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BizReport | Mobile Marketing March 07, 2014

Study: Mobile users want home screen options

Turns out mobile users want more from their devices. And the more is starting with customized home screens. That is the takeaway from a new infographic out from Mobile Posse and Phoenix Marketing International. According to their findings upwards of... >>

BizReport | Ecommerce March 05, 2014

BaseKit: UK SME websites 'prehistoric'

Yet more research reveals that businesses aren't keeping up with the demands of consumers when it comes to their digital marketing. A survey in the UK from BaseKit finds that many websites are out of date in what is now... >>

BizReport | Mobile Marketing February 28, 2014

Q&A: Digital agency Overit talks mobile apps and why you need one

Businesses, big and small, are coming to realize that if their digital campaigns don't feature mobile they're alienating consumers and missing out on sales. But just how far into the mobile realm do businesses need to venture. Is having a... >>

BizReport | Mobile Marketing February 26, 2014

Zumobi's release offers content, messaging in-app

According to recent eMarketer data most execs believe mobile apps work best when communication is the key component. A new release from Zumobi could help brands better communicate with their consumers by putting both content and messaging in-app.... >>

BizReport | Advertising February 25, 2014

42% of UK mobile searchers use click-to-call in ads

Businesses that don't include a click-to-call option in mobile search risk losing customers, according to new research from Google conducted by Ipsos.... >>

BizReport | Mobile Marketing February 21, 2014

1 in 6 UK consumers receive no direct mobile communication from businesses

Marketers in the UK are failing to engage customers through mobile marketing, according to research from integrated mobile solutions specialist firm Oxygen8 Group, with one in six consumers in the country receiving no direct mobile communications from businesses.... >>

BizReport | Advertising February 20, 2014

TeamQuest to simplify optimization while Aquto offers mobile data

TeamQuest and Aquto are releasing new platforms aimed at engagement and efficiency for mobile and online businesses. Here are the details:... >>

BizReport | Mobile Marketing February 20, 2014

Report: Triple-digit growth expected for connected devices

Starting this year, connected devices are going to begin corning more of the mobile market share. According to a new report out from Millennial Media connected devices could see growth in the triple digits with Wearables leading the pack (947%... >>

BizReport | Ecommerce February 20, 2014

Ecomm up 8% since New Year's

Chalk one up to the e- and m-commerce spaces: they are growing while the rest of retail is slipping slightly. According to new data out from Custora, overall retail is down for the first month in 2014 while ecommerce and... >>

BizReport | Blogs & Content February 19, 2014

InMobi: Mobiles consuming 6 hours of media each day

Don't look to personal computers or desktops for the bulk of content consumption any longer. According to new data out from InMobi mobile devices are where people are devouring social media, entertainment and gaming content - to the tune of... >>

BizReport | Mobile Marketing February 19, 2014

App Annie: Apps pushing digital content on a global scale

The mobile space isn't just about staying connect with social networks or texting friends. Mobile, specifically apps, are now driving content, too. That according to The Digital Content Report 2013 out today from App Annie and HIS Technology.... >>

BizReport | Mobile Marketing February 19, 2014

Survey: B2B brands not connecting with tablets

There seems to be a disconnect in the B2B space, especially with tablets. According to a new survey from Corporate Visions while most B2Bers believe tablets can impact sales positively most also don't use them.... >>

BizReport | Mobile Marketing February 17, 2014

How mobile devices are changing engagement for brands

Before the 2013 holiday season, many experts said tablets and smartphones would have a huge impact on sales; however, the final results showed desktop purchasing remained in the driver's seat. But, while consumers may not be buying a lot from... >>

BizReport | Mobile Marketing February 14, 2014

Reports: Fashion Week, Olympics driving people to mobiles

Smartphones are crucial for Fashionistas, especially during Fashion Week. According to a recent Millennial Media, On Device and the IAB survey most (76%) 'fashionistas' - women interested in fashion - were 'heavily engaged' with their smartphones during New York's Fashion... >>

BizReport | Mobile Marketing February 13, 2014

JiWire: Diners want mobile details

Look to the mobile space to fill empty lunch and dinner chairs. That is the big takeaway from a new report out from JiWire. Their researchers have found that mobile has a strong influence on consumers - from helping them... >>

BizReport | Mobile Marketing February 13, 2014

'Always On' number nears 50%, looks for shopping, reading options

There has been speculation for just over a year now that mobile has reached the tipping point for consumers. New research out from Vivaldi Partners underscores that tipping point with another: the always-on population, those who stay connected via mobile... >>

BizReport | Ecommerce February 13, 2014

Nexage: 2013 holidays pushed more brands into mobile

Just over $46 billion was spent online over the 2013 holidays according to comScore, and mobile was a nice slice of the retail pie. Bigcommerce reports mobile spending was up by about 50% over the holiday season. The big news,... >>

BizReport | Ecommerce February 11, 2014

Reports: Retailers need better customer service, mobile solutions

Customer service and customer experience. The same thing? Not really, but some of the same elements are there. Unfortunately according to a new report customer service is falling for many retailers.... >>

BizReport | Advertising February 10, 2014

Ad Roundup: Video offering for fraud monitoring + device aware option for mobile

Integral Ad Science has released a new video platform set up not just to serve video ads but to determine if ads were watched, by whom and if the ad was served from a brand-safe location. The platform identifies whether... >>

BizReport | Mobile Marketing February 07, 2014

Mobile Roundup: Integrating with TV, premium marketplaces and app intalls

Several moves in the mobile space this week is indicating a new focus on the mobile space for 2014. Here are the details:... >>

BizReport | Mobile Marketing February 06, 2014

Reports: Mobile hopping for advertisers, developers

Look for more strategy in the app space. That according to new data out from Millennial Media which indicates more app developers will be strategizing for better monetization over the coming year. This as more consumers switch or upgrade into... >>

BizReport | Social Marketing February 05, 2014

Expert Commentary: What Facebook's proposed mobile ad network means for brands

There has been a lot of talk lately about a mobile ad network, powered by Facebook data that will put non-Facebook ads on consumers' mobile phones. What does such a network mean for advertisers?... >>

BizReport | Ecommerce February 04, 2014

Accenture: More shoppers plan to buy in-store

Shoppers may be referring to smartphones and tablets as they shop, but according to new data out from Accenture, there is a core group of shoppers who will make more actual purchases online. ... >>

BizReport | Mobile Marketing January 31, 2014

Report: Mobile payments account for nearly 20% of transactions

Mobile payments are growing. New data out from AdYen shows that on a global scale mobile payments account for just over 19% of total transactions. Most mobile payments are made via smartphone in most of the major verticals, however, the... >>

BizReport | Mobile Marketing January 30, 2014

Usablenet: Experience important for tablet shoppers

It's become common knowledge that the on-site experience is highly important for online shoppers; new research out from Usablenet indicates experience is especially important for mobile shoppers - specifically those shopping via tablet.... >>

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