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BizReport | Research April 09, 2009

Report: 66% of adults ambivalent about mobile internet

Traffic to mobile websites and social networks may be skyrocketing, but a new report from the Pew Internet and American Life Project indicates that this may be the result of the mobile web being so new, and not so sought... >>

BizReport | Mobile Marketing January 06, 2009

Report: Make mobile more interactive and location specific

If you're thinking about a mobile campaign you need to be aware of two things first: the campaigns should be highly targeted according to location and should be quite interactive. According to a report from Professor Fareena Sultan, Associate Professor... >>

BizReport | Mobile Marketing January 05, 2009

AdMob: iPhone WiFi ad requests up 52%

According to the latest reports from AdMob, iPhone WiFi ad requests (worldwide) saw a 52% increase from October 2008 to November 2008. This gives iPhone just over 6% share of global ad requests and a nearly 10% share of US... >>

BizReport | Mobile Marketing October 10, 2007

Study: mobile ads directly impact brand favorability

According to a recent study from Direct Logic, mobile advertisers may have a larger impact on brands that originally thought. According to the study, mobile ads directly impact consumers intent to purchase and their favorability of the brand.... >>