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BizReport | Mobile Marketing January 27, 2021
Reports: App spending skyrockets
Consumers may have tightened their spending belts in a general sense through 2020, but when it comes to app spending, they didn't hold back. According to new data out from Trading Platforms both app downloads and app spending saw significant... >>
BizReport | Internet January 25, 2021
Forecast: Look for media usage to slow post-pandemic
While most advertisers and content creators saw a sharp uptick in growth from the consumer side throughout the initial months of the Coronavirus pandemic, one new forecast warns that a deceleration is likely on the horizon as more people are... >>
BizReport | January 22, 2021
Top 4 ad trends to watch in 2021
As we move through January 2021, it is clear that many things that changed in 2020 because of the coronavirus pandemic will continue to impact the overall digital advertising space. Things like the amount of time people are spending online,... >>
BizReport | Ecommerce January 18, 2021
Deloitte: Retail, tech to break out in 2021
Look for substantial growth in key areas throughout 2021. That, according to new reports out from Deloitte, which is suggesting several key tech and retail areas that are expected to see significant growth this year.... >>
BizReport | Mobile Marketing January 15, 2021
Report: 11 billion hours spent on mobile
Mobile growth is going through the roof. That is a key takeaway from App Annie's 2021 State of Mobile report. According to their data 2020 saw incredible growth for mobile usage, with the highest increases happening in Q2, during the... >>
BizReport | Mobile Marketing January 07, 2021
Top 3 tips to improve mobile strategy in 2021
As 2020 showed, mobile is going nowhere, and as consumers have become more comfortable ordering via mobile it will become even more important to marketers, merchants, and brands heading into 2021 and beyond. Here are three tips to improve mobile... >>
BizReport | Ecommerce December 18, 2020
5 ways 2020 has changed ecommerce
2020 will go down in history as a year of upheaval, but there may be some silver linings in the lessons many learned during the year. We asked one expert how 2020 will change digital as we begin moving toward... >>
BizReport | Mobile Marketing December 15, 2020
How to get more from mobile
According to new data out from App Annie the time people spend in mobile - using apps, etc - is skyrocketing in 2020, and that likely has many wondering just what businesses can do to engage these users. We asked... >>
BizReport | Advertising December 08, 2020
Expert: How to improve brands' digital transformation
For years, organizations have been told that digital transformation is key to survival as we go further into the tech-filled world of automation, cloud and AI. Those who listened were well equipped to handle the curveballs that came their way.... >>
BizReport | Advertising December 07, 2020
Report: Game brands upping ad spend
Video games are back - if they ever really left - with a vengeance thanks to the COVID-19 pandemic, and system manufacturers and game developers are poised to see just how high they might push revenues.... >>
BizReport | Ecommerce December 04, 2020
Cyber Week a mixed bag for merchants
Shoppers have quickly adjusted their traditional holiday shopping activities to include social distancing protocols amid the global COVID-19 pandemic, and much of that adjusting is going to spending more dollars digitally. That is a key takeaway from new Salesforce data... >>
BizReport | Ecommerce November 25, 2020
Reports: Shopping early and often for 2020 holidays
New data out this week sheds light on how Americans will be shopping this holiday season. Adobe Analytics notes that between November 1 and 23 nearly $60 billion had already been spent online, a 32% increase in spending YoY, with... >>
BizReport | Ecommerce November 23, 2020
Experts: How to thrive through 2020 holiday season
This holiday season is going to like no other. The shopping season will start early, the digital competition will be fierce and the spend will make up 14.5% of total retail sales realized in 2020 (eMarketer). It's game on --... >>
BizReport | Mobile Marketing November 11, 2020
Top 3 tips to boost revenue via mobile apps
There has been a drastic uptick in mobile usage since the coronavirus pandemic shut down businesses eight months ago. And while much of that usage is for entertainment - games, streaming video, social connections - there is also an overall... >>
BizReport | Advertising October 15, 2020
Malvertising: What to Watch
New data out from GeoEdge finds that malvertisers are upping their use of malicious content to target people. Their data finds that nearly half (42%) of publishers have received reader complains because of malicious content and 20% have either lost... >>
BizReport | Mobile Marketing October 13, 2020
Study: App usage up 25% YoY
Mobile consumers are even more engaged with their apps. That is a key takeaway from new App Annie data. Their Q3 2020 Global Market Index Ranking Report finds that people increased their app usage by 25% YoY. This increase is... >>
BizReport | Mobile Marketing October 09, 2020
Top 3 tips to create a strong SMS campaign
While consumers are definitely spending more time with mobile devices since the pandemic began, knowing how to engage and then convert these consumers remains a mystery to many marketers. Here are three tips to create a strong SMS base campaign... >>
BizReport | Internet October 07, 2020
Studies ID vulnerabilities for US businesses
Two new studies out this week shed light on the dangers facing many American businesses as workers continue to do remote work and business continues to be conducted online. ... >>
BizReport | Mobile Marketing October 06, 2020
How to engage consumers through mobile
Around the world there are billions of text messages sent each day, many silly or fun texts between friends, but a growing number are text alerts and other messaging from brands. Since the beginning of the pandemic many marketers have... >>
BizReport | Internet October 02, 2020
Cyber attacks up, here's how to protect against fraudsters
The increase in time spent online since the beginning of the coronavirus pandemic has changed not only how legitimate brands are trying to engage consumers, but in how fraudsters are trying to game consumers' systems. That is why, according to... >>
BizReport | Mobile Marketing September 23, 2020
Study: QR usage soaring but so is fraud
New data out from MobileIron holds good news for mobile marketers and brands, also a bit of a warning. First, the good. QR codes have definitely caught on with mobile users, and more than half of mobile consumers say the... >>
BizReport | Advertising September 18, 2020
How political ads are changing in 2020
With many US consumers continuing to hunker down at home and many stating a mistrust of 'fake news' on both social networks and television, political advertisers are wondering how to best connect with their constituents as the race for the... >>
BizReport | Mobile Marketing September 17, 2020
Report: Storytelling key to podcast engagement
The interest in podcasting continues to grow for American consumers, with about a 23% increase in listenership for women over the past year. But, just what are podcast listening looking for? And what does that mean for advertisers? New data... >>
BizReport | Mobile Marketing September 14, 2020
Study: Half of adults are playing games
Mobile gaming isn't just for kids any more (if they ever were). According to new data out from AdColony and DISQO about half of US adults are playing games via their mobile devices at least daily, and their favorites are... >>
BizReport | Internet September 07, 2020
Reports: As time spent online increases, so do cyberattacks
Two new reports shed light on the darker underbelly of the online space: fraudsters and cyber criminals. As people have spent more time online, both for ecommerce, social networking, and entertainment these nefarious types have also increase their efforts to... >>
Latest Headlines
- Reports: App spending skyrockets
- How YouTube's new direct-selling feature may impact merchants
- Forecast: Look for media usage to slow post-pandemic
- Top 4 ad trends to watch in 2021
- Report: 1/3 of people don't want to return to the office full-time
- Top 3 tips to use performance data to improve campaign optimization
- 5 Awesome Tools That Help You to Become a Top Online Marketer
- Top tips for brands 'going wide' with email