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BizReport | Mobile Marketing April 07, 2016

Mobile food coupon users have a taste for brand variety

A well-executed mobile food coupon strategy could convince consumers to ditch your competitors' brands, according to new research from GfK MRI. ... >>

BizReport | Mobile Marketing July 12, 2013

Location-based mobile coupons tempt consumers in-store

Location-based mobile coupons are tempting consumers into stores, according to recent research by the U.S.'s largest digital coupon website, particularly when those consumers are in the vicinity. ... >>

BizReport | November 22, 2012

Mobile couponing will save UK millions in fraudulent redemptions

Is there a way to prevent paper couponing fraud? According to Shopitize, the way to solve the problem, and save companies in the UK millions of dollars a year, is to move to mobile couponing. ... >>

BizReport | Mobile Marketing May 23, 2012

40% of smartphone users have redeemed a coupon via mobile

A new survey from reveals that mobile coupons are fast becoming popular with bargain-hunting consumers. Today, four out of ten smartphone users have redeemed a coupon on their mobile device.... >>

BizReport | Mobile Marketing December 20, 2011

Mobile coupon POS scanning problems solved?

Mobile coupons are a hit with consumers, until they get to the checkout where many are frustrated by scanners being unable to read the barcode. New technology from mobeam could solve the problem and get checkout queues flowing again.... >>

BizReport | Mobile Marketing September 08, 2011

eMarketer: Mobile coupon use in US to almost double by 2013

The coupon craze is set to continue as consumers increasingly use their mobile devices to bag a bargain wherever they go. A new report from eMarketer reveals that in 2013 over 16% of adult mobile users in the US will... >>

BizReport | Mobile Marketing March 17, 2009

Mobile coupon campaign success for Planet Funk

A chain of fashion clothing stores in the U.S. used mobile coupons to bolster sales in the run up to Christmas, 2008, with amazing results. ... >>

BizReport | Mobile Marketing November 12, 2008

Mobile coupon use to grow in U.S./Europe

In some parts of the world, most notably the Far East, mobile coupons are already being used by millions, and a new study by Juniper Research forecasts that the North America and Western Europe will soon experience growth in this... >>

BizReport | Mobile Marketing March 10, 2008

Marketers test mobile coupons

This year could be the year that mobile coupons play a more prominent role in driving traffic and sales, and several bigwigs have already put their money where their cell phone is.... >>