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BizReport | November 12, 2019

Reports: How mobile, social will impact 2019 holidays

Three new reports point to social being especially important for merchants and brands this holiday season. In fact, about half (48%) of shoppers say they are open to buying gifts they see on their favored social media channels. And, with... >>

BizReport | Email Marketing November 08, 2019

Expert: Email trends to watch in 2020

As the calendar moves closer to December 31st, here are three trends in email marketing that brands should consider adding to their overall strategy. ... >>

BizReport | Advertising November 04, 2019

Forecast: Global ad spend to push $1.3T in 2020

Look for a good-sized increase in advertising spending in the new year. That's the word from PQ Media's Global Advertising & Marketing Revenue Forecast, which predicts that the overall ad spend will increase nearly 5% to hit at least $1.3... >>

BizReport | Ecommerce November 01, 2019

Studies: Fraudsters going custom, taking on multiple fraud types

In their efforts to keep fooling consumers, fraudsters are customizing targeting tools. That's a key takeaway from Akamai's 2019 State of the Internet/Security Phishing report. Their data finds that cyber criminals are using phishing as a service (PaaS) tools and... >>

BizReport | Advertising October 29, 2019

Reports: More video ad dollars, engagement going online

New data out from PricewaterhouseCoopers (PwC) indicates digital advertising will continue to push past the television spend. Researchers with their Global Entertainment & Media Outlook report that in 2018 online advertising outpaced television by $36 billion, with brands and marketers... >>

BizReport | Ecommerce October 25, 2019

Report: Look for more 'experience' buys this holiday season

This year's Christmas season may be filled with experiences rather than boxes in pretty wrapping paper. That is a key takeaway from new Deloitte research which finds that consumers will average nearly $600 on holiday experiences this year. ... >>

BizReport | Ecommerce October 22, 2019

Forecast: Halloween, Holiday shopping a mixed bag

Costumes and candy will add up for merchants and brands over the next week. That's a key takeaway from the National Retail Federation's Halloween forecast, which suggests party-goers will spend nearly $9 billion through October 31. ... >>

BizReport | Mobile Marketing October 18, 2019

How to prep now for a 5G experience

Wireless coverage continues to change - from 3G to 4 and now 5G is fast approaching. But, as carriers are already making way for 5G, what can businesses do to ensure they're up to speed in the mobile environment? We... >>

BizReport | Mobile Marketing October 17, 2019

Study finds phone addiction real, loyalty moving mobile

Consumers the world over are more attached to their phone every day. To the point that, according to one report, more than half of people will reach for a phone first thing in the morning, even before speaking to another... >>

BizReport | Ecommerce October 15, 2019

Top 3 Tips to retargeting success in Q4

Just over a month away from America's Black Friday, the unofficial kick-off to the holiday season, but there is still time for merchants and brands to set themselves up for success. Here's how brands can better use retargeting and reengagement... >>

BizReport | Ecommerce October 08, 2019

Holiday forecasts suggest retail could bump past $727b

This year, holiday retail could surpass the $727 billion mark and may even reach $730 billion. that's the word from the National Retail Federations holiday shopping forecast; the increase would be about a 4% increase over 2018 numbers. ... >>

BizReport | Ecommerce October 01, 2019

Study: Look for mobile to impact holiday buying

Shoppers won't just be using their mobile devices to compare prices or look for product details this holiday season. According to RetailMeNot's Holiday Insights Guide shoppers will spend about 30% more than average via mobile devices; this is pushing more... >>

BizReport | Ecommerce September 25, 2019

Shoppers want subscriptions, here's how to meet the demand

According to some reports about 90% of software companies will be part of the subscription model by 2020, and it isn't just software. There are subscription boxes for everything from books to shave clubs and even high-end wines. Here's how... >>

BizReport | Ecommerce September 24, 2019

Forecast: Look for holiday retail boost

Deloitte's new holiday retail forecast may put more black on merchants' bottom lines. That, because overall their experts believe holiday spending will increase about 5% YoY with online sales increasing unto 20% YoY. ... >>

BizReport | Email Marketing September 18, 2019

Study finds only ¼ of offer emails opened

Email continues to be a strong player for many brands, but new Adobe data indicates businesses could be doing better. That's because only about one-quarter of emails with offers and promotions are opened. Why the low open rate? Nearly half... >>

BizReport | Ecommerce September 16, 2019

Studies: Savings, payment options key for online shoppers

It is no secret that online shoppers are quite savvy at saving money or that they want a seamless checkout experience. Two new report, however, underline just how much the right deals and offers, as well as the right payment... >>

BizReport | Advertising September 10, 2019

Brands find success with direct mail but aren't utilizing

Direct mail may deserve another look from retailers and brands. That, according to new data out from PFL. Their 2019 Multichannel Marketing Research Report: Direct Mail in the Digital Age found that while about 80% of marketers say they find... >>

BizReport | Mobile Marketing September 09, 2019

Tablets show high engagement for BTS campaigns

Mobile has become key for ad campaigns no matter the season, but during the recent back-to-school rush, mobile showed high engagement. Tablets, specifically, showed rates of engagement that many marketers and retailers may want to take note of. ... >>

BizReport | Mobile Marketing August 28, 2019

How publishers can capitalize on app user LTV

The lifetime value (LTV) of a consumer has always been important to merchants and brands, but lifetime value, especially in the digital space, can be hard no only to measure but to strategize. Here are three tips to improve the... >>

BizReport | Advertising August 27, 2019

Studies: Content, personalization a problem for merchants

There is a disconnect between consumers and marketers and that disconnect is in the content. That is a key takeaway from new data which shows that while marketers know they need strong, personalized content they struggle with creating that personalization.... >>

BizReport | Social Marketing August 26, 2019

Expert: How Instagram's Explore could impact brands

Instagram's Explore is setting the social platform up for even more ecommerce content. The move could help Instagram become a full funnel platform - giving consumers the ability to discover and purchase products in one place. But, some IG influencers... >>

BizReport | Mobile Marketing August 23, 2019

Reports: Mobile engagement down, clicks up

Consumers continue to turn to m mobile devices for entertainment, but just how lucrative is the mobile space? Two new reports shed light on how consumers are engaging with email and ads within the mobile space. ... >>

BizReport | Ecommerce August 20, 2019

How to use SMS to reactivate abandoned shopping carts

Texting a shopper who left a full shopping cart could bring in a wealth of new sales. That is a key takeaway from new SlickText data which found that, on average, merchants and retailers were able to recover about 20%... >>

BizReport | Advertising August 19, 2019

Study finds larger creative more likely to engage

According to new data, size does matter where advertising is concerned. but, is simply having oversized ads enough? We asked a digital expert to weigh in on how size matters - but so do other aspects of a campaign. ... >>

BizReport | Email Marketing August 16, 2019

Study finds reputation key to inbox placement

New data out from Return Path underlines the importance of your business reputation. their data shows that for marketers using email, 'highly reputable' senders have at least a 90% inbox placement while those with less reputable reputations are placed in... >>

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