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BizReport | Mobile Marketing April 26, 2010

Hipcricket's mobile platform now for mass market

More options have arrived for advertisers within mobile marketing Hipcricket's platform. This month the company expanded their mobile offerings to include SMS and mobile display ad options, which are available through both apps and mobile web browsing. It also expands... >>

BizReport | Mobile Marketing April 22, 2010

Two platforms offer mobile ad options

This may not be the Year of Mobile, but don't tell mobile marketing platforms. This week two new platforms roll out, both said to give mobile marketers better access to engaged and in-market consumers. ... >>

BizReport | Mobile Marketing September 17, 2009

Microsoft launches behavioral targeting for mobile ads

Buyers of Microsoft's mobile display ad inventory are now able to take advantage of behavioral targeting tools similar to those already available to buyers of online inventory.... >>

BizReport | Mobile Marketing June 09, 2009

Is it time to app?

Unless you've been hiding under a mobile rock - or ignoring your kids - you know all about apps. Applications for mobiles that allow the user to play a game, find a local retailer, file an insurance claim...and the list... >>

BizReport | Mobile Marketing November 19, 2007

M:Metrics to track mobile ads

Marketers looking for top of the line research for mobile campaigns will likely be interested in a new offering from M:Metrics. The mobile research firm is set to begin tracking mobile display ads.... >>

BizReport | Mobile Marketing May 04, 2007

Targeted ads are okay with British teens

Advertisers wanting to tap into the youth market should pay attention to a recent study about British teens. According to researchers, teens are fine with accepting ads on their mobile devices. Display ads rather that video or text messages are... >>

BizReport | Mobile Marketing April 25, 2007

66% of mobile TV viewers are male

Young males are the current target market for mobile television advertisers, but don't expect this to always be true. According to a new study from comScore, interest in mobile TV is growing across all segments of the population.... >>

BizReport | Mobile Marketing March 16, 2007

Report: Mobile ads are more accepted

There is good news for mobile advertisers. A new report from Harris Interactive shows increasing acceptance of mobile ads. Correctly targeted ads to users will only increase the acceptance level according to the report. The bad news? Incorrectly targeted the... >>

BizReport | Mobile Marketing March 12, 2007

Third Screen Media to power Fox News mobile ads

According to reports, Fox News has asked Third Screen Media, a mobile media network, to power their mobile advertising efforts. In the past, Fox has powered their own ads by hard-coding.... >>

BizReport | Mobile Marketing March 09, 2007

Mobile internet ads more popular than text campaigns

Mobile internet usage is on the up, and a new survey finds that around a third of users would be prepared to view mobile web ads in exchange for free content.... >>

BizReport | Research archives March 08, 2007

Study: 1 in 10 buy online via mobile devices

Mobile users aren't going online simply to find cool ring tones or wallpaper. According to a new study, mobile users are increasingly buying products online.... >>

BizReport | Mobile Marketing February 12, 2007

First mobile display ads launched by Yahoo

Mobile customers in 18 countries around the world, including the U.S., will now see display ads. These ads will either allow click-to-call functionality or point users to other landing pages.... >>