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BizReport | Mobile Marketing May 22, 2015

How to better protect consumers' mobile privacy

Data breeches are almost becoming commonplace, which is why one expert insists businesses need to focus on security measures. Two-factor authentication is one option for brands ready to take the next security step. ... >>

BizReport | Ecommerce May 22, 2015

Expert: What Google buy buttons could mean for ecommerce

Some experts are predicting that Google will soon launch buy buttons. One expert weighs in on the implications of this proposed tool. ... >>

BizReport | Mobile Marketing May 21, 2015

Top 3 tips to deploy apps in the cloud

There is a lot of money to be made from apps, but only if brands' IT departments can also ensure the apps are free from errors and don't jeopardize consumer or brand security. Here are our top 3 tips for... >>

BizReport | Mobile Marketing May 20, 2015

Mobile RoundUp: Releases, expansions for mobile brands

In today's mobile roundup are three moves that should bring mobile brands into firmer contact with their shoppers. Details in today's mobile roundup: ... >>

BizReport | Internet May 19, 2015

Survey: SMBs ignoring mobile threats

Some small businesses may not be as protected from mobile theft as they believe. That according to a new survey out from Kaspersky Lab which indicates nearly two-thirds (62%) of SMB owners and employees are using personal mobile devices at... >>

BizReport | Ecommerce May 19, 2015

Study: In-store shopping still preferred

For all the talk about people choosing online retailers, one new study say in-store shopping is still the shopping method of choice for the bulk of shoppers. ... >>

BizReport | Mobile Marketing May 18, 2015

Why brands must look into mobile privacy

Customer privacy is a growing concern, not just in the consumer segment, but also with forward-thinking brands. With the wide use of mobile devices, but those devices can put consumer information at risk. ... >>

BizReport | Mobile Marketing May 15, 2015

Top 3 tips to improve customer privacy

Mobile devices are making it very easy for consumers to interact with their favorite brands. But, without the proper security in place, mobile can also put consumers at risk. One expert offers her top tips on hos brands can assure... >>

BizReport | Mobile Marketing May 13, 2015

Report: Games, communication most important for app users

Playing games, updating Instagram profiles and even pinning recipe ideas for tonight's dinner. Those are just a few of the ways mobile consumers are using apps every day. And, according to new data out from App Annie, communicating and playing... >>

BizReport | Mobile Marketing May 12, 2015

Mobile Roundup: How people are using mobile + 2 new mobile releases

In today's mobile roundup: How consumers are using mobile devices and two new releases for the mobile space than can help brands better understand their mobile consumers.... >>

BizReport | Advertising May 11, 2015

Report: Look for auto brands to move local

Auto makers and dealers are making a comeback. From 2008 when many seemed unable to give cars away, lots are filling up and sales and looking up. And, according to new data out from BIA/Kelsey Group, their ad dollars are... >>

BizReport | Ecommerce May 11, 2015

Ecomm Reports: Traffic up, mobile spending up

Two new reports into the ecommerce space paint an interesting picture for online retailers: Euclid's newest data shows spending down while traffic to stores has increased, and Adyen reports more and more shopping is being done via mobile. ... >>

BizReport | Mobile Marketing May 08, 2015

Brands: How to engage through mobile without overloading

There are hundreds of thousands of apps in the mobile space - everything from productivity enhancements to games and even social networking options. All that connection can be a boon for brands - unless they bombard their customers with too... >>

BizReport | Mobile Marketing May 07, 2015

Brands: How to ensure app engagement

By 2017 experts say more than 268 million apps will be downloaded. For consumers it means that there's an app for every possible need and more, but for developers there is the burden of standing out in the app space.... >>

BizReport | Advertising May 06, 2015

Study: Calls more valuable to brands than clicks

No one will deny the importance of consumer clicks, but one new report finds there is more value to customers calling local businesses than simply clicking on online or mobile ads. According to Invoca more than half (54%) of calls... >>

BizReport | Mobile Marketing May 06, 2015

Study: Android passes iOS in mobile revenue

For the first time Android devices have pushed past Apple's in the mobile revenue game. That according to Opera Mediawork's new State of Mobile Advertising report. According to their numbers Android devices now hold a 45.87 share of mobile revenue... >>

BizReport | Advertising May 05, 2015

Ad Roundup: New sales and mobile analysis tools

In today's advertising roundup a new tool that gives iOS users real time access to data sets and a new sales tool giving sales people instant access to training materials. ... >>

BizReport | Mobile Marketing April 30, 2015

Reports: Sharing, shopping increase on mobile

Two new reports point to the importance of mobile for both social networking and retail shopping. According to the data mobile devices now account for the bulk of social network sharing (65%) and nearly half (41%) of ecommerce visits. ... >>

BizReport | Advertising April 30, 2015

Ad Roundup: New video tools, cross-device options

In today's advertising roundup: new mobile video options, a partnership for social media data and another which should strengthen brands' targeting abilities. ... >>

BizReport | Ecommerce April 30, 2015

Ecommerce Roundup: Mobile support, what shoppers want

There are two new trends in the retail space that may be disturbing for some retailers. First, a growing number of shoppers want mobile customer support options while most Millennials say they don't want to deal with salespeople in stores.... >>

BizReport | Loyalty Marketing April 29, 2015

What shoppers will change for loyalty

There is a gap between consumers signing up for loyalty programs and actually using those programs. According to one expert shoppers will change how they shop for the right program. Here's what to look for:... >>

BizReport | Advertising April 27, 2015

Ad Roundup: More formats, reporting available to brands

Three new releases are setting up brands to have more contact points with engaging consumers. Details in today's advertising roundup. ... >>

BizReport | Mobile Marketing April 27, 2015

Forecast: Local media to slide mobile

Over the next four years brands will be pushing more of their local ad budgets into the mobile space. That according to a new forecast from BIA/Kelsey. According to the forecast local mobile spending will increase from $6.7 billion (2015)... >>

BizReport | Mobile Marketing April 23, 2015

Mobile Roundup: App releases focus on connection, analysis

Two new releases into the mobile space are adding more focus to consumer connection and brands' ability to analyze activity. Details in today's mobile roundup. ... >>

BizReport | Mobile Marketing April 23, 2015

How mobile will change in 2015

Some experts are saying the Year of Mobile is finally upon us. That, of course, will be determined later. What we know right now is that mobile is changing how consumers, brands and publishers interact. One expert believes messaging will... >>

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