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BizReport | Ecommerce September 26, 2016

Study finds 2/3s purchase via mobile

There has been a significant increase in mobile commerce over the past few years, and new data from HookLogic finds that more than two-thirds (67%) of shoppers have now made a purchase via a mobile device. ... >>

BizReport | Ecommerce September 22, 2016

Study: Dark social key to seasonal sharing

Several reports have highlighted consumers' penchant for using multiple devices to research new products online, but one new report is taking that trend farther. According to new RadiumOne data, holiday shoppers are not only using devices to find product information... >>

BizReport | Research September 22, 2016

Report IDs value of Pokemon Go players

While many people think of the Pokemon Go craze as just another mobile game, there is some value for businesses. According to new data out from Slant Marketing most players (82%) they surveyed have visited a business while playing the... >>

BizReport | Mobile Marketing September 21, 2016

Consumers: Smartwatches ugly and expensive

While early adopters rave about smartwatch purchases, the craze hasn't caught on in the way many mobile developers were hoping - and the cost is part of the problem. That's the takeaway from new First Insight data, which found the... >>

BizReport | Research September 20, 2016

Report finds heavy over-spending in BYOD reimbursements

Employees using their own devices - smartphones, tablets, and laptops - in the workplace is not new, but one report finds that some businesses are overpaying in the reimbursements for those devices. ... >>

BizReport | Advertising September 19, 2016

SAP adds function to HANA platform

A significant update to SAP's HANA platform is being released which should give digital brands increased functionality to build and extend their app offerings. ... >>

BizReport | Mobile Marketing September 15, 2016

Study: Millennials show strong preference for texting

Whether with friends or a favorite business, Millennials like texting. That's the takeaway from new OpenMarket data which indicates nearly three-quarters (72%) of Millennials text at least 10 times daily, and most 'prefer' text-based communications from businesses. ... >>

BizReport | Mobile Marketing September 14, 2016

Study: App install spending up 54%

Brands and spending more for app installs. That's the word from new Kenshoo data which shows that the app install ads for Facebook and Instagram increased more than 50% globally between 2015 and 2016. In Q2 2016 total clicks for... >>

BizReport | Internet September 14, 2016

Expert: What Apple's new features really mean for brands

With Apple's updates to their iOS platforms, new phones, and other device upgrades, many brands are now wondering how to make Apple's upgrades work better for them. One expert dives into the details. ... >>

BizReport | Ecommerce September 12, 2016

Report: Mobile steadily pushing digital commerce

The steady increase of mobile consumers continues to push digital commerce. That's one takeaway from new Demandware data which indicates nearly half (47%) of retail traffic came from mobile phones. ... >>

BizReport | Ecommerce August 30, 2016

Report: Digital will be strong through holiday season

There is new data out from eMarketer that indicates that while revenue from the overall 2016 holiday season is expected to increase only 2%, digital revenue is expected to increase at least 13%. That increase in digital is an indicator... >>

BizReport | Mobile Marketing August 24, 2016

Study: Time spent with top 100 apps up 10%

The time consumers are spending in apps, specifically those in the Top 100 apps, continues to increase. That's the word from new OperaMediaworks data which indicates that the average mobile user is now spending more than 33 minutes per day... >>

BizReport | Advertising August 23, 2016

Ad Roundup: Mobile, data tools released

In today's advertising roundup: a new partnership that will help brands connect with video and a mobile tool that should dig deeper into app data. ... >>

BizReport | Mobile Marketing August 22, 2016

What to expect from mobile through Q1 2017

While the mobile marketplace is changing quickly, one expert believes this is a great time to get involved with mobile. Here's why. ... >>

BizReport | Mobile Marketing August 19, 2016

Expert: How in-app guides can help brand

In-app guides are becoming a new way for brands to engage, offering highly targeted content, in the mobile space. But, what is the best way for brands to begin using in-app guides? ... >>

BizReport | Mobile Marketing August 15, 2016

How mobile trends are impacting brands

From tracking tech to its global use, there are many ways that mobile is confounding both merchants and other brands. One expert explains how to make these mobile trends work for you. ... >>

BizReport | Mobile Marketing August 11, 2016

SMS most under-used comms channel by retailers

Retailers are ignoring a simple, yet effective, communication channel to engage their mobile audiences. According to a new study from OpenMarket, very few retailers use SMS, or text messaging, despite its potential. ... >>

BizReport | Mobile Marketing August 11, 2016

Report: Olympics, DIY pushing mobile video

Heading up to Q3 2016, consumers were turning to mobile video more and more for a couple of outside the box categories: home improvement and pre-Olympic coverage. That's the word from Positive Mobile's new report. ... >>

BizReport | Advertising August 10, 2016

Ad Roundup: Social, calling solutions

In today's advertising roundup, two social marketing solutions, and a new way for brands to engage through the call. ... >>

BizReport | Mobile Marketing August 08, 2016

How mobile has impacted the first half of 2016

The cost per mobile user continues to increase. That competition can cause problems for brands in the mobile space, but with competition comes the chance for businesses to really shine. One expert explains how mobile has impacted the first half... >>

BizReport | Mobile Marketing August 05, 2016

4 trends that are reshaping mobile

Mobile continues to see sharp adoption, both from consumers and from brands, however many brands continue to have trouble truly connecting via mobile. One expert identifies four trends that will help brands better connect.... >>

BizReport | Mobile Marketing August 03, 2016

Mobile Roundup: Ad services and mobile support

In today's mobile roundup, two new ad options are launching into the mobile space, while a new same-day support module should simplify how businesses work across devices. ... >>

BizReport | Advertising July 29, 2016

Study: In-game ads pushing engagement

Brands wanting more from their next digital campaign might want to add in-game advertising to their strategy. That is one takeaway from new Tapjoy and comScore research which found in-game ads pushed 7x the brand awareness and 4x the message... >>

BizReport | Ecommerce July 28, 2016

Reports: M:Comm up, privacy concerns abound

Two new reports indicate that while shopping is up across the digital space, merchants still need to include consumers in the privacy conversation. ... >>

BizReport | Mobile Marketing July 28, 2016

Expert: What Pokemon Go phenomena means for businesses

Around the world, people are walking seemingly mindlessly around watching their smartphones while playing Pokemon Go, and according to one expert, this playing environment could be a good environment for businesses to test. ... >>

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