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BizReport | Advertising August 21, 2017

Study: Merchants pushing mobile investment

More brands and merchants are pushing their marketing dollars to mobile. That, according to RetailMeNot. Their new report finds that most (92%) of merchants polled plan to increase their mobile ad spend this year; nearly as many are increasing their... >>

BizReport | Advertising August 03, 2017

Reach Hispanic Millennials through social

Social media is key to not only finding, but engaging, a large and powerful group of consumers. Hispanic Millennials are driving the overall US Hispanic population - which numbers 59 million, and has a purchasing power of more than $1.5... >>

BizReport | Mobile Marketing August 02, 2017

Rewards key to increasing in-app purchases

Mobile revenue from in-app purchases continues to ramp up, and part of that increase could be due to rewards. Tapjoy has released new data which shows that mobile users who engaged with rewarded ads are more likely to make in-app... >>

BizReport | Mobile Marketing August 01, 2017

Study: Video pushing mobile ad revenue

While about half of mobile publisher revenue is coming from ads, a full third of that amount is coming from video, making video a crucial part of every mobile brand's portfolio. That's the word from new AdColony data. ... >>

BizReport | Ecommerce August 01, 2017

Report: Buying by voice to increase

Ecommerce continues to be a hot spot for merchants, but look for mobile and voice to begin making inroads into 'traditional' online shopping. That's the word from a new Walker Sands Report. ... >>

BizReport | Mobile Marketing July 31, 2017

What mobile payments expansion means for merchants

AndroidPay has launched in Canada, and with the expansion many merchants are wondering just what these expanded mobile payments options mean for them. Here is what one expert has to say. ... >>

BizReport | Mobile Marketing July 25, 2017

Expert: App security key for CMOs

Mobile apps and websites, while offering consumers more convenience, offer most brands a security challenge for which many are unprepared. Here's what businesses need to know. ... >>

BizReport | Ecommerce July 25, 2017

Top 3 tips for physical merchants to engage e-shoppers

For a while, online shoppers did a lot of impulse buying, but as the ecommerce space has developed, those impulse buys have lessened and shoppers have begun looking for specific deals on specific items in the online space. However, there... >>

BizReport | Mobile Marketing July 21, 2017

Study: Mobile game revenues to push $65 billion

According to a new mobile gaming forecast from AppLift, by 2020, mobile gaming revenues will push the $65 billion mark. That kind of number will likely push more advertisers into the space. We asked AppLift's Stefan Benndorf about the report.... >>

BizReport | Ecommerce July 17, 2017

Data shows Prime Day bigger than Black Friday

Move over Thanksgiving Weekend, there is a new shopping day sheriff in town - and it's Prime Day. According to new Hitwise data, this year's Amazon Prime Day pushing more sales than either Cyber Monday or Black Friday, traditionally two... >>

BizReport | Blogs & Content July 17, 2017

Top 4 tips to create stronger video content

Video continues to be a big draw for consumers, both in viewing original content and in engaging with brands. Here are 4 tips to create a stronger video content strategy. ... >>

BizReport | Mobile Marketing July 14, 2017

Expert IDs trends to watch in mobile video

Mobile video continues to be a robust space for advertisers. Here are some trends to watch in the space. ... >>

BizReport | Mobile Marketing July 12, 2017

Survey: Format key for mobile video

Mighteor research has pointed out that phone-flipping is no longer happening with mobile viewers. Instead, viewers are watching on their phones in the vertical rather than horizontal position. What does this mean for mobile video? ... >>

BizReport | Advertising July 10, 2017

Expert: Why story still matters in video

A recent Mighteor survey found that shorter remains stronger where video content is concerned. But, researchers also found that no matter what the length, the story is the most important aspect. ... >>

BizReport | Mobile Marketing July 07, 2017

Mobile marketing spend to break $100bn barrier year

Global mobile marketing spend is forecast to break through the $100bn mark for the first time this year, according to the latest MAGNA report. ... >>

BizReport | Social Marketing July 07, 2017

How to incorporate chatbots in branded social media

Utilizing chatbots on websites is no longer enough, according to one expert. Social media is where many need to begin pushing more chatbot options, but how can brands use chatbots within the social space? ... >>

BizReport | Mobile Marketing July 07, 2017

Top 3 tips for a stronger m:commerce strategy

Device types, browsers vs. apps. The problems in the mobile space are vast, and can be daunting for any business. One expert offers three tips that will strengthen mobile commerce strategies. ... >>

BizReport | Mobile Marketing July 06, 2017

Page loads can be a mobile problem, too

With more consumers using not only desktops but mobile devices to both research products, and purchase them, more mobile commerce sites are popping up. The problem? Many merchants aren't prepared for the mobile space. ... >>

BizReport | Mobile Marketing July 05, 2017

Top 5 ways to improve video engagement

With more consumers watching mobile video content, more brands are entering into the space. But, according to one expert, many of these advertisers don't have a clear-cut strategy, and that is causing them to get mobile video wrong. Here's how... >>

BizReport | Mobile Marketing July 04, 2017

Taptica data shows 66% increase in mobile revenues

Mobile is headed to the mainstream. That is one takeaway to be gleaned from Taptica's recent Annual Report. Their 2016 data shows a 66% increase in mobile revenues for the company, pushing them past the $125 million mark. In 2015,... >>

BizReport | Mobile Marketing June 29, 2017

Survey: Mobile payments more accepted

Most merchants (70%) are now supporting at least three mobile payment options. That is a key finding in Kount's 2017 Mobile Payments & Fraud Survey. Another is that since the inaugural survey (2013) merchants have doubled their mobile payment options... >>

BizReport | Research June 29, 2017

Survey shows July 4th shoppers looking for deals

As with many holidays, consumers shopping for American's Independence Day on July 4th will be shopping the deals. That's the word from new ChargeItSpot data; their 2017 Independence Day Sales Report indicates nearly half of in-store shoppers (43%) will be... >>

BizReport | Mobile Marketing June 28, 2017

Expert: Why mobile video is a trend to try now

According to new data, consumers are now spending about 50% more time with connected devices - tablets, smartphones, connected TVs, etc. - than in 2016. And much of that time is spent with mobile video, and that is why more... >>

BizReport | Mobile Marketing June 28, 2017

Top 4 tips to prevent app fraud

As the amount of app fraud continues to increase, many brands are wondering if the risks associated with app fraud are worth it. Here are 4 tips for brands to help combat the effects of app fraud. ... >>

BizReport | Mobile Marketing June 27, 2017

Forecast: App Economy to surpass $6 trillion in 2021

Look for more out of apps. That is a key takeaway from App Annie's new Market Forecast; their experts suggest that by 2021 the global app economy will surpass more than $6 trillion. ... >>

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