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BizReport | Mobile Marketing August 01, 2012

Wi-Fi changing how people interact

Over the past year Wi-Fi usage has jumped more than 200% thanks to the growing number of mobile devices - both smartphones and tablets - and laptops. This increased connectivity can be a good thing for mobile brands because it... >>

BizReport | Research July 23, 2012

IAB: Music fans look to mobile to connect

When it comes to music, fans of performers aren't just connecting before concerts or when a new single is released. According to new data from the IAB and LiveNation, music fans are connecting to their favorite performers, via mobile, before... >>

BizReport | Research February 24, 2012

2012: All about the 'fourth' screen?

According to comScore's 2012 Mobile Future in Focus report businesses - and consumers - will look more to the mobile screen in the upcoming year. And that mobile screen won't just be on a smartphone. Tablets and their 'fourth' screen,... >>

BizReport | Mobile Marketing January 18, 2012

Jivox, Greystripe: Mobile space growing quickly

The mobile space is exploding - and not just in the consumer base. Advertisers are increasingly looking to mobile options to engage on the go consumers with content. From video to written content, subscription bases are expanding and advertisers are... >>

BizReport | Mobile Marketing October 20, 2011

Mobile going mainstream? Yes, finds report

If mobile hasn't already reached the tipping point, it is nearing that point rapidly. comScore has reported for months than at least one-third of mobile consumers are browsing the web or interacting with apps to research information. Now a new... >>

BizReport | Advertising October 05, 2011

Consumers, brands need more from mobile find experts

Smartphones and tablets aren't going away; in fact, with the release of Kindle's Fire and rumors about the upcoming iPhone 4S it looks as if mobile will continue its rapid growth rate. While more consumers are pushing into the space,... >>

BizReport | Mobile Marketing September 01, 2011

Hotspot use to climb as mobile data consumption increases

According to data from In-Stat, the hotspot marketplace will hit 120 billion connections by 2015, and will continue to be driven by Wi-Fi and broadband usage. By 2013 more than one million hotspot venues will be available worldwide with transportation... >>

BizReport | Research August 25, 2011

Survey: Retailers like mobile, don't like click-thrus

Tablets and smartphones are flying off store shelves, consumers are increasing their data plans and spending more time consuming content via these devices. That means mobile is ripe for the advertising pick, right? Not so according to many marketers, who... >>

BizReport | Mobile Marketing August 23, 2011

Apple, Android expected to continue leading mobile space

As the tablet market matures, look for Android and Apple to pull away from the pack. So indicates a new forecast from In-Stat predicting that tablet shipment will surpass 200 million very soon. To take advantage, mobile brands must be... >>

BizReport | Mobile Marketing July 08, 2011

Smartphones, tablets not replacing computer finds report

As technology advances many old favorites are being replaced by smart-devices. Rather than setting an alarm clock, for examply, smart-device owners set up their device to wake them. Rather than carrying both an MP3 player and a smart-device, they are... >>

BizReport | Mobile Marketing May 17, 2011

Mobile marketing too "cutting edge" for small businesses

Most small business owners are aware of the various mobile marketing activities available to them but few put them to use, according to the latest Small Business Success Index sponsored by Network Solutions and the University of Maryland. ... >>

BizReport | Mobile Marketing March 25, 2011

How the mobile marketplace is changing the online space

When it comes to mobile consumers, all brands want to engage them. A new report from BIGresearch may make mobile consumers even more attractive to brands. According to the findings 'active' mobile consumers are also 'active' product researchers.... >>

BizReport | Mobile Marketing January 10, 2011

Report: Branded ads doing better on mobile

If recent online ad campaigns have fallen short, marketers, it may be time to look to mobile. According to new data from research hub InsightExpress, mobile ad units performed better than online ads. The change began in 2007 and has... >>

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