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BizReport | Mobile Marketing February 16, 2018

Top 3 Problems Frictionless Media Companies Are Solving

Frictionless media companies are reinventing interfaces and using predictive technologies to simplify search, streamline discovery, improve recommendations, and expand access. These improvements are happening across a wide array of media - consider how Spotify and Netflix have changed music and... >>

BizReport | Advertising May 19, 2017

Ad Roundup: AI at the heart of 2 announcements

In today's advertising roundup, two announcements that could increase how brands use artificial intelligence in ad campaigns, and a move that will increase the 'TV anywhere' trend. ... >>

BizReport | Mobile Marketing April 10, 2017

Study: Mobile key to shoppers research

More and more consumers are looking to their mobile devices to give them the skinny on new product releases. That, according to recent Salsify data; researchers found that most (77%) of shoppers are turning to mobile devices to find product... >>

BizReport | Advertising April 22, 2016

Report: Travelers looking at staycations

The summer travel season is right around the corner in the US, and one report indicates local destinations may see an increase in traffic. Connexity's Hitwise has released new data that indicates more Americans are looking at destinations that don't... >>

BizReport | Blogs & Content February 16, 2016

Top 4 tips to implement AMP

With Google's AMP release, many businesses are asking if AMP is right for their business. One expert weighs in on how businesses can know if upgrading their sites to AMP is the right decision. ... >>

BizReport | Mobile Marketing February 15, 2016

Top 3 differences between HTML and AMP

Late in 2015 Google announced the released of AMP - Accelerated Mobile Pages. The AMP rollout underlines the importance of mobile to Google, and by extension businesses in the mobile space. Here is what businesses need to know about the... >>

BizReport | Mobile Marketing September 03, 2015

Study: Smartphone viewers more likely to click

Video has become something of a staple for brands in the online and mobile spaces. Ads for content, UGC videos, product demonstrations and original content are all vying for customer attention. engage:BDR has looked at how mobile video viewers are... >>

BizReport | Mobile Marketing August 21, 2015

Top 3 tips to better integrate content, mobile

Wherever a brand is trying to engage with consumers, content is the key. The right product information at the right time can turn a browsing consumer into a buyer. But many brands struggle with content in the mobile space. How... >>

BizReport | Mobile Marketing July 18, 2015

Expert: Why mobile brands must be content-savvy

According to Nielsen, Americans spend an average of 37 hours a month using their smartphone apps, using only 27 apps on average. This means brands have to compete for customers - there is no room for a user interface that... >>

BizReport | Mobile Marketing June 29, 2015

Report: Mobile costs, downloads down

The mobile space has ups and downs just like the rest of the online world. That is the word from Fiksu's new mobile report which shows both downloads and mobile marketing costs decreased in May. ... >>

BizReport | Mobile Marketing May 08, 2015

Brands: How to engage through mobile without overloading

There are hundreds of thousands of apps in the mobile space - everything from productivity enhancements to games and even social networking options. All that connection can be a boon for brands - unless they bombard their customers with too... >>

BizReport | Mobile Marketing April 03, 2015

Expert: How Apple Watch may change retail for shoppers

In just over a week the Apple Watch will be in stores around the country, and while some are looking at the new offering as a fun gadget others are wondering how this new tidbit might change how we look... >>

BizReport | Mobile Marketing March 06, 2015

Brands: How content should change your mobile strategy

What do content marketing, customer experience and mobile marketing have in common? More than many marketers think, according to one expert.... >>

BizReport | Mobile Marketing December 17, 2014

Report: News, media sites opening slow in mobile

For years we've read that people will click off a website if it doesn't load within a couple of seconds. The same hold true for mobile sites, and yet according to one new report many news and media outlets -... >>

BizReport | Blogs & Content November 26, 2014

Expert: How to better leverage content via mobile

Once advertising and media strategists believed that smaller device equaled smaller content. If a 30 second spot was created for the Super Bowl, agencies would edit the creative asset down to a 15 second spot intended for mobile. That has... >>

BizReport | Mobile Marketing November 14, 2014

Top 4 tips to enhance mobile performance

Mobile devices are going to be crucial during the upcoming holiday season according to many experts. Shoppers will be using mobiles in-store, they'll be shopping via mobile devices at home and at work. How can retailers and brands ensure their... >>

BizReport | Mobile Marketing June 25, 2014

Study: Travel sites blowing mobile

This summer more travelers are going mobile, but when it comes to finding those travel minded consumers, many travel brands are blowing it. At least in the mobile space. According to new data out from The Search Agency, the top... >>

BizReport | Mobile Marketing March 25, 2014

Reports: Mobile device use increasing in France

More French consumers are looking to the mobile web, and not just for shopping ease. That is the takeaway from a new report out from the International Data Corporation which shows France's online base is increasingly turning to tablets and... >>

BizReport | Mobile Marketing March 14, 2014

Company data shows how mobiles are engaging with original content

Rovio is likely one of those developers that you know about but don't realize you know about. They are the people behind Angry Birds and a slew of original, mobile content as well a ad-based content. And new data they... >>

BizReport | Mobile Marketing March 10, 2014

Platforms enhance mobile experience

Two additions to the mobile space may help brands enhance consumer loyalty through mobile messaging and apps. ... >>

BizReport | Mobile Marketing February 19, 2014

App Annie: Apps pushing digital content on a global scale

The mobile space isn't just about staying connect with social networks or texting friends. Mobile, specifically apps, are now driving content, too. That according to The Digital Content Report 2013 out today from App Annie and HIS Technology.... >>

BizReport | Mobile Marketing January 23, 2014

Home screens a hot spot for mobile

A new infographic out from Mobile Posse underlines the importance of the home screen for mobile brands. According to their data a 1X1 inch square of the mobile home screen could be worth up to $16 billion - and many... >>

BizReport | Mobile Marketing December 17, 2013

How deep linking content can drive commerce

Deeplinking lets advertisers increase the value of the users that they already have by driving downstream engagement and purchases. This means that advertisers are able to continue to profitably acquire new users while having confidence that they will pay off... >>

BizReport | Blogs & Content November 21, 2013

How brands can overcome the challenges of mobile content

With so many people using mobile devices to watch content, it must be simple for advertisers to engage by sponsoring some of that content, right? Not necessarily. It is becoming harder for brands to engage because viewers are more selective... >>

BizReport | Mobile Marketing November 21, 2013

Why mobile brands need testing

Mobile optimization is a key concern for many brands heading into 2014, and many are turning to testing to ensure their content and experience is performing well with consumers. One expert explains why testing may help push brands higher in... >>

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