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BizReport | Ecommerce archives January 20, 2014

Websites without live chat are like stores with no sales assistants

In their fifth, and final, Live Chat Effectiveness report, LogMeIn reveals that live chat is effective in driving sales among mobile shoppers yet very few UK retailers offer their mobile customers a live chat option.... >>

BizReport | Mobile Marketing May 24, 2012

Mojiva: Mobile ads play key role in car purchase process

More than a third of consumers plan to purchase a car in the next 12 months. Many of them are keen to use their mobile device to discover information to help in their purchase decision, according to Mojiva's latest Mobile... >>

BizReport | Mobile Marketing December 22, 2010

Mobile shopping appealing but technology a barrier

As the number of smartphone-wielding consumers grows you would imagine that more are using their devices to shop. However, according to a study in the U.K. by YouGov on behalf of Callcredit Information Group, that's not necessarily the case. ... >>

BizReport | Mobile Marketing October 15, 2010

U.K. outstrips U.S. in mobile coupon use

Consumers in the U.K. want mobile coupons delivered to their phones, more so than their U.S. counterparts, according to new data from mobile transaction network mBlox.... >>

BizReport | Mobile Marketing July 07, 2010

M-commerce: Are we there yet? Not by a long shot.

While mobile marketers boast the channel is the future of shopping, a recent report from Brandbank shows that there are a few hurdles to overcome before consumers are convinced.... >>

BizReport | Mobile Marketing July 02, 2010

Forrester: More online retailers to employ mobile

Online retailers' appetite for mobile marketing is growing. New research from Forrester shows that nearly three-quarters have a mobile marketing strategy or are currently developing one. ... >>

BizReport | Mobile Marketing July 01, 2010

Survey: Mobile driving 33% of consumers into stores

When it comes to driving traffic there may be no greater influence than mobile. In the short time mobile devices, particularly smartphones, have offered access to the Internet consumers have rushed into the space. Now, according to a new Harris... >>