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BizReport | Email Marketing February 05, 2021

How to improve data collection and use

With Apple's iOS 14 update in the wild, it's time for digital marketers to evaluate their current plans and explore new strategies. Rather than relying on targeted advertising through app data tracking, this allows companies to engage with users in... >>

BizReport | Mobile Marketing January 07, 2021

Top 3 tips to improve mobile strategy in 2021

As 2020 showed, mobile is going nowhere, and as consumers have become more comfortable ordering via mobile it will become even more important to marketers, merchants, and brands heading into 2021 and beyond. Here are three tips to improve mobile... >>

BizReport | Mobile Marketing October 09, 2020

Top 3 tips to create a strong SMS campaign

While consumers are definitely spending more time with mobile devices since the pandemic began, knowing how to engage and then convert these consumers remains a mystery to many marketers. Here are three tips to create a strong SMS base campaign... >>

BizReport | Mobile Marketing October 06, 2020

How to engage consumers through mobile

Around the world there are billions of text messages sent each day, many silly or fun texts between friends, but a growing number are text alerts and other messaging from brands. Since the beginning of the pandemic many marketers have... >>

BizReport | Mobile Marketing August 06, 2020

Studies ID how mobile use has changed since pandemic

It is no secret that more consumers have 'gone mobile' since the beginning of the COVID-19 pandemic or that more time is being spent with mobile devices. Two new reports shed light on how consumers are interacting with marketers and... >>

BizReport | Mobile Marketing May 04, 2020

3 Fixes for mobile marketing mistakes

The mobile space continues to be a tough fit for many marketers with apps that act as walled gardens, and the inability of some search engines to index app content. There are also issues with mobile optimization and the overall... >>

BizReport | Mobile Marketing July 08, 2019

Study: Fewer than half of mobile calls answered

News out of mobile may be a bit discouraging for mobile marketers - especially those depending on consumers to answer calls. According to a new Hiya study fewer than half of all calls to mobile phones are now answered. ... >>

BizReport | Mobile Marketing April 08, 2016

Expert: No smartphone? No problem

On a global basis, brands need to be able to share content across not only online platforms, but across devices. However, with so many consumers in emerging markets and without access to the lastest iOS or Android devices, many brands... >>

BizReport | Mobile Marketing December 29, 2015

Top 4 mobile trends for 2016

It's a mobile world, and it is becoming more mobile every day. That's the takeaway from one OpenMarket exec who lays out the four mobile trends brands need to prep for 2016. ... >>

BizReport | Mobile Marketing December 10, 2014

3 Mobile approaches to use in 2015

Mobile advertising is coming into its own, according to several experts. While mobile consumers have led the way to date, one expert believes 2015 will be the time advertisers begin to catch up, thanks to better targeting and analytic options.... >>

BizReport | Mobile Marketing November 25, 2014

Expert: How mobile is changing customer relationships

Just ten short years ago, the volume of content either consumed or created on a mobile device was shockingly little. Today, the superphone has become the primary medium via which brands engage with users - including a broad spectrum of... >>

BizReport | Mobile Marketing February 17, 2014

How mobile devices are changing engagement for brands

Before the 2013 holiday season, many experts said tablets and smartphones would have a huge impact on sales; however, the final results showed desktop purchasing remained in the driver's seat. But, while consumers may not be buying a lot from... >>

BizReport | Mobile Marketing October 23, 2013

92% of brands believe mobile is important

According to some experts, between 25% and 50% of you are reading this post on a mobile device. Consumers and business professionals have pushed into the mobile space quickly, using mobile to stay connected, share insights and - let's face... >>

BizReport | Mobile Marketing December 20, 2012

SponsorPay: Why brands need mobile strategy now

Traffic to branded websites - both retail and content - is increasing from mobile devices. This is pushing more brands into mobile; one expert suggests the best mobile strategy is to ensure that content and ads are available across platforms.... >>

BizReport | Mobile Marketing September 13, 2012

Brands: What not to do in mobile

With news about the upcoming release of Apple's iPhone 5, rumors about a smaller iPad product and a new Kindle Fire, more brands are looking into the mobile space with interest. These new releases may push more people to think... >>

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