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BizReport | Mobile Marketing April 16, 2012

Mobile phones new target for spammers

It's clogged up email boxes and post boxes and now it's threatening to fill up mobile email inboxes, too. According to a new report from Ferris Research, a market research firm that tracks spam, unsolicited text messaging is becoming invasive.... >>

BizReport | Mobile Marketing June 22, 2011

Platform to clean up mobile spam in India

Mobile spam is a huge problem in India; according to some estimates, spam may account for about half of all SMS messages within the sub-continent and costs residents at least $750 million in lost time each year. To that end,... >>

BizReport | Mobile Marketing November 12, 2009

'Control' and 'transparency' key to mobile marketing strategies

Brands that send unsolicited marketing messages to consumers' mobile phones are in grave danger of being cut-off and their reputations damaged, according to new research from the Direct Marketing Association.... >>

BizReport | Law & Regulation April 07, 2009

Can-SPAM, now Can-m-SPAM

A new bill has been introduced in the US Senate to help block mobile spam. The proposed m-SPAM act is aimed at reducing unsolicited text messages by increasing government oversight of commercial mobile messaging.... >>