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BizReport | Mobile Marketing March 18, 2010

More mobile predictions - mobile app downloads to explode

If 2010 doesn't turn out to be the year of the mobile, it will certainly be the year of mobile research and forecasts. A new report from Chetan Sharma Consulting, for one of the world's largest app stores, Getjar, predicts... >>

BizReport | Mobile Marketing March 18, 2010

Experian segments mobile users by behavior/attitudes

The mobile user-base continues to grow and is large enough to be analyzed to allow for segmentation of user behaviors and attitudes, and that is exactly what Experian Simmons has recently done.... >>

BizReport | Mobile Marketing March 17, 2010

Price comparison website launches iPhone app

Mobile devices are changing the way consumers shop and price comparison website, Shopping.com, is right there with them enabling them to make informed purchasing decisions while on the move.... >>

BizReport | Social Marketing March 16, 2010

Mobile consumers show high social tendencies

Over the last year, the number of mobile social networkers have grown by triple digits. According to a recent comScore report mobile visits to Facebook and Twitter, the two largest social networks, have grown by more than 100% (access to... >>

BizReport | Mobile Marketing March 16, 2010

BuzzCity: Mobiles becoming virtual wallets

Mobile users are increasingly seeing their devices as a way to conduct financial transactions, according to a recent survey from BuzzCity and, with a bit more consumer awareness and education, the trend could really take off.... >>

BizReport | Mobile Marketing March 15, 2010

Smartphone users want m-coupons

Here's something marketers don't hear every day - there's an audience out there ready and waiting for you to send them some marketing messages. According to new research by Compete, smartphone users want your m-coupons.... >>

BizReport | Mobile Marketing March 15, 2010

Smartphone users loyal to brand

New research from Crowd Science shows that smartphone users, specifically Android and iPhone consumers, are loyal to their brand of choice. But that leaves a large consumer base which could be swayed one way or the other - good news... >>

BizReport | Mobile Marketing March 12, 2010

Display ads arrive on YouTube mobile sites

Google pressed "play" on the mobile display ad dashboard for YouTube this week, hoping to take advantage of the huge increase in mobile traffic the video site experienced last year.... >>

BizReport | Mobile Marketing March 12, 2010

JiWire: WiFi to become predominant connection for mobile users

When it comes to mobile phones it is no secret that the devices are being used for much more than simple talk. From texting to data plans, consumers are spending more on their mobiles. One change is that data card... >>

BizReport | Ecommerce March 10, 2010

ImpulsePay offers mobile payment solution

A new payment is available for app developers, content producers, publishers and even etailers in the mobile space. ImpulsePay has created a system which directly collects payments from a consumer mobile phone bill or available credit information, making it simpler... >>

BizReport | Mobile Marketing March 09, 2010

Mobile Internet awareness lacking in Europe

The mobile Internet is playing an increasingly important role in the day to day life of Europeans, presenting huge opportunities for marketers. Yet, despite this increased usage, many consumers are unaware they can access the Internet from their handsets, according... >>

BizReport | Mobile Marketing March 09, 2010

Mobile websites not the same as traditional websites

It is 2010, people, but still many marketers are treating the Internet as a one-size-fits all marketplace to connect with consumers. The fact is, the Internet isn't one-size-fits all, consumers are overloaded with content and ads and now the mobile... >>

BizReport | Advertising March 04, 2010

Placecast's ShopAlerts puts consumers in driving seat

If there's one thing that will kill a consumer communications channel it's spam, and mobile is perhaps the channel most ripe for the unscrupulous. Placecast's location-based advertising service gives consumers the control they need to ensure they get only the... >>

BizReport | Mobile Marketing March 04, 2010

140Proof adds Android, iPhone appvertising

Social ad solution 140Proof is rapidly expanding into the mobile and social space, this time with an appvertising platform. The ad solution is partnering with HootSuite to integrate targeted ads into iPhone and Google Android Apps. The ads are optimized... >>

BizReport | Mobile Marketing March 04, 2010

Women dominate mobile social networking scene

Hands up who thinks teens are the most prolific users of mobile social networking. Sorry, you're all wrong. Women are not only dominating social gaming and social networks on the Internet, they're also the single most active group accessing social... >>

BizReport | Mobile Marketing March 03, 2010

Hear, hear - audio ads come to mobile

We listen to advertising all the time - on the television, the radio and even via mall public address systems. But one place we don't "hear" ads is on mobile phones - a device whose very existence is based on... >>

BizReport | Social Marketing March 02, 2010

Marketers sick of social media buzzwords

Marketers are beginning to tire of social media buzzwords yet social media remains front of mind, found the Marketing Executives Networking Group (MENG) in its Third Annual Survey of Top Marketing Trends. ... >>

BizReport | Viral Marketing March 02, 2010

Report: Consumers want local, mobile television

When it comes to consumers both inside and outside the large 3G networks, there is untapped potential for mobile marketers - if the video programming is there. A recent survey from Magid Media Labs found that mobile consumers want live,... >>

BizReport | Mobile Marketing February 25, 2010

Two-thirds of the human race have a mobile phone subscription

By the end of 2010, another 400 million mobile phone subscriptions will have been signed up, according to a new report from the International Telecommunications Union, taking the global total to over 5 billion.... >>

BizReport | Mobile Marketing February 25, 2010

Time spent with mobile internet increases

When it comes to mobiles not only are consumers not talking, they're spending more time not talking. And that is a good thing. According a recent Ruder Finn report Americans are spending nearly 3 hours using mobile phones to access... >>

BizReport | Mobile Marketing February 19, 2010

ABI Research: Mobile shopping worth $119 billion in 2015

A new report from ABI Research predicts that by 2015, shoppers are expected to spend over $100 billion on goods and services from their mobile phones. ... >>

BizReport | Mobile Marketing February 18, 2010

Launch your apps - without Apple

Hoping to push into Apple's dominance of the app market, a group to telecom providers are banding together for app development. The telecoms have formed the Wholesale Applications Community, an open platform which developers can use to create and launch... >>

BizReport | Mobile Marketing February 17, 2010

What are Americans doing on the mobile web?

Mobile phones are now firmly embedded in the day to day lives of Americans and use of the mobile Internet is also rising. A new study of mobile Internet use by PR firm Ruder Finn discovered how much time Americans... >>

BizReport | Mobile Marketing February 12, 2010

Report: Mobile survey gets 20,000 responses

If you're still on the fence about mobile marketing a new report from mobile community MocoSpace may change your mind. The mobile network polled its members via their handsets and received 20,000 responses. Considering that many email polls, 'traditional' social... >>

BizReport | Ecommerce February 11, 2010

Free mobile coupon creation/distribution service launched for retailers

You can't escape the stats and facts currently being reported about mobile marketing and, in particular, mobile coupons. A U.S.-based firm has announced a "first of its kind" service that allows retailers to easily create and distribute mobile and digital... >>

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