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BizReport | Mobile Marketing July 11, 2014

How to better engage in mobile

Voxel enables a mobile app to be used without being installed first. For brands, this is a powerful way of letting users engage with their app experience prior to asking them to install apps. By giving users the experience first,... >>

BizReport | Mobile Marketing July 07, 2014

Top 3 unique uses for consumer SMS

It's no secret that people around the world are more attached than ever to their smartphones. Whether actually making calls or texting with friends, or using mobile browsers to shop to using social networking apps to check-in with their friends... >>

BizReport | Research July 04, 2014

Report: World Cup viewers using mobiles while watching games

Over the past 10 days World Cup fever has spread around the world - even in the US where many view soccer as a child's sport. Some interesting trends have come from viewing - like more people being online on... >>

BizReport | Mobile Marketing June 30, 2014

Survey: People love gagets, just maybe not the Fire phone

Americans - and, really, just about all developed-world consumers - love their gadgets. We line up to buy the latest phone, the smartwatches and tablets. But one new device may not be faring as well, at least according to one... >>

BizReport | Mobile Marketing June 26, 2014

Study: Americans afraid of losing phones

According to comScore Android and Apple's iOS hold a 95% share of the US smartphone market; Android is slightly ahead in adoption (51% vs. 42%). In April more than 167 million Americans owned smartphones - that is nearly 70% of... >>

BizReport | Mobile Marketing June 05, 2014

Reports: Mobile pushing calls to SMBs, ticket sales

Small businesses may see a surge in customers and leads over the next four years - from mobile search. Not only that, but look for more ticket sales to be pushed from mobile. Those are the takeaways from a new... >>

BizReport | Advertising May 28, 2014

Why local-mobile will capture more ad dollars

Mobile was a breakout year across the majority of Centro's publisher partners in 2013. Many of them saw mobile traffic on their own sites and apps pass the 50% mark. How will local-mobile impact 2014?... >>

BizReport | Mobile Marketing May 21, 2014

Research reveals rise of restaurant reservations by mobile

New research from restaurant booking service Bookatable reveals a significant rise in the number of diners that book restaurants on a mobile device.... >>

BizReport | Mobile Marketing May 20, 2014

Survey reveals importance of battery life to phone buyers

What is more important to purchasers of a new mobile phone - a large screen, fast processor or perhaps 4G capabilities? It's none of the above, according to a new study carried out by GMI, a Lightspeed Research Company. Phone... >>

BizReport | Mobile Marketing March 14, 2014

UK leads Europe in shopping via smartphone

Businesses in the UK that don't have mobile-optimized websites should take note of new research commissioned by Google that found Brits lead the way in Europe in shopping via their smartphones. ... >>

BizReport | Ecommerce March 06, 2014

2013 saw 30% of ecommerce traffic come from mobile

If your business hasn't yet optimized its website for mobile, then perhaps new data from ShopVisible will help convince you that if you don't you are losing out of a lot of customers and sales. ... >>

BizReport | Ecommerce March 04, 2014

Just 16% of consumers use mobile wallets for in-store payments

A new study highlights the slow adoption of mobile wallets by consumers and retailers alike, while a new device for the iPhone enables users to pay with their phone via any magnetic card reader.... >>

BizReport | Mobile Marketing February 28, 2014

Q&A: Digital agency Overit talks mobile apps and why you need one

Businesses, big and small, are coming to realize that if their digital campaigns don't feature mobile they're alienating consumers and missing out on sales. But just how far into the mobile realm do businesses need to venture. Is having a... >>

BizReport | Mobile Marketing February 26, 2014

Consumers equate mobile with smartphones, not tablets

New research provides some unique and interesting insights into the role of mobile in the lives of consumers and their thoughts on opting in to mobile communications from brands. ... >>

BizReport | Mobile Marketing February 20, 2014

Report: Triple-digit growth expected for connected devices

Starting this year, connected devices are going to begin corning more of the mobile market share. According to a new report out from Millennial Media connected devices could see growth in the triple digits with Wearables leading the pack (947%... >>

BizReport | Mobile Marketing February 19, 2014

App Annie: Apps pushing digital content on a global scale

The mobile space isn't just about staying connect with social networks or texting friends. Mobile, specifically apps, are now driving content, too. That according to The Digital Content Report 2013 out today from App Annie and HIS Technology.... >>

BizReport | Mobile Marketing February 17, 2014

How mobile devices are changing engagement for brands

Before the 2013 holiday season, many experts said tablets and smartphones would have a huge impact on sales; however, the final results showed desktop purchasing remained in the driver's seat. But, while consumers may not be buying a lot from... >>

BizReport | Mobile Marketing February 13, 2014

'Always On' number nears 50%, looks for shopping, reading options

There has been speculation for just over a year now that mobile has reached the tipping point for consumers. New research out from Vivaldi Partners underscores that tipping point with another: the always-on population, those who stay connected via mobile... >>

BizReport | Trends & Ideas February 10, 2014

BitTag: Helping Bitcoin shoppers find the right price

The digital currency Bitcoin has been gaining more mainstream acceptance of late, but there's one problem that users have to deal with on a daily, if not hourly, basis - its value can change in the blink of an eye.... >>

BizReport | Mobile Marketing February 07, 2014

Mobile Roundup: Integrating with TV, premium marketplaces and app intalls

Several moves in the mobile space this week is indicating a new focus on the mobile space for 2014. Here are the details:... >>

BizReport | Mobile Marketing February 06, 2014

Reports: Mobile hopping for advertisers, developers

Look for more strategy in the app space. That according to new data out from Millennial Media which indicates more app developers will be strategizing for better monetization over the coming year. This as more consumers switch or upgrade into... >>

BizReport | Mobile Marketing January 30, 2014

Usablenet: Experience important for tablet shoppers

It's become common knowledge that the on-site experience is highly important for online shoppers; new research out from Usablenet indicates experience is especially important for mobile shoppers - specifically those shopping via tablet.... >>

BizReport | Mobile Marketing January 30, 2014

Report: Transition screens important for mobile

As important as experience has become for the mobile space, one more mobile item is growing in importance: transition screens. According to new data from appssavvy full-screen mobile ads that included a transition screen increased engagement levels by nearly 50%.... >>

BizReport | Advertising January 28, 2014

Why restaurant brands need to focus on mobile

Mobile consumers are on the go - looking for local businesses and addresses. Which makes mobile a potentially profitable investment for restaurant brands, if done correctly. A new infographic sheds light on just what mobile can do for some businesses.... >>

BizReport | Mobile Marketing January 27, 2014

Placed: Showrooming now mainstream in auto sector

It's no secret that an increasing number of consumers are taking their mobiles into grocery and big box stores as well as the local mall while shopping to comparison shop. In many categories that number of consumers is still relatively... >>

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