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BizReport | Mobile Marketing August 29, 2013

Tapjoy, Zuuka partner for kid-safe app environment

We've all seen the headlines: Parents Complain Children 'Tricked' Into Buying Content. In the mobile world, most kids don't understand that in some app's 'leveling up' or even opening another book costs real-world cash. A new partnership between Tapjoy and... >>

BizReport | Mobile Marketing May 07, 2010

Report: Mobile consumer habits changing quickly

When it comes to the mobile consumer, marketers have a little more to consider. According to the new Digital Consumer Portrait study from Insight Express, mobile consumers have evolved into three core groups: Mobile Intensives, Mobile Casuals and Mobile Restrained.... >>

BizReport | Mobile Marketing March 24, 2010

Millenial Media: Android ad impressions jump

2010 is shaping up to be a good year for Android based phones and the marketers using them to engage consumers. According to new research from Millenial Media ad impressions from Android phones showed a 25% jump in January 2010.... >>

BizReport | Blogs & Content archives March 24, 2010

comScore: iPad, e-Reader consumers want content

Don't look to the iPad to solely deliver more video consumers. According to research from comScore both Apple's iPad and the emerging e-Reader consumer base are most interested in consuming readable content on the devices, no surprise as most e-Readers... >>