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As consumers become more comfortable in the online space, they're finding different ways of engaging with brands. There are social networks, content sites and because many are now paying bills online, there are even billing statements. ... >>
A new advertising platform just released from beta is making noise amongst venture capitalists. Called Drawbridge, the solution was built to bridge the gaps between online and mobile advertising campaigns. Funding of $6.5 million was just announced for the start-up.... >>
Android's share of the U.S. smartphone market has hit a major milestone. According to data released this week by comScore, Android now has over 50%.... >>
Shoppers who use mobile to make purchases expect to make, or have already made, more purchases using their mobile device this year than last, according to a mobile shopping survey from Motricity. ... >>
As more and more Americans swap their old feature phones for smartphones some are shunning their home computers in favor of accessing the Internet on their mobile devices. Pew's first-ever smartphone use survey reveals why.... >>
The predicted growth of Android coupled with successful iPhone app launches has prompted pizza parlors in the UK to roll out Android versions.... >>
While mobile marketers boast the channel is the future of shopping, a recent report from Brandbank shows that there are a few hurdles to overcome before consumers are convinced.... >>
Online retailers' appetite for mobile marketing is growing. New research from Forrester shows that nearly three-quarters have a mobile marketing strategy or are currently developing one. ... >>
In the mobile ad world it's all about location. When consumers logon from smartphones or laptops they do not just want information about a store they want to know the closest location for a particular franchise. HipCricket's upgraded 6.0 platform... >>
At Apple's Worldwide Developer Conference in San Francisco, Steve Jobs this week made an announcement that could change the face of mobile advertising forever - the upcoming launch of iAd. ... >>
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