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BizReport | Mobile Marketing September 04, 2015

Fiksu launches mobile audience platform

This week data-fueld mobile platform Fiksu launched a new platform into the space that will give brands the ability to engage specific mobile audiences. Called the Fiksu Mobile Audience Platform, the took uses customer journey data to target audiences across... >>

BizReport | Mobile Marketing September 02, 2015

Report: Mobile web use doubles

The mobile web is going places - fast. That's the takeaway from new Smaato data which indicates ad spending within the mobile web has increased by 38% while spending in the app space has decreased by 62%. ... >>

BizReport | Mobile Marketing August 21, 2015

Top 3 tips to better integrate content, mobile

Wherever a brand is trying to engage with consumers, content is the key. The right product information at the right time can turn a browsing consumer into a buyer. But many brands struggle with content in the mobile space. How... >>

BizReport | Mobile Marketing August 20, 2015

Faceoff: India smartphone users vs. US

According to Statista smartphone users in India will outpace those in the US within the next two years. Currently there are 183 million smartphone users in the US and 160 million in India; by 2017 experts expected 234 million smartphone... >>

BizReport | Mobile Marketing August 19, 2015

Report: Android devices surge in usage

According to new Opera Mediaworks data, Android devices are going strong in the APAC (Asia-Pacific) region. Looking at data from Q2 of 2015, researchers found that consumers in India, Indonesia, the Philippines and Vietnam (P4) have increased their smartphone usage... >>

BizReport | Mobile Marketing August 10, 2015

UK: Smartphones overtake laptops and PCs for browsing Internet

The UK is now a smartphone society. In what is being called a "landmark shift", smartphones are now the preferred device to go online in the UK, according to a new report from Ofcom.... >>

BizReport | Mobile Marketing July 29, 2015

Expert: How brands can ensure both worker mobility and business security

The trend of workers telecommuting or using their personal devices for work is growing every day. So are the risks to businesses who aren't prepared for an increasingly mobile workforce. How can businesses become ready? ... >>

BizReport | Trends & Ideas July 27, 2015

Smartwatches worn for convenience but security remains a concern

New research in the U.K. from digital research specialists Clicked sheds light on the changing behavior of smartphone owners who own a smartwatch.... >>

BizReport | Mobile Marketing July 23, 2015

Survey: Millennials turning in smartphones early

When it comes to new devices, Millennials want them, and they're willing to pay a price. That's the takeaway from new data which shows 70% of Millennials are willing to use early upgrades to have the latest smartphones and over... >>

BizReport | Mobile Marketing July 18, 2015

Expert: Why mobile brands must be content-savvy

According to Nielsen, Americans spend an average of 37 hours a month using their smartphone apps, using only 27 apps on average. This means brands have to compete for customers - there is no room for a user interface that... >>

BizReport | Mobile Marketing July 16, 2015

Study finds mobile ads pushing business calls

Over the past few months calls to businesses that originate from mobile ads have skyrocketed up, but according to one new report a lack of call attribution could put mobile budgets in danger. That because without the proper attribution brands... >>

BizReport | Mobile Marketing July 10, 2015

Mobile Roundup: Platforms improve mobile connection

Mobile is growing in popularity as an engagement platform. In today's mobile roundup, two partnerships that should give mobile brands better access to their customer bases. ... >>

BizReport | Mobile Marketing July 08, 2015

Adyen: iPhone pulling more mobile transactions

Android devices may outpace Apple devices now in sheer numbers, but Apple's iPhone continues to lead in some mobile categories - one of them mobile payments. According to new Adyen data Apple's iPhone accounts for about one-third of mobile transactions,... >>

BizReport | Mobile Marketing July 02, 2015

Kahuna: Brands must engage for apps to work

Just putting out a shopping or gaming or social networking app isn't enough. According to one new report most consumers (90%) will stop using apps - even those they are very interested in - if the brands offering the apps... >>

BizReport | Mobile Marketing June 29, 2015

Report: Mobile costs, downloads down

The mobile space has ups and downs just like the rest of the online world. That is the word from Fiksu's new mobile report which shows both downloads and mobile marketing costs decreased in May. ... >>

BizReport | Mobile Marketing June 11, 2015

Poll: Mobile bankers do it in the bedroom

Mobile devices are making it so consumers can do anything from anywhere - including their banking. That's the takeaway from a new Feedzai poll, conducted for Harrs Poll, which shows nearly half (46%) of people using smartphones to do their... >>

BizReport | Mobile Marketing June 03, 2015

Report: SMBs see value in mobile

Moving ahead, look for more small businesses to push into mobile. That is the takeaway from BIA/Kelsey Group's 'Retail SMBs - Advertising & Marketing Trends' report which indicates that while the highest mobile penetration rates for SMBs are around 11%,... >>

BizReport | Mobile Marketing May 15, 2015

Top 3 tips to improve customer privacy

Mobile devices are making it very easy for consumers to interact with their favorite brands. But, without the proper security in place, mobile can also put consumers at risk. One expert offers her top tips on hos brands can assure... >>

BizReport | Mobile Marketing May 12, 2015

Mobile Roundup: How people are using mobile + 2 new mobile releases

In today's mobile roundup: How consumers are using mobile devices and two new releases for the mobile space than can help brands better understand their mobile consumers.... >>

BizReport | Mobile Marketing May 07, 2015

Brands: How to ensure app engagement

By 2017 experts say more than 268 million apps will be downloaded. For consumers it means that there's an app for every possible need and more, but for developers there is the burden of standing out in the app space.... >>

BizReport | Mobile Marketing May 06, 2015

Study: Android passes iOS in mobile revenue

For the first time Android devices have pushed past Apple's in the mobile revenue game. That according to Opera Mediawork's new State of Mobile Advertising report. According to their numbers Android devices now hold a 45.87 share of mobile revenue... >>

BizReport | Mobile Marketing April 23, 2015

Mobile Roundup: App releases focus on connection, analysis

Two new releases into the mobile space are adding more focus to consumer connection and brands' ability to analyze activity. Details in today's mobile roundup. ... >>

BizReport | Mobile Marketing April 23, 2015

How mobile will change in 2015

Some experts are saying the Year of Mobile is finally upon us. That, of course, will be determined later. What we know right now is that mobile is changing how consumers, brands and publishers interact. One expert believes messaging will... >>

BizReport | Mobile Marketing April 20, 2015

Smartwatches: time for a new ad format

They may be small and users may only engage with them in short bursts, but smartwatches are set to attract millions in advertising spend within the next four years, according to a new forecast from Juniper Research.... >>

BizReport | Mobile Marketing March 27, 2015

Smartphones reach new milestone in U.S.

A new milestone has been reached, according to new figures released by comScore. All but 25% of people in the U.S. now own a smartphone.... >>

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