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BizReport | Mobile Marketing July 02, 2015

Kahuna: Brands must engage for apps to work

Just putting out a shopping or gaming or social networking app isn't enough. According to one new report most consumers (90%) will stop using apps - even those they are very interested in - if the brands offering the apps... >>

BizReport | Mobile Marketing June 29, 2015

Report: Mobile costs, downloads down

The mobile space has ups and downs just like the rest of the online world. That is the word from Fiksu's new mobile report which shows both downloads and mobile marketing costs decreased in May. ... >>

BizReport | Mobile Marketing June 11, 2015

Poll: Mobile bankers do it in the bedroom

Mobile devices are making it so consumers can do anything from anywhere - including their banking. That's the takeaway from a new Feedzai poll, conducted for Harrs Poll, which shows nearly half (46%) of people using smartphones to do their... >>

BizReport | Mobile Marketing June 03, 2015

Report: SMBs see value in mobile

Moving ahead, look for more small businesses to push into mobile. That is the takeaway from BIA/Kelsey Group's 'Retail SMBs - Advertising & Marketing Trends' report which indicates that while the highest mobile penetration rates for SMBs are around 11%,... >>

BizReport | Mobile Marketing May 15, 2015

Top 3 tips to improve customer privacy

Mobile devices are making it very easy for consumers to interact with their favorite brands. But, without the proper security in place, mobile can also put consumers at risk. One expert offers her top tips on hos brands can assure... >>

BizReport | Mobile Marketing May 12, 2015

Mobile Roundup: How people are using mobile + 2 new mobile releases

In today's mobile roundup: How consumers are using mobile devices and two new releases for the mobile space than can help brands better understand their mobile consumers.... >>

BizReport | Mobile Marketing May 07, 2015

Brands: How to ensure app engagement

By 2017 experts say more than 268 million apps will be downloaded. For consumers it means that there's an app for every possible need and more, but for developers there is the burden of standing out in the app space.... >>

BizReport | Mobile Marketing May 06, 2015

Study: Android passes iOS in mobile revenue

For the first time Android devices have pushed past Apple's in the mobile revenue game. That according to Opera Mediawork's new State of Mobile Advertising report. According to their numbers Android devices now hold a 45.87 share of mobile revenue... >>

BizReport | Mobile Marketing April 23, 2015

Mobile Roundup: App releases focus on connection, analysis

Two new releases into the mobile space are adding more focus to consumer connection and brands' ability to analyze activity. Details in today's mobile roundup. ... >>

BizReport | Mobile Marketing April 23, 2015

How mobile will change in 2015

Some experts are saying the Year of Mobile is finally upon us. That, of course, will be determined later. What we know right now is that mobile is changing how consumers, brands and publishers interact. One expert believes messaging will... >>

BizReport | Mobile Marketing April 20, 2015

Smartwatches: time for a new ad format

They may be small and users may only engage with them in short bursts, but smartwatches are set to attract millions in advertising spend within the next four years, according to a new forecast from Juniper Research.... >>

BizReport | Mobile Marketing March 27, 2015

Smartphones reach new milestone in U.S.

A new milestone has been reached, according to new figures released by comScore. All but 25% of people in the U.S. now own a smartphone.... >>

BizReport | Mobile Marketing March 23, 2015

Is auto-playing on Facebook good, bad for brands?

Over the past few weeks more and more consumers have seen videos begin to auto-play on Facebook's newsfeed. While this trend isn't intrinsically bad, it can also not be the best idea. Here's why:... >>

BizReport | Research March 06, 2015

Survey: Phablets fastest growing mobile device

The smartphone vs. tablet debate may grow quieter this year. That is because many consumers are choosing devices that are a blend of both. According to new data from Flurry phablets, or smartphone-tablets, are the fastest growing mobile device (January... >>

BizReport | Mobile Marketing March 04, 2015

Mobile Roundup: Mobile wallets upping the retail ante

Mobile wallets aren't going away. In fact, two new reports indicate mobile wallets are growing in importance for retailers despite safety and security concerns from shoppers. ... >>

BizReport | Mobile Marketing February 20, 2015

Mobile trends to watch in 2015

According to many experts mobile is set to give an extra push not just to retail but across the board. From advertising opportunities to commerce solutions and additional ways for brands to connect with their consumers. One expert lays out... >>

BizReport | Mobile Marketing January 27, 2015

Study: Switching economy could cost US brands $1 trillion

American's are always on - PCs and laptops, smartphones and tablets - and that always on trend means digital brands are struggling to keep pace. That struggle, which consumers see as slow loading page loading times or areas where they... >>

BizReport | Advertising December 26, 2014

Mobile, video to see analytics changes in 2015

Two experts believe we'll see better cross device and cross screen strategies from marketers in 2015. Much of that strategy could be based on data compiled during this quarter, and as some early reports have shown that data will hold... >>

BizReport | Mobile Marketing December 12, 2014

Survey: When consumers do - and don't - want to use mobile pay options

There has been a lot of buzz lately about the importance of new mobile payment options like Apple Pay and even Bitcoin. One survey has gone to the ground to see what consumers think about mobile payment options, and the... >>

BizReport | Mobile Marketing December 12, 2014

Expert: How shoppers will engage with brands in 2015

There is a new idea out there that consumers have become 'mobile first', or that they look at mobile screens before PC, television or other outlets. According to eMarketer Americans are spending at least 3 hours per day on mobile... >>

BizReport | Mobile Marketing December 10, 2014

Reports underline mobile's importance

B2X has released a global study that shows Americans are basically attached to their smartphones. That along with trends found by Monetate and Ebates are indicators that mobile will continue to be highly sought after in 2015. ... >>

BizReport | Mobile Marketing December 01, 2014

Survey: People want mobile pay options, worry about data breaches

Although a majority of consumers in a recent survey report an interest in mobile pay, most are approaching mobile payment options tentatively. According to new data out from Retale more than half (56%) say they'd like to use mobile payment... >>

BizReport | Mobile Marketing November 18, 2014

Top 3 tips for strong LBS campaigns

Geo-location, iBeacon technology and the like are great tools for engaged customers, but many consumers are still oblivious to geo-location based messaging from an app. Still, mobile is expected to have a huge impact on the 2014 holiday seasons, here... >>

BizReport | Mobile Marketing November 14, 2014

Top 4 tips to enhance mobile performance

Mobile devices are going to be crucial during the upcoming holiday season according to many experts. Shoppers will be using mobiles in-store, they'll be shopping via mobile devices at home and at work. How can retailers and brands ensure their... >>

BizReport | Mobile Marketing October 30, 2014

Mobile Roundup: iOS users converting more, device adoption continues to grow

While both men and women are making mobile purchases, one new report shows which gender is most likely to complete a mobile purchase - and for how much. Another report breaks down how mobile devices are changing how brands should... >>

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