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BizReport | Social Marketing August 31, 2015

Social Roundup: Rolling out for Instagram

Instagram is rolling out their new ads platform and several mobile platforms have been granted early access. The Instagram Ads API includes software and tools to purchase and manage social media campaigns within the social network. ... >>

BizReport | Social Marketing August 27, 2015

Marketing spend on social to rise from 11% to a quarter of budget

Despite difficulties measuring the benefit of social media to marketing campaigns, chief marketing officers continue to move more budget to the channel, as new research from Duke University illustrates. ... >>

BizReport | Ecommerce August 25, 2015

Back to School proves the importance of mobile for the holidays

One big trend so far during the back to season: mobile is increasingly important to retail brands and department. Recently Google compared mobile shopping during the 2014 BTS season with 2015 and found about 40% of shoppers used mobile devices... >>

BizReport | Mobile Marketing August 24, 2015

Study: Most shoppers researching via mobile

Shopping online - or on mobile - is growing more popular every day. Many shoppers who prefer to buy in physical stores say they have researched product via a mobile devices prior to buying. New data out from HookLogic and... >>

BizReport | Mobile Marketing August 21, 2015

Top 3 tips to better integrate content, mobile

Wherever a brand is trying to engage with consumers, content is the key. The right product information at the right time can turn a browsing consumer into a buyer. But many brands struggle with content in the mobile space. How... >>

BizReport | Mobile Marketing August 20, 2015

Brands: How to harness the power of mobile

The mobile space continues to be a kind of Wild West for brands - there are branded mobile sites, review hubs, m:commerce marketplaces, apps and a host of other engagement opportunities. Apps may hold the most value because consumers who... >>

BizReport | Mobile Marketing August 20, 2015

Faceoff: India smartphone users vs. US

According to Statista smartphone users in India will outpace those in the US within the next two years. Currently there are 183 million smartphone users in the US and 160 million in India; by 2017 experts expected 234 million smartphone... >>

BizReport | Advertising August 19, 2015

Expert: Why brands need to think mobile

According to several studies about half of digital media is now consumed on mobile devices - primarily smartphones and tablets; researchers have also found more consumers are going mobile-only - they're disconnecting landlines, they're streaming content rather than using cable... >>

BizReport | Research August 19, 2015

Study: Mobile Millennials do it all on the phone

When it comes to getting that first job post-college, Millennials are excited about working, but businesses should be ready with mobile solutions - including employee handbooks on the use of mobiles in the workplace. That's the takeaway from a new... >>

BizReport | Mobile Marketing August 19, 2015

Report: Android devices surge in usage

According to new Opera Mediaworks data, Android devices are going strong in the APAC (Asia-Pacific) region. Looking at data from Q2 of 2015, researchers found that consumers in India, Indonesia, the Philippines and Vietnam (P4) have increased their smartphone usage... >>

BizReport | Mobile Marketing August 18, 2015

Survey: Most say push notifications 'are not relevant'

When it comes to engaging with a mobile audience push notifications are a great tool. But, according to one new survey many brands are missing the boat and it's because of relevance. According to Delvv most American's say the push... >>

BizReport | Mobile Marketing August 18, 2015

Mobile Roundup: Tools for engagement, content

In today's mobile roundup, two new tools which should set brands up to better engage consumers in the mobile space. ... >>

BizReport | Advertising August 13, 2015

Study: Brands missing out on co-op options

Local businesses are missing out on billions in marketing options - many because of a disconnect between the bigger brand and the local business. According to a new Netsertive/Borrell Associates study about $14 billion in co-op branded marketing dollars are... >>

BizReport | Advertising August 05, 2015

Ad Roundup: Tools look at email, sales, mobile workloads

In today's advertising roundup, new email and sales tools which should help brands increase transactions and conversions and a new mobile ad option for publishers. ... >>

BizReport | Advertising August 04, 2015

Study: Most mobile brands using geo-targeting

When it comes to engaging mobile customers, a majority of brands in the mobile space are using location. that's according to xAd's new Global Location Snapshot, which shows 80% of global brands are now geo-targeting consumers.... >>

BizReport | Mobile Marketing August 04, 2015

Mobile Roundup: Transactions, Fraud increasing

In today's mobile roundup, a trio of releases pointing to the continued growth of the mobile space, but that growth isn't all great - fraud is also growing quickly in the space. ... >>

BizReport | Mobile Marketing July 30, 2015

Study: Indian mobile use skyrocketing

Consumers in India are latching on to the mobile phenomena quickly and they aren't letting go. That is the takeaway from a new Vserv report which indicates the average Indian smartphone user spends 169 minutes per day on their devices.... >>

BizReport | Mobile Marketing July 29, 2015

Expert: How brands can ensure both worker mobility and business security

The trend of workers telecommuting or using their personal devices for work is growing every day. So are the risks to businesses who aren't prepared for an increasingly mobile workforce. How can businesses become ready? ... >>

BizReport | Mobile Marketing July 27, 2015

Top 3 mistakes of app developers

Getting an app to market is a tough thing, and ensuring it is visible to consumers is even harder. But, one expert says some of the things app developers are doing to get apps to market are actually hindering them.... >>

BizReport | Mobile Marketing July 23, 2015

Survey: Millennials turning in smartphones early

When it comes to new devices, Millennials want them, and they're willing to pay a price. That's the takeaway from new data which shows 70% of Millennials are willing to use early upgrades to have the latest smartphones and over... >>

BizReport | Ecommerce July 23, 2015

Top 4 tips to improve customer experience

Shoppers can have more connection with their favorite brands now than at any time in history. They can go into stores, click through emails to targeted landing pages, check in with brands on social media and browse online stores while... >>

BizReport | Advertising July 22, 2015

Ad Roundup: Acquisitions and partnerships to give marketers more info

In today's advertising roundup, a trio of announcements regarding partnerships and acquistions that should set up brands with more insight into their customer bases or their infrastructure. ... >>

BizReport | Internet July 21, 2015

Survey: SMBs more reliant on mobile devices

It isn't just consumers who are more connected, a new survey out from Manta indicates small business owners are using mobile devices for their business more, too. The survey shows about 80% of SMB owners using mobiles for work at... >>

BizReport | Advertising July 20, 2015

Report: Airline travelers will pay more for choice, convenience

If airlines in the US want to build customer loyalty they should consider giving travelers more - and not just in leg room or on-board snacks. According to new data out from FlightView American travelers would be willing to pay... >>

BizReport | Mobile Marketing July 18, 2015

Expert: Why mobile brands must be content-savvy

According to Nielsen, Americans spend an average of 37 hours a month using their smartphone apps, using only 27 apps on average. This means brands have to compete for customers - there is no room for a user interface that... >>

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