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BizReport | Mobile Marketing May 23, 2019

Study:More people opening phones with no destination in mind

In the early days of smartphones, consumers would open their phones with a destination in mind. They wanted to play a game, send a text, or maybe order a pizza for dinner. And, while consumers continue turning to their phones... >>

BizReport | Mobile Marketing August 18, 2015

Survey: Most say push notifications 'are not relevant'

When it comes to engaging with a mobile audience push notifications are a great tool. But, according to one new survey many brands are missing the boat and it's because of relevance. According to Delvv most American's say the push... >>

BizReport | Mobile Marketing January 27, 2015

Survey: Mobile a sore spot for luxury brands

Mobile may be making strides across the advertising spectrum, in general, but one category finds mobile especially challenging. That's the takeaway from a new report out from RadiumOne. Researchers surveyed luxury brands across the US and found most (59%) were... >>

BizReport | Mobile Marketing December 12, 2014

Expert: How shoppers will engage with brands in 2015

There is a new idea out there that consumers have become 'mobile first', or that they look at mobile screens before PC, television or other outlets. According to eMarketer Americans are spending at least 3 hours per day on mobile... >>

BizReport | Advertising archives October 05, 2011

Consumers, brands need more from mobile find experts

Smartphones and tablets aren't going away; in fact, with the release of Kindle's Fire and rumors about the upcoming iPhone 4S it looks as if mobile will continue its rapid growth rate. While more consumers are pushing into the space,... >>

BizReport | Mobile Marketing May 26, 2011

How mobile shoppers are engaging through the space

On a given day, chances are your target market isn't just sitting at a computer desk or watching a specific television show. As consumers' lives become busier they are turning to mobile to stay in touch with family, work and... >>

BizReport | Mobile Marketing March 21, 2011

Rebtel: US immigrants phoning home on video

Watch out, Ma Bell. When it comes to calling home, the US immigrant population isn't choosing you. They are calling home, or rather video messaging home, via smartphones with video access. According to the report 24% of US immigrants own... >>

BizReport | Mobile Marketing January 18, 2011

CCTV, 3rdSpace to deliver mobile ads across China

China's hungry mobile population may get a few new snacks starting this week. China Central Television (CCTV) has announced they'll now serve up mobile ads with 3rdSpace. China is the world's largest mobile market. Ads will be offered for iPhone... >>

BizReport | Mobile Marketing September 27, 2010

CrowdScience: Consumers need more smartphone choice

When it comes to smartphones, choice is the best way to create loyal consumers. Unfortunately many consumers aren't given enough choice in their smartphones, especially by their employers. A new CrowdScience report finds that businesses who are requiring their employees... >>

BizReport | Mobile Marketing September 20, 2010

Report: Mobile apps engaging in short term

Although mobile is a hot topic among advertisers, it seems that consumers may be disconnecting with apps. New research from Borrell Associates finds that, although 500,000 apps are downloaded per hour, most of those apps are quickly discarded by consumers.... >>

BizReport | Mobile Marketing May 07, 2010

Report: Mobile consumer habits changing quickly

When it comes to the mobile consumer, marketers have a little more to consider. According to the new Digital Consumer Portrait study from Insight Express, mobile consumers have evolved into three core groups: Mobile Intensives, Mobile Casuals and Mobile Restrained.... >>

BizReport | Trends & Ideas archives January 29, 2010

Does Apple's Tablet/iPad indicate a shift in consumer choices?

Over the past two years the face of technology has changed drastically. First there were the early smartphones, such as BlackBerry, then netbook computers then the iPhone, Amazon's Kindle. This week launched Apple's latest smart device, the iPad - aka... >>

BizReport | Mobile Marketing December 09, 2009

Greystripe launches full-screen mobile ad units for Android

A new release from Greystripe may help mobile marketers better engage the rapidly expanding mobile marketplace. This morning the mobile brand advertising network released its first full-screen mobile advertising units, which can be used with Google's Android platform.... >>

BizReport | Mobile Marketing September 16, 2009

Internet Marketing 101: Why mobile search is different than typical search

Although still quite different a new whitepaper from the Search Engine Marketing Professional Organization (SEMPO) indicates that the gap between mobile searchers and Internet searchers is lessening. Meaning that marketers should begin to see some overlap between mobile and Internet... >>

BizReport | Research archives September 02, 2009

Forecast: Mobile to skyrocket this year

Before year's end, many more marketers may be on the mobile bandwagon. According to a new forecast from Gartner mobile advertising will increase by more than three-quarters by year's end. That should bring mobile ad revenue to just over $913... >>

BizReport | Mobile Marketing September 02, 2009

Partnership allows tracking across multiple mobile publishers

Mobile marketers take note. A new partnership between Eyeblaster and Ringleader Digital could help track consumers throughout the mobile space, giving marketers a better handle on how to target them. The platform offers mobile marketers the ability to serve ads... >>

BizReport | Research archives August 10, 2009

Chinese vs. American consumers: Who is more mobile?

When it comes to the Internet, there are a plethora of ways to connect, engage and convert consumers, but the tried and true method - the computer - may soon be falling to the wayside. According to several reports, mobile... >>

BizReport | Research archives July 13, 2009

AdMob: iPhone, iPod users are not interchangeable

When it comes to Apple's iPhone and iPod touch devices, marketers may think a one-size-fits-all approach is good enough. New research from AdMob indicates that this approach is wrong because there are specific difference in each set of users which... >>

BizReport | Mobile Marketing July 13, 2009

Mobile users accessing content regularly

When it comes to mobile consumers, content does seem to be king. According to a recent report from Frank Magid Associates, 51% of mobile users access content via mobile at least once each week. Mobile consumes are spending more than... >>

BizReport | Mobile Marketing June 23, 2009

Smartphones: Is there a difference in the consumer base?

When it comes to smartphones, is one user base better than another? A new study from CrowdScience sheds light on the similarities - and more importantly the differences - between Smartphone consumers using the two biggest brands in the Smartphone... >>

BizReport | Advertising archives March 10, 2009

In-Stat: Which spending will drop, which will grow

From job cuts to the stock market crisis, Americans continue to face tough economic times and cutting back seems to be the answer most are turning to. Online market intelligence firm In-Stat estimates that the first spending cuts will be... >>

BizReport | Research archives March 31, 2008

SRG: Women lead in tech adoption

For several years men, specifically men between the ages of 18 and 24, have been thought to be the most important group of early adopters for marketers. This could be changing. According to a recent Solutions Research Group report, women... >>