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BizReport | Mobile Marketing August 27, 2014

Study reveals impact of mobile use on Japanese students' grades

A survey by the Japanese government has shed some light on the effect of extended mobile use on children's school test results.... >>

BizReport | Mobile Marketing March 18, 2014

Mobile users loyal to OS rather than handset brand

Mobile users are more likely to stay loyal to a mobile operating system than the brand of handset, according to a new report by Kantar Worldpanel ComTech.... >>

BizReport | Mobile Marketing July 18, 2013

Mobile Warming disaster looming for unprepared marketers

Forget doomsdays and Mayan prophecies, there's another global issue out there that all marketers should be prepping for - the global outbreak of 'Mobile Warming'. ... >>

BizReport | November 22, 2012

Brits the most emotionally attached to their mobile phones

New research from the Internet Advertising Bureau (IAB) reveals more than 6 in 10 Brits find it hard to imagine what life would be like without their mobile phone.... >>

BizReport | Mobile Marketing October 09, 2012

Starbucks to enable mobile 'digital tip'

Mobile continues to play a major role for the Starbucks coffee chain. Recent announcements prove its success and reveal how the company plans to further expand their mobile offering. ... >>

BizReport | Mobile Marketing October 01, 2012

Consumers wait for current mobile contract to end before upgrading

The iPhone 5 sold like hotcakes after the launch, but a new survey from Ipsos Public Affairs and coupon website RetailMeNot.com reveals there are plenty more waiting in the wings.... >>

BizReport | Mobile Marketing September 25, 2012

iPhone 5 sales disappoint despite sales of over 5 million units

Sales of the iPhone 5 have smashed through previous records after its launch in just nine countries. However, analysts had predicted much larger volumes would be sold and Apple's share price has since dropped.... >>

BizReport | Trends & Ideas archives September 17, 2012

AR app downloads to hit 2.5 billion by 2017

All manner of applications exist that will augment your reality. Some overlay historical street views on modern vistas, show you which way to point your satellite dish or display and label the universe in front of you. According to new... >>

BizReport | Mobile Marketing September 13, 2012

21% of Americans spend more on smartphone service plans than groceries

Today the world is talking about the new iPhone 5, but here's a fact that will have you wondering about the affordability of such devices. A new survey from CouponCabin.com reveals that one in five Americans have a larger mobile... >>

BizReport | Mobile Marketing August 01, 2012

Mobile users too engrossed to notice traffic, train tracks and.. bears

Mobile phone users display a worrying lack of personal responsibility while texting and walking, according to new data released by the Consumer Product Safety Commission that reveals the number of incidents resulting from "distracted walking" has risen considerably.... >>

BizReport | Mobile Marketing June 29, 2012

Apple app downloaders 52% more loyal than Android

Consumers who download apps to an iPhone or iPad are far more loyal to those apps than users of smartphones and tablets running Google's Android, according to new data from mobile app analytics firm Localytics.... >>

BizReport | Mobile Marketing May 18, 2012

IAB: Mobile users welcome ads as part of mobile shopping experience

New research from the IAB Mobile Marketing Center of Excellence reveals that, far from being an intrusion, mobile users perceive mobile ads as welcome personal invitation from brands. ... >>

BizReport | Mobile Marketing March 30, 2012

Smartphones dominate new phone purchases in U.S.

If you live in America and you own a feature phone you will soon be in the minority, according to the latest figures released by Nielsen, as smartphones become a must-have product. ... >>

BizReport | Mobile Marketing March 09, 2012

Smartphone users not using the 'smart' bit

A recent Harris Poll found that, while people are clamoring to own the latest hi-tech smartphones few are using them to their full potential. Texting and mobile browsing are well-used functions but more advanced operations, such as scanning or mobile... >>

BizReport | Mobile Marketing March 05, 2012

Pew: Over half U.S. mobile users own smartphones

New research by the American Life and Pew Internet Project shows that smartphone owners now outnumber their feature phone counterparts.... >>

BizReport | Ecommerce archives February 07, 2012

British mobile shoppers biggest in Europe

For the third year running the British are the biggest mobile shoppers in Europe, according to a new study from Kelkoo, and shopping via mobile is set to rise a further 53% in the UK over the coming year.... >>

BizReport | Mobile Marketing December 06, 2011

comScore: Mobile shopping goes mainstream

Smartphones are enabling consumers to get onboard with mcommerce and over a third have used their device to make a mobile purchase, according to new data from comScore, despite most making those purchases from home. ... >>

BizReport | Mobile Marketing September 20, 2011

Texting frequency among US adults levels off

There are only so many texts one person can send in a day. Some reports show that teens and tweens can tap out hundreds of messages each day. However, new research from the Pew Internet and American Life Project suggests... >>

BizReport | Mobile Marketing September 09, 2011

Smartphone shipments outstrip feature phones for first time in Western Europe

The era of feature phones is fading fast as smartphones begin to dominate mobile users' pockets and purses. New data released by IDC shows how the feature phone is taking hold in Western Europe.... >>

BizReport | Mobile Marketing August 25, 2011

Vodafone: Operator billing significantly boosts app sales

Allowing mobile phone users to pay for apps via their mobile bills encourages them to download more, according to Vodafone. ... >>

BizReport | Mobile Marketing August 16, 2011

Hunch infographic reveals traits of iOS vs. Android users

According to new data from Hunch, the mobile platform you use may say a lot about who you are and what you do.... >>

BizReport | Mobile Marketing August 09, 2011

1 in 5 would go shoeless rather than give up mobile phone

What would you sacrifice for a week rather than lose the use of your mobile phone? According to a recent study from location-based services firm TeleNav some would rather walk around barefoot than be parted from their mobile device.... >>

BizReport | Mobile Marketing July 29, 2011

Nielsen reveals latest smartphone OS and manufacturer data

Nielsen's June survey of mobile consumers reveals Android still rules the operating system category while Apple continues to dominate manufacturers.... >>

BizReport | Mobile Marketing July 19, 2011

Myxer survey reveals habits of mobile shoppers

It's convenient, easy on the pocket, and "cool". These are the top reasons why people shop from their mobile phones, according to a new study from Myxer. ... >>

BizReport | Mobile Marketing July 06, 2011

Global mobile payments to almost triple by 2015

New figures released by Juniper Research show that global mobile payments will almost triple by 2015 thanks to a rise in the number of NFC-enabled devices and the development of mobile wallets.... >>

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