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BizReport | Mobile Marketing May 21, 2013

Tapjoy: Ad engagements preferred by mobiles

New data, out from Tapjoy and Yankee Group points to the importance of ad engagement in the mobile space. According to their research, mobile users actually prefer content subsidized by ads than content they have to pay physical cash for.... >>

BizReport | Mobile Marketing May 17, 2013

Report: Strong digital presence key to success

Mobile and online outlets are crucial to success, that is the takeaway from new data out from Apigee. The study indicates that brands who are 'high digital performers' are having more success than those who aren't focused on those online... >>

BizReport | Loyalty Marketing May 16, 2013

Mobile the boost loyalty programs need

The latest Loyalty Report from Maritz Loyalty Marketing found that almost half of loyalty program members have stopped participating in one or more programs over the past year. Using mobile apps to engage consumers in loyalty programs could be the... >>

BizReport | Mobile Marketing May 16, 2013

Platform pushes mobile integration as mobile use soars

New data out from Millennial Media underlines the importance of mobile to an overall advertising strategy. Meanwhile, an upgrade out for the Leaf platform takes mobile devices farther into ecommerce circles.... >>

BizReport | Social Marketing May 13, 2013

Two releases aim to simplify mobile, social for brands

Two new releases in the online space are aimed at helping retailers and small businesses better connect with their customer bases.... >>

BizReport | Mobile Marketing May 10, 2013

How mobiles engage with ads?

With just over half the US marketplace owning a smartphone and a hefty percentage also pushing into the tablet space, brands need to know how these mobile consumers might engage with ads across digital screens.... >>

BizReport | Ecommerce May 08, 2013

Consumer online research extends beyond big-ticket items

It is well-known that consumers spend time online researching purchases, although this behavior is normally attributed to the consideration of big-ticket items. However, new research shows that consumers are increasingly researching purchases of smaller, everyday items using various tools, although... >>

BizReport | Mobile Marketing May 08, 2013

Report: Tab-users most interested in email, gaming, surfing

When it comes to mobile, specifically tablets, users may be doing less than we think. That 'less', though, doesn't mean spending fewer minutes. According to new data out from BuyVia, there are three things tablet users are most likely to... >>

BizReport | Mobile Marketing May 07, 2013

Survey: More SMBs turning to mobile

Bigger brands may have more money for mobile enterprises but small businesses aren't sitting back. New data out from Constant Contact finds that 66% of SMBs are using mobile technology already; the bad news: those SMBs who are 'holding out'... >>

BizReport | Mobile Marketing May 01, 2013

46% use mobile only in path-to-purchase

Today's mobile consumers increasingly start their path-to-purchase on a mobile device yet around half convert offline or on another screen, according to new research released by Telmetrics and xAd. ... >>

BizReport | Mobile Marketing May 01, 2013

Fiksu: App downloads steady through March

App download numbers may show an increase over the past year, but app marketing costs remain steady. This according to new data out from Fiksu; researchers note that while app downloads have increased about 12% (2012 vs. 2013), the costs... >>

BizReport | Research May 01, 2013

Study: One-quarter of teens are mobile

Don't look for American teens to be logging on to the Internet from a desktop or laptop computer - at least not only a traditional computer. According to new data out from the Pew Internet and American Life Project about... >>

BizReport | Mobile Marketing April 24, 2013

Viggle, Nielsen partner for second screen insights

It is no secret that most mobile consumers are multi-tasking while using their devices. Many play mobile games while watching television, some stay connected to social networks via mobile while at work and a growing number are engaging with shopping... >>

BizReport | Ecommerce April 22, 2013

Survey: Women still prefer shopping in store

The Internet is abuzz with the trend of shopping via mobile device, but one new report shows that most woman still prefer traditional shopping methods. According to new data out from Swirl about 53% of woman say they 'prefer' shopping... >>

BizReport | Loyalty Marketing April 22, 2013

Release to gamify Android apps

Gamification, or offering consumers rewards, virtual or physical goods, in exchange for some type of interaction is growing in popularity. With more people engaging with ads through social media, a space where they've become accustomed to playing online games, it... >>

BizReport | Mobile Marketing April 22, 2013

Report: Consumers hungry for mobile-friendly restaurant details

When it comes to mobile engagement, the hungry are leading the way. That according to new data out from SinglePlatform at Constant Contact. Researchers found that restaurants lead the way for mobile searches; in fact, 81% of mobile consumers have... >>

BizReport | Mobile Marketing April 18, 2013

Mobile social media engagement is not all about deals and discounts

Mobile video advertising company, Rhythm NewMedia, has published new figures that reveal that consumers are not always after a freebie or coupon when engaging with brands via social media. ... >>

BizReport | Ecommerce April 18, 2013

Report: Mobile commerce, search show strong growth

Look for more ad dollars to push into mobile search and retail, that as new data out from The Search Agency shows strong growth for each sector through Q1 2013. Their data shows that overall ad spending for smartphones increased... >>

BizReport | Mobile Marketing April 15, 2013

Report: IM/chat users more engaged with ads

Mobile users are multi-taskers. Most businesses know that while watching television many mobile users are also checking social networks, texting or instant messaging with friends. New data from the Simmons Connect report, out from Experian Marketing Services also notes that... >>

BizReport | Mobile Marketing April 12, 2013

How brands can improve the app experience

Mobile apps can be a huge selling point for brands - from people looking up product information in-store or comparison shopping in-store and finding a better price online. But if the app doesn't engage, it is wasted space. Here's how... >>

BizReport | Ecommerce April 11, 2013

3 Questions with Adobe's Dave Dickson

Everyone knows mobile is an important aspect of an overall marketing strategy. But one expert explains why mobile is more than a check-mark on a list - and what it means for brands to have a true mobile presence.... >>

BizReport | Advertising April 10, 2013

Celtra study reveals mobile video ads have almost 50% completion rate

Research by Celtra into mobile rich media ads found that video is not only the most popular ad feature but also attracts completion rates of almost 50%. ... >>

BizReport | Mobile Marketing April 10, 2013

What mobiles want from new smartphones

A new survey out from BuyVia sheds light on what mobile consumers want from their next smartphone - and as a result indicates how those phones will be used, giving mobile brands better insight into future campaigns. ... >>

BizReport | Ecommerce April 09, 2013

More info you can't ignore about need for mobile-friendly websites

Following on from recent research highlighting the importance of mobile-optimization for email comes a new infographic that should kick the butts of marketers that have yet to develop mobile-friendly websites. ... >>

BizReport | Search Marketing April 09, 2013

70% of mobile searches lead to consumer action

Just as companies who fail to optimize email messages for mobile are at risk of undermining campaign success, so are those whose websites are not mobile-friendly. ... >>

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