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BizReport | Advertising archives December 13, 2016

Teads' data shows increased performance of Google AMP webpages

Outstream video advertising firm Teads has reported that their Google AMP mobile webpages are delivering higher completion rates, significantly better click-through rates and improved lift in ad appearance. ... >>

BizReport | Mobile Marketing February 25, 2013

Platforms simplify ad, content options

As consumers become more comfortable in the online space, they're finding different ways of engaging with brands. There are social networks, content sites and because many are now paying bills online, there are even billing statements. ... >>

BizReport | Mobile Marketing May 14, 2012

Solution bridges online, mobile ad gaps

A new advertising platform just released from beta is making noise amongst venture capitalists. Called Drawbridge, the solution was built to bridge the gaps between online and mobile advertising campaigns. Funding of $6.5 million was just announced for the start-up.... >>

BizReport | Mobile Marketing April 05, 2012

Android's share of U.S. smartphone market passes 50%

Android's share of the U.S. smartphone market has hit a major milestone. According to data released this week by comScore, Android now has over 50%.... >>

BizReport | Mobile Marketing November 28, 2011

Mobile shopping big this holiday season

Shoppers who use mobile to make purchases expect to make, or have already made, more purchases using their mobile device this year than last, according to a mobile shopping survey from Motricity. ... >>

BizReport | Internet July 12, 2011

Pew: 25% prefer Internet access via smartphone

As more and more Americans swap their old feature phones for smartphones some are shunning their home computers in favor of accessing the Internet on their mobile devices. Pew's first-ever smartphone use survey reveals why.... >>

BizReport | Mobile Marketing May 19, 2011

Pizza parlors grab slice of Android app market

The predicted growth of Android coupled with successful iPhone app launches has prompted pizza parlors in the UK to roll out Android versions.... >>

BizReport | Mobile Marketing July 07, 2010

M-commerce: Are we there yet? Not by a long shot.

While mobile marketers boast the channel is the future of shopping, a recent report from Brandbank shows that there are a few hurdles to overcome before consumers are convinced.... >>

BizReport | Mobile Marketing July 02, 2010

Forrester: More online retailers to employ mobile

Online retailers' appetite for mobile marketing is growing. New research from Forrester shows that nearly three-quarters have a mobile marketing strategy or are currently developing one. ... >>

BizReport | Mobile Marketing June 10, 2010

HipCricket 6.0 offers tighter targeting

In the mobile ad world it's all about location. When consumers logon from smartphones or laptops they do not just want information about a store they want to know the closest location for a particular franchise. HipCricket's upgraded 6.0 platform... >>

BizReport | Mobile Marketing June 08, 2010

iAd launch looms, big brands sign on

At Apple's Worldwide Developer Conference in San Francisco, Steve Jobs this week made an announcement that could change the face of mobile advertising forever - the upcoming launch of iAd. ... >>