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BizReport | Mobile Marketing October 24, 2016

Top 4 tips for SMBs to implement mobile strategies

Mobile is catching on fast with consumers, and with some large corporations, but small businesses have been slower to adopt mobile options. Here are 4 tips for small businesses to implement mobile strategies now. ... >>

BizReport | Ecommerce October 20, 2016

Study: Digital matters in stores

When it comes to increasing in-store revenue, digital matters. As does customer interaction with store employees. That's the word from new InMoment data, in which researchers found that spending doubled when consumers were able to combine digital information with in-store... >>

BizReport | Mobile Marketing October 19, 2016

Koupon partnerships widen reach of loyalty programs

Recent partnerships from Koupon Media are shining the spotlight on a new trend in loyalty marketing: that consumers want options when it comes to both collecting and redeeming their loyalty program points. ... >>

BizReport | Mobile Marketing October 18, 2016

Survey: Rewards key to mobile wallet use

Using mobile wallets may be a simple way of purchasing goods and services, but the simplicity, in many cases, doesn't include loyalty and rewards programs. The lack of points-earning capabilities, finds one new report, could be why more mobile consumers... >>

BizReport | Research October 17, 2016

Polls indicate divide, consumer trends post-debates

Two new election-based polls are shedding light on how Americans are tuning in to election coverage, and how small businesses are responding to all of the election hype. ... >>

BizReport | October 17, 2016

Holiday Roundup: Mobile to impact holiday shoppers

A trio of recent surveys indicates 2016 may be a mobile holiday. ... >>

BizReport | Ecommerce October 13, 2016

Travel Roundup: Travelers using multiple devices, not just interested in hotels

When it comes to traveling, consumers aren't just looking at hotels, and they aren't only looking from their desktop devices. ... >>

BizReport | Mobile Marketing October 12, 2016

New beacon technology's power lies in its simplicity

Beacons have been around for some time now but adoption of the technology has been sluggish. Perhaps much of the lackluster attitude towards beacons has been the complexity of deployment. However, a newly launched product, Live Beacon, may be just... >>

BizReport | Mobile Marketing October 10, 2016

Expert: How SMBs can use Apple's new releases

Small businesses are used to operating on shoestring budgets, and Apple software isn't known for being economical. But, according to one expert, there are benefits to investing in Apple's new products. ... >>

BizReport | Mobile Marketing October 06, 2016

Survey: Most wish digital games would help connect

While many people might think of digital games as 'me time', a growing number wish the games they played helped them interact more socially. That is the takeaway from new Sequence data which found that 66% of gamers surveyed want... >>

BizReport | Mobile Marketing October 03, 2016

Expert: What Apple's new releases mean for merchants

Apple's new operating system updates may have a significant impact on how Apple users buy in the digital space - the new Sierra OS update allows Mac users authenticate their purchases with Apple Pay on the Apple Watch. According to... >>

BizReport | Mobile Marketing September 30, 2016

Expert: MCommerce nearing tipping point

According to recent IAB data, about 60% of mobile consumers say they'll increase the number of purchases they make via mobile devices over the next six months. There have been similar findings from other studies; one expert believes we are... >>

BizReport | Mobile Marketing September 29, 2016

How brands can use chat apps to engage

With the recent WhatsApp move to share data with social network Facebook, many brands are wondering how chat apps and social data can work for them. One expert explains. ... >>

BizReport | Ecommerce September 29, 2016

Report: Mobile pushing more ecommerce

When it comes to shopping via mobile device, many shoppers are browsing and buying more often than those who aren't connected. That's the word from the IAB's new "Mobile Commerce: A Global Perspective," which found that while three-quarters of global... >>

BizReport | Ecommerce September 26, 2016

Study finds 2/3s purchase via mobile

There has been a significant increase in mobile commerce over the past few years, and new data from HookLogic finds that more than two-thirds (67%) of shoppers have now made a purchase via a mobile device. ... >>

BizReport | Ecommerce September 22, 2016

Study: Dark social key to seasonal sharing

Several reports have highlighted consumers' penchant for using multiple devices to research new products online, but one new report is taking that trend farther. According to new RadiumOne data, holiday shoppers are not only using devices to find product information... >>

BizReport | Research September 22, 2016

Report IDs value of Pokemon Go players

While many people think of the Pokemon Go craze as just another mobile game, there is some value for businesses. According to new data out from Slant Marketing most players (82%) they surveyed have visited a business while playing the... >>

BizReport | Mobile Marketing September 21, 2016

Consumers: Smartwatches ugly and expensive

While early adopters rave about smartwatch purchases, the craze hasn't caught on in the way many mobile developers were hoping - and the cost is part of the problem. That's the takeaway from new First Insight data, which found the... >>

BizReport | Research September 20, 2016

Report finds heavy over-spending in BYOD reimbursements

Employees using their own devices - smartphones, tablets, and laptops - in the workplace is not new, but one report finds that some businesses are overpaying in the reimbursements for those devices. ... >>

BizReport | Advertising September 19, 2016

SAP adds function to HANA platform

A significant update to SAP's HANA platform is being released which should give digital brands increased functionality to build and extend their app offerings. ... >>

BizReport | Mobile Marketing September 15, 2016

Study: Millennials show strong preference for texting

Whether with friends or a favorite business, Millennials like texting. That's the takeaway from new OpenMarket data which indicates nearly three-quarters (72%) of Millennials text at least 10 times daily, and most 'prefer' text-based communications from businesses. ... >>

BizReport | Mobile Marketing September 14, 2016

Study: App install spending up 54%

Brands and spending more for app installs. That's the word from new Kenshoo data which shows that the app install ads for Facebook and Instagram increased more than 50% globally between 2015 and 2016. In Q2 2016 total clicks for... >>

BizReport | Internet September 14, 2016

Expert: What Apple's new features really mean for brands

With Apple's updates to their iOS platforms, new phones, and other device upgrades, many brands are now wondering how to make Apple's upgrades work better for them. One expert dives into the details. ... >>

BizReport | Ecommerce September 12, 2016

Report: Mobile steadily pushing digital commerce

The steady increase of mobile consumers continues to push digital commerce. That's one takeaway from new Demandware data which indicates nearly half (47%) of retail traffic came from mobile phones. ... >>

BizReport | Ecommerce August 30, 2016

Report: Digital will be strong through holiday season

There is new data out from eMarketer that indicates that while revenue from the overall 2016 holiday season is expected to increase only 2%, digital revenue is expected to increase at least 13%. That increase in digital is an indicator... >>

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