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BizReport | Advertising February 09, 2016

Super Bowl winners and losers

Millions of people around the globe tuned in to the Super Bowl Sunday night in California, and several reports show the big winners - and losers - of the night weren't just the Broncos or the Panthers. ... >>

BizReport | Mobile Marketing February 05, 2016

Mobile Roundup: Platforms to simplify work, personal lives

In today's mobile roundup: new releases to the mobile and ecommerce spaces that should set up brands for simpler communication and to access data from their customers to provide a better shopping experience. ... >>

BizReport | Mobile Marketing February 04, 2016

How mobile is changing retail

Retailers need mobile. It is a fact we learned through the 2015 holiday season, yet still many retailers are stuck in 2013 where mobile was a nice feature, but an unnecessary one. One expert explains how mobile continues to change... >>

BizReport | Advertising February 03, 2016

Super Bowl: Just how engaged are viewers?

With Super Bowl 50 only days away, advertisers are hoping their ad dollars will show big benefits. But, according to two new studies, many of those dollars will be wasted. ... >>

BizReport | Mobile Marketing February 03, 2016

Mobile Roundup: Mobile clicks 'accidental'

Mobile is growing in use by both consumers and marketers, but one new report indicates much of the mobile spend may be wasted. ... >>

BizReport | Mobile Marketing February 02, 2016

Survey: Smartwatch interest growing

When it comes to wearable tech the smartwatch is the latest gadget to gain notoriety, and yet, we haven't seen scores of consumers knocking down retailers' doors trying to get them. That, according to one new survey, could change. ... >>

BizReport | Advertising January 25, 2016

Ad Roundup: Tools for targeting, budget control

Three new releases into the digital ad space should give brands more insight into their consumer base, and better control over budget. Details in today's ad roundup. ... >>

BizReport | Internet January 19, 2016

Ad Roundup: Rewards, API tools released

In today's advertising roundup: smarter rewards and a mobile API upgrade.... >>

BizReport | Mobile Marketing January 15, 2016

Expert: Look for more mobile in 2016

Billions of dollars were spent online during the 2015 holiday season, and the dollars associated with mobile showed significant growth. According to one expert, retailers can expect that mobile growth to continue. Here's how brands can ensure they are ready.... >>

BizReport | Mobile Marketing January 14, 2016

Mobile Web vs. Mobile App: Which is right for you?

As companies try to better monetize the online space, the debate over mobile apps vs. mobile browsers is heating up. Three experts weigh in on the biggest challenges - and solutions - for the mobile space. ... >>

BizReport | Advertising January 13, 2016

Ad Roundup: Tools for better connection

In today's advertising roundup: a trio of tools that should give brands better contact with their customers. ... >>

BizReport | Ecommerce January 13, 2016

2016: Year of the Consumer?

According to some experts this year will be the year of the consumer. What does that mean? Consumers have multiple ways to getting in touch with brands, of finding deals and making purchases - all good things for the brands... >>

BizReport | Mobile Marketing January 12, 2016

How to engage mobile shoppers

Mobile shoppers are notoriously 'in the moment' shoppers. They're in a store looking for a specific product or they've purchased a new device and want peripherals that aren't available in a store. But, that doesn't mean mobile shoppers are easy... >>

BizReport | Advertising January 07, 2016

Forecast: Video, Native to push mobile

Over the next year video and native will begin to take over the mobile ad space. That according to a new Trusted Media Brands survey which indicates only about 45% of brands plan to utilize mobile display over the next... >>

BizReport | Mobile Marketing January 07, 2016

Wearables, virtual reality: How new tech will influence 2016

Smartphones, phablets, the Apple Watch...all things that have changed how we interact with friends, family and work. But the tech revolution is still going strong and there are four more trends that may impact 2016 heavily. Here's what and how:... >>

BizReport | Mobile Marketing January 07, 2016

Mobile: Native advertising format trending down year over year

A survey conducted by Trusted Media Brands (formerly Reader's Digest Association - asked 285 media decision-makers in the U.S. which mobile advertising formats they intend to invest in over the coming year. ... >>

BizReport | Mobile Marketing January 06, 2016

Expert: Make mobile frictionless, personal

Mobile is expected to make a huge impact on brands' revenue numbers throughout 2016. Is your mobile strategy ready? It may not be, but one expert explains how to make mobile more frictionless and personal so brands can succeed. ... >>

BizReport | Mobile Marketing January 06, 2016

Google favors intent over demographics for mobile marketing

An article by Google is putting the cat among the pigeons when it comes to debating the relevance of intent versus demographics in mobile marketing. ... >>

BizReport | Mobile Marketing January 05, 2016

Flurry: Phablets key to 2015 mobile successes

Looking back at 2015 two things are clear: mobile was important and ecommerce showed strength. But mobile, according to data released this morning from Flurry, was the true king in 2015, with app use increasing more than 55%, and overall... >>

BizReport | Mobile Marketing January 05, 2016

Survey: People want apps, but simpler

In the mobile space there are experts who insists on apps and those who insist on browsers, but what about the consumer? It turns out consumers want the simplicity of the mobile web - i.e. having everything about a brand... >>

BizReport | Mobile Marketing December 31, 2015

Top 3 mobile challenges

Mobile web. Mobile apps. Is one better than the other? Most of consumers' time on mobile is spent in apps, but when they choose to buy products they continue to buy via browser windows, and many continue to find apps... >>

BizReport | Mobile Marketing December 30, 2015

Forecast: MComm to skyrocket in 2016

If the 2015 holiday season has shown us just one thing it is that mobile commerce is taking off. And, according to one forecast, the m:commerce trend will continue to skyrocket into 2016. ... >>

BizReport | Mobile Marketing December 29, 2015

Expert: Why mobile is broken and how it can be fixed

This holiday we have seen scores of people not only researching but buying items via mobile, but according to one expert mobile is broken. Here is how he says it can be fixed. ... >>

BizReport | Mobile Marketing December 29, 2015

Top 4 mobile trends for 2016

It's a mobile world, and it is becoming more mobile every day. That's the takeaway from one OpenMarket exec who lays out the four mobile trends brands need to prep for 2016. ... >>

BizReport | Mobile Marketing December 28, 2015

Flurry: It's a Phabulous holiday

Tech gear was hot this holiday season; one specific bit of tech, to be precise. According to new data out from Flurry just over one-quarter (27%) of new devices this holiday season were phablets. ... >>

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