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BizReport | Mobile Marketing October 09, 2015

Half of cybersecurity experts say mobile payments are not secure

According to the Information Systems Audit and Control Association (ISACA), nearly half of cybersecurity experts say mobile payments are not secure and present significant security risks. ... >>

BizReport | Research archives March 27, 2015

Survey uncovers negative attitudes towards wearable tech

Smartwatches more popular among consumers than other wearable technology such as fitness trackers, according to recent research from Apadmi, but not everyone thinks smart wear makes the wearer smart.... >>

BizReport | Mobile Marketing August 25, 2014

76% of UK's top tech and telecoms brands now have mobile-optimized website

Findings of a recent study from the Internet Advertising Bureau illustrate the increased awareness of the marketing potential of apps and mobile technology as more consumers use mobile to access the Internet.... >>

BizReport | Mobile Marketing May 30, 2014

Big-screen smartphones cause of dropping tablet shipments

New smartphones with larger screens are contributing to the drop in forecast for global tablet shipments this year, according to new data released by research firms IDC and NPD DisplaySearch.... >>

BizReport | Ecommerce archives January 09, 2014

Store staff equipped with mobile technology will enhance service and boost sales

New research from digital retail experience and tech firm Red Ant reveals that frontline shop staff in retail environments would be much better able to serve customers if they were provided with technology to help them.... >>

BizReport | Mobile Marketing February 25, 2013

Girl Scouts of America further integrate mobile into Cookie Fundraising program

After the successful integration of mobile technology with the Girl Scouts of America Cookie Fundraising program last year, the movement has this year introduced a Cookie Finder app to make sure no-one has to go without a Mint Thin. ... >>

BizReport | November 08, 2012

AR to generate millions in revenues yet consumer awareness remains low

Hundreds of millions of dollars in revenue are to be generated by augmented reality technology in 2013, according to new research released by Juniper Research, despite consumer awareness in such technology being low. ... >>

BizReport | Mobile Marketing April 19, 2012

Pew: 65% of tech experts believe cash, credit cards may be obsolete by 2020

Things move fast in this digital age but are they moving fast enough that mobile wallets could replace cash and credit cards by the end of this decade? The majority of technology experts surveyed by Pew think so. ... >>

BizReport | Advertising archives March 07, 2012

Entire UK town in QR code, NFC advertising trial

QR code and near-field communication technology is being put to the test in the UK's first large-scale out-of-home advertising trial involving 13 top brands and an entire city. ... >>

BizReport | Mobile Marketing March 05, 2012

Girl Scouts celebrate centenary, announce mobile payment adoption

As the organization celebrates 100 years of scouting for girls, this week also brings the announcement that Girl Scout troops in 23 States are now embracing mobile technology and accepting mobile payments for their fundraising cookies.... >>

BizReport | Mobile Marketing November 29, 2011

Smartphone shipments to China outstrip US

China has been dubbed the world's next ecommerce superpower and now, as more research shows, it's proving to be a monster of a mobile market, too. ... >>

BizReport | Trends & Ideas archives July 06, 2011

Family tech use study reveals 'like father, like son'

Think it's just teens that are surgically attached to their tech gadgets? Think again. A new study from the Barna Group found that parents are just as dependent on technology as their kids.... >>

BizReport | Mobile Marketing May 30, 2011

Mobile workers sleeping with their smartphones

Mobile technology is taking over some mobile workers' lives, according to a new report from enterprise mobility services provider iPass, with the vast majority using their downtime to check their smartphones.... >>

BizReport | Mobile Marketing May 19, 2011

Pizza parlors grab slice of Android app market

The predicted growth of Android coupled with successful iPhone app launches has prompted pizza parlors in the UK to roll out Android versions.... >>

BizReport | Ecommerce archives May 18, 2011

Millions of mobile users in UK ready for NFC

Near-field communication has long been used in parts of Asia but it is yet to be commonplace in the US and UK. However, with NFC devices hitting the UK market soon, new research finds that one in five mobile users... >>

BizReport | Mobile Marketing May 09, 2011

QR codes take off, USPS encourages use in mailings

As the number of smartphones being used around the globe increases so, it seems, does the popularity of quick response (QR) codes among businesses large and small. Even the USPS are encouraging mailers to use the device on mailings. ... >>

BizReport | Mobile Marketing March 24, 2011

More big brands latch on to QR Codes

QR Codes have been causing quite a buzz online in recent weeks as big brands clamor to harness the power of the latest mobile marketing tool. This week, The Home Depot joins the ranks of those using little black and... >>

BizReport | Mobile Marketing March 18, 2011

Over half of business travelers book hotels using mobile technology

New findings released by business services company Travelport show that more than half of business customers now rely on mobile technology to help plan their business travel and even more expect their accommodation to reflect their business communication needs. ... >>

BizReport | Mobile Marketing July 31, 2007

Mobile isn't just for talking anymore

Forget about simply talking on handsets, a recent study from In-Stat reveals that opportunities are ripe for marketers in the mobile realm. From WiFi to mobile video to the recent release of Apple's new iPhone mobile will soon be impacting... >>