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BizReport | Mobile Marketing September 30, 2015

Brands: How to better use location data

Data analysis and strategy are two areas in which many businesses continue to struggle. With the dearth of mobile, online, social, email and offline data, it's no wonder. One expert offers his top tips to better use location data. ... >>

BizReport | Ecommerce September 30, 2015

Criteo: Half of ecomm purchases are cross-device

When it comes to making online purchases, half of us are using multiple devices to make the decisions. That's the word from Criteo's Q3 State of Mobile Commerce report. Researchers found a full 50% of ecommerce purchases include a cross-device... >>

BizReport | Mobile Marketing September 29, 2015

Mobile Roundup: Tools to give mobile brands increased control

Three new releases into the mobile space could give brands more control over data, audience segments and targeting options. Details in today's mobile roundup. ... >>

BizReport | Mobile Marketing September 29, 2015

Survey: Sales staffs turning to mobile

Sales staffs are turning more and more to mobile devices, a fact of which marketing departments should be aware. Knowing how sales staffs are using technology can help marketing departments know how to get them the information they need. ... >>

BizReport | Research September 29, 2015

Women, Millennials most likely to video chat

Research hub GfK is reporting that when it comes to video calling female Millennials who are well off are most likely to be ringing in. According to the new GfK MRI Survey of the American Consumer 23% of Americans (43.1... >>

BizReport | Mobile Marketing September 28, 2015

Report: Retailers expecting mobile, social holiday surge

A new retail-based report is rather disturbing. According to Campaigner's new data brands are expecting a big mobile and social surge over the holiday season - but they aren't preparing for the surge. Researchers found more than one-third (38%) of... >>

BizReport | Blogs & Content September 25, 2015

Study: Gamers not confident about developer security

Hey, developers, gamers like your games, but they aren't confident you'll keep them safe. That is the takeaway from new PlayFab data. While online and mobile gaming has grown by leaps and bounds for the past five years, their research... >>

BizReport | Ecommerce September 25, 2015

Ad Roundup: Data solutions for retail, mobile

In today's advertising roundup, two new releases that increase brands' ability to access and use data in the online and mobile spaces. ... >>

BizReport | Mobile Marketing September 24, 2015

Expert: How the new iPhone may impact BYOD for brands

This week Apple is set to unveil their new iPhone addition. Fans of the brands are already talking about the new offering from the device, but one expert says the new iPhone could also make an impact on businesses. Here's... >>

BizReport | Advertising September 23, 2015

Ad Roundup: Tools use data for better insight

In today's advertising roundup: releases from Pixalate and BrightEdge that offer brands additional insights into both online and mobile data. ... >>

BizReport | Social Marketing September 17, 2015

Report: Facebook and in-app ad spending up YoY

AdRoll is reporting the spend per advertiser within Facebook's circle has increased nearly one-third in the past year. On a global scale, AdRoll's numbers show a 31% YoY increase in ad spending through the social network. ... >>

BizReport | Advertising September 14, 2015

Report: Mornings best for clicks

When it comes to the mobile space mornings are better. For clicks, that is. According to new data focused on both US and UK based mobile consumers, mobile ad click through rates are highest during the morning hours, and in... >>

BizReport | Mobile Marketing September 11, 2015

Experts: How the AOL/Millennial deal will impact mobile

Advertisers and agencies want to know: what does the AOL/Millennial Media acquisition mean for the online and mobile spaces. Two experts offer their insights as to what this deal could mean. ... >>

BizReport | Internet September 10, 2015

Experts weigh in on AOL/Millennial Media acquisition

Going in to the holiday weekend we learned AOL is set to acquire Millennial Media leaving many of us with a single question: what does this mean for the mobile space? ... >>

BizReport | Mobile Marketing September 04, 2015

Fiksu launches mobile audience platform

This week data-fueld mobile platform Fiksu launched a new platform into the space that will give brands the ability to engage specific mobile audiences. Called the Fiksu Mobile Audience Platform, the took uses customer journey data to target audiences across... >>

BizReport | Advertising September 04, 2015

Ad Roundup: Solutions for mobile, online reach

In today's advertising roundup, a trio of releases that should help brands expand their customer reach through both mobile and social platforms. ... >>

BizReport | Mobile Marketing September 03, 2015

Study: Smartphone viewers more likely to click

Video has become something of a staple for brands in the online and mobile spaces. Ads for content, UGC videos, product demonstrations and original content are all vying for customer attention. engage:BDR has looked at how mobile video viewers are... >>

BizReport | Mobile Marketing September 02, 2015

Report: Mobile web use doubles

The mobile web is going places - fast. That's the takeaway from new Smaato data which indicates ad spending within the mobile web has increased by 38% while spending in the app space has decreased by 62%. ... >>

BizReport | Social Marketing August 31, 2015

Social Roundup: Rolling out for Instagram

Instagram is rolling out their new ads platform and several mobile platforms have been granted early access. The Instagram Ads API includes software and tools to purchase and manage social media campaigns within the social network. ... >>

BizReport | Social Marketing August 27, 2015

Marketing spend on social to rise from 11% to a quarter of budget

Despite difficulties measuring the benefit of social media to marketing campaigns, chief marketing officers continue to move more budget to the channel, as new research from Duke University illustrates. ... >>

BizReport | Ecommerce August 25, 2015

Back to School proves the importance of mobile for the holidays

One big trend so far during the back to season: mobile is increasingly important to retail brands and department. Recently Google compared mobile shopping during the 2014 BTS season with 2015 and found about 40% of shoppers used mobile devices... >>

BizReport | Mobile Marketing August 24, 2015

Study: Most shoppers researching via mobile

Shopping online - or on mobile - is growing more popular every day. Many shoppers who prefer to buy in physical stores say they have researched product via a mobile devices prior to buying. New data out from HookLogic and... >>

BizReport | Mobile Marketing August 21, 2015

Top 3 tips to better integrate content, mobile

Wherever a brand is trying to engage with consumers, content is the key. The right product information at the right time can turn a browsing consumer into a buyer. But many brands struggle with content in the mobile space. How... >>

BizReport | Mobile Marketing August 20, 2015

Brands: How to harness the power of mobile

The mobile space continues to be a kind of Wild West for brands - there are branded mobile sites, review hubs, m:commerce marketplaces, apps and a host of other engagement opportunities. Apps may hold the most value because consumers who... >>

BizReport | Mobile Marketing August 20, 2015

Faceoff: India smartphone users vs. US

According to Statista smartphone users in India will outpace those in the US within the next two years. Currently there are 183 million smartphone users in the US and 160 million in India; by 2017 experts expected 234 million smartphone... >>

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