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BizReport | Mobile Marketing April 09, 2019

Study: Mobile ads triggering consumer responses in milliseconds

Marketers need to up their game with mobile ads. That is a key takeaway from a new study which found that mobile ads are triggering consumers' emotional responses within about 400 milliseconds (67% of ads). We asked one expert how... >>

BizReport | Mobile Marketing April 03, 2019

Retail Pulse: Retail M-Commerce up 37%

Fashion and Health & Beauty brands will soon have more data at their fingertips. Data that is specific to their segments of the digital space. This week Optimove launched their new Optimove Retail Pulse, and among the more interesting findings... >>

BizReport | Ecommerce April 02, 2019

Top 3 tips to cut back on "friendly fraud"

So-called "friendly" fraud is a thorn in the side of many retailers and merchants because there is little interest, from the consumer side, in learning about what this kind of fraud is. It happens with a consumer orders a product... >>

BizReport | Ecommerce March 22, 2019

Expert: Why friendly fraud is costing retailers

Many retailers expect fraudsters to be unknown forces hacking into their computers during off hours. While this type of fraud is, indeed, a big issue for retailers and brands, friendly fraud is growing to be troublesome, as well. ... >>

BizReport | Mobile Marketing February 13, 2019

Data security key for mobile consumers

It's no secret that security breaches are bad for business. New data from Blancco Technology Group underlines that fact, specifically for mobile businesses. According to their research more than half (54%) of mobile consumers "will not trust" a mobile brand... >>

BizReport | Ecommerce February 08, 2019

Report: Amazon wins ecomm battle, but other brands gain ground

While Amazon may still be a go-to in the online shopping race, other brands are gaining ground. That, according to new data out from Jumpshot which notes that Walmart, Macys, and Target all gained online ground in certain categories. ... >>

BizReport | Mobile Marketing January 24, 2019

Mobile increasingly important for retail

With an average spend of $2.1 billion, the 2018 holiday shopping season was definitely a record-setter, but it isn't just the average - or total - spend that is important. It's how people shopped. Overall, the holiday shopping period accounted... >>

BizReport | Mobile Marketing January 18, 2019

How M:Commerce will impact 2019

Through the 2018 holiday season, retailers and merchants saw larger and larger numbers of consumers checking in and checking out on mobile devices. For the season, mobile commerce accounted for more than half of visits and according to Adobe's data... >>

BizReport | Mobile Marketing January 08, 2019

Report: Mobile growing in importance for shoppers

Over the 2018 holiday season retailers saw a significant increase in mobile commerce, and that trend is only expected to grow in the new year. In fact, according to new data out from Yes Marketing more than half (57%) of... >>

BizReport | Ecommerce January 02, 2019

MasterCard shows 5% retail increase for 2018 holidays

Between November 1 and December 24, retailers and merchants saw a 5.1% increase in sales (YoY). That, according to Mastercard's new Spending Pulse. Overall, shoppers spent $850 billion during the holiday season, with the biggest spending increases seen in apparel... >>

BizReport | Ecommerce December 11, 2018

Report: 57% of holiday spending is mobile

The 2018 holiday shopping season is off to a tremendous start. According to Adobe's latest analysis, between November 1 and December 6, US consumers spend more than $80 billion - that is an 18% increase in YoY spending. ... >>

BizReport | Mobile Marketing November 30, 2018

3 Predictions for holiday shopping season

With the 2018 holiday shopping season off to such a big start, many merchants are wondering just how to get the most from their marketing buck. We asked an expert to identify areas in which merchants can outshine the competition.... >>

BizReport | Ecommerce November 29, 2018

Thanksgiving Weekend Wrap: Mobile a new force

While mobile is not a new shopping method, in year's past mobile spending has been significantly lower than desktop. This Thanksgiving Weekend, mobile changed. According to Adobe Analytics, mobile's traffic share jumped a whopping 18% over the holiday weekend.... >>

BizReport | Mobile Marketing November 20, 2018

How mobile will impact holiday shopping

This holiday season is expected to be a record-breaker in many categories. Amazon and several other retailers have already broken out "Black Friday" sales, and the first week of November shopping resulted in 3 billion-dollar sales days. One more place... >>

BizReport | Ecommerce June 28, 2018

Poll finds digital sales improving SMB revenue lines

New data out from Manta and Insureon underlines the importance of the digital space for small businesses. Among the findings is this: 43% of small businesses are seeing "significant" revenue growth because of online sales channels. ... >>

BizReport | Ecommerce June 22, 2018

Report: BTS driven by in-store buys

While kids may be in the forefront of researching products online and adopting new retail technology, their parents are still counting on physical stores to make the final purchases. That's the word from new Cardlytics data which shows that most... >>

BizReport | Ecommerce June 21, 2018

Report: 3rd party requests slowing site load times

It has been common knowledge for several years now that site load times are essential to on-boarding consumers, with many leaving websites which don't load within 2-4 seconds. New data, however, shows that site load times are slowing on many... >>

BizReport | June 19, 2018

Report: Apple Pay failing to engage merchants

While mobile payments may be on the increase, the specific mobile payment Apple Pay isn't on the up. That is a key takeaway from new Kount data which found that so far in 2018 merchants accepting Apple Pay have decreased... >>

BizReport | Advertising June 06, 2018

Report: Merchants banking on LBS to convert

Merchants are keying in on finding that location based ads and services can better help convert shoppers. That, according to new data sponsored by Blis, in which researchers found nearly three quarters of merchants are using location based ad campaigns,... >>

BizReport | Ecommerce June 05, 2018

Study: Google tops voice assist shopping list

While voice assistants are still a relatively new option for digital shoppers, most who use them aren't turning to Amazon, or their Alexa or Echo devices. Instead, according to new data out from RichRelevance, Google is the most turned to... >>

BizReport | Ecommerce May 18, 2018

Amazon, Google key for shoppers 'just looking'

Not all online shoppers are looking for a specific product with a specific ship date. Some are 'just looking' and for these browsing customers, Amazon and Google are key to their engagement. That's the word from new Avionos data which... >>

BizReport | Mobile Marketing May 04, 2018

Forecast: App spending to top $150b mark

For the next four years, experts believe consumers will spend at least $156 billion in mobile app stores - that is a 92% increase from what consumers spent in 2017. In 2018, alone, the app spend is expected to skyrocket... >>

BizReport | Ecommerce April 16, 2018

Report: Shoppers want better experiences, now

According to one new report physical retailers must begin adjusting how they approach consumers, starting now. Euclid researchers believe focusing on the experience, and offering in-store shoppers an 'Amazon-like' experience is the key to merchants' success. ... >>

BizReport | Mobile Marketing March 13, 2018

Study finds mobile experience key to engagement

Retailers and merchants who want to up the engagement factor with their customers should up their mobile experience. That's the word from a new WorldPay report in which researchers found that about one-third of US shoppers would pay more for... >>

BizReport | Ecommerce January 22, 2018

Final holiday numbers show mobile a growing retail force

Look for mobile to have a bigger impact on digital commerce moving forward. That's a key takeaway from new reports out from Adobe Digital Insights and NetElixir. ... >>

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