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BizReport | Mobile Marketing June 28, 2017

Expert: Why mobile video is a trend to try now

According to new data, consumers are now spending about 50% more time with connected devices - tablets, smartphones, connected TVs, etc. - than in 2016. And much of that time is spent with mobile video, and that is why more... >>

BizReport | Mobile Marketing June 28, 2017

Top 4 tips to prevent app fraud

As the amount of app fraud continues to increase, many brands are wondering if the risks associated with app fraud are worth it. Here are 4 tips for brands to help combat the effects of app fraud. ... >>

BizReport | Mobile Marketing June 27, 2017

Forecast: App Economy to surpass $6 trillion in 2021

Look for more out of apps. That is a key takeaway from App Annie's new Market Forecast; their experts suggest that by 2021 the global app economy will surpass more than $6 trillion. ... >>

BizReport | Ecommerce June 27, 2017

Study: Shoppers still want human contact in-store

While much has been written about all-tech stores being the wave of the future, one new study indicates that wave isn't quite here yet. Instead, Euclid Analytics researchers have found that both men and women still want the human touch... >>

BizReport | Mobile Marketing June 27, 2017

Study: Video must be mobile optimized

When it comes to video, mobile optimization is crucial. That's a key takeaway from new Mighteor research, which found that most (77%) of those watching mobile video have stopped viewing if the content 'didn't look good' on their mobile device.... >>

BizReport | Mobile Marketing June 26, 2017

Study: Despite growth, mobile video still a challenge

While most consumers are now watching at least some video content on their mobile device(s), brands and advertisers continue to struggle with the medium. That's a key takeaway from new YouAppi data, which shows nearly half (44%) say their top... >>

BizReport | Mobile Marketing June 26, 2017

Study finds uptick in time spent in-app

As mobile technology has improved, so has the amount of time many people spend on their phones - both in-app and via browsers. One recent report shows a significant uptick in the time consumers are spending in their apps -... >>

BizReport | Mobile Marketing June 15, 2017

Report reveals our smartphone obsession

Be honest. How tethered are you to your smartphone? Do you check it every half an hour or every five minutes? An in-depth survey of smartphone users from around the globe reveals just how obsessed people are with their phones.... >>

BizReport | Mobile Marketing June 13, 2017

Study finds rewards key for mobile gamers

Gamers like rewards. That's a key takeaway from Tapjoy's new report, which shows that 75% of mobile gamers are likely to watch rewarded video when the content is offered. Additionally, researchers found rewarded video to be preferred 4 to 1... >>

BizReport | Mobile Marketing June 09, 2017

Expert: Top tips to incorporate RCS messaging

According to comScore, about half of mobile consumers are downloading no new apps (per month), which has brands more focused on SMS and RCS messaging. But, with RCS so new, how can brands ensure they're properly prepped? ... >>

BizReport | Mobile Marketing June 08, 2017

Expert: How merchants can add RCS options

Google has released RCS messaging to consumers using Android devices; they identify RCS as an upgrade to more traditional SMS options. But, just what to brands need to know about RCS before jumping in? ... >>

BizReport | Mobile Marketing June 02, 2017

Top 3 tips to improve web push strategies

Web push is a relatively new type of messaging that makes it possible to reach audiences through both desktop and mobile browsers, even when they are not actively on your website. The tools take re-engagement to the next level and... >>

BizReport | Mobile Marketing June 01, 2017

Study: Games rule app installs

New data is out from AdColony, and among the more interesting findings is this: 75% of developers responding to their study were mobile game developers, with about 64% using playable formats to engage consumers. ... >>

BizReport | Advertising May 30, 2017

Ad Roundup: Updates and new releases

In today's advertising roundup, a series of new releases and updates for both online and mobile brands. ... >>

BizReport | Search Marketing May 30, 2017

Give your search strategy a voice with these two "do now" tips

With the majority of searches now conducted on a mobile device, and the popularity of voice search rising, businesses must optimize their websites for voice search in the lead-up to the 2017 bargain-hunting and festive season. If you do nothing... >>

BizReport | Mobile Marketing May 29, 2017

Food advertisers pushing mobile video

Food is dominating mobile video feeds of late, and advertisers are taking note, pushing more mobile ad dollars into food and beverage advertising. That's a key takeaway from Positive Mobile's new Q1 2017 quarterly report. ... >>

BizReport | Advertising May 26, 2017

Top 3 tips to find an ad network without fraud problems

TUNE's recent "Mobile ad fraud: What 24 billion clicks on 700 ad networks reveal" report found 23.3% of ad networks have significant fraud levels -- over 20%. The researcher also shows that more than 500 of the ad networks analyzed... >>

BizReport | Mobile Marketing May 23, 2017

Study: Millennials spending 5+ hours each day with phones

New research has been released from B2X pointing to our increasing dependence on smartphones. According to the Smartphone and IoT Consumer Trends 2017 report, about 25% of Millennials are now spending at least 5 hours each day using their smartphone.... >>

BizReport | Advertising May 11, 2017

Ad Roundup: Solutions to simplify business

In today's advertising roundup, two new mobile solution and another for the cloud that should simplify branded communications. ... >>

BizReport | Ecommerce May 02, 2017

Ecommerce Roundup: Mobile increasingly important for shoppers

In today's ecommerce roundup, two new reports that underline the keys for shopper engagement: mobile and convenience. ... >>

BizReport | Ecommerce May 02, 2017

Study: Poor customer service pushes shoppers to switch brands

New data out from inContact underlines what many businesses already believe: poor customer influences shoppers to switch brands. Researchers found that 8 in 10 shoppers 'are willing to switch' brands because of poor customer service interactions. ... >>

BizReport | Advertising May 02, 2017

Pre-roll dominant video ad format across Europe

Eight out of ten advertisers have increased their use of pre-roll ads on mobile during the last twelve months, according to IAB Europe's inaugural Video Ad Formats survey. ... >>

BizReport | Ecommerce May 02, 2017

Experts weigh in on Amazon Cash implications

Recently, Amazon announced a new program that would allow consumers to add cash to their Amazon accounts while at their favorite brick-and-mortar stores, similar to PayPal's My Cash program. What implications does this hold for online and offline merchants? ... >>

BizReport | Ecommerce April 26, 2017

In ecommerce, personalization missing the mark

When it comes to personalized experiences in the ecommerce space, retailers have a lot to improve upon. That's the word from new Reflektion data, which found that nearly half (4 in 10) merchants recommend products to shoppers based on their... >>

BizReport | Ecommerce April 25, 2017

Report: Most Amazon sellers looking for new marketplaces

While Amazon is at the top of the ecommerce food chain, some third-party sellers within their space are looking for more. That, according to new Feedvisor data, which finds most (60%) of these third-party sellers are looking to expand outside... >>

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