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BizReport | Mobile Marketing January 27, 2015

Survey: Mobile a sore spot for luxury brands

Mobile may be making strides across the advertising spectrum, in general, but one category finds mobile especially challenging. That's the takeaway from a new report out from RadiumOne. Researchers surveyed luxury brands across the US and found most (59%) were... >>

BizReport | Mobile Marketing January 27, 2015

Study: Switching economy could cost US brands $1 trillion

American's are always on - PCs and laptops, smartphones and tablets - and that always on trend means digital brands are struggling to keep pace. That struggle, which consumers see as slow loading page loading times or areas where they... >>

BizReport | Mobile Marketing January 26, 2015

Localytics: App engagement up, retention declines

December 2014 saw the percentage of engaged app users reach an all-time high but user retention declined, according to new figures released by app marketing and analytics platform Localytics. ... >>

BizReport | Mobile Marketing January 26, 2015

Reports: Mobile economy flourishing

Mobile devices are helping shoppers find new products on store shelves. That is the takeaway from a new Ninth Decimal report which finds most shoppers (70%) are trying new products/brands after seeing mobile ads for those products.... >>

BizReport | Advertising January 26, 2015

Top 3 trends to push marketers ahead in 2015

As brands cement their 2015 strategies, one expert is offering up his advice on the trends that could help push brands farther into consumers' consciousness. ... >>

BizReport | Mobile Marketing January 21, 2015

Study: Connected device security top consumers' concerns

Americans are more and more connected to their smartphones, tablets and smart television sets, but that connection also comes with worry. According to one new study privacy and security tops the list of consumer concerns about connected devices. ... >>

BizReport | Mobile Marketing January 21, 2015

Top tips to improve mobile video performance

Mobile is set to skyrocket over the next twelve months according to many experts, but are marketers really ready to create a good mobile experience? One expert offers his top tips to ensure your brand is ready for the mobile... >>

BizReport | Search Marketing January 20, 2015

Google to webmasters: fix mobile usability issues, or else...

If your website is not mobile friendly, expect to get a notification from Google tell you to fix it.... >>

BizReport | Mobile Marketing January 20, 2015

Target smartphone users based on their device brand

Marketers can now target consumers based on which smartphone brand they own, according to new research commissioned by mobile ad platform Opera Mediaworks.... >>

BizReport | Social Marketing January 19, 2015

Study: Younger Americans as invested in messaging apps as socnets

Social networks could see a downturn over the next year or so, at least that can be extrapolated from one new report. Researchers with Frank N. Magid Associates find that Facebook is falling out of favor with younger Americans while... >>

BizReport | Advertising January 19, 2015

Online Roundup: Ecommerce and advertising partnerships

Partnerships are nothing new to the online space, but three new partnerships - in ecommerce, search marketing and data - could help brands get a better handle on 2015.... >>

BizReport | Mobile Marketing January 16, 2015

Expert: How retailers can do more with mobile

Over the 2014 holidays ecommerce increased by roughly 18% according to comScore; mobile devices were a significant part of that growth. How important is mobile becoming for retailers and brands?... >>

BizReport | Search Marketing January 15, 2015

Marin: Half of paid search now mobile

Marin Software has released new data that shows the importance of mobile for search marketers. According to the report not only are one-third of paid search conversions coming from mobile devices but about half the paid search spend is going... >>

BizReport | Mobile Marketing January 13, 2015

appFigures: Google passes Apple in apps race

Over the past year the various app stores have shown significant growth. In fact Amazon grew their app store by 90% (293,000 apps), but they still lag far behind both Apple (1.21 million apps) and Google (1.43 million apps). ... >>

BizReport | Advertising January 09, 2015

Expert: Top 3 trends for the API space

A lot of experts are chiming in on what we can expect from ecommerce, advertising, you name it. Here's one more: what to watch for in the API space. After a strong 2014, one expert shares his trends to watch... >>

BizReport | Search Marketing January 07, 2015

Expert: Look for search to shift in 2015

Search has been basically unchanged for the past several years; yes, there have been advances in search measurement, but the main way people searched was through Google. According to one expert, we can expect a shift in search this year.... >>

BizReport | Advertising December 26, 2014

Mobile, video to see analytics changes in 2015

Two experts believe we'll see better cross device and cross screen strategies from marketers in 2015. Much of that strategy could be based on data compiled during this quarter, and as some early reports have shown that data will hold... >>

BizReport | Mobile Marketing December 19, 2014

Mobile and online key resource for last-minute Christmas shoppers

Not everyone is organized at Christmas. Many leave their gift shopping until the last minute and, according to recent research from Retale, more than half of last-minute shoppers use a mobile device to help them find the perfect present.... >>

BizReport | Mobile Marketing December 18, 2014

Experts: App usage will change in 2015

Most people think of mobile in terms of SMS messaging or even mobile browsers, but some data suggests 2015 will become the year mobile turns to 'app first', especially on the retail front. Retail apps have been gaining popularity throughout... >>

BizReport | Mobile Marketing December 17, 2014

Report: News, media sites opening slow in mobile

For years we've read that people will click off a website if it doesn't load within a couple of seconds. The same hold true for mobile sites, and yet according to one new report many news and media outlets -... >>

BizReport | Mobile Marketing December 16, 2014

Report: Mcommerce to skyrocket in 2015

More than 4 million mobile barcodes were scanned via mobile shopping apps over the Thanksgiving Weekend and Cyber Monday, according to Scandit. According to researchers in some cases the scans were 40 times higher than 2013 scanning numbers.... >>

BizReport | Ecommerce December 16, 2014

Study: The demographics most at ease with payment options

The numbers of online and mobile shoppers may be growing with each day, but one new report indicates while many are shopping many are also not trusting of stores, banks and payment options. ... >>

BizReport | Ecommerce December 15, 2014

Expert: What Apple Pay means for retailers

First it was PayPal disrupting how people paid for goods online, then that blip about Bitcoin and now everyone is talking about Apple Pay and how it will change how consumers buy products online and in physical stores. One expert... >>

BizReport | Mobile Marketing December 15, 2014

RadiumOne's mobile trends to watch in 2015

Over the past couple of years mobile has become a big deal for online brands, but according to one expert mobile will become even bigger in 2015. Here are his trends that mobile marketers need to be ready for in... >>

BizReport | Mobile Marketing December 12, 2014

Survey: When consumers do - and don't - want to use mobile pay options

There has been a lot of buzz lately about the importance of new mobile payment options like Apple Pay and even Bitcoin. One survey has gone to the ground to see what consumers think about mobile payment options, and the... >>

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