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BizReport | Mobile Marketing November 13, 2013

Mobile responsible for 3x as many sales as you might think

New research from call tracking and analytics firm ResponseTap has found that many more shoppers begin their purchase journey on a smartphone than was previously thought.... >>

BizReport | Mobile Marketing June 25, 2012

Study: Location-tagging growing in importance for people

A new study out from JiWire indicates more and more consumers are location-tagging photos snapped and shared on the go from mobile devices. In fact, according to the report 72% prefer taking on-the-go pictures with a mobile device rather than... >>

BizReport | Mobile Marketing November 03, 2011

New Moolah Media ads pushed by recommendation technology

New ad units out today from Moolah Media won't only rely on geographic location or gender information to target mobile ads. The performance optimized ads will also rely on recommendation technology to hopefully engage consumers beyond that initial click.... >>

BizReport | Mobile Marketing September 04, 2009

GSMA chooses comScore as UK mobile metrics partner

The GSMA has chosen comScore to be its measurement partner for the Mobile Media Metrics (MMM) commercial implementation in the UK. This means that comScore will provide the metrics for the GSMA; some data will be available later this year... >>

BizReport | Mobile Marketing March 17, 2009

Mobile Internet becoming mainstream

According to a recent comScore report mobile internet usage is quickly becoming mainstream. The report finds that mobile consumers are logging on daily to catch up on news and stay in touch with friends and family; the number of daily... >>

BizReport | Mobile Marketing February 18, 2009

Mobile metrics developed by GSM Association

Want to enter the mobile marketplace but want a better handle on metrics? New metrics from the GSM Association could help. The group has created new metrics for the measurement of how mobile consumers browse the mobile web.... >>

BizReport | Mobile Marketing June 19, 2008

How consumers are engaging on mobiles

Don't forget the cell phones. That could be the one fact that marketers need to remember from a recent Experian report. The report found that in 30 countries cell phones have reached 100% usage per capita. ... >>

BizReport | Mobile Marketing March 10, 2008

M:Metrics to track mobile ads in the UK

M:Metrics, a leader in measuring mobile advertising, is taking mobile measurement one step further for UK mobile marketers. M:Ad is a new tracking service for mobile advertisers so that they can better understand what effect their ad campaigns are having... >>