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BizReport | Mobile Marketing May 03, 2012

Rebtel: iPhone prompts more loyalty among smartphone owners

Mobile providers and smartphone manufacturers take note: a new survey indicates many US mobile consumers are willing to switch both of you out if the call quality is poor. Mobile VoIP service Rebtel's survey found that call quality is the... >>

BizReport | Mobile Marketing September 16, 2011

Europe, US showing strong mobile growth

mobileSQUARED's updated mobile forecast indicates that the Big 5 European markets - UK, Spain, Italy, Germany and France - are driving smartphone adoption, pushing more brands into the mobile space. They estimate mobile ads will reach just over $1 billion... >>

BizReport | Mobile Marketing June 28, 2011

Meet smartphone players pushing LBS spending increase

As more consumers go mobile and as more advertisers look for deeper connections, the location based service (LBS) targeting segment is getting a lot more play. So much so that one forecast predicts a spike in LBS advertising. In fact,... >>

BizReport | Mobile Marketing November 10, 2010

Report: Wireless market set to pass $54 billion this year

Good news for brands in the mobile space: American consumers continue to link their devices. In addition to smartphone upgrades, US consumers are linking tablets, iPods, GPS units and even e-readers. This increase in connectivity is helping to push the... >>

BizReport | Mobile Marketing March 15, 2010

Smartphone users loyal to brand

New research from Crowd Science shows that smartphone users, specifically Android and iPhone consumers, are loyal to their brand of choice. But that leaves a large consumer base which could be swayed one way or the other - good news... >>

BizReport | Mobile Marketing March 26, 2009

AdMob: One-Third of mobile impressions from smartphones

If you're looking for the most engaged mobile audience, look no further than the audience attached to their smartphones. According to a new report from AdMob smartphones now account for 33% of mobile advertising impressions globally. ... >>

BizReport | Mobile Marketing May 27, 2008

IBM: Consumers want mobile choices

Mobile may not be at the tipping point yet, but that point is getting closer. The difference could be made in the applications offered and the mobile choices consumers are given according to a recent IBM report. Researchers found that... >>