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BizReport | Internet March 02, 2021
Experts predict life in 2025 will be more tech driven
As the world begins to recover from the coronavirus pandemic, some changes instituted to protect citizens from the virus may not go away. That is a key finding from a new Pew Research survey of nearly 1,000 industry, tech, and... >>
BizReport | Mobile Marketing February 12, 2021
Study finds mobile users frustrated by some requirements
When it comes to mobile, consumers want fast and they want easy. But, according to one new report, they don't want additional downloads. Researchers with Optimist and Heady found that consumers are increasingly frustrated with mobile experiences that require the... >>
BizReport | Mobile Marketing January 15, 2021
Report: 11 billion hours spent on mobile
Mobile growth is going through the roof. That is a key takeaway from App Annie's 2021 State of Mobile report. According to their data 2020 saw incredible growth for mobile usage, with the highest increases happening in Q2, during the... >>
BizReport | Mobile Marketing December 15, 2020
How to get more from mobile
According to new data out from App Annie the time people spend in mobile - using apps, etc - is skyrocketing in 2020, and that likely has many wondering just what businesses can do to engage these users. We asked... >>
BizReport | Mobile Marketing September 23, 2020
Study: QR usage soaring but so is fraud
New data out from MobileIron holds good news for mobile marketers and brands, also a bit of a warning. First, the good. QR codes have definitely caught on with mobile users, and more than half of mobile consumers say the... >>
BizReport | Mobile Marketing September 17, 2020
Report: Storytelling key to podcast engagement
The interest in podcasting continues to grow for American consumers, with about a 23% increase in listenership for women over the past year. But, just what are podcast listening looking for? And what does that mean for advertisers? New data... >>
BizReport | Mobile Marketing August 13, 2020
Expert: What Apple's WWDC20 means for developers, advertisers
At this year's Apple WWDC instead of large changes to Apple's hardware, most big changes were slated for system updates including a transition from Intel processors to Apple Silicon. But, while there won't be any big devices for consumers to... >>
BizReport | Mobile Marketing August 03, 2020
Reports: Mobile, apps on the upswing
More people are spending more time in their mobile apps. That is a key takeaway from new App Annie data; according to their research consumers are spending just over 3 hours per day with their mobile devices (global consumers). That... >>
BizReport | Mobile Marketing April 30, 2020
Reports: Mobile key for consumer engagement during pandemic
Consumers are increasingly turning to mobile devices to stay connected with not only friends and family but with work and with the world, at large. That is a key finding from new Airship data about one-third (32%) of website visits... >>
BizReport | Mobile Marketing April 09, 2020
Report: Consumers spending more time in-app
Even before countries around the globe began issuing shelter-in-place and stay home orders, people were spending more time with apps. That is a key takeaway from new App Annie data which shows that Italians increased their time spent in-app by... >>
BizReport | Mobile Marketing March 06, 2020
How to break through mobile clutter to engage
Time spent on devices from smartphones to tablets continues to increase. From user generated content to scrolling social media feeds and streaming content from Hollywood, there is a lot of competition for brands to find and engage mobile users. Here... >>
BizReport | Email Marketing November 08, 2019
Expert: Email trends to watch in 2020
As the calendar moves closer to December 31st, here are three trends in email marketing that brands should consider adding to their overall strategy. ... >>
BizReport | Mobile Marketing August 23, 2019
Reports: Mobile engagement down, clicks up
Consumers continue to turn to m mobile devices for entertainment, but just how lucrative is the mobile space? Two new reports shed light on how consumers are engaging with email and ads within the mobile space. ... >>
BizReport | Mobile Marketing June 17, 2019
Study indicates mobile not brand-safe
The mobile space could be a dangerous place for brands. That is a key takeaway from new DoubleVerify data. Researchers found that brand safety incidents can be as much as three times higher in apps than is other digital spaces.... >>
BizReport | Mobile Marketing May 23, 2019
Study:More people opening phones with no destination in mind
In the early days of smartphones, consumers would open their phones with a destination in mind. They wanted to play a game, send a text, or maybe order a pizza for dinner. And, while consumers continue turning to their phones... >>
BizReport | Mobile Marketing February 13, 2019
Data security key for mobile consumers
It's no secret that security breaches are bad for business. New data from Blancco Technology Group underlines that fact, specifically for mobile businesses. According to their research more than half (54%) of mobile consumers "will not trust" a mobile brand... >>
BizReport | Mobile Marketing February 05, 2019
Reports: Mobile is in, mobile pay isn't
Mobile continues to be a driving force for consumers in retail. The problem, according to one report, is that while consumers are increasingly turning to mobile devices to research products and some to finalize purchases, they aren't also jumping on... >>
BizReport | Mobile Marketing September 10, 2018
Reports ID mobile trends, lifecycle for brands
Mobile continues to take up a larger percentage of consumers' digital time, whether that time is spent with social media, video streaming, or shopping. Two new reports identify key mobile areas which are key for brands' mobile strategy. ... >>
BizReport | Mobile Marketing July 04, 2018
Study finds nearly half of app installs are reinstalls
While most marketers are focused on the number of app installs a new report indicates that more attention needs to be paid to app reinstalls. That's because nearly half of mobile apps being downloaded are actually reinstallation's of apps. ... >>
BizReport | Blogs & Content archives June 20, 2018
Study: 40% using phones for video capture
How consumers are using their smartphones is always of interest to marketers, but how consumers aren't using them can be just as interesting. For example, one new study finds mobile video capture is quickly gaining traction on traditional video capture,... >>
BizReport | Mobile Marketing January 12, 2018
Mobile struggling with stalled growth
Although mobile continues to be a beacon in terms of consumers' product research, two new reports underline some growth issues for the sector. Primarily in the areas of app installs and push notifications. ... >>
BizReport | Mobile Marketing October 23, 2017
Phones are the new wallets, tool gives marketers data they can use
Freak out because of a left behind wallet? Not any more. Today's consumers are more freaked out when they forget their phones at home. That's the word from new LivePerson data, which shows that nearly two-thirds (61.8%) of global consumers... >>
BizReport | Mobile Marketing June 26, 2017
Study: Despite growth, mobile video still a challenge
While most consumers are now watching at least some video content on their mobile device(s), brands and advertisers continue to struggle with the medium. That's a key takeaway from new YouAppi data, which shows nearly half (44%) say their top... >>
BizReport | Mobile Marketing June 08, 2017
Expert: How merchants can add RCS options
Google has released RCS messaging to consumers using Android devices; they identify RCS as an upgrade to more traditional SMS options. But, just what to brands need to know about RCS before jumping in? ... >>
BizReport | Mobile Marketing June 01, 2017
Study: Games rule app installs
New data is out from AdColony, and among the more interesting findings is this: 75% of developers responding to their study were mobile game developers, with about 64% using playable formats to engage consumers. ... >>
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