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BizReport | Mobile Marketing October 28, 2011

MoPub releases RTB option for mobile

With more than three-quarters of the American consumer base having a mobile phone and many of those consumers quickly adopting smartphones, advertisers and publishers are looking for more options to advertise within the space. A new offering from MoPub Marketplace... >>

BizReport | Mobile Marketing October 04, 2011

Is there a hold-up in mobile purchasing?

As brands move online many are wondering why there hasn't been a spike in revenue thanks to the traffic mobile sites are getting. Although consumers are visiting mobile sites, browsing for information and some are making purchases the bulk of... >>

BizReport | Mobile Marketing February 18, 2010

Launch your apps - without Apple

Hoping to push into Apple's dominance of the app market, a group to telecom providers are banding together for app development. The telecoms have formed the Wholesale Applications Community, an open platform which developers can use to create and launch... >>

BizReport | Mobile Marketing October 06, 2009

Study: Publishers pushing mobile

When it comes to publishers, many are pushing the boundaries of mobile in the hopes of appealing to consumers who want information immediately not with the morning newspaper. According to a recent report from the Audit Bureau of Circulations nearly... >>