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BizReport | Mobile Marketing May 17, 2013
Report: Strong digital presence key to success
Mobile and online outlets are crucial to success, that is the takeaway from new data out from Apigee. The study indicates that brands who are 'high digital performers' are having more success than those who aren't focused on those online... >>
BizReport | Mobile Marketing April 18, 2013
Consumers continue shopping, checking in via mobile despite risks
The mobile space is fraught with opportunity for businesses - but also for fraudsters. And despite the risks associated with some mobile infrastructures, consumers continue turning to mobile because it is more convenient to them.... >>
BizReport | Mobile Marketing March 04, 2013
Top 3 best practices for MMS/SMS messaging
MMS and SMS brand messaging may be opt-in, but brands should also use the text message option with care. That according to a new report out from Mogreet. Because, although consumers do opt in to messaging, bombarding them with unwanted... >>
BizReport | Research February 27, 2013
Experian: More shoppers turning to showrooming
Retailers, in the quest to engage more shoppers, it may be wise to embrace showrooming. A new report on retail trends out from Experian Marketing Services indicates more and more shoppers are showrooming - and brands that allow for online... >>
BizReport | Research December 12, 2012
Nexage: LBS shows strong growth
With more consumers converting from feature to smartphones and adopting tablets to stay hyper connected, it is no surprise that advertisers and brands are also pushing hard into the mobile space. According to a new report from Nexage, mobile CPMs... >>
BizReport | Mobile Marketing September 24, 2010
Greystripe offering gives mobile more options
Greystripe has been making headlines in 2010 with their iAd like Immersion Ads. Now they are setting up a new mobile offering which might give brands more engagement over that advertising category as well. Greystripe's new mobile platform gives brands... >>
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Latest Headlines
- European silver surfers' media consumption moving online
- Social sharing call-to-action in digital ads drives consumer interaction
- Google Play in-app sales rise 700% YoY
- comScore: Desktop spending up 13% YoY
- Report: More money to focus on branded content
- Ads on YouTube grow but TV ads considered more effective
- Online preferred shopping environment of affluent consumers
- Top 3 tips to improve webrooming abilities
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