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BizReport | Mobile Marketing December 06, 2013

Research reveals poor uptake and awareness of NFC payments

The mobile payments industry has done little to motivate consumers in the UK to adopt near field communications technology or quell their privacy fears. As a consequence, few use it. ... >>

BizReport | Ecommerce December 05, 2013

We2 to connect NYC's retailers and consumers via 'social WiFi'

Retailers in New York are being encouraged to sign up for a new location-based "social WiFi" network that will connect consumers to more than 2,000 hotspots throughout commercial centers in the city.... >>

BizReport | Mobile Marketing December 04, 2013

Responsys: Mobile pushing conversions

Over the Thanksgiving weekend, many retailers say a push from mobile consumers. According to some statistics, mobile conversions increased by around 20% (Year over Year) through the weekend. New data out from Responsys shows retailers how mobile consumers are engaging... >>

BizReport | Mobile Marketing December 03, 2013

Thanksgiving/Black Friday paid search data suggests mobile revolution

Thanksgiving and Black Friday data is starting to filter through and key findings from Kenshoo's analysis of retail paid search reveals big increases in click volume and retailer spend. ... >>

BizReport | Mobile Marketing December 02, 2013

Report: Men most likely users of NFC

Men are most likely to have - and be using - the near field communications (NFC) technology included with their mobile devices. That according to new survey data out from Deloitte. Meanwhile, double the amount of consumers have NFC options... >>

BizReport | Ecommerce December 02, 2013

What to do - and not to do - on Cyber Monday

Omni-shopping is in, that's the word from Adobe which reports that the Black Friday weekend pushed record online sales as shoppers used their tech gadgets to shop often, shop quickly and shop deals. ... >>

BizReport | Ecommerce November 29, 2013

Early report: Mobile spending up, Facebook pushing buys

Just one day into the official kick-off to the 2013 holiday shopping season, and the mobile trend seems to be solidifying. According to early numbers from IBM Digital Analytics shows that mobile devices accounted for just over 38% of Thanksgiving... >>

BizReport | Advertising November 22, 2013

Reports: Social performing well, mobile lagging

The Q3 Global Media Intelligence Report from Aggregate Knowledge indicates social platforms are performing well for many brands. According to the report social is performing 58% better than ad exchanges and is delivering 'high quality' customers to brands. ... >>

BizReport | Blogs & Content November 21, 2013

How brands can overcome the challenges of mobile content

With so many people using mobile devices to watch content, it must be simple for advertisers to engage by sponsoring some of that content, right? Not necessarily. It is becoming harder for brands to engage because viewers are more selective... >>

BizReport | Mobile Marketing November 21, 2013

Why mobile brands need testing

Mobile optimization is a key concern for many brands heading into 2014, and many are turning to testing to ensure their content and experience is performing well with consumers. One expert explains why testing may help push brands higher in... >>

BizReport | Mobile Marketing November 20, 2013

JiWire: CPG brands finding mobile success

For consumer packaged goods (CPG) brands, mobile is turning out to be quite the channel. That according to new data out from JiWire, which shows 60% of people now use smartphones to compile shopping lists and 65% add items to... >>

BizReport | Mobile Marketing November 20, 2013

Expert: The most engaging mobile content

Almost one quarter of all videos right now are online or mobile ads. One major benefit for advertisers is that video works so well with social media engagement. Half of all YouTube videos are shared, and we see similar video-sharing... >>

BizReport | Social Marketing November 20, 2013

Tools help retailers understand social conversations

New data out from NetBase has found that while Millennials are heavy social media users, the social space isn't all that influential when it comes to purchase decisions. According to their report Millennials are most likely to be influences by... >>

BizReport | Mobile Marketing November 15, 2013

How to use 2013 mobile plans to boost 2014 sales

One of the biggest trends we're seeing is that the ratio of mobile commerce to e-commerce sales is becoming more balanced. Increasingly, mobile commerce is a major player when it comes to online purchases. For instance, mobile commerce in the... >>

BizReport | Mobile Marketing November 14, 2013

Platforms simplify mobile work

Thanks to the rise of mobile businesses have more options - and so do their employees. Options like working from home or even while on vacation or simply having a secure way to login remotely to access company files or... >>

BizReport | Mobile Marketing November 13, 2013

How to prepare for mobile success in 2014

The trend of second-screen viewing has fueled spending on mobile ads, because now more than ever consumers are watching TV while interacting with their devices. If a program goes to commercial, brands need to stay in front of the viewer's... >>

BizReport | Mobile Marketing November 11, 2013

Expert: Why mobile brands need RTB options

While Real Time Bidding (RTB) for advertisers is still in the early stages, it is evolving rapidly. According to one expert, RTB's advantages are key to improving not only online but mobile campaign performance. ... >>

BizReport | Mobile Marketing November 08, 2013

Expert: Look for mobiles to push holiday revenue

With mobile revenues expected to account for at least 20% of 2013 holiday sales retailers need to be ready with a multi-channel experience. In-store clerks who have tablet/smartphone access, barcodes and mobile displays readily available in-store and a convenient online/mobile... >>

BizReport | Mobile Marketing November 07, 2013

Report: Top use for smartphones is shopping, not talking

Forget reaching out to someone you love. According to new data out from Usablenet most smartphone owners are reaching out to shop, not chat. The new report shows that three-quarters (79%) of US shoppers and two-thirds (64%) of UK shoppers... >>

BizReport | Social Marketing November 06, 2013

Report: US, UK consumers worry about privacy, don't take extra security steps

Privacy and information control are at the forefront of consumers' worries in the social space. But, according to new data out from tyntec and YouGov, about one-third report either their social media account has been hacked or the account of... >>

BizReport | Mobile Marketing November 05, 2013

Marin: How the mobile shift impacts advertising

Several months ago Google released their Enhanced Campaigns tool, to help brands better engage with consumers who are 'always on' because of their mobile devices. Through the offering brands can better target and engage without turning these 'always on' shoppers... >>

BizReport | Mobile Marketing October 22, 2013

How to better personalize for mobile

Brands know they want to be in mobile but are cautious because they don't know how ad effectiveness will be measured. How can sales be attributed to mobile advertising, particularly for CPG brands where the purchases take place in-store? ... >>

BizReport | Ecommerce October 22, 2013

How shoppers will spend during the holidays

Data out this week from Offers.com sheds light on how many shoppers will spend during the upcoming holiday season - one of the more interesting takeaways is that more than half will make a holiday game plan including gifting lists... >>

BizReport | Mobile Marketing October 21, 2013

U.K. leads Europe in m-commerce

New research reveals the country ruling European mobile commerce is the UK, where over half of consumers use their mobile device while shopping. ... >>

BizReport | Mobile Marketing October 21, 2013

Releases signal increased mobile ability

Three new releases in the online and mobile space are set up to help brands reach more local and mobile consumers while maintaining a brand-safe presence in the mobile space.... >>

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