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BizReport | Mobile Marketing December 26, 2019

Top 3 Tips for making your App Retargeting Creative Perform

Since the first banner ad ran 20+ years ago, there have been those in the marketing industry saying that digital ads couldn't be creative. So with the smaller screens on mobile phones, app retargeting ads definitely can't be creative, right?... >>

BizReport | Mobile Marketing January 08, 2019

Report: Mobile growing in importance for shoppers

Over the 2018 holiday season retailers saw a significant increase in mobile commerce, and that trend is only expected to grow in the new year. In fact, according to new data out from Yes Marketing more than half (57%) of... >>

BizReport | Blogs & Content archives January 03, 2019

Top 3 tips to improve native content

Native device content now delivers significant reach, high viewability and strong engagement - all thing brands desire. Meanwhile, subscribers can enjoy premium content in a brand-safe environment. Therefore, brands keying in on native device solutions can be a win-win for... >>

BizReport | Mobile Marketing November 28, 2016

4 ways brands can improve SMS strategy

Though experts don't have crystal balls to foresee how 2017 will shake out, one thing is clear - in order to stay relevant next year and in the foreseeable future, companies need to start implementing better SMS-based engagement strategies. Here... >>

BizReport | Mobile Marketing October 24, 2016

Top 4 tips for SMBs to implement mobile strategies

Mobile is catching on fast with consumers, and with some large corporations, but small businesses have been slower to adopt mobile options. Here are 4 tips for small businesses to implement mobile strategies now. ... >>

BizReport | Mobile Marketing April 08, 2016

Expert: No smartphone? No problem

On a global basis, brands need to be able to share content across not only online platforms, but across devices. However, with so many consumers in emerging markets and without access to the lastest iOS or Android devices, many brands... >>

BizReport | Mobile Marketing December 29, 2015

Expert: Why mobile is broken and how it can be fixed

This holiday we have seen scores of people not only researching but buying items via mobile, but according to one expert mobile is broken. Here is how he says it can be fixed. ... >>

BizReport | Mobile Marketing December 23, 2013

Why SMBs need to improve mobile strategy in 2014

Bigcommerce predicts that mobile demand will more than double for SMBs heading into 2014. With mobile device adoption on the rise and more consumers multi-devicing (watching TV and browsing Pinterest on their iPads, for example), small businesses cannot afford to... >>

BizReport | Mobile Marketing December 16, 2013

Brands: You need deep links for mobile success

Deep linking isn't a new concept in the online space, but in the mobile space deep linking hasn't seen as much play. According to one expert, deep linking product ads for mobile apps can greatly enhance mobile content and advertising.... >>

BizReport | Mobile Marketing December 13, 2013

Reports: Brands need strategy for mobile success

The mobile space may be the wild west of the Internet, but new data out from Upstream indicates a measured and strategic approach to the mobile space is the best approach. Especially in emerging markets, Upstream experts say brands need... >>

BizReport | Mobile Marketing November 15, 2013

How to use 2013 mobile plans to boost 2014 sales

One of the biggest trends we're seeing is that the ratio of mobile commerce to e-commerce sales is becoming more balanced. Increasingly, mobile commerce is a major player when it comes to online purchases. For instance, mobile commerce in the... >>

BizReport | Mobile Marketing May 01, 2013

Mobile remote deposit capture adoption exceeds bank's expectations

More signs this week that consumers are becoming increasingly comfortable with mobile banking. Hawaii-based American Savings Bank this week announced that customer adoption of their mobile remote deposit capture banking service reached their one year goal in just one month.... >>

BizReport | Advertising archives July 04, 2012

Juniper: In-app ad spend to triple by 2017

By 2015, in-app advertising spend across mobile devices will be triple that of 2012, according to new data released by Juniper Research.... >>

BizReport | Email Marketing May 08, 2012

By end of 2012 more email will be read on mobile than desktop

The need to optimize email for mobile users is even more important than ever given that, according to new research by Return Path, more people will be viewing email on their mobile devices than on webmail or desktop by the... >>

BizReport | Mobile Marketing February 01, 2012

TV ads prompt 44% of mobile users to pick up the phone

Smartphones are playing a greater role in consumer in-store purchasing habits than ever before, according to new studies from the Internet Advertising Bureau (IAB) and the Pew Internet and American Life Project. ... >>

BizReport | Mobile Marketing May 20, 2011

MasterCard: Two-thirds of mobile users ready for payments

Americans are ready and waiting for mobile payment systems, reveals a new survey from MasterCard, with almost two-thirds open to using their mobile device to make payments.... >>

BizReport | Mobile Marketing May 18, 2011

Google, Digitas unite to deliver mobile marketing insights

Business branding specialists Digitas have teamed up with Google to provide mobile marketing insights and trend analysis to marketers in a bid to drive adoption of the platform. ... >>

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