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BizReport | Mobile Marketing June 13, 2017

Study finds rewards key for mobile gamers

Gamers like rewards. That's a key takeaway from Tapjoy's new report, which shows that 75% of mobile gamers are likely to watch rewarded video when the content is offered. Additionally, researchers found rewarded video to be preferred 4 to 1... >>

BizReport | Mobile Marketing January 24, 2017

Study: Mobile gaming makes people happier than socnets

Playing around with a game makes people happier than playing around in social media. That's the takeaway from new Tapjoy data, which found people not only are more relaxed when playing games, but that games also make them feel more... >>

BizReport | Advertising July 29, 2016

Study: In-game ads pushing engagement

Brands wanting more from their next digital campaign might want to add in-game advertising to their strategy. That is one takeaway from new Tapjoy and comScore research which found in-game ads pushed 7x the brand awareness and 4x the message... >>

BizReport | Blogs & Content June 18, 2012

Report: Some gamers skew older

Gamers aren't just getting younger, they're getting older. Literally - at least depending on the method used to play. According to the 2012 PopCap Games Mobile Gaming Research results gamers playing exclusively on tablets are skewing older than those playing... >>

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