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BizReport | Mobile Marketing July 27, 2015

Top 3 mistakes of app developers

Getting an app to market is a tough thing, and ensuring it is visible to consumers is even harder. But, one expert says some of the things app developers are doing to get apps to market are actually hindering them.... >>

BizReport | Mobile Marketing July 23, 2015

Survey: Millennials turning in smartphones early

When it comes to new devices, Millennials want them, and they're willing to pay a price. That's the takeaway from new data which shows 70% of Millennials are willing to use early upgrades to have the latest smartphones and over... >>

BizReport | Ecommerce July 23, 2015

Top 4 tips to improve customer experience

Shoppers can have more connection with their favorite brands now than at any time in history. They can go into stores, click through emails to targeted landing pages, check in with brands on social media and browse online stores while... >>

BizReport | Advertising July 22, 2015

Ad Roundup: Acquisitions and partnerships to give marketers more info

In today's advertising roundup, a trio of announcements regarding partnerships and acquistions that should set up brands with more insight into their customer bases or their infrastructure. ... >>

BizReport | Internet July 21, 2015

Survey: SMBs more reliant on mobile devices

It isn't just consumers who are more connected, a new survey out from Manta indicates small business owners are using mobile devices for their business more, too. The survey shows about 80% of SMB owners using mobiles for work at... >>

BizReport | Advertising July 20, 2015

Report: Airline travelers will pay more for choice, convenience

If airlines in the US want to build customer loyalty they should consider giving travelers more - and not just in leg room or on-board snacks. According to new data out from FlightView American travelers would be willing to pay... >>

BizReport | Mobile Marketing July 18, 2015

Expert: Why mobile brands must be content-savvy

According to Nielsen, Americans spend an average of 37 hours a month using their smartphone apps, using only 27 apps on average. This means brands have to compete for customers - there is no room for a user interface that... >>

BizReport | Advertising July 16, 2015

Ad Roundup: Using relevance and personalization to engage

In today's advertising roundup: two new releases that focus on customer engagement, and how an ad agency's 'yes' pitch to non-profit donors landed a big award. ... >>

BizReport | Mobile Marketing July 16, 2015

Study finds mobile ads pushing business calls

Over the past few months calls to businesses that originate from mobile ads have skyrocketed up, but according to one new report a lack of call attribution could put mobile budgets in danger. That because without the proper attribution brands... >>

BizReport | Mobile Marketing July 16, 2015

Expert: The pros and cons of aggregated apps

Apps are the future of business according to many experts in the field, but according to one expert if brands don't know how to properly use app aggregation services, they may not get the most benefit.... >>

BizReport | Search Marketing July 16, 2015

Google's 'mobilegeddon' affecting marketers

It has been three months since Google's deadline for brands to ensure their websites are mobile-friendly passed, so what has the effect been on those with websites that are not mobile friendly? The latest data from Adobe reveals all. ... >>

BizReport | Mobile Marketing July 15, 2015

Study: One-third of workers active on mobile

Mobile devices are changing the way workers across the globe work, but these same devices can also be a hazard to the businesses employing these workers. According to new tyntec data about half of US (61%), UK (43%) and Spanish... >>

BizReport | Advertising July 15, 2015

Ad Roundup: Platforms to personalize content

In today's advertising roundup: a trio of releases setting up publishers and marketers to serve more relevant, personalized ads to consumers. ... >>

BizReport | Mobile Marketing July 14, 2015

Mobile Roundup: Mobile commerce trends

In today's mobile roundup to platforms that should give mobile consumers more relevant product and content information. ... >>

BizReport | Mobile Marketing July 10, 2015

Mobile Roundup: Platforms improve mobile connection

Mobile is growing in popularity as an engagement platform. In today's mobile roundup, two partnerships that should give mobile brands better access to their customer bases. ... >>

BizReport | Mobile Marketing July 09, 2015

Study: Category targeting effecting mobile CTRs

Brands return on investment for mobile campaigns may have more to do with proper category targeting than placement. That according to new data out from StartApp. ... >>

BizReport | Mobile Marketing July 08, 2015

Adyen: iPhone pulling more mobile transactions

Android devices may outpace Apple devices now in sheer numbers, but Apple's iPhone continues to lead in some mobile categories - one of them mobile payments. According to new Adyen data Apple's iPhone accounts for about one-third of mobile transactions,... >>

BizReport | Advertising July 08, 2015

Collaboration allows brands to measure TV influence

There is a new collaboration out that should give advertisers a better idea of how all those television ad dollars are faring. This week wywy and AppsFlyer released their TV attribution tool, a solution which gives advertisers real time information... >>

BizReport | Mobile Marketing July 06, 2015

Mobile Roundup: 2 solutions in the mobile space to broaden reach

In today's mobile roundup, a new attribution option that should give mobile brands better insight into their customer base, and a new solution that pushes native ads into the Apple Watch space. ... >>

BizReport | Advertising July 02, 2015

Ad Roundup: Solutions for ads, optimization, mobile work

In today's advertising roundup: three new solutions that may change the way brands use online advertising as well as a change for those in the mobile workplace. ... >>

BizReport | Mobile Marketing July 02, 2015

Top 3 don't's for telecom customer service

Most businesses focus on what they should do to engage customers, but what about those things they definitely should not, ever, do? Some telecom brands, while focusing on the best practices, are also practicing some don't's that will impact their... >>

BizReport | Mobile Marketing July 02, 2015

Kahuna: Brands must engage for apps to work

Just putting out a shopping or gaming or social networking app isn't enough. According to one new report most consumers (90%) will stop using apps - even those they are very interested in - if the brands offering the apps... >>

BizReport | Mobile Marketing July 01, 2015

Expert: How telecoms can do better at customer service

Telecom brands have a problem. According to the recent American Customer Satisfaction they ranked last along with TV companies, for customer service. One expert weighs in on what telecom brands need to do to remake their image.... >>

BizReport | Mobile Marketing June 29, 2015

Report: Mobile costs, downloads down

The mobile space has ups and downs just like the rest of the online world. That is the word from Fiksu's new mobile report which shows both downloads and mobile marketing costs decreased in May. ... >>

BizReport | Mobile Marketing June 22, 2015

The differences between how Millennial moms and dads use mobile to shop revealed

Location-based mobile platform Retale analyzed the mobile shopping habits of Millennial moms and dad and found they use mobile differently during shopping trips, particularly when it comes to checking coupons and deals. ... >>

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