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BizReport | Mobile Marketing November 18, 2014

Top 3 tips for strong LBS campaigns

Geo-location, iBeacon technology and the like are great tools for engaged customers, but many consumers are still oblivious to geo-location based messaging from an app. Still, mobile is expected to have a huge impact on the 2014 holiday seasons, here... >>

BizReport | Mobile Marketing November 14, 2014

Top 4 tips to enhance mobile performance

Mobile devices are going to be crucial during the upcoming holiday season according to many experts. Shoppers will be using mobiles in-store, they'll be shopping via mobile devices at home and at work. How can retailers and brands ensure their... >>

BizReport | Mobile Marketing October 30, 2014

Mobile Roundup: iOS users converting more, device adoption continues to grow

While both men and women are making mobile purchases, one new report shows which gender is most likely to complete a mobile purchase - and for how much. Another report breaks down how mobile devices are changing how brands should... >>

BizReport | Mobile Marketing October 28, 2014

Study: Millennials do more, Gen Xers spend more time via mobile

Mobile devices grow more common every day but there is new data showing how small differences in mobile habits are setting the generations apart. For example, Millennials are doing more via mobile than ever before, but Gen Xers are spending... >>

BizReport | Advertising October 21, 2014

Internet ad revenues hit landmark high in first half of 2014

Internet ad revenue rose 15% to $23.1 billion during the first half of 2014, a landmark figure according to the latest IAB Internet Advertising Revenue Report.... >>

BizReport | Mobile Marketing October 02, 2014

Mobile sites leaving customers hungry

Restaurants are falling short in their mobile experience. That's the word from a new survey out from The Search Agency. According to their findings mobile restaurant websites aren't delivering the kind of experience customers want - and in some cases... >>

BizReport | Mobile Marketing October 01, 2014

Survey: Mobile security a risk for SMBs

According to a recent survey of IT professionals by Kaspersky Lab a majority of very small businesses (VSBs) are interested in the mobile space. Unfortunately mobile security continues to be a risk for many because of the time and money... >>

BizReport | Mobile Marketing October 01, 2014

How multi-screens are changing brand interactions

For the first time in history brands and marketers can engage with consumers anywhere - at home, at work, in-store, online and offline. No matter the device, brands and consumers are finding one another and connecting. The key for solid... >>

BizReport | Mobile Marketing September 18, 2014

Study: Most shoppers engage via mobile before hitting stores

For more and more shoppers mobile is high on their retail path to purchase. According to new data out from Ninth Decimal most (81%) are now looking for retail product information on their mobile devices before going to the mall... >>

BizReport | Mobile Marketing September 09, 2014

Study: Moms more and more dependent on mobiles

Most moms are looking to mobile devices more and more often - for everything from entertainment to communication and advice. According to results from the 2014 BabyCenter US Mobile Mom Report most moms have either a smartphone or tablet, and... >>

BizReport | Mobile Marketing September 05, 2014

Mobile Roundup: Apps pushing engagement, Latin American adoption to skyrocket

In today's mobile roundup: where the next mobile hotspot will be (hint: it's generally warm there) and how brands are engaging now - and how they should act in the coming months. ... >>

BizReport | Mobile Marketing August 27, 2014

Release makes push notifications actionable

Urban Airship is pushing a new kind of ad option out to brands today - through push notifications. The mobile management hub has created a cross platform support system for brands' widgets and interactive notification tools that push to users'... >>

BizReport | Mobile Marketing August 19, 2014

3 Questions with OpenMarket's Steve French

The mobile space is exploding with activity from both consumers and marketers, and is expected by many to have a big impact on the holiday season as well as back to school shopping. One expert weighs in with his thoughts... >>

BizReport | Mobile Marketing August 13, 2014

Mobile Roundup: App monetization, Cross-channel help and private mobile numbers

Mobile is moving fast and three announcements in the space underline just how important mobile is becoming - to brands and to consumers.... >>

BizReport | Mobile Marketing July 29, 2014

Report: In case of emergency, try cell

In case of emergencies, go straight to the phone. That's the intel from a new CallFire report, which indicates Americans are most responsive to text messaging in cases of emergencies. According to the report about 3 in 5 say they... >>

BizReport | Mobile Marketing July 11, 2014

How to better engage in mobile

Voxel enables a mobile app to be used without being installed first. For brands, this is a powerful way of letting users engage with their app experience prior to asking them to install apps. By giving users the experience first,... >>

BizReport | Mobile Marketing July 07, 2014

Top 3 unique uses for consumer SMS

It's no secret that people around the world are more attached than ever to their smartphones. Whether actually making calls or texting with friends, or using mobile browsers to shop to using social networking apps to check-in with their friends... >>

BizReport | Research July 04, 2014

Report: World Cup viewers using mobiles while watching games

Over the past 10 days World Cup fever has spread around the world - even in the US where many view soccer as a child's sport. Some interesting trends have come from viewing - like more people being online on... >>

BizReport | Mobile Marketing June 30, 2014

Survey: People love gagets, just maybe not the Fire phone

Americans - and, really, just about all developed-world consumers - love their gadgets. We line up to buy the latest phone, the smartwatches and tablets. But one new device may not be faring as well, at least according to one... >>

BizReport | Mobile Marketing June 26, 2014

Study: Americans afraid of losing phones

According to comScore Android and Apple's iOS hold a 95% share of the US smartphone market; Android is slightly ahead in adoption (51% vs. 42%). In April more than 167 million Americans owned smartphones - that is nearly 70% of... >>

BizReport | Mobile Marketing June 05, 2014

Reports: Mobile pushing calls to SMBs, ticket sales

Small businesses may see a surge in customers and leads over the next four years - from mobile search. Not only that, but look for more ticket sales to be pushed from mobile. Those are the takeaways from a new... >>

BizReport | Advertising May 28, 2014

Why local-mobile will capture more ad dollars

Mobile was a breakout year across the majority of Centro's publisher partners in 2013. Many of them saw mobile traffic on their own sites and apps pass the 50% mark. How will local-mobile impact 2014?... >>

BizReport | Mobile Marketing May 21, 2014

Research reveals rise of restaurant reservations by mobile

New research from restaurant booking service Bookatable reveals a significant rise in the number of diners that book restaurants on a mobile device.... >>

BizReport | Mobile Marketing May 20, 2014

Survey reveals importance of battery life to phone buyers

What is more important to purchasers of a new mobile phone - a large screen, fast processor or perhaps 4G capabilities? It's none of the above, according to a new study carried out by GMI, a Lightspeed Research Company. Phone... >>

BizReport | Mobile Marketing March 14, 2014

UK leads Europe in shopping via smartphone

Businesses in the UK that don't have mobile-optimized websites should take note of new research commissioned by Google that found Brits lead the way in Europe in shopping via their smartphones. ... >>

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