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BizReport | Mobile Marketing April 24, 2013
Viggle, Nielsen partner for second screen insights
It is no secret that most mobile consumers are multi-tasking while using their devices. Many play mobile games while watching television, some stay connected to social networks via mobile while at work and a growing number are engaging with shopping... >>
BizReport | Mobile Marketing February 05, 2013
comScore expands mobile tracking options
comScore is expanding its mobile measuring options to include results across platforms. While the mobile space is growing quickly, it is important that brands know not only how people are reacting via PC or mobile screens but how ads and... >>
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