders, people were spending more time with apps. That is a key takeaway from new App Annie data which shows that Italians increased their time spent in-app by... >>

BizReport | Mobile Marketing March 06, 2020

How to break through mobile clutter to engage

Time spent on devices from smartphones to tablets continues to increase. From user generated content to scrolling social media feeds and streaming content from Hollywood, there is a lot of competition for brands to find and engage mobile users. Here... >>

BizReport | Email Marketing November 08, 2019

Expert: Email trends to watch in 2020

As the calendar moves closer to December 31st, here are three trends in email marketing that brands should consider adding to their overall strategy. ... >>

BizReport | Mobile Marketing August 23, 2019

Reports: Mobile engagement down, clicks up

Consumers continue to turn to m mobile devices for entertainment, but just how lucrative is the mobile space? Two new reports shed light on how consumers are engaging with email and ads within the mobile space. ... >>

BizReport | Mobile Marketing June 17, 2019

Study indicates mobile not brand-safe

The mobile space could be a dangerous place for brands. That is a key takeaway from new DoubleVerify data. Researchers found that brand safety incidents can be as much as three times higher in apps than is other digital spaces.... >>

BizReport | Mobile Marketing May 23, 2019

Study:More people opening phones with no destination in mind

In the early days of smartphones, consumers would open their phones with a destination in mind. They wanted to play a game, send a text, or maybe order a pizza for dinner. And, while consumers continue turning to their phones... >>

BizReport | Mobile Marketing February 13, 2019

Data security key for mobile consumers

It's no secret that security breaches are bad for business. New data from Blancco Technology Group underlines that fact, specifically for mobile businesses. According to their research more than half (54%) of mobile consumers "will not trust" a mobile brand... >>

BizReport | Mobile Marketing February 05, 2019

Reports: Mobile is in, mobile pay isn't

Mobile continues to be a driving force for consumers in retail. The problem, according to one report, is that while consumers are increasingly turning to mobile devices to research products and some to finalize purchases, they aren't also jumping on... >>

BizReport | Mobile Marketing September 10, 2018

Reports ID mobile trends, lifecycle for brands

Mobile continues to take up a larger percentage of consumers' digital time, whether that time is spent with social media, video streaming, or shopping. Two new reports identify key mobile areas which are key for brands' mobile strategy. ... >>

BizReport | Mobile Marketing July 04, 2018

Study finds nearly half of app installs are reinstalls

While most marketers are focused on the number of app installs a new report indicates that more attention needs to be paid to app reinstalls. That's because nearly half of mobile apps being downloaded are actually reinstallation's of apps. ... >>

BizReport | Blogs & Content archives June 20, 2018

Study: 40% using phones for video capture

How consumers are using their smartphones is always of interest to marketers, but how consumers aren't using them can be just as interesting. For example, one new study finds mobile video capture is quickly gaining traction on traditional video capture,... >>

BizReport | Mobile Marketing January 12, 2018

Mobile struggling with stalled growth

Although mobile continues to be a beacon in terms of consumers' product research, two new reports underline some growth issues for the sector. Primarily in the areas of app installs and push notifications. ... >>

BizReport | Mobile Marketing October 23, 2017

Phones are the new wallets, tool gives marketers data they can use

Freak out because of a left behind wallet? Not any more. Today's consumers are more freaked out when they forget their phones at home. That's the word from new LivePerson data, which shows that nearly two-thirds (61.8%) of global consumers... >>

BizReport | Mobile Marketing June 26, 2017

Study: Despite growth, mobile video still a challenge

While most consumers are now watching at least some video content on their mobile device(s), brands and advertisers continue to struggle with the medium. That's a key takeaway from new YouAppi data, which shows nearly half (44%) say their top... >>

BizReport | Mobile Marketing June 08, 2017

Expert: How merchants can add RCS options

Google has released RCS messaging to consumers using Android devices; they identify RCS as an upgrade to more traditional SMS options. But, just what to brands need to know about RCS before jumping in? ... >>

BizReport | Mobile Marketing June 01, 2017

Study: Games rule app installs

New data is out from AdColony, and among the more interesting findings is this: 75% of developers responding to their study were mobile game developers, with about 64% using playable formats to engage consumers. ... >>

BizReport | Mobile Marketing April 06, 2017

Mobile Roundup: Ad formats and analysis

In today's mobile roundup, a trio of announcements for the mobile space, that may help businesses better engage across mobile devices, apps, and browsers. ... >>

BizReport | Mobile Marketing March 30, 2017

Forecast: App store spend to increase 33%

Look for more consumers to spend money in app stores this year. That's the word from App Annie's new App Store Forecast Report; researchers believe the spend will increase 33% this year, and that by 2021, app store spending will... >>

BizReport | Mobile Marketing March 29, 2017

Study: Most want loyalty to be mobile

Rewards and loyalty programs continue to garner consumer interest, but shoppers aren't keen on those little plastic keycards any longer. That's one takeaway from Vibes' 2017 Mobile Consumer Report. ... >>

BizReport | Mobile Marketing March 03, 2017

Mobile Roundup: Native, video key to continued mobile growth

Two new reports are underlining key factors for the continued growth of mobile: that of video use, and the importance of native advertising. ... >>

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