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BizReport | Email Marketing March 18, 2013

BlueHornet: 80% delete emails not optimized for mobile

A new report from email marketing firm BlueHornet highlights the necessity for marketers to optimize email for mobile. Those that don't, risk their messages being deleted by users or, worse still, losing that email subscriber altogether.... >>

BizReport | Email Marketing March 07, 2013

20% of email in Oz never reaches inbox

New insights into the performance of email in Australia and New Zealand have been released with Return Path's first ever Email Intelligence Report for the two countries. What's clear from the report is that Australians are opening more email from... >>

BizReport | Mobile Marketing February 21, 2013

Intela: Mobile-optimized email key trigger for mobile purchases

Smartphone owners in the U.S. and U.K. are more confident about spending larger amounts of money via their mobile device, according to new research from performance marketing firm Intela. ... >>

BizReport | Ecommerce January 16, 2013

Report: Nearly half of emails opened via mobile

New data out from Experian Marketing Services underlines the importance of mobile optimization for email marketers: 44% of emails are now opened on a mobile device. ... >>

BizReport | December 10, 2012

Retail emails opened on mobile jumps 50% during Cyber Week

If you haven't optimized your emails for mobile you could be missing out on reaching a huge slice of your on-the-go audience. The latest data from email marketing firm Knotice reveals a huge jump in email opens from 2011. ... >>

BizReport | Email Marketing July 18, 2012

Average mobile email performance from UK's top retailers

New research into how the UK's top retailers are performing in mobile marketing messaging across devices reveals significant differences and identifies key issues affecting mobile users' email experience.... >>

BizReport | Email Marketing May 21, 2012

More than a third of Brits read email on mobile

Many British consumers now read marketing emails on their mobile devices, according to a new report from UK-based digital agency Steel London. Marketers need to consider when and where their messages are opened to maximize opens and engagement. ... >>

BizReport | Email Marketing December 01, 2011

Knotice: Optimizing email for mobile a must

As more and more consumers get to grips with a smartphone the number of emails opened on a mobile device has risen, according to new data released by digital marketing firm Knotice, making it more important than ever to ensure... >>

BizReport | Mobile Marketing October 06, 2011

Location-based coupon users harbor privacy concerns

Despite almost half of mobile users having some concerns about privacy when using location-based coupons, their usefulness is such that most are happy to push these worries to one side, found a new survey from Prosper Mobile Insights.... >>

BizReport | Email Marketing August 26, 2011

Top 3 tips to improve email engagement with student demographics

With universities and colleges back in session across the US, many brands are looking for ways to engage students between classes or during weekend school breaks. Between social networks, online video and mobile content consumption, brands are afraid their messages... >>

BizReport | Email Marketing June 24, 2011

1 in 5 emails read on mobile - are your comms compatible?

Back in 2009, when the mobile market looked very different from today, mobile email clients accounted for just 4.16% of activity tracked by Sydney-based email marketing firm Campaign Monitor most of which (95%) was iPhone-based. Boy have times changed.... >>

BizReport | Email Marketing May 20, 2011

How to make your email messages mobile friendly

As more consumers adopt smartphones and tablets, many are also making an email switch. Yes, they still check email from the PC, but many also check email from mobile devices which means email marketing campaigns need to be updated. How... >>

BizReport | Email Marketing May 17, 2011

Return Path: Mobile email viewing increases 81%

The majority of email is read on PCs, but a new study on email by Return Path shows significant growth in email viewing on mobile devices.... >>

BizReport | Email Marketing April 25, 2011

Smartphone users constantly checking web email

Despite the advent of smartphone and tablet technology, and social media, email remains a prime communication channel, with many consumers constantly checking their inboxes online while on the move.... >>

BizReport | Email Marketing January 24, 2011

Report: Mobile email increasing, web-based declining

Marketers, are you creating different templates for email messages based on screen size? If not, you may want to start because email is changing quickly. According to a new report from comScore, web based email usage is on the downslide... >>

BizReport | Mobile Marketing January 14, 2011

Knotice launches mobile email opens report

A new quarterly mobile email opens report from Knotice, launched this week, promises to give mobile marketers greater insights into how many, when, and on which devices emails are being viewed. ... >>

BizReport | Mobile Marketing December 24, 2009

Survey: The smartphone market is shifting to personal

There is a shift happening in the mobile marketplace, specifically within the smartphone user base. According to a recent Macworld/PC World survey smartphone users are beginning to shift from a corporate base to a general consumer base. Researchers also found... >>

BizReport | Mobile Marketing November 17, 2009

Study: Non-voice taking over mobile

When it comes to the mobile marketplace the space is evolving faster than most marketers are ready for. According to a new report from BIA/Kelsey Group, texting, email and Internet activities are now driving mobile use; we can thank smartphones... >>

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