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BizReport | Mobile Marketing November 21, 2013

Why mobile brands need testing

Mobile optimization is a key concern for many brands heading into 2014, and many are turning to testing to ensure their content and experience is performing well with consumers. One expert explains why testing may help push brands higher in... >>

BizReport | Mobile Marketing February 27, 2013

SOASTA outlines struggles for mobile brands

Everyone is one mobile, but not everyone is creating a solid mobile presence. That, according to new data out from SOASTA, which underlines the challenges for mobile marketers.... >>

BizReport | Mobile Marketing July 05, 2012

How A/B testing can improve mobile performance

A recent forecast from Gartner predicts that the mobile app market will be worth $25 billion by 2015 as more consumers hit the mobile space. For brands to make the most of this they need to know how those people... >>

BizReport | Mobile Marketing July 04, 2012

Platform simplifies testing for mobile

One platform in the mobile space is set up to enable simpler A/B testing for mobile brands. Swrve measures in real time through A/B testing but doesn't require the use of updates of code pushes. Here's how it works.... >>