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BizReport | Mobile Marketing October 19, 2016

Koupon partnerships widen reach of loyalty programs

Recent partnerships from Koupon Media are shining the spotlight on a new trend in loyalty marketing: that consumers want options when it comes to both collecting and redeeming their loyalty program points. ... >>

BizReport | Mobile Marketing February 16, 2016

Expert: How mobile is changing couponing

Time spent on mobile devices is increasing dramatically - in fact, 2015 was the first year in which media consumption on mobile eclipsed desktop. The consumer's ability to consume content on smartphones creates a new marketing channel for retailers that... >>

BizReport | Mobile Marketing August 15, 2013

More mobile users want location-based offers

Since 2009, mobile phone owners have become more interested in receiving offers from brands on their device, provided they have given permission for a brand to do so. ... >>

BizReport | Ecommerce archives June 20, 2013

Why your coupons need mobile

Digital coupon redemption rates are climbing, but mobile coupons may be where retailers find the biggest bang for their advertising buck. Because mobile consumers are looking for business locations, deals and offers for immediate use, not a week or more... >>

BizReport | Mobile Marketing May 31, 2013

The rise and rise of mobile coupons

Mobile coupons have seemingly burst onto the scene from nowhere - emerging in the last couple of years as an effective and growing digital marketing activity. A new study by BI Intelligence confirms what many marketers already know - consumers... >>

BizReport | Research archives February 11, 2013

NCH: 305 billion coupons clipped in 2012

Billions of coupons are being clipped and downloaded each year, but according to new data from NCH Marketing the overall use coupons remains steady. Instead of huge growth spikes, different types of businesses are taking advantage of coupons in different... >>

BizReport | Mobile Marketing February 01, 2013

Billions of mobile coupons to be redeemed this year

According to a new study from Juniper Research, the number of coupons redeemed through smartphones and tablets during 2013 would equate to one for each person on earth with over 3 billion spare. ... >>

BizReport | Mobile Marketing October 06, 2011

Location-based coupon users harbor privacy concerns

Despite almost half of mobile users having some concerns about privacy when using location-based coupons, their usefulness is such that most are happy to push these worries to one side, found a new survey from Prosper Mobile Insights.... >>

BizReport | Mobile Marketing November 17, 2010

Grocey app gives consumers instant benefits

The next generation of coupons may be simpler to use than many believed. This week, Pushpins is launching a new mobile grocery coupon app which gives consumers instant access to savings. In the past many coupon type apps have been... >>

BizReport | Ecommerce archives October 29, 2010

M:Coupons: An answer for mobile revenue?

Not necessarily, at least according to one industry expert. Jeff Weidauer, Vice President of Marketing and Strategy with Vestcom says that mobile coupons are good, but they are not the solution to revenue issues. Read on for BizReport's Q&A with... >>

BizReport | Mobile Marketing October 15, 2010

U.K. outstrips U.S. in mobile coupon use

Consumers in the U.K. want mobile coupons delivered to their phones, more so than their U.S. counterparts, according to new data from mobile transaction network mBlox.... >>

BizReport | Mobile Marketing September 30, 2010

ScanLife: 700% increase in barcode scanning

If you think the only mobile scans of interest are of the cut-and-clip coupon variety, think again. Over the past year more and more digital barcodes, both coupon form and product information form, have been scanned - meaning used from... >>

BizReport | Mobile Marketing September 14, 2010

ChaCha to serve content, ads, coupons through new MMS service

One of the largest free answer services is moving into advertising and content distribution this week. ChaCha, which has answered nearly 1 billion questions to date, is launching an MMS service which will distribute video content, coupon images and rich... >>

BizReport | Mobile Marketing August 31, 2010

Pizza parlor m-coupon campaign delivers success

Shakey's Pizza Parlor decided they wanted to try a slice of mobile marketing and after a one-day mobile coupon promotion found themselves tasting success.... >>

BizReport | Mobile Marketing February 04, 2010

Mobile couponing opens up massive opportunities for retailers

While mobile couponing is in the early stages of adoption in the marketplace the growing interest from consumers, especially young adults, opens up new opportunities for retailers to engage with their customers.... >>

BizReport | Ecommerce archives December 10, 2009

Mobile coupons embraced by luxury brands

It seems mobile is transforming coupons from embarrassing paper secrets, shiftily passed to retailers in the hope no-one noticed, into in-demand marketing tools that even luxury brands are embracing.... >>

BizReport | Mobile Marketing November 25, 2009

Google takes coupons mobile

This week Google announced they are enabling small businesses and other retailers that use their Local Business Center to take their coupons mobile. ... >>

BizReport | Advertising archives October 08, 2009

ChaCha rolls out mobile couponing platform

The coupon craze just keeps getting bigger in the US as consumers look for ways to continue cutting back. Whether clipping coupons from Sunday inserts or looking for coupons via computer or mobile, millions of consumers are clipping and saving... >>

BizReport | Mobile Marketing September 28, 2009

Catch working mothers on-the-go with mobile marketing

Their higher-than-average spend on mobile services and propensity for downloading content could see working mothers become the holy grail of mobile marketers, according to a new study from Scarborough Research and Arbitron.... >>

BizReport | Mobile Marketing May 25, 2009

Mobile coupon apps aid location-based marketing

Once a mantra uttered by property developers and real estate agents, "location, location, location" is now the goal of many marketers, especially those in the mobile marketing sphere.... >>

BizReport | Advertising archives January 29, 2009

Coupons, Inc. acquires Grocery IQ

One of the best ways to reach in-market consumers these days is where they live - through their mobile devices. With more and more people choosing not to leave home without their cell phones, hand helds and laptops it makes... >>

BizReport | Mobile Marketing November 18, 2008

Timing is everything with mCoupons

When money becomes tight, consumers begin clipping coupons, but this year it could be un-clippable coupons - those served via mobiles - that will help retailers during the holiday shopping rush. According to mobile marketing solution provider SmartReply, mCoupons are... >>

BizReport | Mobile Marketing November 14, 2008

Forecast: Mobile messenging spend will continue to grow

The world markets may be hurting economically but one forecast expects marketing to continue pushing mobile ads; specifically mobile messenging revenue. According to a recent report from ABI Research, the mobile messenging revenue will reach $212 billion by 2013.... >>

BizReport | Ecommerce archives October 14, 2008

Coupons, Inc, Money Mailer partner to take coupons mobile

With the amount of 'extra' money Americans have to spend shrinking daily, more and more retailers are offering coupons just to get consumers in their offline - and online! - doors. This week, Coupons, Inc. and Money Mailer Direct Marketing... >>

BizReport | Mobile Marketing June 17, 2008

Coupons, INC., Yahoo partner for mobile coupons

Mobile marketers have a new way of attracting consumers. A recent partnership between Yahoo and Coupons, Inc. gives mobile marketers the chance to send branded coupons to interested users. ... >>

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