RSS feed Get our RSS feed

News by Topic




BizReport : Tags : Tag Results

Tag Results

Search this site:

16 Tag Results

Pagination:

16 result(s) displayed (1 - 16):

BizReport | Advertising November 14, 2016

Expert: How to re-target for holiday success

Retargeting is always a useful tool in the quest to convert more shoppers, but during the holiday weeks, this tool can be even more important. One expert offers four tips for merchants to more successfully use retargeting in the mobile... >>

BizReport | Mobile Marketing October 31, 2016

Mobile Roundup: Targeting key to digital moves

A new integration and a new partnership, both in the digital space, should help marketers better use data to engage mobile consumers. ... >>

BizReport | Mobile Marketing November 03, 2015

Expert: The difference between mobile app, browser targeting

Just as in the online space, not all mobile targeting is the same. And with so many people using mobiles for everything from checking email to making purchases or getting directions, it's important for mobile brands to know who they're... >>

BizReport | Advertising August 04, 2015

Study: Most mobile brands using geo-targeting

When it comes to engaging mobile customers, a majority of brands in the mobile space are using location. that's according to xAd's new Global Location Snapshot, which shows 80% of global brands are now geo-targeting consumers.... >>

BizReport | Mobile Marketing March 09, 2015

Mobile provides channel to target hard-to-reach students

Today's University students come from a generation in which mobile has always been a part of their lives. Mobile has made this traditionally hard-to-reach audience far more accessible, according to new research from mobile audience experts adsquare.... >>

BizReport | Mobile Marketing November 18, 2014

Mobile RoundUp: Studies find targeting is key

In the mobile space targeting is everything. That's the takeaway from two new reports which indicate a majority of consumers would engage and interact with ads targeted to them via their mobile device.... >>

BizReport | Advertising October 21, 2014

Ad Roundup: Mobile video and retargeting solutions

Mobile continues to be a heavy hitter, and two releases should help brands better utilize their mobile presence. ... >>

BizReport | Mobile Marketing September 18, 2013

Ad Roundup: Targeting solutions increase mobile's power

In mobile, targeting is imperative. Two targeting solutions and increasing the power of mobile targeting.... >>

BizReport | Mobile Marketing August 20, 2013

Brands: Why mobile efforts need better targeting

Brands are pushing more and more ad dollars into the mobile space, specifically the app space. But many of those dollars are falling in an abyss. Mobile consumers aren't converting or aren't turning into loyal customers. One expert explains how... >>

BizReport | Mobile Marketing September 10, 2012

MassiveImpact: Mobile revs increased 100% using our tech

Performance mobile ad hub MassiveImpact has released new numbers, showing some mobile brands have increased mobile ad revenues by at least 100% using their technology. Here's how:... >>

BizReport | Advertising February 23, 2012

Hyper-local options give mobile more play

Mobile ad platforms are going hyper-local in 2012. In response to the proliferation of smartphones and tablets, advertisers are looking for more ways to engage with consumers, especially to drive traffic to store locations. Two new offerings should offer additional... >>

BizReport | Advertising October 03, 2011

Changes to mobile, video, social spaces may increase engagement

Heading into the holiday shopping season, three changes in the mobile, social and video spaces may help brands better engage with in-market consumers.... >>

BizReport | Mobile Marketing September 06, 2010

Who's talking? Who's texting? NielsenWire shares the details

Although it may seem as if everyone in American now has a cellular phone - and a good many do - a report from NielsenWire indicates that some consumers are talking, some are texting and some do a little of... >>

BizReport | Research August 21, 2009

Report: Mobile to become personal advertising

Mobile marketers have one big advantage over other online marketers: personalization. Although there is much information about consumers online, mobile devices hold much more potential, especially when it comes to advertising. So it should come as no surprise that one... >>

BizReport | Mobile Marketing May 09, 2008

GoldSpot Media, Denuo partnering for mobile targeting

Targeting consumer behavior through the behavior of marketers in the mobile space could become the next hot marketing trend. GoldSpot Media, a mobile marketing firm, and Denuo, the mobile metrics arm of Publicis Groupe, have formed a partnership to study... >>

BizReport | Mobile Marketing February 14, 2008

UK mobile carriers join up to target users

There is a new collaboration making waves with UK mobile carriers and users. The Global System for Mobile Association (GSMA) has announced a group effort between Vodafone Group, Telefonica 02 Europe, T-Mobile International, FT-Orange Group and 3, all European mobile... >>

Pagination: