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BizReport | Mobile Marketing April 16, 2015

Study: Utility apps take most of ad spend

When it comes to the app marketplace much of the advertising spend is going to utilities, not games. That according to new data out from PapayaMobile's AppFlood. Based on numbers from Q1 2015, AppFlood found that 60% of the ad... >>

BizReport | Mobile Marketing April 16, 2015

Will 2015 be The Year of Mobile?

Next week Google will implement changes to their SEO algorithms that will likely have lasting implications for brands around the world. But, according to one expert, these changes could be a very good thing for brands that are prepared.... >>

BizReport | Mobile Marketing April 15, 2015

Survey: M:Commerce lagging behind fraudsters

Only about one-quarter (23%) of merchants currently accept mobile wallet payments according to the 2015 Mobile Payments & Fraud Survey, but the most interesting news: mobile fraud is accelerating faster than mobile retailers are implementing practices to stave that growth.... >>

BizReport | Advertising April 15, 2015

Ad Roundup: TV, mobile and B2B tools

In today's advertising roundup: a B2B brand is re-branding while two new partnerships should smooth the way for advertisers in the TV and mobile spaces. ... >>

BizReport | Search Marketing April 13, 2015

What Google's mobile-friendly update means to brands

Google's new SEO announcement is in-line with other updates - delivering the most relevant user experiences within their search results. While increased relevance is a great thing, one expert weigh in on how the changes may effect businesses around the... >>

BizReport | Mobile Marketing April 13, 2015

Kochava: Mobile transactions up nearly 500%

New company data being released by Kochava points to a thriving mobile marketplace. According to their numbers mobile transaction numbers increased 470% (Q1 2014 vs. Q1 2015). Kochava links their growth to offering actionable data and measurement to their users.... >>

BizReport | Mobile Marketing April 09, 2015

Top 5 tips to engage via branded apps

Branded apps are one way businesses can stay in touch with their shoppers, but maintaining engagement through those apps can be hard. Here are our top five tips. ... >>

BizReport | Ecommerce April 09, 2015

Study: Men shopping more than women online

When it comes to shopping, mobiles are quickly taking over, but not just for buying. According to new data out from Bronto Software more consumers are turning to mobiles to enhance their overall experience. And, yes, many are choosing to... >>

BizReport | Ecommerce April 08, 2015

Study: Mobile key to global ecommerce success

If brands polled customers around the world one thing would be clear: shoppers in different regions want different things. Some want free shipping, others want payment options. But, one new report indicates there is one thing all shoppers want: flexibility.... >>

BizReport | Advertising April 06, 2015

EComm Roundup: Email, app trackers released

In today's roundup: two new tools set up to give brands better insight into email and mobile, as well as a funding round for a payroll processor.... >>

BizReport | Mobile Marketing April 06, 2015

Expert offers insight into how Apple's Watch may change advertising

From shoppers to brands and even content producers, Apple's Watch could change the way we all interact. Last week our expert shared how the Apple Watch could impact shoppers; today, he weighs in on how the Watch could change things... >>

BizReport | Mobile Marketing April 03, 2015

Expert: How Apple Watch may change retail for shoppers

In just over a week the Apple Watch will be in stores around the country, and while some are looking at the new offering as a fun gadget others are wondering how this new tidbit might change how we look... >>

BizReport | Mobile Marketing April 01, 2015

Mobile Roundup: More shoppers choosing mobile

Two new reports point to mobile shoppers going mobile, for both purchasing and product research. Details in today's mobile roundup. ... >>

BizReport | Mobile Marketing March 26, 2015

Mobile Roundup: Payment options, partnerships announced

Three mobile announcements should help brands better connect with their mobile customer base. Details in today's mobile roundup.... >>

BizReport | Mobile Marketing March 25, 2015

Forecast: Mobile ads to overtake desktop ads

From the 'mobile is the new black' column, a new forecast out from Marin Software suggests the mobile ad spend will push past the desktop spend by year's end. According to the Mobile Advertising Around the Globe: 2015 Annual Report... >>

BizReport | Mobile Marketing March 23, 2015

Is auto-playing on Facebook good, bad for brands?

Over the past few weeks more and more consumers have seen videos begin to auto-play on Facebook's newsfeed. While this trend isn't intrinsically bad, it can also not be the best idea. Here's why:... >>

BizReport | Research March 20, 2015

Mobile Roundup: Mobile data to skyrocket

There is a new report out from Cisco showing how mobile data traffic is skyrocketing into 2015; another study indicates which demographics are being engaged by mobile ads. Details in today's mobile roundup.... >>

BizReport | Mobile Marketing March 17, 2015

Mobile Roundup: Commerce and Apps

In today's mobile roundup: two new tools set up to help brands better navigate the social space and to better manage their overall mobile presence.... >>

BizReport | Search Marketing March 16, 2015

Study: Mobile key for local search

Search is going mobile - fast. That is the takeaway from a new Local Search Association study which indicates that most (60%) of local searches now originate from smartphone and tablets. This trend, find the report authors, is also defining... >>

BizReport | Advertising March 16, 2015

Study: Mobile continuing to push video views

Mobile devices are becoming mainstream and not just to look for local merchants or to compare prices. According to new data out from Ooyala mobile devices are now key for video. Their Q3 2014 Global Video Index Report finds mobile... >>

BizReport | Mobile Marketing March 13, 2015

How the Apple Watch may change advertising

This week Apple announced their new product lines - including the much-anticipated Apple Watch. While Apple's explanations were quite clear on what consumers can expect from the smart device, one expert says there are also opportunities for advertisers.... >>

BizReport | Mobile Marketing March 13, 2015

Mobile Roundup: Commerce options released

In today's mobile roundup: selling options. Two releases to the mobile space are making it simpler to engage shoppers around the world.... >>

BizReport | Advertising March 11, 2015

More brands looking at cross screen opps

Social media cues are falling off and cross screen opportunities are becoming more mainstream. Those are key takeaways from new data out with Jun Group. According to researchers brands using social media cues - 'likes', 'follows', 'shares' - declined more... >>

BizReport | Advertising March 11, 2015

Ad Roundup: Forecasting, MMS, radio tools launched

Today's advertising rounding up includes new tools to help brands launch and track ad campaigns across radio as well as digital and mobile.... >>

BizReport | Mobile Marketing March 09, 2015

Mobile provides channel to target hard-to-reach students

Today's University students come from a generation in which mobile has always been a part of their lives. Mobile has made this traditionally hard-to-reach audience far more accessible, according to new research from mobile audience experts adsquare.... >>

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