News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
22 Tag Results
22 result(s) displayed (1 - 22):
Marketers in the UK are failing to engage customers through mobile marketing, according to research from integrated mobile solutions specialist firm Oxygen8 Group, with one in six consumers in the country receiving no direct mobile communications from businesses.... >>
Online retailers on both sides of the Atlantic are missing out on billions in revenue by failing to send email messages triggered by cart abandonment, according to new research from dotMailer. ... >>
Current trends in mobile email indicate that, by year end, more email will be opened on a mobile device than on any other. Email marketers must respond to this trend and ensure all messages are optimized for mobile. ... >>
A new report from Yesmail Interactive reveals that, while almost half of email opens happen on a mobile device, the average click-to-open rate across all industries is 100% higher on a desktop. ... >>
A new report from email marketing firm BlueHornet highlights the necessity for marketers to optimize email for mobile. Those that don't, risk their messages being deleted by users or, worse still, losing that email subscriber altogether.... >>
New insights into the performance of email in Australia and New Zealand have been released with Return Path's first ever Email Intelligence Report for the two countries. What's clear from the report is that Australians are opening more email from... >>
Smartphone owners in the U.S. and U.K. are more confident about spending larger amounts of money via their mobile device, according to new research from performance marketing firm Intela. ... >>
New data out from Experian Marketing Services underlines the importance of mobile optimization for email marketers: 44% of emails are now opened on a mobile device. ... >>
BizReport | December 10, 2012
If you haven't optimized your emails for mobile you could be missing out on reaching a huge slice of your on-the-go audience. The latest data from email marketing firm Knotice reveals a huge jump in email opens from 2011. ... >>
New research into how the UK's top retailers are performing in mobile marketing messaging across devices reveals significant differences and identifies key issues affecting mobile users' email experience.... >>
Many British consumers now read marketing emails on their mobile devices, according to a new report from UK-based digital agency Steel London. Marketers need to consider when and where their messages are opened to maximize opens and engagement. ... >>
As more and more consumers get to grips with a smartphone the number of emails opened on a mobile device has risen, according to new data released by digital marketing firm Knotice, making it more important than ever to ensure... >>
Despite almost half of mobile users having some concerns about privacy when using location-based coupons, their usefulness is such that most are happy to push these worries to one side, found a new survey from Prosper Mobile Insights.... >>
With universities and colleges back in session across the US, many brands are looking for ways to engage students between classes or during weekend school breaks. Between social networks, online video and mobile content consumption, brands are afraid their messages... >>
Back in 2009, when the mobile market looked very different from today, mobile email clients accounted for just 4.16% of activity tracked by Sydney-based email marketing firm Campaign Monitor most of which (95%) was iPhone-based. Boy have times changed.... >>
As more consumers adopt smartphones and tablets, many are also making an email switch. Yes, they still check email from the PC, but many also check email from mobile devices which means email marketing campaigns need to be updated. How... >>
The majority of email is read on PCs, but a new study on email by Return Path shows significant growth in email viewing on mobile devices.... >>
Despite the advent of smartphone and tablet technology, and social media, email remains a prime communication channel, with many consumers constantly checking their inboxes online while on the move.... >>
Marketers, are you creating different templates for email messages based on screen size? If not, you may want to start because email is changing quickly. According to a new report from comScore, web based email usage is on the downslide... >>
A new quarterly mobile email opens report from Knotice, launched this week, promises to give mobile marketers greater insights into how many, when, and on which devices emails are being viewed. ... >>
There is a shift happening in the mobile marketplace, specifically within the smartphone user base. According to a recent Macworld/PC World survey smartphone users are beginning to shift from a corporate base to a general consumer base. Researchers also found... >>
When it comes to the mobile marketplace the space is evolving faster than most marketers are ready for. According to a new report from BIA/Kelsey Group, texting, email and Internet activities are now driving mobile use; we can thank smartphones... >>
- Report reveals men's emerging role in household supermarket shopping chore
- How data will impact businesses in 2014
- Report: Social pushing coupon search, use
- Platforms enhance mobile experience
- Few marketers plan for social media negativity
- Report highlights mobile's role in hotel customer experience
- Study: Mobile users want home screen options
- What's a CDO and why does your brand need one?
Featured White Papers
- Choosing the Best Web CMS for Customer Experience Management
In this paper, learn how to choose the right CMS for you and your business from the eyes of a...
- Mobile Marketing: The Time is Now
Consumers are now more comfortable using retailers' mobile applications that can help them find specific products and brands, or just...
- The Definitive Guide to Marketing Automation
Why is marketing automation so hot right now? This guide will show you what marketing automation is and how it...
- The Inbound Website: Getting Found with SEO & Social
Extend your inbound marketing strategy to your entire website with actionable tips and best practices that help you increase visitors,...
- 17 Ways to Build a Great Brand Today
This white paper highlights 17 developments that are influencing brand-building today and what great brands are doing about them....
- How to Stop Webpage Speed from Killing Your Marketing
Your website visitors have high expectations about how quickly your web site should load on their desktop and mobile devices....