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BizReport | Mobile Marketing February 16, 2017

Reports: Mobile data traffic, video trending high

Two new mobile reports shed light on the importance of video for brands in the space. First, looking at Q4 2016, Positive Mobile notes that mobile video ads now account for 17% of the spend. ... >>

BizReport | Mobile Marketing May 15, 2014

Traffic to retail websites from mobile up in March, but conversions fell

Data released by Affiliate Window shows that traffic from mobile devices to UK retail websites rose in April compared to March and now account for £1 in every £4 being spent via a smartphone or tablet.... >>

BizReport | Research August 21, 2013

Study: Mobile brands missing conversions

Mobile brands may be increasing their ad buys and pushing more budget dollars into the space, but they are still missing out on too many conversions. That, according to new data out from BrightEdge, which indicates mobile continues to underperform... >>

BizReport | Mobile Marketing July 04, 2013

iPhone most popular web-browsing device

Of all the mobile phones currently on the market, it is the iPhone 5 that is the most popular web-browsing device, according to a new report published by independent ad network Chitika.... >>

BizReport | Mobile Marketing June 26, 2013

Grow Mobile Platform soothes headaches of mobile app promotion, tracking

The promotion and tracking of mobile games and apps can be a real headache for developers. However, a San Francisco-based start-up could help reduce the pain with the launch of a new mobile app marketing platform. ... >>

BizReport | Mobile Marketing February 19, 2013

Nucleus: More than a quarter of travel website browsing via mobile

UK-based brand and digital consultancy, Nucleus, has released findings of a web browsing study that reveals over a quarter of traffic to travel websites now comes from mobile, a significant increase from six months ago. ... >>

BizReport | Mobile Marketing June 13, 2012

Flurry empowers app marketers to measure effectiveness of traffic acquisition campaigns

This year more than $1 billion will be spent by mobile app marketers on traffic acquisition, estimates mobile app measurement and ad platform Flurry. Many of them won't be able to adequately measure the effectiveness of those campaigns, a problem... >>

BizReport | Mobile Marketing March 21, 2012

'Gigabyte Generation' gobbling up mobile data

For the eighth year in a row mobile data traffic growth has continued. Today, almost a third of smartphone users gobble up more that 1 gigabyte of data each month. This year could see mobile consumption doubling again, according to... >>

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