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BizReport | Mobile Marketing September 23, 2020

Study: QR usage soaring but so is fraud

New data out from MobileIron holds good news for mobile marketers and brands, also a bit of a warning. First, the good. QR codes have definitely caught on with mobile users, and more than half of mobile consumers say the... >>

BizReport | Advertising September 18, 2020

How political ads are changing in 2020

With many US consumers continuing to hunker down at home and many stating a mistrust of 'fake news' on both social networks and television, political advertisers are wondering how to best connect with their constituents as the race for the... >>

BizReport | Mobile Marketing September 17, 2020

Report: Storytelling key to podcast engagement

The interest in podcasting continues to grow for American consumers, with about a 23% increase in listenership for women over the past year. But, just what are podcast listening looking for? And what does that mean for advertisers? New data... >>

BizReport | Mobile Marketing September 14, 2020

Study: Half of adults are playing games

Mobile gaming isn't just for kids any more (if they ever were). According to new data out from AdColony and DISQO about half of US adults are playing games via their mobile devices at least daily, and their favorites are... >>

BizReport | Internet September 07, 2020

Reports: As time spent online increases, so do cyberattacks

Two new reports shed light on the darker underbelly of the online space: fraudsters and cyber criminals. As people have spent more time online, both for ecommerce, social networking, and entertainment these nefarious types have also increase their efforts to... >>

BizReport | Internet August 26, 2020

SMBs: How to digitally transform your business to engage consumers

From publishers to apparel brands, there are very few businesses that aren't in the middle of some kind of digital transformation as they try to reach consumers who are no longer going out to restaurants, shopping malls, or businesses. We... >>

BizReport | Advertising August 21, 2020

How to tweak ad campaigns for 2020 holiday season

With the back-to-school season in full swing, even if some schools are undecided on exactly how to teach during a pandemic, some marketers are struggling to figure out what parents - and kids - are looking for. Smart marketers have... >>

BizReport | Ecommerce August 18, 2020

Top tips to improve remote sales

While some businesses are returning to a 'business as usual' approach, many are keeping their employees working from home or doing a hybrid version of home and office work. For B2B sales teams, especially, this can be challenging. Here are... >>

BizReport | Mobile Marketing August 13, 2020

Expert: What Apple's WWDC20 means for developers, advertisers

At this year's Apple WWDC instead of large changes to Apple's hardware, most big changes were slated for system updates including a transition from Intel processors to Apple Silicon. But, while there won't be any big devices for consumers to... >>

BizReport | Ecommerce August 10, 2020

How retail is changing mid-pandemic

Three new reports shed light on how retail, both online and offline, is changing because of the COVID-19 pandemic, and may shed light on strategies that merchants, brands, and marketers can implement to better engage at this time. ... >>

BizReport | Mobile Marketing August 06, 2020

Studies ID how mobile use has changed since pandemic

It is no secret that more consumers have 'gone mobile' since the beginning of the COVID-19 pandemic or that more time is being spent with mobile devices. Two new reports shed light on how consumers are interacting with marketers and... >>

BizReport | Mobile Marketing August 03, 2020

Reports: Mobile, apps on the upswing

More people are spending more time in their mobile apps. That is a key takeaway from new App Annie data; according to their research consumers are spending just over 3 hours per day with their mobile devices (global consumers). That... >>

BizReport | Ecommerce July 21, 2020

Study: Consumers want sustainability from merchants

New data out from CGS indicates sustainability is weighing on the minds of many consumers, and it isn't only about in-store practices. According to the data a growing number of consumers are taking the overall sustainability of a brand and... >>

BizReport | Advertising July 15, 2020

Merchants: How to adjust marketing efforts during pandemic

While consumers have quickly pivoted online for many purchases some merchants and brands continue to struggle to find their footing. We asked a digital expert how marketers can better engage with their client base. ... >>

BizReport | Ecommerce July 10, 2020

Study: Subscription brands booming, here's how to capitalize

Subscription boxes for food, clothing, makeup and more continue to be a booming part of the digital economy. But it isn't only physical subscriptions that are booming - more and more people are using streaming subscriptions for entertainment, especially during... >>

BizReport | Ecommerce July 09, 2020

Expert: What Walmart+ launch means for ecommerce

This week, Walmart announced the launch of Walmart+ a new digital service that is set to compete with Amazon's Prime offering. Through the new subscription consumers can get same-day grocery delivery, fuel discounts and other perks for the annual fee... >>

BizReport | Ecommerce July 06, 2020

How COVID-19 has changed ecommerce

As restrictions begin to lessen around the world, more people are hitting grocery stores and shopping malls, but what does that mean for the increase in spending digitally during the lockdown months of the pandemic? We asked a digital expert... >>

BizReport | Mobile Marketing June 17, 2020

Brands: Why mobile needs to be higher on your radar

New data out from Digital Turbine finds that 2 in 3 consumers are looking for better mobile content options as push notifications aren't always sending the most relevant information. Their new report further found that about 25% of mobile users... >>

BizReport | Ecommerce June 12, 2020

3 Ways Covid-19 Will Change CX

The customer experience is an ever-evolving point of contact for many brands, and the Covid-19 pandemic has made yet another strategy adjustment necessary. Here are three ways the customer experience will change in the coming month - and how brands... >>

BizReport | Ecommerce June 01, 2020

Reports outline changes to shopper behaviors in wake of COVID-19

There is no arguing with the fact that things have changed since social distancing and quarantine guidelines went into effect in March of this year. But just how long will these changes last? Or are these changes something that will... >>

BizReport | Social Marketing May 29, 2020

Reports: Shoppers are buying, social pushing more purchases

Two new reports indicate that while all restrictions surrounding the Coronavirus may not be over, people are ready - and willing - to start shopping again. This could come as a relief to retailers big and small who have been... >>

BizReport | Mobile Marketing May 15, 2020

Top 3 tips to improve cross device tracking

Even before the COVID-19 pandemic struck, consumers were spending more time on the internet, and they weren't just logging on from laptops or phones. There are connected TVs, video games, tablets, desktops, work devices. All of these different devices can... >>

BizReport | Mobile Marketing May 13, 2020

Reports: Streaming, apps continue to garner user attention

Three new reports highlight how user behaviors have changed throughout the pandemic, and may indicate where things are headed in the digital space now that restrictions are beginning to loosen in the U.S. ... >>

BizReport | Advertising May 12, 2020

Study finds consumers want deeper brand connections

Gone are the days when a shopper simply wanted a good product sold at a good value. According to new data they now want connections with their favorite brands, and those connections include giving back to brands. ... >>

BizReport | Mobile Marketing May 04, 2020

3 Fixes for mobile marketing mistakes

The mobile space continues to be a tough fit for many marketers with apps that act as walled gardens, and the inability of some search engines to index app content. There are also issues with mobile optimization and the overall... >>

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