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BizReport | Mobile Marketing March 09, 2010

Mobile websites not the same as traditional websites

It is 2010, people, but still many marketers are treating the Internet as a one-size-fits all marketplace to connect with consumers. The fact is, the Internet isn't one-size-fits all, consumers are overloaded with content and ads and now the mobile... >>

BizReport | Blogs & Content February 05, 2010

WebTrends releases products to optimize, target content

Two new releases from the WebTrends family should help get the right content to the right consumer at the right time. This week the online firm released a module which optimizes advanced targeting, basically pushing the most relevant content to... >>

BizReport | Mobile Marketing December 24, 2009

Survey: The smartphone market is shifting to personal

There is a shift happening in the mobile marketplace, specifically within the smartphone user base. According to a recent Macworld/PC World survey smartphone users are beginning to shift from a corporate base to a general consumer base. Researchers also found... >>

BizReport | Mobile Marketing September 02, 2009

Partnership allows tracking across multiple mobile publishers

Mobile marketers take note. A new partnership between Eyeblaster and Ringleader Digital could help track consumers throughout the mobile space, giving marketers a better handle on how to target them. The platform offers mobile marketers the ability to serve ads... >>

BizReport | Mobile Marketing July 13, 2009

Mobile users accessing content regularly

When it comes to mobile consumers, content does seem to be king. According to a recent report from Frank Magid Associates, 51% of mobile users access content via mobile at least once each week. Mobile consumes are spending more than... >>

BizReport | Mobile Marketing June 10, 2009

comScore: Local content big for mobile consumers

If you're looking for a local content base, look no further than mobile. Although local content is still growing in that medium, consumers are logging on often to catch up. According to new data from comScore the number of consumers... >>

BizReport | Mobile Marketing August 06, 2008

How to better engage the mobile audience

For the past several months, a lot has been written about optimizing content for specific users' tastes. By doing this, publishers and marketers have a better chance at engaging the audience, thereby enhancing the ROI of campaigns. For mobile marketers... >>

BizReport | Mobile Marketing July 11, 2008

Bytemobile makes content available across mobile spectrum

Bytemobile has launched the new platform Web Fidelity. The platform optimizes the deliverability of content to mobile devices; by increasing deliverability of content, advertisers can be more certain that their ads are reaching the right consumers at the right time.... >>

BizReport | Mobile Marketing June 02, 2008

How value-added mobile can increase revenue

With more Americans conducting business from their cars, from home, at client locations or in airports, there is a great demand for value-added mobile products. This is also an opportunity for added revenue for marketers who are in the mobile... >>

BizReport | Mobile Marketing April 18, 2008

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