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BizReport | Mobile Marketing July 27, 2016

Study: Gamers okay with ads

Gamers are okay with advertising that opens their way to play. That's the takeaway from new data out from Softonic which found that nearly more than half feel in-game ads are relevant to them. ... >>

BizReport | Trends & Ideas April 22, 2016

Mobile to account for half of global games market revenues within 3 years

Newzoo's quarterly update for its Global Games Market Report reveals the expectation that mobile gaming will account for a larger share than PC gaming for the first time ever. ... >>

BizReport | Mobile Marketing February 15, 2016

Report IDs which gamers are most valuable

Mobile has become something of a hot-spot for brands, and not just for shopping or email. Mobile gaming has seen strong performances for several reporting periods, and according to one new report some of the most valuable players are those... >>

BizReport | Blogs & Content September 25, 2015

Study: Gamers not confident about developer security

Hey, developers, gamers like your games, but they aren't confident you'll keep them safe. That is the takeaway from new PlayFab data. While online and mobile gaming has grown by leaps and bounds for the past five years, their research... >>

BizReport | Advertising July 30, 2014

Survey: Gamers don't want interruptions

Don't distract the gamers. That is the takeaway from a new MediaSpike report which found a majority of mobile gamers find that ads served during game breaks are distracting - and unwanted. According to the research even display ads fared... >>

BizReport | Mobile Marketing January 30, 2014

Report: Transition screens important for mobile

As important as experience has become for the mobile space, one more mobile item is growing in importance: transition screens. According to new data from appssavvy full-screen mobile ads that included a transition screen increased engagement levels by nearly 50%.... >>

BizReport | Mobile Marketing December 19, 2013

Is HTML5 the answer for casual gamers?

With more and more people engaging with the Internet, social networks and games via mobile devices developers began looking for better ways to support and create usable infrastructures. HTML5 is one option that game developers have grabbed on to, and... >>

BizReport | Advertising September 10, 2013

Study: Casual gamers interested in value added propositions

There is a divide widening between casual social and mobile gamers and their more intense counterparts: that of the value exchange ad proposition. According to a new report out from MediaBrix, casual mobile and social gamers are quite interested in... >>

BizReport | Mobile Marketing April 10, 2013

What mobiles want from new smartphones

A new survey out from BuyVia sheds light on what mobile consumers want from their next smartphone - and as a result indicates how those phones will be used, giving mobile brands better insight into future campaigns. ... >>

BizReport | Social Marketing January 18, 2013

Candy more appealing than farming on Facebook

Facebook gamers have a sweet spot for a new game. It's called Candy Crush Saga and the confectionery-themed match puzzler now boasts 9.7 million or so users - almost one million more than FarmVille 2. ... >>

BizReport | Mobile Marketing July 06, 2012

China: Mobile gamers soon to exceed PC gamers

A report on China's mobile games market reveals that the number of people playing games on mobile will soon exceed the numbers who play on PC.... >>

BizReport | Blogs & Content June 18, 2012

Report: Some gamers skew older

Gamers aren't just getting younger, they're getting older. Literally - at least depending on the method used to play. According to the 2012 PopCap Games Mobile Gaming Research results gamers playing exclusively on tablets are skewing older than those playing... >>

BizReport | Mobile Marketing March 22, 2012

Survey: Mobile gamers do it in bed

The number of people playing mobile games continues to increase, but it may surprise you just where these gamers are playing and engaging with their favorite games. MocoSpace recently surveyed more than 15,000 gamers in their system and found that,... >>

BizReport | Mobile Marketing February 21, 2012

PaymentOne employs HTML5 support for mobile payments

Mobile game and app developers have one more way to monetize their products - PaymentOne. The platform is launching the PayOne HTML5 API, providing HTML5 compliant web-based payment options. The option should simplify mobile payment across platforms and devices through... >>

BizReport | Mobile Marketing January 09, 2012

Report: Gamers playing more on mobiles

When it comes to playing games, more people are pulling out mobile devices than ever before. And we aren't just talking about traditional favorites like Bejewelled or Tetris - although those are still getting heavy play. Games like 'Street Wars'... >>

BizReport | Blogs & Content October 26, 2011

Mobile gaming to push $2b this year

As feature phones are turned in for smartphones, consumers are doing much more than talking and texting. They are browsing the mobile web, visiting social networks and playing games - games more involved than the Tetris-like games of the past.... >>

BizReport | Internet August 31, 2011

Tomorrow's gamers want life to be a game

The gamers of the future don't want to be isolated, they want to take gaming to the next level and integrate it with the world and people around them, according to a new study conducted by Latitude Research. ... >>

BizReport | Mobile Marketing July 11, 2011

Free mobile game app revenues outpace pay-to-play

Mobile game app developers who base their game distribution on the 'freemium' model are generating more revenue than those who choose to charge upfront, according to new figures released by mobile apps analytics provider Flurry.... >>

BizReport | Research May 27, 2011

MocoSpace: Men out-buying women in virtual goods category

Men and women may be gaming in nearly equal numbers, but when it comes to cashing in virtual rewards from games, men are more likely to be at the virtual register. According to new research from MocoSpace men are nine... >>

BizReport | Advertising April 11, 2011

Kiip's new mobile ad model seizes the 'moment'

Mobile start up Kiip has launched a new mobile ad model that capitalizes on the emotions of a mobile game player by rewarding them after an in-game achievement. ... >>

BizReport | Blogs & Content March 24, 2011

HTML5 Mobile Game Developer Fund announced first recipients

You don't have to be a rocket scientist - or a teen/tween - to know that gaming is hot. But as more consumers move into the gaming space, developers and advertisers are looking for more ways to interact and engage.... >>

BizReport | Blogs & Content March 07, 2011

Glu's download numbers underline gaming popularity

Still thinking about game advertising but haven't pulled the trigger. Consider this: men are still the dominate demographic in online gaming, but females, teens and older adults are pushing into the gaming ecosystem. This makes game advertising relevant to a... >>

BizReport | Mobile Marketing March 03, 2011

Third of grown-ups play with their mobile devices

There's something about mobile phones that brings out the big kid in users. A new survey from PopCap found a third of all mobile phone users have played a game on their device in the last month, and many prefer... >>

BizReport | Mobile Marketing March 01, 2011

First in-game mobile ad platform unveiled

Mobile advertisers have long known that there must be a better way to get in front of mobile gamers than the disruptive formats currently on offer. A new mobile advertising platform from start-up Tap Me may have answered their prayers.... >>

BizReport | Mobile Marketing February 14, 2011

Tapjoy releases PPA app model

For much of gaming history, mobile application have used a Pay-Per-Install model, in which developers are paid when users download the app. A new release from Tapjoy gives developers more opportunity to monetize apps by using a Pay-Per-Action model instead.... >>

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