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BizReport | Mobile Marketing March 26, 2015

Mobile Roundup: Payment options, partnerships announced

Three mobile announcements should help brands better connect with their mobile customer base. Details in today's mobile roundup.... >>

BizReport | Mobile Marketing March 25, 2015

Forecast: Mobile ads to overtake desktop ads

From the 'mobile is the new black' column, a new forecast out from Marin Software suggests the mobile ad spend will push past the desktop spend by year's end. According to the Mobile Advertising Around the Globe: 2015 Annual Report... >>

BizReport | Mobile Marketing March 23, 2015

Is auto-playing on Facebook good, bad for brands?

Over the past few weeks more and more consumers have seen videos begin to auto-play on Facebook's newsfeed. While this trend isn't intrinsically bad, it can also not be the best idea. Here's why:... >>

BizReport | Research March 20, 2015

Mobile Roundup: Mobile data to skyrocket

There is a new report out from Cisco showing how mobile data traffic is skyrocketing into 2015; another study indicates which demographics are being engaged by mobile ads. Details in today's mobile roundup.... >>

BizReport | Mobile Marketing March 17, 2015

Mobile Roundup: Commerce and Apps

In today's mobile roundup: two new tools set up to help brands better navigate the social space and to better manage their overall mobile presence.... >>

BizReport | Search Marketing March 16, 2015

Study: Mobile key for local search

Search is going mobile - fast. That is the takeaway from a new Local Search Association study which indicates that most (60%) of local searches now originate from smartphone and tablets. This trend, find the report authors, is also defining... >>

BizReport | Advertising March 16, 2015

Study: Mobile continuing to push video views

Mobile devices are becoming mainstream and not just to look for local merchants or to compare prices. According to new data out from Ooyala mobile devices are now key for video. Their Q3 2014 Global Video Index Report finds mobile... >>

BizReport | Mobile Marketing March 13, 2015

How the Apple Watch may change advertising

This week Apple announced their new product lines - including the much-anticipated Apple Watch. While Apple's explanations were quite clear on what consumers can expect from the smart device, one expert says there are also opportunities for advertisers.... >>

BizReport | Mobile Marketing March 13, 2015

Mobile Roundup: Commerce options released

In today's mobile roundup: selling options. Two releases to the mobile space are making it simpler to engage shoppers around the world.... >>

BizReport | Advertising March 11, 2015

More brands looking at cross screen opps

Social media cues are falling off and cross screen opportunities are becoming more mainstream. Those are key takeaways from new data out with Jun Group. According to researchers brands using social media cues - 'likes', 'follows', 'shares' - declined more... >>

BizReport | Advertising March 11, 2015

Ad Roundup: Forecasting, MMS, radio tools launched

Today's advertising rounding up includes new tools to help brands launch and track ad campaigns across radio as well as digital and mobile.... >>

BizReport | Mobile Marketing March 09, 2015

Mobile provides channel to target hard-to-reach students

Today's University students come from a generation in which mobile has always been a part of their lives. Mobile has made this traditionally hard-to-reach audience far more accessible, according to new research from mobile audience experts adsquare.... >>

BizReport | Research March 06, 2015

Survey: Phablets fastest growing mobile device

The smartphone vs. tablet debate may grow quieter this year. That is because many consumers are choosing devices that are a blend of both. According to new data from Flurry phablets, or smartphone-tablets, are the fastest growing mobile device (January... >>

BizReport | Mobile Marketing March 06, 2015

Brands: How content should change your mobile strategy

What do content marketing, customer experience and mobile marketing have in common? More than many marketers think, according to one expert.... >>

BizReport | Mobile Marketing March 05, 2015

Mobile Roundup: New solutions, partnerships to help mobile brands

In today's mobile roundup: an expansion of a mobile partnership, new features for app developers and a new mobile ad option.... >>

BizReport | Mobile Marketing March 04, 2015

Mobile Roundup: Mobile wallets upping the retail ante

Mobile wallets aren't going away. In fact, two new reports indicate mobile wallets are growing in importance for retailers despite safety and security concerns from shoppers. ... >>

BizReport | Mobile Marketing March 04, 2015

Millennial Media: Video increases engagement

The mobile space is changing fast and not just in the size of tablets and smartphones. According to Millennial Media's new 2014 Year in Review Mobile Mix, the biggest mobile players are trading places when it comes to market share... >>

BizReport | Mobile Marketing February 26, 2015

App channel worth over £4 billion to UK brands

Apps are now worth 24% more to UK brands than they were a year ago, according to new research from Conjure that reveals apps are now worth more than £4 billion a year to brands.... >>

BizReport | Mobile Marketing February 20, 2015

Mobile trends to watch in 2015

According to many experts mobile is set to give an extra push not just to retail but across the board. From advertising opportunities to commerce solutions and additional ways for brands to connect with their consumers. One expert lays out... >>

BizReport | Mobile Marketing February 19, 2015

Platform offers mobile options without the game

Gaming is a big part of both the online and mobile spaces, but there are brands and consumers out there who don't want the game aspect. Or, at least, don't want everything to be about games. AppLift's new acquistions gives... >>

BizReport | Mobile Marketing February 16, 2015

Rugby fans multi-tasking on mobile during matches

Sports fans are not just focused on the big screen, but many are also glued to a smaller screen, too. According to new research, over half of rugby fans multi-task on a smartphone while watching the game on television and... >>

BizReport | Ecommerce February 16, 2015

Study: Shoppers want mobile alerts, not location targeting

Online and mobile shoppers like their email discounts and online coupons. But, according to one new report, they aren't so keen on retailers tracking them via mobile location targeting. According to the study more than half of online/mobile shoppers choose... >>

BizReport | Mobile Marketing February 16, 2015

iPhone 6 Plus: Bigger screen equals bigger bills

A recent mobile analytics report suggests iPhone 6 Plus owners use a lot more data than other iPhone users.... >>

BizReport | Mobile Marketing February 13, 2015

How to implement a bigger mobile wallet strategy

Currently, Forrester Research reports that more than half of U.S. consumers put loyalty and coupons as the top priorities for their mobile wallet usage. What's at the bottom? Payments.... >>

BizReport | Mobile Marketing February 13, 2015

79% of brands plan proximity marketing investment in next six months

Proximity marketing is set to explode with 99% of respondents to a study commissioned by Airspace already considering investment in the technology. Does that figure sound too high? Airspace CEO Ian Malone does not think so. ... >>

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