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BizReport | Mobile Marketing December 18, 2014

Experts: App usage will change in 2015

Most people think of mobile in terms of SMS messaging or even mobile browsers, but some data suggests 2015 will become the year mobile turns to 'app first', especially on the retail front. Retail apps have been gaining popularity throughout... >>

BizReport | Mobile Marketing December 17, 2014

Report: News, media sites opening slow in mobile

For years we've read that people will click off a website if it doesn't load within a couple of seconds. The same hold true for mobile sites, and yet according to one new report many news and media outlets -... >>

BizReport | Mobile Marketing December 16, 2014

Report: Mcommerce to skyrocket in 2015

More than 4 million mobile barcodes were scanned via mobile shopping apps over the Thanksgiving Weekend and Cyber Monday, according to Scandit. According to researchers in some cases the scans were 40 times higher than 2013 scanning numbers.... >>

BizReport | Ecommerce December 16, 2014

Study: The demographics most at ease with payment options

The numbers of online and mobile shoppers may be growing with each day, but one new report indicates while many are shopping many are also not trusting of stores, banks and payment options. ... >>

BizReport | Ecommerce December 15, 2014

Expert: What Apple Pay means for retailers

First it was PayPal disrupting how people paid for goods online, then that blip about Bitcoin and now everyone is talking about Apple Pay and how it will change how consumers buy products online and in physical stores. One expert... >>

BizReport | Mobile Marketing December 15, 2014

RadiumOne's mobile trends to watch in 2015

Over the past couple of years mobile has become a big deal for online brands, but according to one expert mobile will become even bigger in 2015. Here are his trends that mobile marketers need to be ready for in... >>

BizReport | Mobile Marketing December 12, 2014

Survey: When consumers do - and don't - want to use mobile pay options

There has been a lot of buzz lately about the importance of new mobile payment options like Apple Pay and even Bitcoin. One survey has gone to the ground to see what consumers think about mobile payment options, and the... >>

BizReport | Mobile Marketing December 12, 2014

Expert: How shoppers will engage with brands in 2015

There is a new idea out there that consumers have become 'mobile first', or that they look at mobile screens before PC, television or other outlets. According to eMarketer Americans are spending at least 3 hours per day on mobile... >>

BizReport | Mobile Marketing December 11, 2014

Mobile Roundup: Solutions to ease mobile ad friction

Three new solutions into the mobile space this week could lessen the friction felt between brands in the mobile space and ad platforms. ... >>

BizReport | Ecommerce December 11, 2014

Tips to turn holiday shoppers into year-round buyers

Over the holiday season most e-tailer's energy goes into trying to build momentum but the rush really doesn't end until well into the New Year. Over the past three years, we have seen payout volume from the marketplaces to sellers... >>

BizReport | Ecommerce December 11, 2014

Ecommerce Roundup: Cyber Week nets 5 $1b days, mobile skyrocketing

So far the holiday season has lived up to expectations. According to new data out from comScore online holiday commerce is up nearly 20% for the year so far, with Cyber Week, alone, netting 5 separate $1 billion days. This... >>

BizReport | Mobile Marketing December 10, 2014

3 Mobile approaches to use in 2015

Mobile advertising is coming into its own, according to several experts. While mobile consumers have led the way to date, one expert believes 2015 will be the time advertisers begin to catch up, thanks to better targeting and analytic options.... >>

BizReport | Mobile Marketing December 10, 2014

Reports underline mobile's importance

B2X has released a global study that shows Americans are basically attached to their smartphones. That along with trends found by Monetate and Ebates are indicators that mobile will continue to be highly sought after in 2015. ... >>

BizReport | Trends & Ideas December 09, 2014

Experts suggest local, mobile trends to watch in 2015

Look for more advertising to become more localized. That's the word from the experts at both BIA/Kelsey and Verve, who believe the mobile and local will begin to sync in 2015. ... >>

BizReport | Mobile Marketing December 08, 2014

Study reveals gap in how consumers, brands use mobile devices

New data out from MillwardBrown and conducted by MBlox reveals a wide gap between what consumers want in mobile and what businesses are currently offering in mobile. The report also reveals ways brands can do a better job of engaging... >>

BizReport | Advertising December 05, 2014

How to create a better multi-device ecommerce strategy

The holiday season is the time where somebody says "I know so-and-so wants a sweater and I think I know exactly which one it is. I'm going to go online, order the large, do it while commuting, and I expect... >>

BizReport | Mobile Marketing December 03, 2014

The key to mobile success for the 2014 holidays

According to one expert the 2014 holiday season will highlight a shift in the way shoppers use mobile devices. To date, most have used mobile devices to compare prices or look for store availability, but this year one prediction is... >>

BizReport | Mobile Marketing December 03, 2014

MCommerce RoundUp: Payment options and trends

Mobile payments are growing in popularity across the board. From using mobile wallets to pay for items in-store to different ways to pay for mobile goods - through mobile and online games and digital content.... >>

BizReport | Ecommerce December 02, 2014

Girl Scouts learn online marketing and mobile app skills with Digital Cookie

The Girls Scouts of America began taking mobile payments two years ago for cookie sales and now the organization is enabling individual Scouts to have their own cookie sales website and mobile app.... >>

BizReport | Mobile Marketing December 01, 2014

Survey: People want mobile pay options, worry about data breaches

Although a majority of consumers in a recent survey report an interest in mobile pay, most are approaching mobile payment options tentatively. According to new data out from Retale more than half (56%) say they'd like to use mobile payment... >>

BizReport | Mobile Marketing November 28, 2014

Brands: How to ensure rogue apps aren't damaging to you

There is danger in the app space for many brands. While consumers are using apps to connect and shop, there are unscrupulous types who put out rogue apps that can be damaging to legitimate businesses. ... >>

BizReport | Mobile Marketing November 28, 2014

Brands: How to protect yourself in the app space

Mobile apps are easy to create and, through an ever widening network of app stores, easy to distribute. The public has an almost insatiable appetite for mobile apps that promise to save them time or money, and that is where... >>

BizReport | Blogs & Content November 26, 2014

Expert: How to better leverage content via mobile

Once advertising and media strategists believed that smaller device equaled smaller content. If a 30 second spot was created for the Super Bowl, agencies would edit the creative asset down to a 15 second spot intended for mobile. That has... >>

BizReport | Mobile Marketing November 25, 2014

Study: How mobiles are influencing moms

Over the past year mobile has begun influencing moms more. According to a recent BabyCenter study the impact of mobile devices on moms' purchases has increased by more than 25%. According to moms the availability of mobile coupons is one... >>

BizReport | Mobile Marketing November 25, 2014

Expert: How mobile is changing customer relationships

Just ten short years ago, the volume of content either consumed or created on a mobile device was shockingly little. Today, the superphone has become the primary medium via which brands engage with users - including a broad spectrum of... >>

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