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BizReport | Mobile Marketing February 21, 2014

1 in 6 UK consumers receive no direct mobile communication from businesses

Marketers in the UK are failing to engage customers through mobile marketing, according to research from integrated mobile solutions specialist firm Oxygen8 Group, with one in six consumers in the country receiving no direct mobile communications from businesses.... >>

BizReport | Ecommerce February 18, 2014

Lack of website optimization for mobile losing UK SMEs billions in revenue

New research in the UK reveals that mobile-optimized websites among SMEs are rare and this means billions in annual revenue is not being realized.... >>

BizReport | Trends & Ideas September 26, 2013

By year end over half of emails will be opened on a mobile device

Current trends in mobile email indicate that, by year end, more email will be opened on a mobile device than on any other. Email marketers must respond to this trend and ensure all messages are optimized for mobile. ... >>

BizReport | Email Marketing July 15, 2013

Epsilon: Mobile drives email open, click rates

Mobile use is increasing email open rates, according to a new study from marketing services company Epsilon, as more marketers develop mobile-optimized email creative and content. ... >>

BizReport | Ecommerce July 04, 2013

IMRG reports little change in cart, checkout abandonment rates since 2010

Shopping cart abandonment is a scenario that all online retailers will encounter, and it affects the bottom line. The practice is never going to go away, but it can be reduced. IMRG has released the latest cart and checkout abandonment... >>

BizReport | Mobile Marketing June 12, 2013

Top 3 tips for SMB mobile optimization

Small businesses are great at incorporating new marketing efforts, just look at the social space. But where mobile is concerned, many SMBs continue to lag behind their larger counterparts, many because of the costs associated with mobile optimization.... >>

BizReport | Ecommerce May 29, 2013

Consumers expect in-store experience on mobile websites

New research highlights the importance of a website's look and feel in driving mobile users to click 'buy'. Consumers want the experience of in-store shopping replicated on their mobile devices, says Kentico Software. ... >>

BizReport | Mobile Marketing April 18, 2013

Image recognition and augmented reality trigger larger share of mobile activations in U.S. magazines

In the two years to the end of 2012, the number of mobile activations in the Top 100 US magazines by circulation has risen significantly. QR codes continue to be the dominant format but image-based and augmented reality activations are... >>

BizReport | Email Marketing April 05, 2013

Email success reliant on mobile optimization

Companies that fail to optimize email campaigns for viewing on a mobile device are significantly undermining their chances of successful consumer engagement, according to much recent research.... >>

BizReport | Ecommerce March 22, 2013

Half of top U.K. retailers optimize websites for mobile vs. 100% in U.S.

British retailers are struggling to keep up with U.S. counterparts due to a lack of mobile optimization, according to new research from mobile app firm Skava.... >>

BizReport | Email Marketing March 18, 2013

BlueHornet: 80% delete emails not optimized for mobile

A new report from email marketing firm BlueHornet highlights the necessity for marketers to optimize email for mobile. Those that don't, risk their messages being deleted by users or, worse still, losing that email subscriber altogether.... >>

BizReport | Law & Regulation March 15, 2013

FTC warns advertisers against cutting corners on small screens

The Federal Trade Commission has made it clear that it is mandatory for all advertising appearing on social media sites, or designed for small screens, to be accompanied by disclosures that are as clear as possible. ... >>

BizReport | Email Marketing March 05, 2013

Half of commercial emails will be opened via mobile by year end

Optimizing email for mobile is no longer an option, it's a necessity. According to new data from Knotice, most brands can expect to see more than half of their commercial emails opened on a mobile device in the coming six... >>

BizReport | Mobile Marketing January 30, 2013

57% of UK brands now have mobile-optimized websites

UK brands are moving in the right direction by optimizing websites for mobile. The Internet Advertising Bureau (UK) wants marketers to make mobile mandatory in 2013 as consumers increasingly browse the web on their mobile devices. ... >>

BizReport | December 10, 2012

Retail emails opened on mobile jumps 50% during Cyber Week

If you haven't optimized your emails for mobile you could be missing out on reaching a huge slice of your on-the-go audience. The latest data from email marketing firm Knotice reveals a huge jump in email opens from 2011. ... >>

BizReport | Advertising September 27, 2012

Azullo: Ads on mobile 'forgettable'

Azullo has some worrying news for mobile marketers. The firm behind the ad solution Respond conducted research that found the vast majority of smartphone owners rarely remember ads they see on mobile browsers and apps.... >>

BizReport | Mobile Marketing September 26, 2012

Google: Mobile site experiences shape consumer attitudes

Almost two-thirds of mobile users would quickly leave a website on their mobile phone if it wasn't mobile-friendly, according to new research from Google, further pushing home the message to marketers the importance of the channel. ... >>

BizReport | Mobile Marketing September 17, 2012

84% of UK fashion retailers do not have a mobile website

Almost 90% of fashion retailers in the UK believe mobile should be an essential part of their business. However, a poll by m-commerce solutions firm MoPowered found that perceived high costs, security concerns and a lack of resources prevents the... >>

BizReport | Mobile Marketing August 01, 2012

More than three-quarters of young Americans use smartphones

Over three-quarters of Americans age 43 and under now use a smartphone, according to new figures released by Frank N. Magid Associates, as do nearly six out of 10 U.S. consumers. ... >>

BizReport | Mobile Marketing June 28, 2012

UK: Consumer demand for mobile marketing ahead of supply

If you want to get your brand messaging to consumers' mobile devices, making the move before your competitors is critically important, according to new research from Velti and MobileSquared.... >>

BizReport | Email Marketing June 26, 2012

Emails that don't render on mobile are ignored

A new report reveals that, while email open rates continue to increase, click rates are decreasing, because consumers that open email on their mobile devices aren't being presented with mobile-optimized content. ... >>

BizReport | Mobile Marketing June 14, 2012

IMRG/Capgemini: Mobile transactions up, but so is bounce rate

The new IMRG/Capgemini Quarterly Benchmarking Index reveals an incredible rise in mobile transactions in the UK in the past two years, but that this has also been accompanied by a rise in website bounce rate. ... >>

BizReport | Mobile Marketing June 11, 2012

IAB initiative encourages business to 'Tap into Mobile'

Unless you've been living under a rock, you'll know that mobile is emerging as a powerful business tool. The Interactive Advertising Bureau (IAB) certainly recognizes the need for mobile and has launched a program to help businesses create a more... >>

BizReport | Mobile Marketing March 28, 2012

Apple scores zero in website mobile-optimization test

When new media age put Google's GetMoMeter to the test using the UK's top retail brands, the results revealed that the brand you'd think most-likely to have a mobile-optimized website, doesn't. ... >>

BizReport | Mobile Marketing January 06, 2012

Marketers still failing to test website, email on mobile devices

Many companies in the UK aren't testing their websites or emails on mobile devices, according to new research from RedEye and Econsultancy, compounding dissatisfaction with conversion rates.... >>

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