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BizReport | Mobile Marketing March 25, 2020

Survey: More shoppers using mobile devices in-store

Mobile devices are helping shoppers find products in-store, especially grocery shoppers. That's a key takeaway from Inmar Intelligence's new report which finds nearly three quarters of grocery store shoppers are using mobile apps while picking up groceries. ... >>

BizReport | Loyalty Marketing March 18, 2020

Expert IDs shopper loyalty connection

Returning customers, especially in Q1, may be more important - and lucrative - that retailers knew. According data out from Cardlytics, returning customers who do not lapse as buyers between the holiday season and Q2 are more likely to make... >>

BizReport | Loyalty Marketing March 13, 2020

The importance of Q1 to overall strategy

Keeping a store top-of-mind is increasingly important because the digital space makes it easy for consumers find more selection, better pricing and better experiences with the click of a mouse. New data out from Cardlytics suggests that Q1, a time... >>

BizReport | Advertising March 12, 2020

IT terms for Marketing Departments to know

With so much of the buying process online - from product research to price comparisons and even buying - now, it could be time to break down the walls between brands' IT and marketing departments. Here are several key terms... >>

BizReport | Advertising March 10, 2020

Expert: Why businesses should lower walls between marketing, IT

In many businesses the marketing departments and IT departments are completely separated, and in some cases there is no communications between the two silos. But, according to one expert, this is something that needs to change for businesses in the... >>

BizReport | Mobile Marketing March 06, 2020

How to break through mobile clutter to engage

Time spent on devices from smartphones to tablets continues to increase. From user generated content to scrolling social media feeds and streaming content from Hollywood, there is a lot of competition for brands to find and engage mobile users. Here... >>

BizReport | Advertising February 28, 2020

Expert: How RCS messaging can engage consumers

According to data out from Sinch Engage nearly half of consumers have at least 50 unread email messages and about 10% have over 100 unread emails. But, only about 4% of consumers say they have these kinds of numbers of... >>

BizReport | Ecommerce February 24, 2020

Study finds Google still drives more shopping

While a great deal of attention is being put on the influence of, well, influencers on social media for retail sales one new study finds that search remains at the top of the influencer heap. Specifically, Google. Data out from... >>

BizReport | Ecommerce February 18, 2020

Experts: What Amazon's brick-and-mortar expansion means for retailers

Amazon's recent earnings announcement was a big one - breaking records for the online giant whose earnings keep going up. From those record breaking earnings to more brick-and-mortar stores, Amazon has a lot of retailers buzzing about what comes next.... >>

BizReport | Ecommerce February 14, 2020

Studies ID areas of impact for ecommerce

Two new reports out this week may give retailers and other brands tools to build a better overall digital experience - and thus a stronger customer base.... >>

BizReport | Loyalty Marketing February 13, 2020

Top 3 tips to strengthen brands' loyalty programs

Ten punches at a coffee shop gives a coffee drinker a free beverage. Higher percentages off to email list subscribers. Including a percentage-off offer with a receipt. These are all ways brands are trying to build their loyalty base. But,... >>

BizReport | Loyalty Marketing February 11, 2020

Expert: True loyalty less about about buying more

When it comes to identifying loyal customers too many marketers are focused on how often a shopper actually makes a purchase, either online or offline. That, according to one expert, is a key issue with many brands' loyalty programs -... >>

BizReport | Ecommerce February 10, 2020

Forecast: Look for content/tech consumer spending to slow

Over the next year, consumers will begin spending less on media content and technology. This is just as more broadcasters have announced launch dates for their own streaming services. ... >>

BizReport | Advertising February 06, 2020

Expert: Why brands need persuasion not just conversion as strategy

Striking the right note in an ad campaign has never been harder despite the options available to marketers to get their messages to consumers. Added to that, some consumers already feel overwhelmed at the sheer number of ads coming to... >>

BizReport | Ecommerce February 05, 2020

Study: Shoppers sense of value isn't just about price

New data out from IBM's Institute fo Business Value and the National Retail Federation indicates shoppers' perception of value isn't just about price. Researchers studied more than 15,000 consumers in nearly 30 countries about how their perceive value from favorite... >>

BizReport | Advertising January 27, 2020

Expert: What brands can expect from Super Bowl LIV

With less than a week before Super Bowl LIV, when the San Francisco 49ers will face off with the Kansas City Chiefs, many brands are putting last minute dollars into digital venues. But, what can brands expect from what will... >>

BizReport | Mobile Marketing January 23, 2020

Reports ID mobile, social as key for marketers

Mobile and social will be key for marketers as the new decade shapes up. Those are key takeaways from two reports out from marketing leaders.... >>

BizReport | Advertising January 15, 2020

Reports: Subscriptions, Search important for 2020 success

2020 may change the way some businesses engage with customers, but according to three new reports those changes may be building on changes that merchants should have begun adopting in the past. Things like subscription-based options, an increasing reliance on... >>

BizReport | Mobile Marketing January 13, 2020

Study: Mobile, BOPIS pushed 2019 holiday spending

The 2019 holiday season was a success for merchants both online and offline, but those employing mobile buying options and buy online/pick up in-store (BOPIS) may have seen the biggest uptick in purchasing.... >>

BizReport | Advertising January 09, 2020

Experts: 2020 calls for an ROI focus, not cost focus

There is a lot of automation going on in the digital space, from chat bots to some automated order filling. But, according to once expert, 2020 won't be the Year of the Robot. Instead, it will be a year in... >>

BizReport | Advertising January 08, 2020

Report: Personalization key heading into 2020s

In planning for 2020 and beyond, merchants are focused on personalizing content to their customer base. That is a key takeaway from new Bluecore data; their researchers polled nearly 200 retail marketers for their take on what will be key... >>

BizReport | Ecommerce January 03, 2020

Experts: Merchants to increase experience factor for shoppers

It's no secret that experience is key for many shoppers, both online and offline. And as merchants and brands push into 2020 they're bringing a focus on experience with them. Here's how experience will change both online and offline shopping... >>

BizReport | Advertising January 02, 2020

Experts predict how OOH and TV ads will impact brands

According to data out from eMarketer, the connected television ad spend will push upwards of $9 billion this year. Their data also indicates that merchants and retailers will be putting more of their ad budgets into connected TV. Simply advertising,... >>

BizReport | Ecommerce January 01, 2020

Expert: How human contact may quell cart abandonment rates

Shopping cart abandonment continues to be a big issue for online merchants and brands, but according to one expert having live customer service agents for digital shoppers may be the solution. Here's how. ... >>

BizReport | Loyalty Marketing December 31, 2019

Top trends that will impact SPO in 2020

2019 was a big year for supply-path optimization and premium media buying, and some experts believe 2020 will have even more impact on SPO and media buying entities. Here are five trends to watch for the new year. ... >>

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