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There is a divide widening between casual social and mobile gamers and their more intense counterparts: that of the value exchange ad proposition. According to a new report out from MediaBrix, casual mobile and social gamers are quite interested in... >>
A new survey out from BuyVia sheds light on what mobile consumers want from their next smartphone - and as a result indicates how those phones will be used, giving mobile brands better insight into future campaigns. ... >>
Facebook gamers have a sweet spot for a new game. It's called Candy Crush Saga and the confectionery-themed match puzzler now boasts 9.7 million or so users - almost one million more than FarmVille 2. ... >>
A report on China's mobile games market reveals that the number of people playing games on mobile will soon exceed the numbers who play on PC.... >>
Gamers aren't just getting younger, they're getting older. Literally - at least depending on the method used to play. According to the 2012 PopCap Games Mobile Gaming Research results gamers playing exclusively on tablets are skewing older than those playing... >>
The number of people playing mobile games continues to increase, but it may surprise you just where these gamers are playing and engaging with their favorite games. MocoSpace recently surveyed more than 15,000 gamers in their system and found that,... >>
Mobile game and app developers have one more way to monetize their products - PaymentOne. The platform is launching the PayOne HTML5 API, providing HTML5 compliant web-based payment options. The option should simplify mobile payment across platforms and devices through... >>
When it comes to playing games, more people are pulling out mobile devices than ever before. And we aren't just talking about traditional favorites like Bejewelled or Tetris - although those are still getting heavy play. Games like 'Street Wars'... >>
As feature phones are turned in for smartphones, consumers are doing much more than talking and texting. They are browsing the mobile web, visiting social networks and playing games - games more involved than the Tetris-like games of the past.... >>
The gamers of the future don't want to be isolated, they want to take gaming to the next level and integrate it with the world and people around them, according to a new study conducted by Latitude Research. ... >>
Mobile game app developers who base their game distribution on the 'freemium' model are generating more revenue than those who choose to charge upfront, according to new figures released by mobile apps analytics provider Flurry.... >>
Men and women may be gaming in nearly equal numbers, but when it comes to cashing in virtual rewards from games, men are more likely to be at the virtual register. According to new research from MocoSpace men are nine... >>
Mobile start up Kiip has launched a new mobile ad model that capitalizes on the emotions of a mobile game player by rewarding them after an in-game achievement. ... >>
You don't have to be a rocket scientist - or a teen/tween - to know that gaming is hot. But as more consumers move into the gaming space, developers and advertisers are looking for more ways to interact and engage.... >>
Still thinking about game advertising but haven't pulled the trigger. Consider this: men are still the dominate demographic in online gaming, but females, teens and older adults are pushing into the gaming ecosystem. This makes game advertising relevant to a... >>
There's something about mobile phones that brings out the big kid in users. A new survey from PopCap found a third of all mobile phone users have played a game on their device in the last month, and many prefer... >>
Mobile advertisers have long known that there must be a better way to get in front of mobile gamers than the disruptive formats currently on offer. A new mobile advertising platform from start-up Tap Me may have answered their prayers.... >>
For much of gaming history, mobile application have used a Pay-Per-Install model, in which developers are paid when users download the app. A new release from Tapjoy gives developers more opportunity to monetize apps by using a Pay-Per-Action model instead.... >>
It used to be that when people talked about multi-tasking they were talking about work. Juggling year-end reports with new ad campaign duties or handling customer service calls in the midst of writing a press release. Today multi-tasking has taken... >>
It's game on for Japan, and maybe the rest of the world, as the country's first social gaming magazine for mobile gamers goes on sale.... >>
Over the past year, despite forecasts predicting that the mobile gaming market would explode, the market actually showed a 13% decrease. However, that should turn this year thanks to the rapid adoption of smart devices. A new report from comScore... >>
When it comes to mobiles not only are consumers not talking, they're spending more time not talking. And that is a good thing. According a recent Ruder Finn report Americans are spending nearly 3 hours using mobile phones to access... >>
Are you ready for the next big thing in the mobile social marketplace? If you're not into gaming, you may miss the boat. According to a new report from mobile social networking space Itsmy.com, a subsidiary of GoFresh, the next... >>
If you're looking for a hot new video segment, look no further than the country of Germany. According to a recent comScore report about 30% of German consumers visited gaming websites in June and 22% played games via their mobiles.... >>
- Value of price comparison providers revealed
- Commuters highly engaged and active mobile audience for brands, retailers
- We2 to connect NYC's retailers and consumers via 'social WiFi'
- Consumers rate email as most relevant and accurate of all channels
- Research: Silver surfers feel undervalued by retailers
- Global PC sales fall for sixth consecutive quarter
- Releases evaluate content, make file sharing simpler
- Responsys: Mobile pushing conversions
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