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BizReport | Mobile Marketing May 04, 2021

Expert IDs brand risks within UGC platforms

For brands, platforms with highly engaged audiences are as appealing as they are worrisome. Historically, the advertising industry has been ill equipped to verify the safety of environments with high velocity, user generated content, allowing stigmas to perpetuate based on... >>

BizReport | Advertising April 23, 2021

How household targeting can improve engagement

It may be time to take advertising targets home. That's the word from a digital expert who believes many brands can benefit from targeting consumers literally where they live - at home. ... >>

BizReport | Social Marketing April 16, 2021

Study: More merchants choosing Facebook ads

A growing number of retailers and brands are pushing their ad dollars to social networking giant Facebook. That is a key takeaway from new MediaRadar data which shows that retail now accounts for about 17% of the ad spend within... >>

BizReport | Ecommerce April 15, 2021

Reports: Shifting loyalty, better information key to shopper engagement

Three new reports find that in a pandemic world, making things simpler for shoppers is key to making shoppers happy and building crucial brand loyalty. ... >>

BizReport | Ecommerce April 08, 2021

Experts: A year after the pandemic, here's how we're coping

This week marks a year since much of the world shuttered it's doors and windows and moved non-essential contact to the digital space. From advertising and shopping to social contact to work, as the world dealt with the COVID-19 pandemic... >>

BizReport | Mobile Marketing April 01, 2021

Expert: Why mobile brands need cohorts

There is a wealth of customer data in the digital space, both in mobile and desktop, but with more and more consumers opting out of data collection many brands are wondering what to do next. The answer could be as... >>

BizReport | Email Marketing March 31, 2021

Studies: Email, Gaming up during pandemic

Email and gaming each got a boost during the pandemic, which should come as little surprise to marketers who understand that global lockdowns, moving to remote work and school, and buying necessities digitally meant consumers had to find entertainment -... >>

BizReport | Ecommerce March 26, 2021

How to use digital events to create a better experience

As brands were forced to take in-person events online to comply with COVID-19 guidelines, marketers quickly realized that it wasn't an easy switch to turn physical events into virtual ones, with factors like networking translating poorly in this new format.... >>

BizReport | Research March 11, 2021

Studies: Consumers want simplicity, are mobile wallets it?

Several new reports out on the changing habits of consumers seem to agree on one thing: shoppers want shopping to be simpler. And they're willing to switch brands and even favored retailers if buying is made easier.... >>

BizReport | Content Marketing March 03, 2021

Report: Streaming services push media spending surge

Consumers may have cut back on eating out and even typical clothing/apparel purchases in 2020, but they didn't cut back on entertainment. That is a key takeaway from new PQ Media data, which shows a 6% increase in consumer media... >>

BizReport | Internet March 02, 2021

Experts predict life in 2025 will be more tech driven

As the world begins to recover from the coronavirus pandemic, some changes instituted to protect citizens from the virus may not go away. That is a key finding from a new Pew Research survey of nearly 1,000 industry, tech, and... >>

BizReport | Mobile Marketing February 12, 2021

Study finds mobile users frustrated by some requirements

When it comes to mobile, consumers want fast and they want easy. But, according to one new report, they don't want additional downloads. Researchers with Optimist and Heady found that consumers are increasingly frustrated with mobile experiences that require the... >>

BizReport | Mobile Marketing February 08, 2021

Expert: Apple's privacy change to cost Facebook billions

One of the new features Apple rolled out in their latest update is the ability of users to control what information of theirs - if any - can be captured, used, or stored. The move is a step forward in... >>

BizReport | Email Marketing February 05, 2021

How to improve data collection and use

With Apple's iOS 14 update in the wild, it's time for digital marketers to evaluate their current plans and explore new strategies. Rather than relying on targeted advertising through app data tracking, this allows companies to engage with users in... >>

BizReport | Mobile Marketing February 01, 2021

Expert: How the iOS 14 update will impact merchants, brands

Apple's latest updates puts more people in charge of their own data. iOS 14 gives users the ability to opt out of data tracking, which is a good thing for consumers but could shut businesses out of crucial data they... >>

BizReport | Social Marketing January 28, 2021

DataVisor: High fraud rates in social networks

Fraud has not taken a holiday during the coronavirus pandemic, quite the opposite. Fraud rates have increased throughout the digital space, according to one new report, as fraudsters have sought to take advantage of gaps in protection that have been... >>

BizReport | Mobile Marketing January 27, 2021

Reports: App spending skyrockets

Consumers may have tightened their spending belts in a general sense through 2020, but when it comes to app spending, they didn't hold back. According to new data out from Trading Platforms both app downloads and app spending saw significant... >>

BizReport | Internet January 25, 2021

Forecast: Look for media usage to slow post-pandemic

While most advertisers and content creators saw a sharp uptick in growth from the consumer side throughout the initial months of the Coronavirus pandemic, one new forecast warns that a deceleration is likely on the horizon as more people are... >>

BizReport | January 22, 2021

Top 4 ad trends to watch in 2021

As we move through January 2021, it is clear that many things that changed in 2020 because of the coronavirus pandemic will continue to impact the overall digital advertising space. Things like the amount of time people are spending online,... >>

BizReport | Ecommerce January 18, 2021

Deloitte: Retail, tech to break out in 2021

Look for substantial growth in key areas throughout 2021. That, according to new reports out from Deloitte, which is suggesting several key tech and retail areas that are expected to see significant growth this year.... >>

BizReport | Mobile Marketing January 15, 2021

Report: 11 billion hours spent on mobile

Mobile growth is going through the roof. That is a key takeaway from App Annie's 2021 State of Mobile report. According to their data 2020 saw incredible growth for mobile usage, with the highest increases happening in Q2, during the... >>

BizReport | Mobile Marketing January 07, 2021

Top 3 tips to improve mobile strategy in 2021

As 2020 showed, mobile is going nowhere, and as consumers have become more comfortable ordering via mobile it will become even more important to marketers, merchants, and brands heading into 2021 and beyond. Here are three tips to improve mobile... >>

BizReport | Ecommerce December 18, 2020

5 ways 2020 has changed ecommerce

2020 will go down in history as a year of upheaval, but there may be some silver linings in the lessons many learned during the year. We asked one expert how 2020 will change digital as we begin moving toward... >>

BizReport | Mobile Marketing December 15, 2020

How to get more from mobile

According to new data out from App Annie the time people spend in mobile - using apps, etc - is skyrocketing in 2020, and that likely has many wondering just what businesses can do to engage these users. We asked... >>

BizReport | Advertising December 08, 2020

Expert: How to improve brands' digital transformation

For years, organizations have been told that digital transformation is key to survival as we go further into the tech-filled world of automation, cloud and AI. Those who listened were well equipped to handle the curveballs that came their way.... >>

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