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BizReport | Mobile Marketing September 13, 2013

Monetate: Tablets pushing ahead of smartphones

Heading into 2014 more brands may find greater results by focusing on tablet users. Monetate has released the Ecommerce Quarterly (EQ2 2013) which finds the share of tablet users is gaining quickly on smartphone users. ... >>

BizReport | Mobile Marketing April 24, 2013

Viggle, Nielsen partner for second screen insights

It is no secret that most mobile consumers are multi-tasking while using their devices. Many play mobile games while watching television, some stay connected to social networks via mobile while at work and a growing number are engaging with shopping... >>

BizReport | Mobile Marketing April 03, 2013

YuMe: Why size doesn't matter all the time

Consumers are spending more time on mobile - playing games, reading content and engaging with advertising. According to new research out from YuMe this mobile consumption trend means advertisers need to create a multi-screen strategy.... >>

BizReport | Mobile Marketing March 15, 2012

IDC: Apple has three years left as tablet market leader

New IDC forecasts reveal that Apple will continue to dominate the tablet market for another three years before Android takes over.... >>

BizReport | Advertising archives November 02, 2011

Announcements underscore interest in, value of online, mobile ads

As more screens are introduced to consumers lives marketers are trying to find more engaging ways to interact. Three announcements may help brands move more into the online and mobile spaces.... >>