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BizReport | Mobile Marketing February 16, 2018

Top 3 Problems Frictionless Media Companies Are Solving

Frictionless media companies are reinventing interfaces and using predictive technologies to simplify search, streamline discovery, improve recommendations, and expand access. These improvements are happening across a wide array of media - consider how Spotify and Netflix have changed music and... >>

BizReport | Ecommerce February 16, 2018

Paper coupons continue to reign despite marketers' emphasis on mobile, digital

Despite marketers' emphasis on digital and mobile, consumers continue to regularly clip and use paper coupons. Research reveals that ignoring paper coupons means missing out on targeting a large chunk of coupon users.... >>

BizReport | Email Marketing February 12, 2018

Study results signal importance of mobile for email

For the first time, mobile conversions from email messages are equal to desktop conversions. Both, according to new data out from Yes Lifecycle Marketing, sit a 3.3%, and is one more reason marketers need to be mobile ready. ... >>

BizReport | Social Marketing February 08, 2018

Expert: Influencers key in social campaigns

More ad dollars are headed in to social according to several experts, but the social space is increasingly crowded and hard to navigate for many brands. That, according to one expert is where influencers come in. A good influencer can... >>

BizReport | Search Marketing January 26, 2018

Expert: Why better understanding of Google, Facebook is key for marketers

Most of consumers' online time is spent with two Internet giants: Google and Facebook. What's more, roughly 60% of the digital ad spent is also spent with these two behemoths. That, according to one expert, is why marketers need a... >>

BizReport | Ecommerce January 22, 2018

Final holiday numbers show mobile a growing retail force

Look for mobile to have a bigger impact on digital commerce moving forward. That's a key takeaway from new reports out from Adobe Digital Insights and NetElixir. ... >>

BizReport | Advertising January 19, 2018

Advertising will be 'rear-ended' by autonomous vehicles

While current hype would have many believe that fully autonomous vehicles are just around the corner, the reality is they are still a good few years away. That should not, however, stop marketers from considering how best they can inject... >>

BizReport | Social Marketing January 15, 2018

Experts weigh in on Facebook's 'no ad' announcement

On Friday, Facebook's Mark Zuckerburg announced a change that has many small and large business owners scratching their heads. The big change? That social networkers will see more content from friends and family and less content from businesses and marketers.... >>

BizReport | Mobile Marketing January 12, 2018

Mobile struggling with stalled growth

Although mobile continues to be a beacon in terms of consumers' product research, two new reports underline some growth issues for the sector. Primarily in the areas of app installs and push notifications. ... >>

BizReport | Mobile Marketing January 10, 2018

Research boosts understanding of high rates of mobile cart abandonment

Titter ye not - size really does matter - at least when it comes to making an online purchase. Academic research points to an 'emotional ambivalence' among consumers using mobile for online shopping caused by, among other things, the small... >>

BizReport | Advertising January 09, 2018

Experts weigh in: Why attribution matters more than ever

Connected devices are all over our homes. According to some experts, there are at least 13 connected devices in the average household - tablets, smartphones, smart TVs, gaming systems, etc. With so many touch points, attribution is set to change... >>

BizReport | Advertising December 29, 2017

Top 3 strategies for brands to improve global presence

Digital devices continue to 'shrink' the world, making it possible for a small brand in the US to connect with consumers in India. This trend of business - and consumers - crossing borders means marketers need to have a firm... >>

BizReport | Ecommerce December 28, 2017

How marketers can make the most of Amazon deal features

Amazon's Deal of the Day features are helping many brands, third party sellers, and other marketers capitalize on merchandise sell-through. The key is knowing how to snag a deal of the day, and how to prepare once a deal is... >>

BizReport | Advertising December 21, 2017

AI to Partnerships, how B2Bers can prep for New Year

From mobile optimization to email subject lines, a new year means a new strategy. We've asked a B2B expert for his opinion on how B2B brands can make the most of 2018. ... >>

BizReport | Mobile Marketing December 20, 2017

Forecast: Mobile ad costs to skyrocket

Over the next two years, experts from Goodway Group believe mobile ad rates will skyrocket, increasing by at least 45% over the time period. ... >>

BizReport | Ecommerce December 19, 2017

Expert: How merchants and marketers can prep for holiday chargebacks

Tis the season for buying. But, according to reports, it's also the season for charge-backs coming from online and mobile fraud. One expert explains how brands can fight these fraudsters. ... >>

BizReport | Ecommerce December 13, 2017

$65b spent this holiday, new trends emerging in ecomm

The digital commerce space is skyrocketing. That's one conclusion from the latest holiday shopping numbers out this week from Adobe Digital Insights. According to their data just over $65 billion has been spent so far this holiday season, with each... >>

BizReport | Advertising December 08, 2017

Expert: Sales Trends to Watch in 2018

As marketers countdown to January 1, 2018, and put the final touches on strategies for the first quarter, one expert offers insight into a few trends that will likely impact performance. Namely, trends in AI, sales operations, and lead generation.... >>

BizReport | Ecommerce November 06, 2017

Marketers: Look for ways to engage online this holiday

As the holiday season approaches, forecasts indicate that marketers and merchants need to make an effort to engage digitally. According to Adobe, the online spend will surpass $107 billion, that's a 13% increase YoY. ... >>

BizReport | Advertising October 31, 2017

Survey: Digital hot for holidays, how marketers can engage

Look for more consumers to head online for the 2017 holiday shopping season; this isn't a new happening. For more than five years, the amount of holiday dollars spent online have increased significantly, and according to the Deloitte Annual Holiday... >>

BizReport | Mobile Marketing October 23, 2017

Phones are the new wallets, tool gives marketers data they can use

Freak out because of a left behind wallet? Not any more. Today's consumers are more freaked out when they forget their phones at home. That's the word from new LivePerson data, which shows that nearly two-thirds (61.8%) of global consumers... >>

BizReport | Mobile Marketing October 20, 2017

Study: Phones increasingly important, what that means for marketers

New data out from LivePerson underscores the importance of smartphones for consumers. According to their research nearly two-thirds (65%) of Gen Z and Millennial consumers 'prefer communicating' with friends/family via their phone rather than in person. In addition, most (61.8%)... >>

BizReport | Mobile Marketing October 18, 2017

Marketers: Java apps vulnerable to attack

While the mobile space continues to be a hot property for marketers, it may also be a dangerous place. According to new data from Veracode, most (88%) of Java apps are susceptible to security attacks. ... >>

BizReport | Mobile Marketing September 29, 2017

More mobile customers going into stores

While many marketers believe mobile consumers are pushing more of their buying activities online, new data out from MocoSpace indicates that, for at least one purchase, mobile consumers are going into stores. That purchase is for mobile phones. ... >>

BizReport | Blogs & Content September 13, 2017

Millennials cutting the cord, here's what they're watching online

Video is becoming an increasingly important piece of the online marketing pie, but as more consumers go online for their favorite shows - both scripted, information, and unscripted - marketers struggle to connect. Limelight's new State of Online Video report... >>

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