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BizReport | Blogs & Content June 14, 2013

Gracenote releases video APIs

New from Gracenote: the release of developer program video APIs, tools which developers can use to tap into video metadata to push the engagement level of their apps. The new APIs include television listing, cover art/imagery and content recognition technology... >>

BizReport | Mobile Marketing May 21, 2013

Tapjoy: Ad engagements preferred by mobiles

New data, out from Tapjoy and Yankee Group points to the importance of ad engagement in the mobile space. According to their research, mobile users actually prefer content subsidized by ads than content they have to pay physical cash for.... >>

BizReport | Ecommerce March 08, 2013

Reports: More people going mobile, looking for content

As more consumers convert to smartphones and tablets, they are remaining online longer - and looking for new, unique and relevant content almost constantly. While many look for professionally produced content, a growing number are looking to social networks to... >>

BizReport | Blogs & Content January 03, 2013

Publishers: Why the library may be your friend

As American subscriptions to newspapers and magazines dwindle and fewer paper books are purchased the number of people going to the library is growing - especially if you count the number of people who logon to library websites through mobile... >>

BizReport | Mobile Marketing December 20, 2012

SponsorPay: Why brands need mobile strategy now

Traffic to branded websites - both retail and content - is increasing from mobile devices. This is pushing more brands into mobile; one expert suggests the best mobile strategy is to ensure that content and ads are available across platforms.... >>

BizReport | Viral Marketing November 14, 2012

Reports: Mobile video pushing higher engagement

When it comes to online and mobile video, long form content is quickly gaining ground. While short, user generated clips on sites like YouTube continue to make up the bulk of content viewed, new data shows long-form (streaming movies, TV... >>

BizReport | Mobile Marketing November 12, 2012

Study: Push notifications engaging consumers

For the last couple of years brands have been testing push options in their mobile campaign plans. In many cases brands geo-fence a certain area and when an opt-in consumer enters that area, a message is sent through their mobile... >>

BizReport | Mobile Marketing November 09, 2012

Reports: Consumers turning to mobile at all times

Shopping habits are quickly changing and the change is largely due to mobile devices. New data out from JiWire shows just how shopping has changed in the last year - and indicates what retailers need to do to convert shoppers... >>

BizReport | Blogs & Content September 26, 2012

Want to engage affluents? Try the younger generation.

According to a recent study from Ipsos MediaCT, targeting affluents these days is less about the Baby Boomer generation than the Millennial generation. According to the data one in five adults in 'affluent' households is from the Millennial or Generation... >>

BizReport | Mobile Marketing September 18, 2012

Video, relevancy important for mobile consumers

When it comes to mobile, relevant content and video are helping some brands become more relevant. According to data from Invodo mobile device traffic is still only about 5% of their volume but mobile viewers account for nearly 15% of... >>

BizReport | Mobile Marketing September 13, 2012

Brands: What not to do in mobile

With news about the upcoming release of Apple's iPhone 5, rumors about a smaller iPad product and a new Kindle Fire, more brands are looking into the mobile space with interest. These new releases may push more people to think... >>

BizReport | Mobile Marketing August 22, 2012

How mobile is engaging with ads

Mobile is exploding all over the place. From video and content consumption via tablet, to social networking access via smartphone and general shopping from both tablets and smartphones, brands are quickly playing catch up with consumers in the space. ... >>

BizReport | Blogs & Content August 09, 2012

Why brands should approach smartphone, tablet ads differently

As more consumers head to the mobile space or begin connecting with the mobile sphere via different platforms and in different ways, brands need to stay connected, too. Finding the right connection space, speed and type has been difficult for... >>

BizReport | Mobile Marketing August 09, 2012

Report: Mobile consumption of professionally produced video doubles

Video advertisers pay attention: the end-product of your ad, editorial piece or funny content clip needs to look good. Good camera angles, good picture quality and good sound quality. According to new data from FreeWheel the mobile consumption of professionally... >>

BizReport | Mobile Marketing August 03, 2012

Fiksu: iOS app downloads on the up

As the mobile space gets hotter, consumers are finding apps one way to play, consume content and stay connected. According to new data from Fiksu app downloads are increasing from users on Apple's iOS platform; their data shows just over... >>

BizReport | Mobile Marketing August 01, 2012

Wi-Fi changing how people interact

Over the past year Wi-Fi usage has jumped more than 200% thanks to the growing number of mobile devices - both smartphones and tablets - and laptops. This increased connectivity can be a good thing for mobile brands because it... >>

BizReport | Blogs & Content July 18, 2012

Poll: Most video viewers prefer faster streams to higher def streams

When it comes to streaming video over mobile devices - particularly smartphones - US viewers say they want faster connections/streams rather than more definition. That according to a new poll out from Harris Interactive and Skyfire. More than three-quarters (86%)... >>

BizReport | Mobile Marketing July 16, 2012

Mobile clicks up, but clicks aren't always converting, finds expert

A new report out from Jumptap puts a magnifying glass to the mobile space and is coming back with good news for advertisers: mobile continues to leap forward. According to the latest Jumptap Mobile STAT report, Android alone is signing... >>

BizReport | Research June 19, 2012

OPA: Tablet users access content, react to ads

When it comes to engaging with content tablet users continue looking for more. According to new data from the Online Publisher's Association nearly all (94%) tablet users access content via their device which 67% browse the web and 66% check... >>

BizReport | Mobile Marketing June 11, 2012

SlideShark makes Team Edition Enhancements

Beginning today SlideShark's Team Edition gets a bit simpler to navigate - not that it was overly hard to begin with. The upgraded Team Edition makes it simpler for team members to access content and then manage those files.... >>

BizReport | Blogs & Content June 01, 2012

Answering app offers more detail to mobile consumers

A new app in the mobile space could help consumers answer questions from a different perspective. Called Kngine, the question and answer app delves a bit deeper into the answer pool that Apple's SIRI service by including images, text and... >>

BizReport | Blogs & Content May 31, 2012

New release makes finding, sharing content simpler

Publishers, a new app in the marketplace could push your content farther into the field. From Taptu, the online app makes it simple for readers to engage with content - and then share that content through their circles.... >>

BizReport | Research May 25, 2012

Millennial Media: Non-phone connections up 33%

New data is out from Millennial Media indicating a continued shift to mobile for many consumers; among the most interesting findings - online connections from non-phone devices like tablets and e-readers increased 33% between Q4 2011 and Q1 2012.... >>

BizReport | Mobile Marketing May 14, 2012

Solution bridges online, mobile ad gaps

A new advertising platform just released from beta is making noise amongst venture capitalists. Called Drawbridge, the solution was built to bridge the gaps between online and mobile advertising campaigns. Funding of $6.5 million was just announced for the start-up.... >>

BizReport | Mobile Marketing May 09, 2012

Why travel advertisers need to think mobile

Earlier this year eMarketer noted more than 12 million travel-minded consumers used a mobile device to book a trip (2011); mobile consumers booking trips via mobile are expected to triple over the next four years, making the mobile channel an... >>

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