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BizReport | Mobile Marketing February 13, 2019

Data security key for mobile consumers

It's no secret that security breaches are bad for business. New data from Blancco Technology Group underlines that fact, specifically for mobile businesses. According to their research more than half (54%) of mobile consumers "will not trust" a mobile brand... >>

BizReport | Mobile Marketing April 12, 2018

Carriers: Top 3 tips to a stronger customer content strategy

Mobile carriers are sitting on a wealth of customer data, and yet many carriers are simply a carrier, rather than a content or entertainment provider for their users. According to one expert, this is a big mistake. Here are three... >>

BizReport | Mobile Marketing November 09, 2016

Study: Emerging markets have room for health, financial via mobile

When it comes to what consumers in emerging markets are looking for online, social is not the answer. That's the takeaway from new Upstream data which found that while social networks are the most-connected to by emerging consumers, what many... >>

BizReport | Ecommerce archives November 07, 2016

Survey finds mobile devices topping holiday lists

Most consumers are hoping to unwrap something mobile this holiday season. That's the takeaway from Blancco Technology Group's new, which found that more than two-thirds (68%) of consumers surveyed want a mobile upgrade this holiday. ... >>

BizReport | Mobile Marketing September 21, 2016

Consumers: Smartwatches ugly and expensive

While early adopters rave about smartwatch purchases, the craze hasn't caught on in the way many mobile developers were hoping - and the cost is part of the problem. That's the takeaway from new First Insight data, which found the... >>

BizReport | Mobile Marketing December 28, 2015

Flurry: It's a Phabulous holiday

Tech gear was hot this holiday season; one specific bit of tech, to be precise. According to new data out from Flurry just over one-quarter (27%) of new devices this holiday season were phablets. ... >>

BizReport | Mobile Marketing October 28, 2015

How wearables will impact 2016

Wearables have taken hold in the mobile space. There is Apple's Watch, there are lifestyle wearables like the FitBit and more old-school pedometers. For brands, however, wearables may be more than a device. They may be another revenue stream. ... >>

BizReport | Mobile Marketing July 16, 2015

Expert: The pros and cons of aggregated apps

Apps are the future of business according to many experts in the field, but according to one expert if brands don't know how to properly use app aggregation services, they may not get the most benefit.... >>

BizReport | Mobile Marketing July 15, 2015

Study: One-third of workers active on mobile

Mobile devices are changing the way workers across the globe work, but these same devices can also be a hazard to the businesses employing these workers. According to new tyntec data about half of US (61%), UK (43%) and Spanish... >>

BizReport | Mobile Marketing June 18, 2015

Top 3 tips to fine-tune mobile

There are a lot of options in mobile these days, but success still comes down to strategy. One expert shares his top 3 tips for brands to fine-tune mobile. ... >>

BizReport | Mobile Marketing June 11, 2015

Poll: Mobile bankers do it in the bedroom

Mobile devices are making it so consumers can do anything from anywhere - including their banking. That's the takeaway from a new Feedzai poll, conducted for Harrs Poll, which shows nearly half (46%) of people using smartphones to do their... >>

BizReport | Mobile Marketing May 06, 2015

Study: Android passes iOS in mobile revenue

For the first time Android devices have pushed past Apple's in the mobile revenue game. That according to Opera Mediawork's new State of Mobile Advertising report. According to their numbers Android devices now hold a 45.87 share of mobile revenue... >>

BizReport | Research archives March 06, 2015

Survey: Phablets fastest growing mobile device

The smartphone vs. tablet debate may grow quieter this year. That is because many consumers are choosing devices that are a blend of both. According to new data from Flurry phablets, or smartphone-tablets, are the fastest growing mobile device (January... >>

BizReport | Mobile Marketing February 02, 2015

Mobile Roundup: New tools to cross devices

The mobile space is expected by many to have a big year in 2015. While most American's have had smartphones for a while now, tablets continue to gain share and the market outside the US continues to boom. ... >>

BizReport | Mobile Marketing January 21, 2015

Study: Connected device security top consumers' concerns

Americans are more and more connected to their smartphones, tablets and smart television sets, but that connection also comes with worry. According to one new study privacy and security tops the list of consumer concerns about connected devices. ... >>

BizReport | Mobile Marketing June 30, 2014

Survey: People love gagets, just maybe not the Fire phone

Americans - and, really, just about all developed-world consumers - love their gadgets. We line up to buy the latest phone, the smartwatches and tablets. But one new device may not be faring as well, at least according to one... >>

BizReport | Mobile Marketing May 30, 2014

Brands: How device attribution can lead to more revenue

Many advertisers are sitting on tremendous amounts of data, but are not sure what to do with it. One expert weighs in on how audience and device data can lead to higher campaign ROIs. ... >>

BizReport | Mobile Marketing February 06, 2014

Reports: Mobile hopping for advertisers, developers

Look for more strategy in the app space. That according to new data out from Millennial Media which indicates more app developers will be strategizing for better monetization over the coming year. This as more consumers switch or upgrade into... >>

BizReport | Mobile Marketing May 07, 2013

Survey: More SMBs turning to mobile

Bigger brands may have more money for mobile enterprises but small businesses aren't sitting back. New data out from Constant Contact finds that 66% of SMBs are using mobile technology already; the bad news: those SMBs who are 'holding out'... >>

BizReport | Mobile Marketing April 03, 2013

YuMe: Why size doesn't matter all the time

Consumers are spending more time on mobile - playing games, reading content and engaging with advertising. According to new research out from YuMe this mobile consumption trend means advertisers need to create a multi-screen strategy.... >>

BizReport | Mobile Marketing March 21, 2013

Reports note which consumers, devices to target in mobile space

The mobile space may be growing at a rapid clip, but because the devices are so personal to the people using them, advertisers must be careful not only with where they advertise in mobile but how they approach consumers in... >>

BizReport | Mobile Marketing November 29, 2012

Millennial Media: Non-connected device impressions up 6%

While tablets aren't exactly taking over the mobile space, their usage is steadily climbing according to new data out from Millennial Media. Their November Media Mix report shows ad impressions for non-connected devices - including tablets and e-readers - are... >>

BizReport | Research archives October 16, 2012

Study: Interest in iPad Mini slim

When it comes to tablets, bigger may be better. At least in the case of Apple. According to new data out from TechBargains more people are interested in the iPhone 5 or iPad 3 than are interested in the still-rumored... >>

BizReport | Research archives August 24, 2012

Mobile market breakdown shows Apple still holding on

New data out from Velti shows Android has pulled a bit of market share away from Apple; Android now accounts for about 42% of impressions in the mobile space. Apple's iPad still accounts for about 90% of all tablet impressions.... >>

BizReport | Mobile Marketing August 08, 2012

Jumptap: 3rd party data boots mobile campaigns

For those of you in the mobile space, adding third party data to campaigns to assist with targeting can be an asset. That according to the latest Jumptap MobileSTAT report. Jumptap data finds that data from third party sources can... >>

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