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BizReport | Mobile Marketing April 18, 2014

Survey: Mobiles look to devices before, during, after shopping

Mobile devices are making it easier for bargain hunters to find deals. And share them. And use them. That according to new coupons data from RadiumOne. Their survey revealed that about half of all mobile users (US) clicked on a... >>

BizReport | Mobile Marketing April 17, 2014

Avoidance a big reason for blocking calls

From call screening to call blocking, fewer Americans are picking up the phone - even for people they know. That according to new data out from Harris Poll and WhitePages. According to the survey people are blocking calls from businesses... >>

BizReport | Mobile Marketing April 16, 2014

Brands: How mobile wallets can improve loyalty programs

Mobile technology gives customers the power to choose how and when to interact and transact with brands, a trend that shows no signs of slowing down. It is also giving brands the ability to maintain an engaged customer base, especially... >>

BizReport | Ecommerce April 15, 2014

Studies: Web performance impacting experience, Responsive Design slowing mobile sites

Most Ecommerce brands know a thorough website experience is key to engagement, but in some cases that experience is dragging brands down.... >>

BizReport | Social Marketing April 10, 2014

33Across: Social sharing spikes on tablets

Social sharing is gaining steam - especially with tablet users. That according to new data out from 33Across which measured social sharing traffic throughout the NCAA Men's Basketball Tournament - March Madness. Their data shows 'tablet actions' - like sharing... >>

BizReport | Mobile Marketing April 10, 2014

Forecast: Local Mobile to surpass $4 billion mark this year

Look for a surge in the local ad space - if the ad space is mobile. That is the takeaway from a new BIA/Kelsey Group forecast, which indicates that in 2014 alone local mobile ad revenues will reach at least... >>

BizReport | Mobile Marketing April 07, 2014

Expert: Why mobile needs a different approach

Having ads served at the right time and in the right place and before the right person is crucial in the online space. Study after study have shown this to be true for desktop users, but what about mobile? How... >>

BizReport | Mobile Marketing March 30, 2014

Survey: Mobile shoppers want live chat

It is accepted that mobile shoppers are extremely in-market - as in ready to buy tickets or a dress or visit a coffee shop at that moment. But new data out from Contact Solutions gives us new insight into what... >>

BizReport | Ecommerce March 28, 2014

One-click process would encourage consumers to use mobile payments

The key to driving adoption of mobile payments is to make the process as quick and as simple as possible, confirms a study by mobile solutions firm Oxygen8.... >>

BizReport | Mobile Marketing March 27, 2014

Mobile releases to up the engagement factor

Two releases into the mobile space this week are geared toward customer engagement, pushing the experience factor to the next level for many brands.... >>

BizReport | Mobile Marketing March 25, 2014

Reports: Mobile device use increasing in France

More French consumers are looking to the mobile web, and not just for shopping ease. That is the takeaway from a new report out from the International Data Corporation which shows France's online base is increasingly turning to tablets and... >>

BizReport | Mobile Marketing March 24, 2014

Study: People shopping more - from work

Hey, bosses, think you know what employees are doing on those long lunches, coffee breaks...or even what that screen was he just shut down when you walked by? Chances are they aren't on Facebook or IMing with home. Chances are... >>

BizReport | Mobile Marketing March 20, 2014

Reports show mobile ad spending on the up

eMarketer predicts the mobile ad spend will push past $31 billion this year with Facebook and Google pushing much of the growth. But it isn't just search giants or social networks who are seeing mobile results and that is thanks... >>

BizReport | Mobile Marketing March 17, 2014

Usablenet: Mobile devices surge half-billion higher

It is no secret that the mobile space is blowing up. According to new data out from Usablenet on mobile devices increased from 6.5 billion in 2012 to 7 billion in 2013 in the US, but more than that these... >>

BizReport | Mobile Marketing March 14, 2014

UK leads Europe in shopping via smartphone

Businesses in the UK that don't have mobile-optimized websites should take note of new research commissioned by Google that found Brits lead the way in Europe in shopping via their smartphones. ... >>

BizReport | Mobile Marketing March 14, 2014

Studies: Mobiles want local data, authentication needs help

More and more consumers are looking to mobile for their next purchase - and that includes mobile users who are shopping locally. ... >>

BizReport | Mobile Marketing March 14, 2014

Company data shows how mobiles are engaging with original content

Rovio is likely one of those developers that you know about but don't realize you know about. They are the people behind Angry Birds and a slew of original, mobile content as well a ad-based content. And new data they... >>

BizReport | Mobile Marketing March 14, 2014

Mobile: Retail apps encourage in-store shoppers

Retailers that provide a mobile app are more likely to attract in-store shoppers, according to new research released by app research and strategy organization Apigee Institute. ... >>

BizReport | Mobile Marketing March 11, 2014

Quarter of UK's top finance brands have no mobile website, apps

Among the biggest spenders on advertising within the UK's finance industry, a quarter does not have a mobile strategy, according to new research released by the Internet Advertising Bureau UK. ... >>

BizReport | Mobile Marketing March 10, 2014

Platforms enhance mobile experience

Two additions to the mobile space may help brands enhance consumer loyalty through mobile messaging and apps. ... >>

BizReport | Mobile Marketing March 10, 2014

Report highlights mobile's role in hotel customer experience

New research from Magnani Caruso Dutton further highlights the increasing role of mobile in the research and booking of hotel accommodation and what hotels can do to enhance the mobile customer experience. ... >>

BizReport | Mobile Marketing March 07, 2014

Study: Mobile users want home screen options

Turns out mobile users want more from their devices. And the more is starting with customized home screens. That is the takeaway from a new infographic out from Mobile Posse and Phoenix Marketing International. According to their findings upwards of... >>

BizReport | Ecommerce March 05, 2014

BaseKit: UK SME websites 'prehistoric'

Yet more research reveals that businesses aren't keeping up with the demands of consumers when it comes to their digital marketing. A survey in the UK from BaseKit finds that many websites are out of date in what is now... >>

BizReport | Mobile Marketing February 28, 2014

Q&A: Digital agency Overit talks mobile apps and why you need one

Businesses, big and small, are coming to realize that if their digital campaigns don't feature mobile they're alienating consumers and missing out on sales. But just how far into the mobile realm do businesses need to venture. Is having a... >>

BizReport | Mobile Marketing February 26, 2014

Zumobi's release offers content, messaging in-app

According to recent eMarketer data most execs believe mobile apps work best when communication is the key component. A new release from Zumobi could help brands better communicate with their consumers by putting both content and messaging in-app.... >>

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