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BizReport | Mobile Marketing March 14, 2014

UK leads Europe in shopping via smartphone

Businesses in the UK that don't have mobile-optimized websites should take note of new research commissioned by Google that found Brits lead the way in Europe in shopping via their smartphones. ... >>

BizReport | Ecommerce March 06, 2014

2013 saw 30% of ecommerce traffic come from mobile

If your business hasn't yet optimized its website for mobile, then perhaps new data from ShopVisible will help convince you that if you don't you are losing out of a lot of customers and sales. ... >>

BizReport | Ecommerce March 04, 2014

Just 16% of consumers use mobile wallets for in-store payments

A new study highlights the slow adoption of mobile wallets by consumers and retailers alike, while a new device for the iPhone enables users to pay with their phone via any magnetic card reader.... >>

BizReport | Mobile Marketing February 28, 2014

Q&A: Digital agency Overit talks mobile apps and why you need one

Businesses, big and small, are coming to realize that if their digital campaigns don't feature mobile they're alienating consumers and missing out on sales. But just how far into the mobile realm do businesses need to venture. Is having a... >>

BizReport | Mobile Marketing February 26, 2014

Consumers equate mobile with smartphones, not tablets

New research provides some unique and interesting insights into the role of mobile in the lives of consumers and their thoughts on opting in to mobile communications from brands. ... >>

BizReport | Mobile Marketing February 20, 2014

Report: Triple-digit growth expected for connected devices

Starting this year, connected devices are going to begin corning more of the mobile market share. According to a new report out from Millennial Media connected devices could see growth in the triple digits with Wearables leading the pack (947%... >>

BizReport | Mobile Marketing February 19, 2014

App Annie: Apps pushing digital content on a global scale

The mobile space isn't just about staying connect with social networks or texting friends. Mobile, specifically apps, are now driving content, too. That according to The Digital Content Report 2013 out today from App Annie and HIS Technology.... >>

BizReport | Mobile Marketing February 17, 2014

How mobile devices are changing engagement for brands

Before the 2013 holiday season, many experts said tablets and smartphones would have a huge impact on sales; however, the final results showed desktop purchasing remained in the driver's seat. But, while consumers may not be buying a lot from... >>

BizReport | Mobile Marketing February 13, 2014

'Always On' number nears 50%, looks for shopping, reading options

There has been speculation for just over a year now that mobile has reached the tipping point for consumers. New research out from Vivaldi Partners underscores that tipping point with another: the always-on population, those who stay connected via mobile... >>

BizReport | Trends & Ideas February 10, 2014

BitTag: Helping Bitcoin shoppers find the right price

The digital currency Bitcoin has been gaining more mainstream acceptance of late, but there's one problem that users have to deal with on a daily, if not hourly, basis - its value can change in the blink of an eye.... >>

BizReport | Mobile Marketing February 07, 2014

Mobile Roundup: Integrating with TV, premium marketplaces and app intalls

Several moves in the mobile space this week is indicating a new focus on the mobile space for 2014. Here are the details:... >>

BizReport | Mobile Marketing February 06, 2014

Reports: Mobile hopping for advertisers, developers

Look for more strategy in the app space. That according to new data out from Millennial Media which indicates more app developers will be strategizing for better monetization over the coming year. This as more consumers switch or upgrade into... >>

BizReport | Mobile Marketing January 30, 2014

Usablenet: Experience important for tablet shoppers

It's become common knowledge that the on-site experience is highly important for online shoppers; new research out from Usablenet indicates experience is especially important for mobile shoppers - specifically those shopping via tablet.... >>

BizReport | Mobile Marketing January 30, 2014

Report: Transition screens important for mobile

As important as experience has become for the mobile space, one more mobile item is growing in importance: transition screens. According to new data from appssavvy full-screen mobile ads that included a transition screen increased engagement levels by nearly 50%.... >>

BizReport | Advertising January 28, 2014

Why restaurant brands need to focus on mobile

Mobile consumers are on the go - looking for local businesses and addresses. Which makes mobile a potentially profitable investment for restaurant brands, if done correctly. A new infographic sheds light on just what mobile can do for some businesses.... >>

BizReport | Mobile Marketing January 27, 2014

Placed: Showrooming now mainstream in auto sector

It's no secret that an increasing number of consumers are taking their mobiles into grocery and big box stores as well as the local mall while shopping to comparison shop. In many categories that number of consumers is still relatively... >>

BizReport | Advertising January 24, 2014

Report shows mobile shift leading up to the Super Bowl

New data out from BuyVia indicates a mobile shift in the lead-up to the Super Bowl. Between November 1 and December 31 there was a rush to buy larger screen televisions - via smartphones. ... >>

BizReport | Mobile Marketing January 17, 2014

Scanbuy: Barcode and NFC scans rise 33% year-on-year

Barcode and NFC scans rose significantly during the last month of 2013 compared with the previous year, according to new figures released by mobile engagement solutions provider Scanbuy. ... >>

BizReport | Mobile Marketing January 10, 2014

US Moms say smartphones as important as wallets

Moms in the 21st century aren't just buying groceries. They're checking prices, looking for coupons and staying in touch with family. In fact, according to new data out from Kensington, mobile moms say their smartphones are nearly as important as... >>

BizReport | Mobile Marketing January 06, 2014

In-App Buys bigger than paid apps

For a while paid apps led the revenue segment for many developers, and for many it still does. But in 2013, a change has begun - at least for the app stores. According to new data from Distimo, in-app purchases... >>

BizReport | Mobile Marketing January 03, 2014

Deloitte: Tablets popular among older mobile users

If you were asked which age group was the fast-growing adopter of tablet devices this year, would you have guessed it to be the older generation?... >>

BizReport | Mobile Marketing December 27, 2013

Report: Christmas Day saw people hit mobile browsers

After the gluttony of present opening was finished on December 25, most people turned to their mobile devices for entertainment - or to fill up their new devices with books, movies and other content. That according to new data out... >>

BizReport | Mobile Marketing December 24, 2013

Report: Many can't function without apps

From waking up in the morning to knowing what to have for lunch and even staying in contact with their church, a growing number of Americans can't function without their apps. That according to new data from Apigee. According to... >>

BizReport | Mobile Marketing December 16, 2013

Reports: Mobile influence is growing

According to new data from WalkerSands, most consumers (42%) are carrying - at most - $20 in their wallets. The 2014 Future of Retail Study shows about 20% are carrying zero cash while 39% carry between $21 and $100. The... >>

BizReport | Mobile Marketing December 13, 2013

Reports: Brands need strategy for mobile success

The mobile space may be the wild west of the Internet, but new data out from Upstream indicates a measured and strategic approach to the mobile space is the best approach. Especially in emerging markets, Upstream experts say brands need... >>

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