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BizReport | Mobile Marketing May 23, 2019

Study:More people opening phones with no destination in mind

In the early days of smartphones, consumers would open their phones with a destination in mind. They wanted to play a game, send a text, or maybe order a pizza for dinner. And, while consumers continue turning to their phones... >>

BizReport | Mobile Marketing May 22, 2019

Expert: How 5G could neutralize Net Neutrality

Just over a year ago, the US Congress repealed the FCC's Net Neutrality ruling - a ruling that made it illegal for mobile and internet providers to charge more for access to certain sites or platform. While Congress is gearing... >>

BizReport | Social Marketing May 17, 2019

Despite demographic differences, social media users quite similar

According to a new Pew Researcher Center Facebook, YouTube, and Instagram remain the most-used of the social networks. Researchers also found that young adults like Instagram while Facebook's users are trending older. But there are similarities that make social media... >>

BizReport | Advertising April 29, 2019

Study finds most marketers pushing personalization

As we come to the anniversary of GDPR in the EU and an increasing focus on data collection, storage and use around the globe, one new report finds an increased interest from marketers on personalization. A new report, out from... >>

BizReport | Social Marketing April 25, 2019

Expert: How brands can make the most of non-social budgets

Earlier this month, Facebook announced changes to how they measure ads. This change will, of course, change how businesses use the social giant as part of their campaigns, and it could change the way consumers interact with ad messages in... >>

BizReport | Mobile Marketing April 24, 2019

Study finds fraudulent app numbers skyrocketing

A new report may have brands in the mobile space holding their breath. That, because according to data the number of fraudulent apps available has skyrocketed more than 100% since 2018. Not only is the number of fraudulent apps up,... >>

BizReport | Ecommerce April 19, 2019

Study finds connection key for shoppers

It turns out branded interaction may be the key to increasing sales and revenue. That, according to new Bazaarvoice data which found that product pages with Q&A type information scored 47% higher conversion rates to those pages that didn't house... >>

BizReport | Research April 12, 2019

Report: Brands aren't voice-search ready

While more and more consumers are simply asking their smartphones or virtual assistants for product information or store locations, one new report indicates they may not be getting the information they're in need of. That, because while more consumers are... >>

BizReport | Mobile Marketing April 10, 2019

Top 3 tips for a strong playables strategy

Most of the focus on playables are from game developers and publishers, but according to one expert non-gaming brands have a lot to gain from a strong playables strategy. Here are three tips. ... >>

BizReport | Mobile Marketing April 09, 2019

Study: Mobile ads triggering consumer responses in milliseconds

Marketers need to up their game with mobile ads. That is a key takeaway from a new study which found that mobile ads are triggering consumers' emotional responses within about 400 milliseconds (67% of ads). We asked one expert how... >>

BizReport | Loyalty Marketing April 08, 2019

Study: Disconnect in CX from brand to consumer

A new report indicates that brands are missing the mark for customer experience. Data finds that while most consumers expect brands to personalize communications and ads to them, most do not feel that brands are actually doing the personalization. In... >>

BizReport | Mobile Marketing April 04, 2019

Report: Increase creative to up mobile engagement

In the mobile space, more creative just might equal more engagement and app installs. That's a key takeaway from a new Appreciate report. Researchers with the mobile programmatic bidding platform dove into just how campaigns are faring in mobile after... >>

BizReport | Ecommerce April 02, 2019

Top 3 tips to cut back on "friendly fraud"

So-called "friendly" fraud is a thorn in the side of many retailers and merchants because there is little interest, from the consumer side, in learning about what this kind of fraud is. It happens with a consumer orders a product... >>

BizReport | Advertising March 26, 2019

Reports: Tech keeping consumers connected

Technology is keeping consumers connected to brands in new ways and is informing their decisions about how they want to interact. That is a key takeaway from new Valassis research which indicates, among other findings, is that three-quarters of consumers... >>

BizReport | Ecommerce March 22, 2019

Expert: Why friendly fraud is costing retailers

Many retailers expect fraudsters to be unknown forces hacking into their computers during off hours. While this type of fraud is, indeed, a big issue for retailers and brands, friendly fraud is growing to be troublesome, as well. ... >>

BizReport | Social Marketing March 20, 2019

Instagram testing checkout option

A new release from Instagram may change how merchants and brands interact on the social platform. This week, they announced a beta test, using a select group of retailers, for what is called Instagram Checkout. ... >>

BizReport | Advertising March 19, 2019

Forecast: Ad spend to slow this year

While the global ad spend is expected to reach more than $616 billion this year, the growth rate is slower than last year's. That, according to a new forecast out from WARC. According to their estimates, the global ad spend... >>

BizReport | Mobile Marketing March 14, 2019

Location data key to improved targeting, finds report

Mobile data may be more important than many brands think. New data out from Simpli.fi underlines not only the importance of mobile phones to consumers, but to brands because consumers are spending so much of their time with smartphones in-hand.... >>

BizReport | Mobile Marketing March 11, 2019

Merchants: How to get more from your mobile experience

As mobile commerce grows into an entity separate from traditional ecommerce, the experience of consumers has begun to separate those merchants performing well and those who are losing ground. Here's how retailers and brands can improve their mobile experience. ... >>

BizReport | Mobile Marketing March 08, 2019

Study: Mobile key to auto buying process

While it should come as no surprise that advertising is helpful for the auto-buying public, it may surprise some to find that mobile is an increasingly relevant way for consumers to find those ads. That, according to new AdColony data;... >>

BizReport | Mobile Marketing March 06, 2019

Expert: Why merchants must improve the mcommerce experience

Mobile has become a driving force for many retailers, as the last holiday shopping season has shown, but many continue to struggle with the overall mobile experience. This experience will be key for merchants moving forward, which makes now the... >>

BizReport | Social Marketing March 01, 2019

Study: Fraudsters make billions off social cybercrimes

Brands and marketers should take a hard look at the information on their social media accounts. That, according to one new report which notes that fraudsters have made billions of dollars thanks to cryptomining and malware spread through various social... >>

BizReport | Advertising February 22, 2019

Study: Cambridge Analytica scandal still worrisome

For consumers, the fallout from the Facebook/Cambridge Analytica scandal hasn't stopped, and that means brands cannot forget about data privacy, either. In fact, according to one new report finds that most consumers feel brands and marketers are contacting them in... >>

BizReport | Advertising February 21, 2019

Top 3 tips for brands testing dark marketing

Hyper-customized, targeted marketing strategies are changing the way big brands do business online, and tenets from this strategy could be helpful for all businesses. Here are three tips to help develop a strong "dark marketing" strategy. ... >>

BizReport | Mobile Marketing February 20, 2019

Report: Video pushing in-app monetization

Mobile video continues to be a key player for marketers. According to new PubMatic data video, along with header bidding, are pushing in-app monetization. ... >>

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