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BizReport | Mobile Marketing August 27, 2014

Release makes push notifications actionable

Urban Airship is pushing a new kind of ad option out to brands today - through push notifications. The mobile management hub has created a cross platform support system for brands' widgets and interactive notification tools that push to users'... >>

BizReport | Mobile Marketing August 25, 2014

76% of UK's top tech and telecoms brands now have mobile-optimized website

Findings of a recent study from the Internet Advertising Bureau illustrate the increased awareness of the marketing potential of apps and mobile technology as more consumers use mobile to access the Internet.... >>

BizReport | Advertising August 20, 2014

Ad Roundup: Making mobile, social, video simpler

Two new solutions in the online space are focusing on simplifying brands' reach into mobile, social and video. ... >>

BizReport | Mobile Marketing August 19, 2014

3 Questions with OpenMarket's Steve French

The mobile space is exploding with activity from both consumers and marketers, and is expected by many to have a big impact on the holiday season as well as back to school shopping. One expert weighs in with his thoughts... >>

BizReport | Mobile Marketing August 19, 2014

Mobile, not social, is the channel Millennials use to shop for cars

A recent study from AutoTrader.com finds that social media is not driving car purchases, with just 1% using such sites to buy a vehicle. Mobile, on the other hand, is becoming a significant car-buying channel, particularly among Millennials.... >>

BizReport | Mobile Marketing August 14, 2014

Hi-tech, beacon-driven dummies enter British stores

Hi-tech dummies are gracing the floors and windows of some of the UK's high-end stores. Using beacon technology these mannequins can transmit information about what they're wearing to shoppers' smartphones.... >>

BizReport | Internet August 13, 2014

Vdopia moves underline importance of new tech

This week mobile video ad leader Vdopia is shaking things up - the company is naming a new CEO, CTO and President - all moves which the company says will strengthen their position in the marketplace. ... >>

BizReport | Mobile Marketing August 13, 2014

Mobile Roundup: App monetization, Cross-channel help and private mobile numbers

Mobile is moving fast and three announcements in the space underline just how important mobile is becoming - to brands and to consumers.... >>

BizReport | Ecommerce August 12, 2014

Forecast: 9% ecomm growth for SMBs through 2014 holidays

The big holiday sales forecasts are still a few weeks away, but small businesses should pay attention to an early addition. According to a Volusion prediction small and medium sized businesses will see at least 9% ecommerce growth through the... >>

BizReport | Mobile Marketing August 12, 2014

Apigee: Mobile apps a stumbling block for businesses

Businesses across the online space are failing in the mobile space, specifically in the app space. That is the takeaway from new data out from Apigee, which indicates fewer than 10% off IT decision makers are having success in building... >>

BizReport | Mobile Marketing August 12, 2014

Expert Opinion: Mobile, social to finish 2014 strong

For the past 12 months mobile and social have made headlines as new properties and platforms came into the online space. now mobile and social are making headlines because of the advertising and targeting they provide advertisers. One expert believe... >>

BizReport | Mobile Marketing August 08, 2014

Mobile investment paying off for multichannel retailers

Multichannel retailers are enjoying stronger growth in mobile sales than their pureplay counterparts, according to new research by internet retail trade body IMRG and consultancy Capgemini.... >>

BizReport | Mobile Marketing August 07, 2014

Study: Brands to invest more in mobile

Over the next year look for more ad budgets to be pushed into mobile - and not just mobile display, search or appvertising. According to a new survey out from Message Systems brands are set to push more ad dollars... >>

BizReport | Mobile Marketing August 07, 2014

Consumers' mobile tracking fears allayed with incentives

Consumers will put aside mobile tracking privacy concerns if rewarded with coupons, sales promotions and shorter checkout times, according to a new report from ad engagement firm PunchTab.... >>

BizReport | Advertising August 05, 2014

Ad Roundup: 2 new programmatic solutions soar to market

Programmatic is gaining more ground this week, thanks to two new solutions coming to market. Both Verve Mobile and adMarketplace are pushing programmatic/bidding solutions that should give brands more control over their spending. Here's how:... >>

BizReport | Social Marketing August 04, 2014

How mobile social can help brands

Here in the U.S. alone, 85 percent of consumers are leveraging mobile devices to access social sites. One expert offers insight into how brands can better connect.... >>

BizReport | Mobile Marketing August 04, 2014

Research reveals rise of small business mobile adoption

Constant Contact has released a new infographic comparing their latest Mobile Pulse Survey with that of 2013. It reveals a big uptick in small businesses use of mobile technology including mobile-optimized websites and mobile advertising. ... >>

BizReport | Advertising July 31, 2014

Consumer engagement with mobile ads on the rise

Consumer engagement with mobile ads in on the increase, according to a new study by xAd and Telmetrics, with many going on to conduct secondary actions. ... >>

BizReport | Ecommerce July 30, 2014

Survey: Amazon influencing back to school shoppers

Many US families are already hip-deep in notebooks and pens, new shoes and jeans for the back to school year, but there are still many left to shop for these items. And, surprisingly, nearly half say Amazon is influencing their... >>

BizReport | Mobile Marketing July 29, 2014

Report: In case of emergency, try cell

In case of emergencies, go straight to the phone. That's the intel from a new CallFire report, which indicates Americans are most responsive to text messaging in cases of emergencies. According to the report about 3 in 5 say they... >>

BizReport | Advertising July 28, 2014

Forecast: More to invest in multi-screen ads

About three-quarters of ad agencies are already investing in multi-screen advertising, but a new forecast out from Jivox indicates multi-screen is about to go even higher. According to a new survey from Jivox 90% of those advertisers plan to increase... >>

BizReport | Social Marketing July 25, 2014

Forrester: Mobile social users more engaged, share more

A new Forrester study reveals that people that access social networking sites such as Facebook are far more likely to engage with a company's content on that site than desktop users. ... >>

BizReport | Ecommerce July 17, 2014

Ecomm Roundup: 2 SaaS offerings and a new m:comm platform

Three new offerings to the ecommerce space this week will give retailers and merchants more options for campaigns, storefronts and payment options.... >>

BizReport | Blogs & Content July 14, 2014

Content RoundUp: Social platform and mobile pop-shops

A new ad solution and a website development tool could give brands new ways to engage - and sell.... >>

BizReport | Ecommerce July 14, 2014

Mobile redirects hamper conversions

New research from mobile and web optimization firm Yottaa has found that many of the top online retailers' mobile websites take longer to load due to several redirects. ... >>

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