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BizReport | Mobile Marketing May 02, 2016

Mobile Roundup: Breaking down app, game installs

Two new reports underline how consumers are engaging with mobile apps. Details in today's mobile roundup. ... >>

BizReport | Mobile Marketing April 29, 2016

Study: US mobile app experience low

Mobile apps aren't performing the way many brands need them to engage. That's the takeaway from new Aptiligent and STL Partners. According to their new Mobile Network Experience Index, a quarterly report, US mobile brands are performing far under brands... >>

BizReport | Mobile Marketing April 25, 2016

Expert: Why Millennials are so keen on text

Teens and young adults aren't letting go of their phones so much as letting go of talking on their phones. That's the takeaway from new OpenMarket data which indicates most believe texts are more convenient than talking on the phone.... >>

BizReport | Advertising April 25, 2016

Mobile-first offering brands solid returns

2015 marked a strong growth period for retailers, but it isn't only retailers who are finding more green because of mobile opportunities. New data out from comScore underlines just how important mobile has become for brands across the spectrum. ... >>

BizReport | Ecommerce April 22, 2016

Report: Mobile a bigger buying channel

Many retailers continue to think of the mobile space as a browsing channel rather than a buying channel, but that thinking is a mistake according to one new report. That study finds a growing number of mobile shoppers are not... >>

BizReport | Advertising April 22, 2016

Report: Travelers looking at staycations

The summer travel season is right around the corner in the US, and one report indicates local destinations may see an increase in traffic. Connexity's Hitwise has released new data that indicates more Americans are looking at destinations that don't... >>

BizReport | Advertising April 21, 2016

Ad Roundup: Tools for mobile, omnichannel engagement

In today's advertising roundup, two new releases into the online space should give brands more options for customer engagement. ... >>

BizReport | Mobile Marketing April 20, 2016

Report: Texting more important for Millennials

When it comes to Millennials, texting may be a brand's best advertising weapon. That according to new data out from OpenMarket, which reveals that Millennials would rather lose calling options than texting, and that most (76%) agree that texts are... >>

BizReport | Advertising April 20, 2016

Expert: How to use emojis in marketing

Emojis are becoming common place in most mobile communications between consumers, but should they be used by brands, as well? According to one expert: maybe. ... >>

BizReport | Mobile Marketing April 19, 2016

Report: Entertainment leading app revenue

Mobile consumers like to be entertained. That's one of the big takeaways from new AppAnnie data which indicates entertainment and music continue to lead app revenue. The biggest growth area in entertainment is from streaming video apps. ... >>

BizReport | Loyalty Marketing April 15, 2016

Expert: How loyalty will help mobile wallets

Mobile wallets have been getting a lot of attention from businesses around the world, but according to one expert the real benefit to mobile wallets won't be seen until loyalty is introduced. ... >>

BizReport | Advertising April 12, 2016

Ad Roundup: Platforms for mobile, targeting

In today's advertising roundup, three announcements that should strengthen brands' position on the web and in the mobile space. ... >>

BizReport | Mobile Marketing April 08, 2016

Expert: No smartphone? No problem

On a global basis, brands need to be able to share content across not only online platforms, but across devices. However, with so many consumers in emerging markets and without access to the lastest iOS or Android devices, many brands... >>

BizReport | Mobile Marketing April 07, 2016

Mobile food coupon users have a taste for brand variety

A well-executed mobile food coupon strategy could convince consumers to ditch your competitors' brands, according to new research from GfK MRI. ... >>

BizReport | Advertising April 07, 2016

Study: Video performing best for game developers

Gamers are high on video. That's the takeaway from a new Unity Technologies report, which indicates video ads are performing the best for game developers. ... >>

BizReport | Advertising April 06, 2016

Ad Roundup: Data, connection features of new releases

In today's advertising roundup: data and connection. Three announcements into the digital space should give brands additional data and connection points. ... >>

BizReport | Mobile Marketing April 06, 2016

Expert: IoT is where mobile is heading

There is much more to mobile marketing than creating and promoting an app. According to one expert, brands need to stop thinking of apps as isolated channels to fully engage users and reap those mobile benefits. ... >>

BizReport | Mobile Marketing April 05, 2016

Mobile Roundup: Solutions for apps, mobile campaigns

In today's mobile roundup, an acquisition and a new release that each promise to put mobile brands in touch with in-market consumers. ... >>

BizReport | Advertising April 04, 2016

How to succeed at multi-channel marketing

One of the biggest buzzwords to come out of the past two years is multi-channel - bigger than multi-screen, being multi-channel means a brand can reach consumers wherever they 'live' online. One expert offers advice for brands to succeed with... >>

BizReport | Email Marketing April 03, 2016

Marketers' use of emoji rises 775% YoY

The visual representation of language, in the form of emoji, has been embraced by mobile marketers with retail and ecommerce marketers the most likely to include them in marketing messages. ... >>

BizReport | Mobile Marketing March 15, 2016

Expert: MCommerce trends to watch

Mobile commerce should be on retailers' radar, according to one expert. With strong growth through the 2015 holiday season, m:commerce is expected to have a strong showing throughout 2016. Here are three trends retailers should follow. ... >>

BizReport | Mobile Marketing March 10, 2016

Study: Brands should allow app content in search results

When it comes to branded content in apps, brands are missing out. That's the takeaway from new Searchmetrics data which indicates fewer than half of apps have Google app indexing support. ... >>

BizReport | Mobile Marketing March 06, 2016

Report: Mobile high on retailers' list

Look for more in the mobile space where retailers are concerned. That is the takeaway from new RetailMeNot data, which finds nearly all (87%) of retailers plan to increase their mobile strategy over the next year. ... >>

BizReport | Mobile Marketing March 04, 2016

Study: App spending up 155%

The interest from business for apps continues to grow. That is the takeaway from Kenshoo's new Mobile App Advertising Trends Report which shows a 155% increase (YoY) in app spending. And, from a consumer standpoint, business investments are being returned... >>

BizReport | Mobile Marketing March 03, 2016

Are your mobile app push notifications tailored to time zones?

Research from mobile marketing automation platform Leanplum reveals that many app marketers continue to rely on generic blasts rather than consider personalization in terms of timing, frequency and message content. ... >>

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