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BizReport | Internet September 14, 2016

Expert: What Apple's new features really mean for brands

With Apple's updates to their iOS platforms, new phones, and other device upgrades, many brands are now wondering how to make Apple's upgrades work better for them. One expert dives into the details. ... >>

BizReport | Mobile Marketing August 08, 2016

How mobile has impacted the first half of 2016

The cost per mobile user continues to increase. That competition can cause problems for brands in the mobile space, but with competition comes the chance for businesses to really shine. One expert explains how mobile has impacted the first half... >>

BizReport | Mobile Marketing January 06, 2016

Expert: Make mobile frictionless, personal

Mobile is expected to make a huge impact on brands' revenue numbers throughout 2016. Is your mobile strategy ready? It may not be, but one expert explains how to make mobile more frictionless and personal so brands can succeed. ... >>

BizReport | Mobile Marketing August 20, 2015

Brands: How to harness the power of mobile

The mobile space continues to be a kind of Wild West for brands - there are branded mobile sites, review hubs, m:commerce marketplaces, apps and a host of other engagement opportunities. Apps may hold the most value because consumers who... >>

BizReport | Mobile Marketing June 18, 2015

Top 3 tips to fine-tune mobile

There are a lot of options in mobile these days, but success still comes down to strategy. One expert shares his top 3 tips for brands to fine-tune mobile. ... >>

BizReport | Research archives July 04, 2014

Report: World Cup viewers using mobiles while watching games

Over the past 10 days World Cup fever has spread around the world - even in the US where many view soccer as a child's sport. Some interesting trends have come from viewing - like more people being online on... >>

BizReport | Mobile Marketing May 07, 2014

Top 3 tips to improve mobile customer service

Customer service is increasingly important with shoppers engaging with brands via social networks, mobile devices and online as well as through traditional phone and in-store channels. One expert offers his tips to improve the mobile customer service experience.... >>

BizReport | Mobile Marketing August 20, 2013

Brands: Why mobile efforts need better targeting

Brands are pushing more and more ad dollars into the mobile space, specifically the app space. But many of those dollars are falling in an abyss. Mobile consumers aren't converting or aren't turning into loyal customers. One expert explains how... >>

BizReport | Mobile Marketing May 17, 2013

Report: Strong digital presence key to success

Mobile and online outlets are crucial to success, that is the takeaway from new data out from Apigee. The study indicates that brands who are 'high digital performers' are having more success than those who aren't focused on those online... >>

BizReport | Social Marketing May 13, 2013

Two releases aim to simplify mobile, social for brands

Two new releases in the online space are aimed at helping retailers and small businesses better connect with their customer bases.... >>

BizReport | Mobile Marketing February 27, 2013

SOASTA outlines struggles for mobile brands

Everyone is one mobile, but not everyone is creating a solid mobile presence. That, according to new data out from SOASTA, which underlines the challenges for mobile marketers.... >>

BizReport | Research archives February 14, 2013

Why brands should embrace m:commerce now

Of the more than $180 billion spent online in 2012, the mobile piece was relatively small. But, mobile commerce has shown steady growth for the past couple of years, and one expert believe mobile and social will have a big... >>

BizReport | Mobile Marketing September 28, 2012

Platform offers analytics for catalog retailers

Catalog sales remain a steady component for many merchants and brands. A new platform in the online space helps catalog retailers stay abreast of how products are faring through a single dashboard. Called CoffeeTable, the catalog app offers a retailer... >>

BizReport | Mobile Marketing September 25, 2012

BlueKai solution offers mobile brands data

Out today from BlueKai, a data solution for brands in the mobile space. The company is pushing the Data Activiation System into the mobile space, offering a cloud based solution for advertisers and content producers. ... >>

BizReport | Mobile Marketing September 25, 2012

Solution gives SMBs more mobile power

Small businesses need to be in the mobile space but many mobile businesses simply don't have the time to properly 'do' mobile. A new app from ReachLocal may help by managing mobile leads and tracking campaign results so that the... >>

BizReport | Mobile Marketing June 28, 2012

Which mobile targeting is right for you?

With the proliferation of mobile devices, the increased use of tablets and consumption of content through mobile, brands are also moving into the space. From push messages to mobile display and video units, there are many options - here's how... >>

BizReport | Mobile Marketing May 15, 2012

Top three tips for mobile marketers

As most consumers move into the mobile marketplace brands are struggling to keep up. July Systems is one solution which helps brands move campaigns across platforms, to build mobile sites and engage consumers.... >>

BizReport | Mobile Marketing August 05, 2011

How to better the mobile experience

The Internet is buzzing with the possibilities for personalized online experience; no place is better for a personalized experience than mobile. Yet according to several reports, mobile ads and many mobile websites aren't connecting with the consumer. Here are a... >>

BizReport | Mobile Marketing February 23, 2011

To app or not to app, one expert's opinion

Mobile and mobile commerce (m-commerce) are set to soar in 2011. The question many businesses are trying to answer is how to take advantage of m-commerce. Apps? Mobile websites? A combination? One expert insists that mobile websites are the better... >>