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BizReport | Mobile Marketing June 26, 2017

Study: Despite growth, mobile video still a challenge

While most consumers are now watching at least some video content on their mobile device(s), brands and advertisers continue to struggle with the medium. That's a key takeaway from new YouAppi data, which shows nearly half (44%) say their top... >>

BizReport | Mobile Marketing June 08, 2017

Expert: How merchants can add RCS options

Google has released RCS messaging to consumers using Android devices; they identify RCS as an upgrade to more traditional SMS options. But, just what to brands need to know about RCS before jumping in? ... >>

BizReport | Mobile Marketing June 01, 2017

Study: Games rule app installs

New data is out from AdColony, and among the more interesting findings is this: 75% of developers responding to their study were mobile game developers, with about 64% using playable formats to engage consumers. ... >>

BizReport | Mobile Marketing April 06, 2017

Mobile Roundup: Ad formats and analysis

In today's mobile roundup, a trio of announcements for the mobile space, that may help businesses better engage across mobile devices, apps, and browsers. ... >>

BizReport | Mobile Marketing March 30, 2017

Forecast: App store spend to increase 33%

Look for more consumers to spend money in app stores this year. That's the word from App Annie's new App Store Forecast Report; researchers believe the spend will increase 33% this year, and that by 2021, app store spending will... >>

BizReport | Mobile Marketing March 29, 2017

Study: Most want loyalty to be mobile

Rewards and loyalty programs continue to garner consumer interest, but shoppers aren't keen on those little plastic keycards any longer. That's one takeaway from Vibes' 2017 Mobile Consumer Report. ... >>

BizReport | Mobile Marketing March 03, 2017

Mobile Roundup: Native, video key to continued mobile growth

Two new reports are underlining key factors for the continued growth of mobile: that of video use, and the importance of native advertising. ... >>

BizReport | Mobile Marketing February 28, 2017

Study: Emojis key for push notifications

Get those smilies and hearts and flaming tacos ready, new data suggests that emojis may be key to getting consumers to open emails. Researchers found that the use of emojis in push notifications can increase open rates up to 85%.... >>

BizReport | Mobile Marketing January 25, 2017

Expert: Mobile key for 2017

As we saw during the 2016 holiday shopping season, mobile is changing the way consumers engage not only with content, but with retailers and other brands. Here's how brands can prep for mobile change now. ... >>

BizReport | Mobile Marketing December 20, 2016

3 mobile trends to watch in 2017

Many experts are point to mobile as a huge influencer for 2017 marketing efforts. Here are three mobile trends that could lead the way. ... >>

BizReport | Mobile Marketing December 19, 2016

3 Mobile video trends to watch

With mobile trending up as a shopping vehicle, experts are beginning to look at other areas that mobile might impact. Among those possibilities is mobile video. Here are 3 trends to watch in 2017. ... >>

BizReport | Mobile Marketing December 13, 2016

Study: Fraud high in uncertified apps

Malicious and fraudulent traffic is beginning to hit the app space, and it's hitting hard. That's the word from new Sizmek data which indicates that more than half of uncertified apps are experiencing ad fraud and fraudulent traffic. ... >>

BizReport | Mobile Marketing December 12, 2016

Expert: Experience driving mobile growth

Mobile is growing faster than many experts believed would happen, and according to one expert much of that growth is due to the mobile experience. Here's what brands can expect from mobile in 2017. ... >>

BizReport | Mobile Marketing November 29, 2016

Expert: 3 strategies that will push mobile engagement

Mobile is increasingly becoming a more prominent device for purchase, and this is especially true with holiday spend, where consumers are looking for ways to simplify the chaos associated with holiday shopping. Here's how merchants can get more from mobile... >>

BizReport | Ecommerce November 25, 2016

4 Questions with AerServ

Holiday ads have been all over television and the internet for weeks, and shoppers are even now hitting stores in droves looking for holiday gifts. How will consumers determine where to shop? And how can retailers get their fair share?... >>

BizReport | Mobile Marketing November 24, 2016

Mobile trends to watch in 2017

More smartphones, more ways to pay for goods and services, more mobile. Merchants must gear up for mobile in the new year, according to two experts. Here's why: ... >>

BizReport | Mobile Marketing November 18, 2016

Expert: How to properly attribute in-call marketing

Did you know consumers using mobile search are 39% more likely to call a business? According to some reports, more than 160 billion calls will be made by consumers to US businesses by 2019; those calls will originate from digital... >>

BizReport | Mobile Marketing November 09, 2016

Study: Emerging markets have room for health, financial via mobile

When it comes to what consumers in emerging markets are looking for online, social is not the answer. That's the takeaway from new Upstream data which found that while social networks are the most-connected to by emerging consumers, what many... >>

BizReport | Mobile Marketing October 27, 2016

Study: Safety key to wearables future

The key to new adoption in the wearable tech sector is safety. That's the word from new Skyhook data which indicates that nearly half of consumers are interested in the ability to track family members or personal safety from their... >>

BizReport | Mobile Marketing October 10, 2016

Expert: How SMBs can use Apple's new releases

Small businesses are used to operating on shoestring budgets, and Apple software isn't known for being economical. But, according to one expert, there are benefits to investing in Apple's new products. ... >>

BizReport | Mobile Marketing September 15, 2016

Study: Millennials show strong preference for texting

Whether with friends or a favorite business, Millennials like texting. That's the takeaway from new OpenMarket data which indicates nearly three-quarters (72%) of Millennials text at least 10 times daily, and most 'prefer' text-based communications from businesses. ... >>

BizReport | Mobile Marketing September 14, 2016

Study: App install spending up 54%

Brands and spending more for app installs. That's the word from new Kenshoo data which shows that the app install ads for Facebook and Instagram increased more than 50% globally between 2015 and 2016. In Q2 2016 total clicks for... >>

BizReport | Mobile Marketing August 22, 2016

Store visits remain important part of mobile path to purchase

Consumers may be using their mobile phone to make purchases, but that does not stop them from visiting a physical store, according to new research from xAd. ... >>

BizReport | Mobile Marketing August 22, 2016

What to expect from mobile through Q1 2017

While the mobile marketplace is changing quickly, one expert believes this is a great time to get involved with mobile. Here's why. ... >>

BizReport | Mobile Marketing August 19, 2016

Expert: How in-app guides can help brand

In-app guides are becoming a new way for brands to engage, offering highly targeted content, in the mobile space. But, what is the best way for brands to begin using in-app guides? ... >>

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