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BizReport | Mobile Marketing February 08, 2012

"Only" 8.5% of world's Internet usage via mobile

StatCounter has recently released data showing just how much of the world's Internet usage comes from a mobile device and, compared to previous years, the figures are impressive.... >>

BizReport | Mobile Marketing September 07, 2011

Mobile transaction values up in UK

Mobile users in the UK now see m-commerce less as an experiment and more as a convenient way to shop, according to new research from the Internet Advertising Bureau that also found the average amount of a mobile transaction in... >>

BizReport | Mobile Marketing July 08, 2011

Smartphones, tablets not replacing computer finds report

As technology advances many old favorites are being replaced by smart-devices. Rather than setting an alarm clock, for examply, smart-device owners set up their device to wake them. Rather than carrying both an MP3 player and a smart-device, they are... >>

BizReport | Mobile Marketing June 28, 2010

College students favor mobile phone comms over computers

Marketers looking to communicate with students might want to take a look at the results of a recent study that shows smart phones, not computers, are their entertainment and communication tool of choice. ... >>

BizReport | Mobile Marketing April 21, 2010

Pew: Texting preferred comms channel for teens

Teens continue to let their fingers do the talking. A new report out from Pew Research found that texting is the top form of communication between this age group, more popular even than talking on their mobiles or email.... >>

BizReport | Mobile Marketing March 03, 2010

Hear, hear - audio ads come to mobile

We listen to advertising all the time - on the television, the radio and even via mall public address systems. But one place we don't "hear" ads is on mobile phones - a device whose very existence is based on... >>

BizReport | Mobile Marketing February 25, 2010

Two-thirds of the human race have a mobile phone subscription

By the end of 2010, another 400 million mobile phone subscriptions will have been signed up, according to a new report from the International Telecommunications Union, taking the global total to over 5 billion.... >>

BizReport | Mobile Marketing February 09, 2010

U.S. teens texting ten times per hour

When not at school or asleep in bed, American youngsters are texting. In fact, according to new research from The Nielsen Company, teens send, on average, one text every six minutes. ... >>

BizReport | Mobile Marketing February 05, 2010

80% mobile websites attract global audience

After discovering that a significant amount of mobile sites get traffic from at least three regions outside their own, mobile analytics firm Motally advises that any investment in the mobile web should at least consider a global audience. ... >>

BizReport | Ecommerce February 04, 2010

Mobile websites dawdling compared to wired web counterparts

While mobile Internet users want information on-the-go, it seems mobile websites are dawdling and have quite some way to go before their performance catches up with that expected from users of the wired web. ... >>

BizReport | Mobile Marketing February 03, 2010

Juniper Research predicts surge in mobile ticketing use

A new report from Juniper Research forecasts mobile phones will soon replace paper tickets for everything from concerts to commutes. ... >>

BizReport | Mobile Marketing January 07, 2010

Mobile location-based and gaming AR apps to soar in next few years

Augmented reality is a topic that is becoming more and more talked about in mobile marketing circles. A new report from Juniper Research predicts that the number of mobile downloads featuring augmented reality content is set to soar over the... >>

BizReport | Mobile Marketing October 20, 2009

Consumers keen to be kept abreast of deals via mobile

Few mobile users currently receive alerts about specials, deals or sales being offered by their preferred outlets via their devices but, according to a new survey by Harris Interactive and 1020 Placecast, many would be interested in such a service.... >>

BizReport | Mobile Marketing July 13, 2009

Mobile users accessing content regularly

When it comes to mobile consumers, content does seem to be king. According to a recent report from Frank Magid Associates, 51% of mobile users access content via mobile at least once each week. Mobile consumes are spending more than... >>

BizReport | Mobile Marketing July 02, 2009

Ads for cheaper mobile plans?

Germans tired of high mobile phone bills may see some relief from a new programs from Alcatel-Lucent. The company is inserting ads onto mobile devices for German mobile provider E-Plus. The ads served via mobile are demographically targeted. ... >>

BizReport | Mobile Marketing June 29, 2009

Study: Young women connected to mobiles

When it comes to all of the technology available to them, young women say the mobile phone is the most important, giving marketers an 'in' on which devices should be targeted for advertising. According to the latest information from the... >>

BizReport | Mobile Marketing May 09, 2009

Mobile phones turn into barcode scanners

New mobile phone barcode scanning technology has been released that will help further integrate the devices in to the sales and marketing loop and bring on- and offline media closer together.... >>

BizReport | Mobile Marketing February 11, 2009

Google launches AdSense for Mobile Search

AdSense for Mobile was launched by Google back in September, 2007. Now the company is beta-testing AdSense for Mobile Search to enable publishers to join the mobile content network and monetize their sites with Google text ads. ... >>

BizReport | Social Marketing February 03, 2009

comScore: Use of SocNet via mobile Internet rises 152% YoY

The number one factor driving uptake of the mobile Internet in Europe is social networking, according to a new study by comScore M:Metrics, and Britain leads the way. ... >>

BizReport | Mobile Marketing December 04, 2008

Social networking via mobile phone on the increase

Recent surveys have shown that most mobile phone users take their mobiles with them wherever they go. It's this portability and 'always on' technology that is prompting the increasing use of mobile for social networking. ... >>

BizReport | Mobile Marketing October 31, 2008

Study: Consumers use mobiles, smart phones more

Consumers are increasing their mobile adoption by a 50% margin according to a new report from Azuki Systems. Researchers found that 54% of consumers report increasing their mobile usage by more than 25% and 25% reported increasing their usage by... >>

BizReport | Mobile Marketing September 08, 2008

Gartner: Mobile sales exploding worldwide

If you needed another reason to seriously consider investing more money in mobile marketing this could be it: according to a recent report from Gartner, mobile phone sales worldwide will reach 1.28 billion this year. That is an 11% increase... >>

BizReport | Email Marketing September 08, 2008

Report: New media is eroding email's effectiveness

Your email plans may need to be adjusted. According to a recent report from JupiterResearch, social networking, texting and mobile phones are eroding the effectiveness of the traditional email campaign. The report finds that 22% of consumers using email find... >>

BizReport | Mobile Marketing September 03, 2008

Study: Mobile teens want talk, not ads

Teens may not be as receptive to ads-for-minutes as mobile marketers originally thought. According to recent research from comScore, teens in the US love their phones and love to talk, text or chat but they don't love ads in exchange... >>

BizReport | Mobile Marketing July 08, 2008

Study: Mobile users want practical content

Content is king with social and mobile users but it isn't just any content that users want according to a joint study from dotMobi and AKQA Mobile. According to the study, mobile consumers want practical content.... >>

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