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BizReport | Ecommerce May 26, 2016

Ad Roundup: Mobile, video and ecommerce

In today's advertising roundup, two mobile solutions that should help brands better connect, and a payment integration. ... >>

BizReport | Mobile Marketing May 25, 2016

Survey: Brands leaving app money on the table

Not updating apps could be costing businesses money. That's the takeaway from a new Apptimize survey which indicates only one-third (32%) of businesses offer fresh - weekly or bi-weekly - app content. That lack of fresh content could be keeping... >>

BizReport | Mobile Marketing May 23, 2016

Study: Texting could save customer relationships

Ovum and tyntec have partnered on a new study that indicates mobile, specifically texting and chat apps, could save brands' customer relationships. According to the data about half of consumers surveyed say they 'are interested' in texting options for customer... >>

BizReport | Mobile Marketing May 18, 2016

Reports: App usage on the up

Two new reports are breaking down how consumers are engaging with apps over time. ... >>

BizReport | Mobile Marketing May 18, 2016

Expert: Look for more from mobile apps

It's no secret that the mobile space is blowing up, but it is interesting to note that through the skyrocketing of usage, the app space continues to push forward as well. One expert says that growth will continue to be... >>

BizReport | Advertising May 17, 2016

Ad Roundup: Solutions aim to give retailers more insight

In today's roundup, micro-influencers, increased target and a payments/reward system are up and running for marketers and brands. ... >>

BizReport | Mobile Marketing May 17, 2016

What the app explosion means for marketers

In the past, experts have decried app growth, with many insistent the mobile web was the most important aspect of the mobile space. Instead of the death of apps, however, we're seeing more and more apps and more app usage.... >>

BizReport | Mobile Marketing May 13, 2016

Reports highlight app usage, engagement

App usage continues to rise, but keeping apps in-use for longer periods of time continues to be a problem for developers and brands. Two reports highlight how consumers are now using apps. ... >>

BizReport | Mobile Marketing May 10, 2016

Survey: Brands aren't ready for mobile

While many brands have pushed quickly into the mobile space, one new survey suggests those brands aren't ready for the expectations of their mobile customers. According to SiteCore's survey 4 in 10 mobile brands don't have an actual mobile strategy.... >>

BizReport | Advertising May 10, 2016

Ad Roundup: Solutions for extended reach

In today's advertising roundup, three new solutions that are set up to help brands better reach their consumers, wherever those consumers are - online or in mobile. ... >>

BizReport | Mobile Marketing May 10, 2016

Screen size matters to app engagement

Size matters when it comes to app engagement. At least, that's the take out from mobile engagement platform Localytics' latest research;. ... >>

BizReport | Advertising May 09, 2016

Reports: Video interest continues to rise

Two new reports - from Yahoo and Positive Mobile - underscore the importance of video content in both the online and mobile spaces. ... >>

BizReport | Advertising May 05, 2016

Advertising Roundup: Analytics and mobile engagement

In today's advertising roundup, two releases that cater to brands' access to data, and another which should simplify remote work problems. ... >>

BizReport | Mobile Marketing May 02, 2016

Mobile Roundup: Breaking down app, game installs

Two new reports underline how consumers are engaging with mobile apps. Details in today's mobile roundup. ... >>

BizReport | Mobile Marketing April 29, 2016

Study: US mobile app experience low

Mobile apps aren't performing the way many brands need them to engage. That's the takeaway from new Aptiligent and STL Partners. According to their new Mobile Network Experience Index, a quarterly report, US mobile brands are performing far under brands... >>

BizReport | Mobile Marketing April 25, 2016

Expert: Why Millennials are so keen on text

Teens and young adults aren't letting go of their phones so much as letting go of talking on their phones. That's the takeaway from new OpenMarket data which indicates most believe texts are more convenient than talking on the phone.... >>

BizReport | Advertising April 25, 2016

Mobile-first offering brands solid returns

2015 marked a strong growth period for retailers, but it isn't only retailers who are finding more green because of mobile opportunities. New data out from comScore underlines just how important mobile has become for brands across the spectrum. ... >>

BizReport | Ecommerce April 22, 2016

Report: Mobile a bigger buying channel

Many retailers continue to think of the mobile space as a browsing channel rather than a buying channel, but that thinking is a mistake according to one new report. That study finds a growing number of mobile shoppers are not... >>

BizReport | Advertising April 22, 2016

Report: Travelers looking at staycations

The summer travel season is right around the corner in the US, and one report indicates local destinations may see an increase in traffic. Connexity's Hitwise has released new data that indicates more Americans are looking at destinations that don't... >>

BizReport | Advertising April 21, 2016

Ad Roundup: Tools for mobile, omnichannel engagement

In today's advertising roundup, two new releases into the online space should give brands more options for customer engagement. ... >>

BizReport | Mobile Marketing April 20, 2016

Report: Texting more important for Millennials

When it comes to Millennials, texting may be a brand's best advertising weapon. That according to new data out from OpenMarket, which reveals that Millennials would rather lose calling options than texting, and that most (76%) agree that texts are... >>

BizReport | Advertising April 20, 2016

Expert: How to use emojis in marketing

Emojis are becoming common place in most mobile communications between consumers, but should they be used by brands, as well? According to one expert: maybe. ... >>

BizReport | Mobile Marketing April 19, 2016

Report: Entertainment leading app revenue

Mobile consumers like to be entertained. That's one of the big takeaways from new AppAnnie data which indicates entertainment and music continue to lead app revenue. The biggest growth area in entertainment is from streaming video apps. ... >>

BizReport | Loyalty Marketing April 15, 2016

Expert: How loyalty will help mobile wallets

Mobile wallets have been getting a lot of attention from businesses around the world, but according to one expert the real benefit to mobile wallets won't be seen until loyalty is introduced. ... >>

BizReport | Advertising April 12, 2016

Ad Roundup: Platforms for mobile, targeting

In today's advertising roundup, three announcements that should strengthen brands' position on the web and in the mobile space. ... >>

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