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BizReport | Research September 30, 2014

Survey: Mobile, video to lead ad's future

When it comes to the formats of advertising most Americans believe will lead mobile and video are at the top. This shouldn't be surprising because people are spending more and more time on mobile devices - and one of their... >>

BizReport | Mobile Marketing September 29, 2014

Smartphone shopping up but revenue remains low

Traffic to ecommerce websites from smartphones has, according to Monetate, exceeded that of tablets for the first time. However, revenue from smartphone shoppers remains far lower than tablet shoppers.... >>

BizReport | Mobile Marketing September 25, 2014

Mobile not top of list of retailers' infrastructure investments in run up to Christmas

Christmas Day is just three months away and brands are already prioritizing investment as consumers' thoughts turn to gift buying. The eBay 2014 Holiday Retail Audit looks at how brands are prioritizing retail infrastructure in the run up to the... >>

BizReport | Mobile Marketing September 19, 2014

Consumers prefer SMS to apps for brand communications

Findings of a global study reveal that most consumers consider SMS to be a quick and convenient way for brands to communicate with them.... >>

BizReport | Mobile Marketing September 18, 2014

Study: Mobile driving travel plans

The summer travel season is behind us, but it's just about time for destinations to start strategizing for holiday and winter travel. And, according to one new report, part of that strategy should be in mobile. ... >>

BizReport | Mobile Marketing September 18, 2014

Study: Most shoppers engage via mobile before hitting stores

For more and more shoppers mobile is high on their retail path to purchase. According to new data out from Ninth Decimal most (81%) are now looking for retail product information on their mobile devices before going to the mall... >>

BizReport | Mobile Marketing September 17, 2014

Report: In mobile, color matters

Are you using the right color palette in your mobile campaigns? If not, you could be missing a chance to engage consumers. According to new data out from Todacell, color matters for mobile marketers. Their research shows brighter, more energetic... >>

BizReport | Ecommerce September 16, 2014

Survey: Online, offline shopping experiences 'merging'

Experience is the key to engagment according to many ecommerce experts. But, according to new data out from SmartFocus the online and offline experiences are merging, and that brings with it other challenges for retailers.... >>

BizReport | Ecommerce September 15, 2014

Report: BOPIS hot for the holidays

One trends retailers want to be ready for in the upcoming holiday shopping season? BOPIS - Buy Online Pay In Store. According to one report BOPIS could have a huge factor for shoppers who want specific items but don't want... >>

BizReport | Mobile Marketing September 12, 2014

Mobile key for back-to-school finds survey

While most people are finished with back to school shopping, the work isn't finished for retailers or metrics firms who are looking to Back to School (BTS) shopping as an indicator of what to expect during the upcoming holiday shopping... >>

BizReport | Email Marketing September 10, 2014

How mobile is driving email

For most consumers smartphones are an extension of themselves. From using a smartphone as an alarm clock to staying uber-connected with friends, family and work, smartphones are proving to be indispensable. Now brands have another reason to love the smartphone:... >>

BizReport | Mobile Marketing September 09, 2014

Study: Moms more and more dependent on mobiles

Most moms are looking to mobile devices more and more often - for everything from entertainment to communication and advice. According to results from the 2014 BabyCenter US Mobile Mom Report most moms have either a smartphone or tablet, and... >>

BizReport | Mobile Marketing September 08, 2014

Report: More would run cross channel if mobile metrics were better

Mobile metrics are holding many marketers and brands back from running cross channel campaigns. That's the takeaway from a new 4INFO and Acxiom report, which shows nearly all (93%) of marketers would push more ad dollars cross-channel if mobile measurement... >>

BizReport | Mobile Marketing September 05, 2014

Mobile Roundup: Apps pushing engagement, Latin American adoption to skyrocket

In today's mobile roundup: where the next mobile hotspot will be (hint: it's generally warm there) and how brands are engaging now - and how they should act in the coming months. ... >>

BizReport | Advertising September 05, 2014

Online Roundup: Mobile acquisition, content tools and metrics partnership

Three moves in the online space may set up brands to not only create better content but measure campaign performance to increase engagement.... >>

BizReport | Research September 02, 2014

Poll: Phone fraud tops $8 billion mark in America

According to a new report Americans are being hit hard by phone scammers - to the tune of billions of dollars lost. The report was conducted by Harris Poll on behalf of TrueCaller. The poll shows about one-third of cell... >>

BizReport | Mobile Marketing August 27, 2014

Release makes push notifications actionable

Urban Airship is pushing a new kind of ad option out to brands today - through push notifications. The mobile management hub has created a cross platform support system for brands' widgets and interactive notification tools that push to users'... >>

BizReport | Mobile Marketing August 25, 2014

76% of UK's top tech and telecoms brands now have mobile-optimized website

Findings of a recent study from the Internet Advertising Bureau illustrate the increased awareness of the marketing potential of apps and mobile technology as more consumers use mobile to access the Internet.... >>

BizReport | Advertising August 20, 2014

Ad Roundup: Making mobile, social, video simpler

Two new solutions in the online space are focusing on simplifying brands' reach into mobile, social and video. ... >>

BizReport | Mobile Marketing August 19, 2014

3 Questions with OpenMarket's Steve French

The mobile space is exploding with activity from both consumers and marketers, and is expected by many to have a big impact on the holiday season as well as back to school shopping. One expert weighs in with his thoughts... >>

BizReport | Mobile Marketing August 19, 2014

Mobile, not social, is the channel Millennials use to shop for cars

A recent study from AutoTrader.com finds that social media is not driving car purchases, with just 1% using such sites to buy a vehicle. Mobile, on the other hand, is becoming a significant car-buying channel, particularly among Millennials.... >>

BizReport | Mobile Marketing August 14, 2014

Hi-tech, beacon-driven dummies enter British stores

Hi-tech dummies are gracing the floors and windows of some of the UK's high-end stores. Using beacon technology these mannequins can transmit information about what they're wearing to shoppers' smartphones.... >>

BizReport | Internet August 13, 2014

Vdopia moves underline importance of new tech

This week mobile video ad leader Vdopia is shaking things up - the company is naming a new CEO, CTO and President - all moves which the company says will strengthen their position in the marketplace. ... >>

BizReport | Mobile Marketing August 13, 2014

Mobile Roundup: App monetization, Cross-channel help and private mobile numbers

Mobile is moving fast and three announcements in the space underline just how important mobile is becoming - to brands and to consumers.... >>

BizReport | Ecommerce August 12, 2014

Forecast: 9% ecomm growth for SMBs through 2014 holidays

The big holiday sales forecasts are still a few weeks away, but small businesses should pay attention to an early addition. According to a Volusion prediction small and medium sized businesses will see at least 9% ecommerce growth through the... >>

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