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BizReport | Mobile Marketing August 11, 2016

Mobile advertisers believe they offer positive experience, users disagree

Ask mobile marketers and mobile operators and most will say they believe the experience they provide consumers is positive. Ask consumers and most will say otherwise.... >>

BizReport | Mobile Marketing July 22, 2015

Asia survey points to huge revenues via mobile sponsored-data packages

A billion-dollar opportunity exists for mobile service operators through sponsored-data packages, according to new research conducted by On Device Research. ... >>

BizReport | Mobile Marketing February 12, 2009

4INFO launches mobile SMS ad server

4INFO, a text messenging provider, has launched a new service for mobile marketers: AdHaven. The new platform helps mobile publishers and operators to monetize their content through SMS test ads. Users can manage campaigns through the platform.... >>

BizReport | Mobile Marketing January 30, 2009

In-Stat: Text messaging cash cow for mobile operators

Text messaging is cheap, reliable and easy for users to get to grips with, which is why, today, users are sending more than 2 trillion messages a day, found recent research from In-Stat.... >>

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