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BizReport | Mobile Marketing July 27, 2016

Study: Gamers okay with ads

Gamers are okay with advertising that opens their way to play. That's the takeaway from new data out from Softonic which found that nearly more than half feel in-game ads are relevant to them. ... >>

BizReport | Advertising July 27, 2016

Ad Roundup: Mobile, ecomm expansions

In today's advertising roundup, a mobile partnership and two ecommerce launches that should help marketers better reach their customers. ... >>

BizReport | Internet July 25, 2016

Verizon to acquire Yahoo, what it means

Verizon is set to acquire Yahoo for the purchase price of $4.83 billion dollars. This just a year after mobile brand Verizon also acquired AOL. The move will integrate Yahoo with AOL. ... >>

BizReport | Ecommerce July 22, 2016

Shoppers using mobile for BTS shopping

August is only a week away, and that means schools will be going back to session in the US soon. Some parents are already making the back to school shopping rounds, and for many mobile is offering an assist. ... >>

BizReport | Mobile Marketing July 22, 2016

Top 3 tips to improve SMS strategy

SMS is such a simple form for communication that many brands skip over it in favor of rich media, video, and other interactive formats. But, according to one expert, SMS is not something businesses should skip. ... >>

BizReport | Mobile Marketing July 19, 2016

Expert: Why brands need to re-think SMS

New data shows most US travelers are moving their travel plans to mobile - they are researching and booking via smartphones and tablets more often than desktops. This kind of change is also opening up an opportunity for travel brands... >>

BizReport | Blogs & Content July 18, 2016

Study: Consumers find VR engaging

When it comes to virtual reality, consumers are finding the content engaging. That's the word from new data from StartApp and Fibrum, which indicates that consumers spend about 30 second within mobile VR ad units. ... >>

BizReport | Mobile Marketing June 28, 2016

Expert: Travel brands need responsive design

On average, US consumers are spending more than four hours per day on mobile devices, and about half of travelers (globally) are using mobile sites to either plan or book trips. But, according to one expert, travel brands are not... >>

BizReport | Advertising June 23, 2016

Ad Roundup: Tools for content, payments

In today's advertising roundup, a series of releases that will simplify content payments and content creation across platforms. ... >>

BizReport | Advertising June 21, 2016

Expert: Brands not served by traditional location data

A recent study found location data was accurate to within about 30 meters, but one expert believes differently. He says brands are not being served by location data - here's why. ... >>

BizReport | Mobile Marketing June 17, 2016

Forecast: Strong push for mobile LBS coming

Look for mobile brands to earmark more budget dollars for location targeting. That's the word from BIA/Kelsey's new US Local Advertising Forecast (2016); researchers predict that location targeted mobile ad spending will increase from less than $10b last year to... >>

BizReport | Mobile Marketing June 14, 2016

Mobile Roundup: Partnerships and payment solutions

Partnerships are announced for SnapChat's new Snap Ads, a new payment offering for mobile merchants, and an expansion of a global mobile brand. Details in today's mobile roundup. ... >>

BizReport | Mobile Marketing June 10, 2016

Report: Smart messaging increasing retention

There is a struggle in the app space in keeping consumers engage. According to several reports, most consumers stop using apps within the first week, some within the first 72 hours. But, new data out from Kahuna suggests smart messaging... >>

BizReport | Ecommerce May 26, 2016

Ad Roundup: Mobile, video and ecommerce

In today's advertising roundup, two mobile solutions that should help brands better connect, and a payment integration. ... >>

BizReport | Mobile Marketing May 25, 2016

Survey: Brands leaving app money on the table

Not updating apps could be costing businesses money. That's the takeaway from a new Apptimize survey which indicates only one-third (32%) of businesses offer fresh - weekly or bi-weekly - app content. That lack of fresh content could be keeping... >>

BizReport | Mobile Marketing May 23, 2016

Study: Texting could save customer relationships

Ovum and tyntec have partnered on a new study that indicates mobile, specifically texting and chat apps, could save brands' customer relationships. According to the data about half of consumers surveyed say they 'are interested' in texting options for customer... >>

BizReport | Mobile Marketing May 18, 2016

Reports: App usage on the up

Two new reports are breaking down how consumers are engaging with apps over time. ... >>

BizReport | Mobile Marketing May 18, 2016

Expert: Look for more from mobile apps

It's no secret that the mobile space is blowing up, but it is interesting to note that through the skyrocketing of usage, the app space continues to push forward as well. One expert says that growth will continue to be... >>

BizReport | Advertising May 17, 2016

Ad Roundup: Solutions aim to give retailers more insight

In today's roundup, micro-influencers, increased target and a payments/reward system are up and running for marketers and brands. ... >>

BizReport | Mobile Marketing May 17, 2016

What the app explosion means for marketers

In the past, experts have decried app growth, with many insistent the mobile web was the most important aspect of the mobile space. Instead of the death of apps, however, we're seeing more and more apps and more app usage.... >>

BizReport | Mobile Marketing May 13, 2016

Reports highlight app usage, engagement

App usage continues to rise, but keeping apps in-use for longer periods of time continues to be a problem for developers and brands. Two reports highlight how consumers are now using apps. ... >>

BizReport | Mobile Marketing May 10, 2016

Survey: Brands aren't ready for mobile

While many brands have pushed quickly into the mobile space, one new survey suggests those brands aren't ready for the expectations of their mobile customers. According to SiteCore's survey 4 in 10 mobile brands don't have an actual mobile strategy.... >>

BizReport | Advertising May 10, 2016

Ad Roundup: Solutions for extended reach

In today's advertising roundup, three new solutions that are set up to help brands better reach their consumers, wherever those consumers are - online or in mobile. ... >>

BizReport | Mobile Marketing May 10, 2016

Screen size matters to app engagement

Size matters when it comes to app engagement. At least, that's the take out from mobile engagement platform Localytics' latest research;. ... >>

BizReport | Advertising May 09, 2016

Reports: Video interest continues to rise

Two new reports - from Yahoo and Positive Mobile - underscore the importance of video content in both the online and mobile spaces. ... >>

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