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BizReport | Mobile Marketing June 03, 2014

Drive mobile marketing engagement with value-laden messages

Mobile engagement and analytics firm, Hipcricket, has released data showing that despite most mobile users having received mobile alerts or text messages from a brand, few provided content that was relevant or useful. ... >>

BizReport | Mobile Marketing September 03, 2010

Texting on the rise along with annoyance

More and more Americans are using their mobile devices to send text messages, yet are annoyed with the interruptions and rudeness of other texters. ... >>

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