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BizReport | Mobile Marketing November 30, 2015

Expert: What will drive mobile in 2016

Mobile is shaping up to be a big part of 2016. One expert outlines how mobile will drive business next year - and how brands can take advantage. ... >>

BizReport | Email Marketing November 30, 2015

UK mobile email open rates at highest ever but conversions in decline

New research from Movable Ink reveals that, while mobile email opens in the UK are at their highest rate ever, conversions are on the decline.... >>

BizReport | Email Marketing November 24, 2015

Top strategies for mobile email

While mobile email marketing doesn't have to be completely different from desktop based campaigns, mobile is a game changer. Images and videos that are perfect for desktop can sometimes render badly via mobile. One expert offers her tips for a... >>

BizReport | Email Marketing November 23, 2015

Brands: How to use A/B testing on mobile emails

There have been many studies on email marketing, but most are geared toward the best practices and strategies for PC-based email campaigns. In truth, people are now checking email on mobile devices as often or more than they are on... >>

BizReport | Mobile Marketing November 19, 2015

Proximity marketing initiative drives half a million store visits

Lifestyle magazine ELLE took on board retailers' requests to help them get more people into their stores. The result was a hugely successful experiment that combined editorial product endorsement with location-based notification and voucher apps. ... >>

BizReport | Advertising November 18, 2015

Ad Roundup: Tools for mobile, linking

In today's advertising roundup two new releases that should give brands more power over their mobile and online campaigns. ... >>

BizReport | Ecommerce November 17, 2015

Report: Half of Americans plan to shop Black Friday

As they have for more than a decade, Americans say they'll be shopping in stores this Black Friday. That's the word from the International Council of Shopping Centers, which recently polled shoppers. ... >>

BizReport | Email Marketing November 16, 2015

Top 5 tips for better holiday emails

Over the past few years mobile usage has exceeded desktop usage during the holidays between Fridays and Sundays. One expert outlines how email campaigns can be made stronger for mobile screens. ... >>

BizReport | Advertising November 12, 2015

Ad Roundup: Holiday insights for vendors

In today's ad roundup: insights into what gifts and venues will be popular for gift givers this holiday season. ... >>

BizReport | Mobile Marketing November 11, 2015

Brands: How disconnected apps reduce engagement

Marketers always want more - more data, more engagement, more content, more return on investment. That's why the lifetime value of a customer is so important, but did you know new technology can create a disconnect where it should create... >>

BizReport | Mobile Marketing November 10, 2015

Mobile trends to watch into 2016

Mobile is important now, but moving into 2016, mobile is set to become an even greater tool for businesses to use. One expert explains why. ... >>

BizReport | Mobile Marketing November 10, 2015

Report: Mobile to be key for holiday sales

When it comes to holiday shopping, retailers can expect more of the shopper research, product comparisons and even buying to be done on mobile. That according to a new Instart Logic report which suggests more than half (62%) of consumers... >>

BizReport | Mobile Marketing November 05, 2015

Expert: How consumers are pushing mobile

Advertisers are following consumers into the mobile space in droves, and one expert expects this trend to continue. The key, of course, is not for advertisers to simple be mobile, but to engage there. Here is how to do that:... >>

BizReport | Mobile Marketing November 04, 2015

Report: Apple #1 again for revenue

For several months Android has been the top OS for mobile revenue, but Apple is changing that. According to Opera Mediaworks' Q3 2015 State of Mobile Advertising report Apple has regained the top revenue slot and its thanks to tablets... >>

BizReport | Advertising November 04, 2015

The top 4 trends to watch in mobile

Heading into the new year, mobile is going to be a big deal. That according to many experts. One weighs in on the 4 mobile trends brands need to watch for in 2016. ... >>

BizReport | Mobile Marketing November 03, 2015

Study: Humans more connected to phones than ever

It will come as no surprise that humans are very attached to their phones - cellular and otherwise. But, according to one new report, that connection isn't just about the mobile web, social networks or apps. The connection is about... >>

BizReport | Mobile Marketing November 03, 2015

Expert: The difference between mobile app, browser targeting

Just as in the online space, not all mobile targeting is the same. And with so many people using mobiles for everything from checking email to making purchases or getting directions, it's important for mobile brands to know who they're... >>

BizReport | Mobile Marketing October 29, 2015

3 changes brands must recognize for mobile success

Mobile changes everything, and the big opportunity for brands is to win with customers. Content can become highly relevant, apps can be engaging. The key, according to one expert, is to own the mobile channel. ... >>

BizReport | Mobile Marketing October 28, 2015

How wearables will impact 2016

Wearables have taken hold in the mobile space. There is Apple's Watch, there are lifestyle wearables like the FitBit and more old-school pedometers. For brands, however, wearables may be more than a device. They may be another revenue stream. ... >>

BizReport | Mobile Marketing October 27, 2015

How to use push notifications to engage

Push notifications and geo-fencing are not new ways to target advertising. The level of technology in these ad options is new, however, and may offer another way for brands to engage with customers, especially during the rushed holiday season. ... >>

BizReport | Mobile Marketing October 26, 2015

Expert: Which mobile insights will impact 2016

2015 has been called the year of mobile, and many companies have just launched apps in the past 6-9 months. They're navigating through this holiday season with a lot more guesswork than data to drive their mobile marketing strategies, but... >>

BizReport | Advertising October 23, 2015

Mobile Roundup: Mobile Video on the upswing

Mobile video is pushing steadily forward. That's the word from a new AOL report; meanwhile, a new video platform will give brands more mobile options. ... >>

BizReport | Mobile Marketing October 23, 2015

How to improve the mobile experience

Mobile experience isn't just about finding the right product. Mobile experiences are about finding the product, also-boughts, content and feeling as if the consumer has saved time by using their screen rather than a trip to the store. Here's how... >>

BizReport | Mobile Marketing October 19, 2015

Kenshoo: 68% social ad clicks are now mobile

Mobile is the reigning social devices. That is one takeaway from the Kenshoo Digital Marketing Snapshot: Q3 2015. According to Kenshoo's research more than two-thirds are social ad clicks are now made on mobile devices. ... >>

BizReport | Mobile Marketing October 16, 2015

Studies ID what shoppers want this holiday

Look for shoppers to go global during the upcoming holiday season. That is the word from new Pitney Bowes research which indicates one-third of shoppers have now purchased products from retailers outside their home country. The most popular non-local retailers... >>

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