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BizReport | Mobile Marketing April 01, 2021

Expert: Why mobile brands need cohorts

There is a wealth of customer data in the digital space, both in mobile and desktop, but with more and more consumers opting out of data collection many brands are wondering what to do next. The answer could be as... >>

BizReport | Mobile Marketing February 08, 2021

Expert: Apple's privacy change to cost Facebook billions

One of the new features Apple rolled out in their latest update is the ability of users to control what information of theirs - if any - can be captured, used, or stored. The move is a step forward in... >>

BizReport | December 11, 2020

4 Data trends to watch in 2021

With more people shopping online and turning to streaming options for entertainment, consumer data has never been more important. Neither has been the protection of consumer and business data in the digital space. Here are 4 data trends to watch... >>

BizReport | Internet February 19, 2020

What Chrome's 'SameSite Cookie' update means for marketers

This week, Google announced an update for SameSite Cookies. In brief, this update will require sites to explicitly label the third-party cookies that can be used on other sites. Cookies without the proper labelling won't work in the Chrome browser.... >>

BizReport | Mobile Marketing March 14, 2019

Location data key to improved targeting, finds report

Mobile data may be more important than many brands think. New data out from Simpli.fi underlines not only the importance of mobile phones to consumers, but to brands because consumers are spending so much of their time with smartphones in-hand.... >>

BizReport | Mobile Marketing October 23, 2017

Phones are the new wallets, tool gives marketers data they can use

Freak out because of a left behind wallet? Not any more. Today's consumers are more freaked out when they forget their phones at home. That's the word from new LivePerson data, which shows that nearly two-thirds (61.8%) of global consumers... >>

BizReport | Mobile Marketing September 30, 2015

Brands: How to better use location data

Data analysis and strategy are two areas in which many businesses continue to struggle. With the dearth of mobile, online, social, email and offline data, it's no wonder. One expert offers his top tips to better use location data. ... >>

BizReport | Ecommerce archives September 25, 2015

Ad Roundup: Data solutions for retail, mobile

In today's advertising roundup, two new releases that increase brands' ability to access and use data in the online and mobile spaces. ... >>

BizReport | Mobile Marketing June 20, 2015

Mobile data usage in U.S. reached 4.1 trillion megabytes in 2014

Mobile industry trade group CTIA has released a new report showing mobile users in the U.S. used 26% more mobile data in 2014 than the previous year. ... >>

BizReport | Mobile Marketing June 24, 2014

Roambi pushes analytics to Android

With so many people and businesses moving into the mobile space, there is a need for better analytics across all platforms. Roambi is adding to the mix, adding analytics for Android smartphones and tablets.... >>

BizReport | Mobile Marketing May 30, 2014

Brands: How device attribution can lead to more revenue

Many advertisers are sitting on tremendous amounts of data, but are not sure what to do with it. One expert weighs in on how audience and device data can lead to higher campaign ROIs. ... >>

BizReport | Mobile Marketing February 10, 2014

Cisco reports on the upcoming boom in mobile data traffic

As mobile devices expand from simply mobile phones and tablets, so will the amount of mobile data being used. According to a recent forecast from Internet networking form Cisco, the amount of mobile data used will skyrocket in the next... >>

BizReport | Mobile Marketing September 25, 2012

BlueKai solution offers mobile brands data

Out today from BlueKai, a data solution for brands in the mobile space. The company is pushing the Data Activiation System into the mobile space, offering a cloud based solution for advertisers and content producers. ... >>

BizReport | Mobile Marketing May 31, 2012

iPhone users gobble up data

When technology research firm Analysys Mason analysed the data usage of smartphone users they found that Apple's iPhone owners were far more data-hungry than any other. ... >>

BizReport | Mobile Marketing March 21, 2012

'Gigabyte Generation' gobbling up mobile data

For the eighth year in a row mobile data traffic growth has continued. Today, almost a third of smartphone users gobble up more that 1 gigabyte of data each month. This year could see mobile consumption doubling again, according to... >>

BizReport | Mobile Marketing January 17, 2012

Claris/Euclid partnership offers etailers better performance

A new partnership, between Claris Solutions and Euclid Elements, should give online merchants more metrics - which could result in better overall performance. Through the agreement shopper data would help to improve website performance and develop custom options for merchants.... >>

BizReport | Ecommerce archives September 06, 2011

Report: Taking work, fun on the road

As consumers become more mobile, they aren't just connecting from smartphones or tablets, they are connecting computer to computer. According to a new report from In-Stat, consumer network attached devices will soar over the next few years as workers, students... >>

BizReport | Mobile Marketing June 20, 2011

Nielsen: Mobile data tsunami continues surge

Nielsen's analysis of the bills of 65,000 smartphone users reveals more data is being consumed now than ever before on a per-user basis while decreasing data costs have kept mobile bills at the same levels as a year ago. ... >>

BizReport | Mobile Marketing February 25, 2009

Forecast: Mobile to skyrocket 81% by 2013

According to a new forecast from The Kelsey Group mobile advertising is set to skyrocket over the next four years. Researchers believe combined search and display mobile ad revenues will reach just over $3 billion by 2013, an 81% increase.... >>

BizReport | Mobile Marketing February 17, 2009

Tellabs: Mobile net to grow despite economic gloom

Over the next couple of years, consumers intend to dramatically increase their use of mobile data services as they become a necessity rather than a luxury, according to a survey by The Nielsen Company for Tellabs Inc..... >>

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