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BizReport | Blogs & Content archives June 18, 2013

Reports: Consumers want television everywhere

Offering television programming on different devices is becoming more important for not only television networks but for independent content creators, as well. That according to new data out from EPIX, which notes that viewers are more likely to pay for... >>

BizReport | Social Marketing June 06, 2013

Reports: How moms and TV viewers are using mobile

Mobile devices aren't just for game playing any longer. Two new report show how moms and television viewers are engaging with mobile.... >>

BizReport | Mobile Marketing May 15, 2008

Survey: Rich Media Ads to reach $2.7 billion Euros

Online marketers can expect the rich media ad space on mobiles to continue growing over the next four years. According to a recent survey, rich media ads are expected to account for Euro $2.7 billion of the mobile ad spend... >>

BizReport | Mobile Marketing March 04, 2008

Report: Free Is The Key to Mobile Video Adoption

Everybody wants a freebie, but according to a joint report from Parks Associates and the Entertainment Technology Center at USC free may be key for mobile users. The report found that using free mobile video content is a good way... >>

BizReport | Mobile Marketing May 17, 2007

Sprint brings VOD, real-time video to cells

Sprint subscribers will have more to watch on their cell phones soon. Disney, the parent company of the ABC network, has signed a deal with the cell provider to stream prime time programming to mobile phones.... >>

BizReport | Mobile Marketing April 25, 2007

66% of mobile TV viewers are male

Young males are the current target market for mobile television advertisers, but don't expect this to always be true. According to a new study from comScore, interest in mobile TV is growing across all segments of the population.... >>

BizReport | Mobile Marketing March 05, 2007

Verizon Mobile adds live TV

Verizon Wireless has added another feature to its subscription service: users can now watch live television events on their mobile phones. The service includes programming from CBS, ESPN, FOX and NBC. ... >>

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