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BizReport | Ecommerce September 16, 2019

Studies: Savings, payment options key for online shoppers

It is no secret that online shoppers are quite savvy at saving money or that they want a seamless checkout experience. Two new report, however, underline just how much the right deals and offers, as well as the right payment... >>

BizReport | Advertising September 10, 2019

Brands find success with direct mail but aren't utilizing

Direct mail may deserve another look from retailers and brands. That, according to new data out from PFL. Their 2019 Multichannel Marketing Research Report: Direct Mail in the Digital Age found that while about 80% of marketers say they find... >>

BizReport | Mobile Marketing September 09, 2019

Tablets show high engagement for BTS campaigns

Mobile has become key for ad campaigns no matter the season, but during the recent back-to-school rush, mobile showed high engagement. Tablets, specifically, showed rates of engagement that many marketers and retailers may want to take note of. ... >>

BizReport | Mobile Marketing August 28, 2019

How publishers can capitalize on app user LTV

The lifetime value (LTV) of a consumer has always been important to merchants and brands, but lifetime value, especially in the digital space, can be hard no only to measure but to strategize. Here are three tips to improve the... >>

BizReport | Advertising August 27, 2019

Studies: Content, personalization a problem for merchants

There is a disconnect between consumers and marketers and that disconnect is in the content. That is a key takeaway from new data which shows that while marketers know they need strong, personalized content they struggle with creating that personalization.... >>

BizReport | Social Marketing August 26, 2019

Expert: How Instagram's Explore could impact brands

Instagram's Explore is setting the social platform up for even more ecommerce content. The move could help Instagram become a full funnel platform - giving consumers the ability to discover and purchase products in one place. But, some IG influencers... >>

BizReport | Mobile Marketing August 23, 2019

Reports: Mobile engagement down, clicks up

Consumers continue to turn to m mobile devices for entertainment, but just how lucrative is the mobile space? Two new reports shed light on how consumers are engaging with email and ads within the mobile space. ... >>

BizReport | Ecommerce August 20, 2019

How to use SMS to reactivate abandoned shopping carts

Texting a shopper who left a full shopping cart could bring in a wealth of new sales. That is a key takeaway from new SlickText data which found that, on average, merchants and retailers were able to recover about 20%... >>

BizReport | Advertising August 19, 2019

Study finds larger creative more likely to engage

According to new data, size does matter where advertising is concerned. but, is simply having oversized ads enough? We asked a digital expert to weigh in on how size matters - but so do other aspects of a campaign. ... >>

BizReport | Email Marketing August 16, 2019

Study finds reputation key to inbox placement

New data out from Return Path underlines the importance of your business reputation. their data shows that for marketers using email, 'highly reputable' senders have at least a 90% inbox placement while those with less reputable reputations are placed in... >>

BizReport | Social Marketing August 15, 2019

Study: Influencer marketing skyrockets

Over the past year there has been a surge in sponsored posts on social media, and the bulk of these posts are coming from influencers - those paid or otherwise compensated - for posting about a specific brand's products. Some... >>

BizReport | Ecommerce August 14, 2019

Study: It's human, not consumer, experience that matters

While customer experience may remain a phrase buzzing around many agencies and businesses, one new report cautions businesses and marketers against treating their customers too much like, well, customers. That, because new data is showing that brands that are more... >>

BizReport | Advertising August 09, 2019

Get more engagement from emojis, here's how

It isn't just kids using emojis, adults are embracing the little faces, hearts, thumbs-ups, and other emojis, and according to one new report they like it when brands and marketers use emojis, too. First, a look at just how prevalent... >>

BizReport | Mobile Marketing August 07, 2019

Study finds mobile ads influential in buying

Ads on mobile may be a bigger part of the conversion funnel that merchants and marketers realize. That is a key takeaway from new AdColony data; researchers with their Back to School Shopping Survey found that just over half (53%)... >>

BizReport | Ecommerce August 01, 2019

Study breaks down hot categories for online, in-store shopping

With billions of dollars being spent online during summer and winter holidays, it can be easy to believe that everyone is shopping for everything online. But, according to new data out from Signs, there are certain products that lead people... >>

BizReport | Social Marketing July 29, 2019

Study: 'Finfluencers' costing brands billions

You've heard of influencers but how about 'finfluencers' - i.e. Fake Influencers? It's a relatively new problem for brands in the social space, but one that is already costing billions. According to new data out from CHEQ, about 15% of... >>

BizReport | Ecommerce July 26, 2019

Reports: Experience key to engagement

Two new reports are an indicator that brands need to be focused on the customer experience. According to researchers, connection and personalization are key for customer engagement, as if the quality of the ad environment.... >>

BizReport | Advertising July 24, 2019

Forecast: Ad fraud to skyrocket

Over the next four years, advertising fraud is expected to skyrocket and could cost North American businesses up to $100 million per day. That's a key takeaway from a new report out from Juniper Research and TrafficGuard. Their state of... >>

BizReport | Law & Regulation July 22, 2019

Expert: What brands need to know about PSD2

A year after GDPR was put in place in the EU the conversation around consumer data and privacy continues, and now there is another aspect to that conversation where businesses are concerned. That aspect is PSD2, which will rely on... >>

BizReport | Ecommerce July 19, 2019

Merchants: How to prep now for back-to-school

In just over a month American children will be going back to primary and secondary schools, and packing for college and university dorms. Which means parents are already making lists. Which means the time is now for merchants to be... >>

BizReport | Blogs & Content July 18, 2019

Study: Fake reviews harming brands

In the digital space, merchants and brands are encouraged to include product reviews as part of their site content. Product pages need reviews, listings on sites like Amazon need reviews, and content on sites like YouTube need reviews. But, one... >>

BizReport | Ecommerce July 17, 2019

Reports: Amazon wins Prime Day

It should come as no surprise, as Prime Day is Amazon's sales event, but Amazon did win day 1. However, big retailers including Walmart and Target joined the fray with their competing sales this year, as did electronics go-to Best... >>

BizReport | Advertising July 15, 2019

Reports: Look for strong BTS spending

Now that the US is halfway through the summer holidays, retailers and brands - and parents - are beginning to think about going back to school. And, according to one new report, the overall spend will reach nearly $28 billion.... >>

BizReport | Ecommerce July 12, 2019

Forecast: Strong ecomm growth a good indicator for Prime Day

With only a couple of days before Amazon's Prime Day - and other retailers' competing summer sales - Adobe has released data that suggests sales for the big events could be larger than expected. That because ecommerce growth, throughout the... >>

BizReport | Mobile Marketing July 08, 2019

Study: Fewer than half of mobile calls answered

News out of mobile may be a bit discouraging for mobile marketers - especially those depending on consumers to answer calls. According to a new Hiya study fewer than half of all calls to mobile phones are now answered. ... >>

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