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BizReport | Search Marketing August 29, 2017

Study finds mobile search increasingly important

Having company and product information available in mobile formats is key to business success. That's a key finding from recent BrightEdge data; their research shows that more than half (57%) of Google search traffic is now coming from mobile users.... >>

BizReport | Search Marketing May 30, 2017

Give your search strategy a voice with these two "do now" tips

With the majority of searches now conducted on a mobile device, and the popularity of voice search rising, businesses must optimize their websites for voice search in the lead-up to the 2017 bargain-hunting and festive season. If you do nothing... >>

BizReport | Mobile Marketing September 14, 2016

Mobile search precedes in-store purchases

Seventy percent of in-store purchases are preceded by a check on mobile, according to the findings of a new study from Google and market research firm Purchased.... >>

BizReport | Search Marketing December 21, 2015

20% of consumers only use mobile to research gift purchases

Among U.S. consumers, a significant number will only use their mobile device to research gifts online this Christmas, according to a recent survey by Searchmetrics. ... >>

BizReport | Search Marketing April 13, 2015

What Google's mobile-friendly update means to brands

Google's new SEO announcement is in-line with other updates - delivering the most relevant user experiences within their search results. While increased relevance is a great thing, one expert weigh in on how the changes may effect businesses around the... >>

BizReport | Research March 20, 2015

Mobile Roundup: Mobile data to skyrocket

There is a new report out from Cisco showing how mobile data traffic is skyrocketing into 2015; another study indicates which demographics are being engaged by mobile ads. Details in today's mobile roundup.... >>

BizReport | Search Marketing March 16, 2015

Study: Mobile key for local search

Search is going mobile - fast. That is the takeaway from a new Local Search Association study which indicates that most (60%) of local searches now originate from smartphone and tablets. This trend, find the report authors, is also defining... >>

BizReport | Search Marketing January 20, 2015

Google to webmasters: fix mobile usability issues, or else...

If your website is not mobile friendly, expect to get a notification from Google tell you to fix it.... >>

BizReport | Search Marketing January 15, 2015

Marin: Half of paid search now mobile

Marin Software has released new data that shows the importance of mobile for search marketers. According to the report not only are one-third of paid search conversions coming from mobile devices but about half the paid search spend is going... >>

BizReport | Search Marketing January 07, 2015

Expert: Look for search to shift in 2015

Search has been basically unchanged for the past several years; yes, there have been advances in search measurement, but the main way people searched was through Google. According to one expert, we can expect a shift in search this year.... >>

BizReport | Search Marketing January 28, 2014

Report: 20% of all search clicks via mobile

When it comes to search, brands are investing in mobile and product listings. Those are two key takeaways in a new report from The Search Agency. According to their data, in Q4 of 2013 both mobile and PLAs saw strong... >>

BizReport | Mobile Marketing December 03, 2013

Thanksgiving/Black Friday paid search data suggests mobile revolution

Thanksgiving and Black Friday data is starting to filter through and key findings from Kenshoo's analysis of retail paid search reveals big increases in click volume and retailer spend. ... >>

BizReport | Mobile Marketing November 28, 2013

Research highlights dominant role of mobile in restaurant searches

New research reveals the high conversion rate of mobile-driven restaurant searches in the UK and the crucial role mobile now plays in the path to purchase.... >>

BizReport | Search Marketing October 17, 2013

Report: Shhh! I'm searching

It's no secret that Americans love their mobile devices, but new data out from Ask.com underlines the importance of mobile devices - for consumers' perceived privacy. According to the new report more than half of American adults would like to... >>

BizReport | Search Marketing September 30, 2013

70% of mobile search users engage with click to call

A new survey from Google and Ipsos suggests driving telephone calls is still an important marketing channel. In particular, the research reveals the value of a click to call button within mobile search, whether in paid or organic results.... >>

BizReport | Advertising August 22, 2013

eMarketer ups U.S. digital ad spending forecasts

Revised forecasts from eMarketer reveal U.S. digital ad spending will top $42 billion this year, driven by increases in mobile ad spending forecast.... >>

BizReport | Search Marketing July 23, 2013

BRC/Google: Tablet retail searches up 132%

Just-released data from the BRC Google Online Retail Monitor reveals the tremendous rise in retail searches performed on tablets and smartphones in Q2 2013.... >>

BizReport | Search Marketing July 17, 2013

Ad clicks in mobile search incremental to organic

Should businesses that rank highly in mobile search results bother running ads in AdWords? Absolutely, says Google, following the release of findings from a recent incremental ad click report. ... >>

BizReport | Search Marketing July 10, 2013

UK: 21% of online searches for hotels made via mobile

Almost a quarter of online searches made by UK consumers in May, 2013, were conducted using a mobile device, according to new data released by SEO and PPC consulting and technology firm, Greenlight. ... >>

BizReport | Search Marketing July 01, 2013

Google mobile search algorithm change puts rankings at risk

The majority of Fortune 100 companies could lose search visibility among users of mobile devices in light of Google's impending algorithm changes, according to a new risk assessment by mobile consulting and technology firm Pure Oxygen Labs. ... >>

BizReport | Mobile Marketing June 25, 2013

UK mobile ad investment to rise 90% in 2013

New figures released by eMarketer reveal a massive increase in mobile advertising investment in the UK this year, the country with the highest smartphone usage in the world. ... >>

BizReport | Ecommerce June 05, 2013

57% of showroomers head to Amazon

Where do most showroomers end up making a purchase? No, it's not a (bad) joke, the question forms part of a new study from Harris Interactive. Oh, and the answer is... Amazon.... >>

BizReport | Search Marketing May 07, 2013

Mobile local search quadrupled in 2012

Local search via mobile devices more than quadrupled in 2012, according to a new report by comScore released by the Local Search Association.... >>

BizReport | Mobile Marketing May 01, 2013

46% use mobile only in path-to-purchase

Today's mobile consumers increasingly start their path-to-purchase on a mobile device yet around half convert offline or on another screen, according to new research released by Telmetrics and xAd. ... >>

BizReport | Search Marketing April 09, 2013

70% of mobile searches lead to consumer action

Just as companies who fail to optimize email messages for mobile are at risk of undermining campaign success, so are those whose websites are not mobile-friendly. ... >>

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