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BizReport | Mobile Marketing December 11, 2013

Study: Mobiles don't want to be interrupted

In many ways mobile devices are giving brands and marketers more opportunities to connect - and stay connected with - consumers. But, new data indicates interrupting people when they are using their mobiles is a turn-off. And that turn-off may... >>

BizReport | Mobile Marketing December 09, 2013

comScore: U.S. smartphone ownership reaches all-time high

New comScore data reveals that while Apple remains the top smartphone manufacturer, Android leads as the top smartphone platform in the U.S. where smartphone ownership levels are at an all-time high.... >>

BizReport | Mobile Marketing December 02, 2013

Report: Men most likely users of NFC

Men are most likely to have - and be using - the near field communications (NFC) technology included with their mobile devices. That according to new survey data out from Deloitte. Meanwhile, double the amount of consumers have NFC options... >>

BizReport | Mobile Marketing December 02, 2013

4G ups user reliance on mobile

The arrival of 4G is changing the way consumers use their smartphones and tablets and encourages the use of m-commerce services and increased content consumption, according to new data published in the Orange Exposure 2013/2014 report.... >>

BizReport | Mobile Marketing November 20, 2013

Expert: The most engaging mobile content

Almost one quarter of all videos right now are online or mobile ads. One major benefit for advertisers is that video works so well with social media engagement. Half of all YouTube videos are shared, and we see similar video-sharing... >>

BizReport | Mobile Marketing November 13, 2013

How to prepare for mobile success in 2014

The trend of second-screen viewing has fueled spending on mobile ads, because now more than ever consumers are watching TV while interacting with their devices. If a program goes to commercial, brands need to stay in front of the viewer's... >>

BizReport | Mobile Marketing November 13, 2013

Mobile responsible for 3x as many sales as you might think

New research from call tracking and analytics firm ResponseTap has found that many more shoppers begin their purchase journey on a smartphone than was previously thought.... >>

BizReport | Mobile Marketing November 07, 2013

Report: Top use for smartphones is shopping, not talking

Forget reaching out to someone you love. According to new data out from Usablenet most smartphone owners are reaching out to shop, not chat. The new report shows that three-quarters (79%) of US shoppers and two-thirds (64%) of UK shoppers... >>

BizReport | Mobile Marketing November 05, 2013

Marin: How the mobile shift impacts advertising

Several months ago Google released their Enhanced Campaigns tool, to help brands better engage with consumers who are 'always on' because of their mobile devices. Through the offering brands can better target and engage without turning these 'always on' shoppers... >>

BizReport | Mobile Marketing October 22, 2013

How to better personalize for mobile

Brands know they want to be in mobile but are cautious because they don't know how ad effectiveness will be measured. How can sales be attributed to mobile advertising, particularly for CPG brands where the purchases take place in-store? ... >>

BizReport | Ecommerce October 18, 2013

Retailers must enhance in-store experience and embrace free Wi-Fi

Wi-Fi can be used to enhance the in-store experience for mobile users and, according to new research released by digital marketing agency Acquity Group, consumers feel more confident making big purchases when in-store Wi-Fi is available.... >>

BizReport | Mobile Marketing October 10, 2013

Study: Best practices missing from Fortune 100 mobile strategy

Some of the biggest brands in the US aren't doing mobile as well as they might. That's the takeaway from The Mobile Experience Scorecard, out this week from The Search Agency. Based on page load times, download times, app presence... >>

BizReport | Mobile Marketing October 02, 2013

JiWire release to add value to mobile commerce

New this week from JiWire, a release that pushes location to mobile indices, adding value to mobile ad budgets. The JiWire Location Conversation Index (LCI) measures whether mobile users served an ad later visited a store location, giving retail brands... >>

BizReport | Mobile Marketing October 02, 2013

How people are engaging with mobile, digital content

Digital content is a trend many brands are beginning to follow. According to new data out from Unisphere Research most brands are beginning to push budget dollars into content creation. The data shows that for about half of responding brands,... >>

BizReport | Mobile Marketing September 30, 2013

Post-Newsweek taps Marketron for mobile sites

Underlining the importance of a mobile presence for broadcast brands, in a new agreement between Post-NewsWeek and Marketron. According to the deal Marketron will power all Post-Newsweek mobile websites; Post-Newsweek is the broadcasting division of The Washington Post Company.... >>

BizReport | Ecommerce September 30, 2013

Mobile: Brits more likely to showroom than Americans

A survey by Microsoft involving 6,000 consumers across five countries reveals that Brits are more focused in their use of mobile in retail stores, and are more likely to indulge in showrooming than Americans.... >>

BizReport | Mobile Marketing September 26, 2013

OFT develops new regulations for 'free to play' games targeting children

A crackdown on free online 'pay to play' games targeted at children will see new regulations come in to force by April next year.... >>

BizReport | Mobile Marketing September 24, 2013

Mobile customers want to share, really

Mobile customers aren't just hoping to find deals to their favored retailers, in many cases, these shoppers are willing to share location data so that the brand can more readily find them. That is the takeaway from a new report... >>

BizReport | Mobile Marketing September 24, 2013

Mobile sharing in UK outstrips US

Back in November, 2012, mobile sharing in the UK stood at 28% but, thanks to the proliferation and adoption of smartphones and tablets, that figure has now increased significantly making the UK the country that shares most via mobile. ... >>

BizReport | Mobile Marketing September 23, 2013

Worldwide annual app store downloads to hit 102 billion this year

In 2012, 64 billion mobile apps were downloaded from app stores worldwide generating $18 billion in revenue. According to new figures released by Gartner, the download figure for 2013 will reach 102 billion with revenues approaching $26 billion. ... >>

BizReport | Social Marketing September 17, 2013

Research reveals where location-based services are at

New research has found that more adult social media users now include their location in posts, but that there has been a downturn in the use of check-in location services.... >>

BizReport | Mobile Marketing September 16, 2013

Why real estate brands should focus on mobile

In the real estate game, location trumps everything. And according one new report, mobile may be the most important location of all. New data out from The Search Agency indicates mobile is becoming a hot property for real estate agents... >>

BizReport | Mobile Marketing September 13, 2013

Monetate: Tablets pushing ahead of smartphones

Heading into 2014 more brands may find greater results by focusing on tablet users. Monetate has released the Ecommerce Quarterly (EQ2 2013) which finds the share of tablet users is gaining quickly on smartphone users. ... >>

BizReport | Research September 11, 2013

Viggle: Mobile screens improving TV ad spend

New data from Viggle shows a connection between mobile screens and television ad campaign performance. According to their new study, conducted by Nielsen, a major brand found their campaign performed better when viewers saw an ad on television while they... >>

BizReport | Ecommerce September 09, 2013

Tablets to account for over 62% of overall 2013 U.S. mcommerce sales

Mobile devices are playing an increasing role in commerce, being both a means to make purchases and, just as importantly, a tool for research. ... >>

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