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BizReport | Ecommerce October 27, 2014

Top 3 tips to improve retailers' mobile strategy

This holiday season one expert advises brands to take advantage of loyalty programs and consumer data. Offer discounts in exchange for email addresses, offer social media programs that are track-able. ... >>

BizReport | Mobile Marketing January 15, 2014

Mobile app development not a route to riches

A new study from Gartner reveals that the vast majority of mobile apps are developed for brand-building and awareness purposes which is just as well because very few will generate revenue for their developers.... >>

BizReport | Mobile Marketing July 19, 2013

Research reveals increasing interest in opt-in retail SMS

The number of people that opt-in to receive retail messaging is growing significantly, according to recent research from UK mobile messaging solutions provider Textlocal.... >>

BizReport | November 13, 2012

Facebook and iMessage to blame for first decline in text messaging

The average mobile subscriber in the U.S. sent 696 text messages per month in the second quarter of 2012 but, according to a new report, that figure dropped in the third quarter for the first time.... >>

BizReport | Mobile Marketing August 28, 2012

British businesses unaware of high response and open rates of SMS messaging

Mobile now plays a significant role in marketing, communication and sales, yet a recent survey in the UK found that the vast majority of businesses aren't aware of the high consumer response and open rates of SMS. ... >>

BizReport | Mobile Marketing June 28, 2012

UK: Consumer demand for mobile marketing ahead of supply

If you want to get your brand messaging to consumers' mobile devices, making the move before your competitors is critically important, according to new research from Velti and MobileSquared.... >>

BizReport | Email Marketing May 06, 2011

Microsoft: Email use continues to rise

New research from MarketTools, commissioned by Microsoft, found that good old email remains as popular as ever as a communication tool and will remain the dominant channel into the foreseeable future, despite the growth of social and mobile. ... >>

BizReport | Research August 12, 2010

Placecast: Parents adopting mobile fastest

When you have small children in the house, everything needs to be simple, especially advertising. It's common knowledge, but a new report indicates which advertising platform may hold the most promise for brands trying to engage the parent demographic: mobile.... >>

BizReport | Mobile Marketing November 11, 2008

Forecast: Mobile messaging revenues to rise

Even though recession may be just around the corner, there's one communication channel that's set to experience continued growth over the next few years, according to a new forecast issued by market analysis firm ABI Research.... >>

BizReport | Mobile Marketing January 04, 2008

eMarketer: mobile ads set to explode

As the market continues to open up, analysts are expecting more and more advertisers to sign up for mobile marketing platforms. According to analysts from eMarketer, the mobile ad spend is set to have a banner year in 2008. Mobile... >>

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