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BizReport | Email Marketing May 08, 2012
By end of 2012 more email will be read on mobile than desktop
The need to optimize email for mobile users is even more important than ever given that, according to new research by Return Path, more people will be viewing email on their mobile devices than on webmail or desktop by the... >>
BizReport | Research June 18, 2010
Quantcast: Android responsible for 20% mobile browsing
iPads and iPhones may hold the bulk of news headlines over the last few months, but according to a new report consumers are just as enthralled with Android devices. According to the latest numbers from Quantcast, Android devices are now... >>
BizReport | Mobile Marketing March 18, 2009
Apptera lauches a mobile ad channel
A new mobile channel may help marketers better engage young consumers, a demographic important because younger consumers are more likely than older consumers to utilize the mobile space. The channel delivers targeted, relevant ads to consumers between 18 and 34... >>
BizReport | Mobile Marketing February 13, 2009
Anthem platform upgrades to include email, IM and social apps
Mobile-social corporation Intercasting has upgraded the Anthem platform to smarten up mobiles. The upgrade includes services for email, instant messenging and other social applications which can be used via mobile devices. ... >>
BizReport | Mobile Marketing December 10, 2008
Nielsen: Text message marketing on the rise
Most consumers are permanently attached to their mobile phones. It's therefore no wonder that text message marketing is on the rise, as marketers make the most of being able to communicate with consumers while they're 'on the go'. ... >>
BizReport | Mobile Marketing September 16, 2008
comScore M:Metrics: U.S./Europe mobile search grows
The number of mobile subscribers accessing the Internet via their phones across Europe and the U.S. continues to rise, as does the use of mobile search, according to recent figures released from comScore M:Metrics. ... >>
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- European silver surfers' media consumption moving online
- Social sharing call-to-action in digital ads drives consumer interaction
- Google Play in-app sales rise 700% YoY
- comScore: Desktop spending up 13% YoY
- Report: More money to focus on branded content
- Ads on YouTube grow but TV ads considered more effective
- Online preferred shopping environment of affluent consumers
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