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BizReport | Mobile Marketing March 10, 2014

Report highlights mobile's role in hotel customer experience

New research from Magnani Caruso Dutton further highlights the increasing role of mobile in the research and booking of hotel accommodation and what hotels can do to enhance the mobile customer experience. ... >>

BizReport | Mobile Marketing February 13, 2014

JiWire: Diners want mobile details

Look to the mobile space to fill empty lunch and dinner chairs. That is the big takeaway from a new report out from JiWire. Their researchers have found that mobile has a strong influence on consumers - from helping them... >>

BizReport | Mobile Marketing October 23, 2012

Spotzot: For mobile focus on sales, deals

When it comes to mobile engagement deals are the key. That according to new research out from Spotzot. The new Spotzot Mobile Shopping Index found that in 8 or 11 indexed categories the mention of a sale or deal increase... >>

BizReport | Mobile Marketing January 17, 2011

Survey finds top mobile brands aren't what many expect

Mobile consumers are more likely to be young than old, so the biggest mobile brands are probably skewing that way, too, correct? Not really. According to a recent survey from Briabe Media and MocoSpace the biggest brands in mobile are... >>

BizReport | Research archives April 09, 2009

Report: 66% of adults ambivalent about mobile internet

Traffic to mobile websites and social networks may be skyrocketing, but a new report from the Pew Internet and American Life Project indicates that this may be the result of the mobile web being so new, and not so sought... >>

BizReport | Mobile Marketing January 06, 2009

Report: Make mobile more interactive and location specific

If you're thinking about a mobile campaign you need to be aware of two things first: the campaigns should be highly targeted according to location and should be quite interactive. According to a report from Professor Fareena Sultan, Associate Professor... >>

BizReport | Mobile Marketing January 05, 2009

AdMob: iPhone WiFi ad requests up 52%

According to the latest reports from AdMob, iPhone WiFi ad requests (worldwide) saw a 52% increase from October 2008 to November 2008. This gives iPhone just over 6% share of global ad requests and a nearly 10% share of US... >>

BizReport | Mobile Marketing October 10, 2007

Study: mobile ads directly impact brand favorability

According to a recent study from Direct Logic, mobile advertisers may have a larger impact on brands that originally thought. According to the study, mobile ads directly impact consumers intent to purchase and their favorability of the brand.... >>