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New research among consumers into mobile marketing communications has revealed that they are not as relevant and useful as brands and retailers might think. ... >>
A new forecast from iSuppli indicates mobile may have the biggest year yet in 2012. With just over $340 billion in mobile communications revenue in 2011, the mobile segment is expecting more than 15% growth this year thanks to expanded... >>
As mobile breaks new ground, brands are looking for ways to make mobile a success. Communication is the word of the year where mobile is concerned, specifically offering better communications between brand and consumer. One platform assists in that by... >>
- How predictive tech may simplify engagement
- Survey: Mobiles look to devices before, during, after shopping
- Study: Live TV still trumps time-shifted
- Brands: How to make the most of ad placement
- Avoidance a big reason for blocking calls
- App Annie: App stores' revenue gap closing
- Marin study reveals the effect of integrating search and social campaigns
- Reports: Ad spend up on Bing, consumers still heavy on Google
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